By its very nature, cost accounting is a historical function, but what is important for pricing are planned costs, not past costs. As Henry Ford pointed out, no one knows what a cost should be. Yet, cost accounting has held hegemony for far too long over the pricing strategies of businesses everywhere, embedding the conventional wisdom that costs determine price. Cost accounting does not deserve to be the apotheosis of pricing, let alone running a business. No doubt, it has its role in any organization, but that role is very specific and historical, not one that should have a major influence in production and pricing decisions.