In episode 11 I have the privilege of having the wonderful Avalene Roberts:

 

Founder of ddsconnections.com; a website where the dentist and anyone in the dental field can create a profile and look for the perfect dental staff to hire. It is known as the Linkedin of dentistry!

 

Founder of the app Cavity Smash. Guys, I’m not kidding download this app, it’s free and you and your patients will love it!

 

Social Media Marketing Guru. Listen to the podcast to understand just how complex social media marketing can be, but how effective it can be if used properly!

 

We discuss how she started and what was the cause of ddsconnectons.

 

We also continue with our new segment and ask 2 very important questions:

What is 1 technique of marketing that you have seen gain success in attracting new patients, that my listeners can do today?

What is 1 marketing strategy, idea, or technique, you would never do again and why?

So turn up the volume and get ready for some knowledge bombs!

 

 

Cavity Smash (iphone app)

Cavity Smash (Android app)

Ddsconnections website

Ddsconnections Facebook

And to reach Avalene personally about your social media marketing and receive your free session (remember type in the subject line THE DENTAL MARKETER), email her at [email protected].

 

Instagram: https://www.instagram.com/thedentalmarketer/

Like us on Facebook: https://www.facebook.com/The-Dental-Marketer-709407445864512

In this episode I share with you one of the easiest and simplest marketing strategies I’ve used and still use!

 

I want everyone listening who owns their own dental office to do this and apply this marketing strategy this week/ month!

 

Setting up outside of your place of business will not only increase you foot traffic and brand awareness, but you will also receive new patients from it!

 

Don’t believe me? Don’t knock it until you try it!

 

It does not matter whether you have been at your dental practice for 20 plus years! Many people in your community still do NOT know you exist or where you are! You always have new people constantly moving in and out of your area and there are people who just do NOT notice your location no matter where it is at!

 

So trust me when I say, be outside of your dental practice for a couple of hours handing out freebies and signing people up! You WILL get some amazing feedback!

 

 

Instagram: https://www.instagram.com/thedentalmarketer/

Like us on Facebook: https://www.facebook.com/The-Dental-Marketer-709407445864512

In this episode we go on a little motivation rant! We all know dentist aren’t the most favored people in the world, but don’t let that get to you.

 

I want you, that’s right you reading this right now, to be the dentist or the person who changes the game! You need to understand that you are going to be the person who changes the people’s perspective on dentistry.

 

And if you can’t change people perspective then that’s ok, accept it, and move on to continue changing people’s lives!

 

 

Instagram: https://www.instagram.com/thedentalmarketer/

Like us on Facebook: https://www.facebook.com/The-Dental-Marketer-709407445864512

In this episode we crack down on Instagram! I mean, let’s be real here… the main reason your dental practice has an Instagram account is to attract new patients, right?

 

Social Media marketing is huge and is growing day by day.. buuuut for some reason most dentist don’t see it!

 

Could this be because you are doing it all wrong? Or maybe you are lost in this aspect of advertising your dental practice through social media?

 

Well, let me share with you a couple of things I see most dentist/ or dental staff doing wrong on their dental practice’s Instagram account. And let’s see how you can turn that around to market and advertise your practice properly.

 

Doing this will help you to ultimately attract new patients through Instagram!

So listen up!

 

Instagram: https://www.instagram.com/thedentalmarketer/

Like us on Facebook: https://www.facebook.com/The-Dental-Marketer-709407445864512

Hey guys! In episode 007 we dive into how to increase referrals through dental marketing.

 

When your existing patients refers their friend, family, or co-worker to you; that shows a sign of trust from your existing patient.

 

This also means that this referral is WAY more likely to be a loyal patient looking for a good dentist because their friend or family who they trust (which is your existing patient) is referring them to you!

 

So why wouldn’t you try to get more new patients though referrals!?

 

In this episode I give you 4 guaranteed ways to increase your new patient referrals.

 

Listen to see how I break these 4 ways down so you can start implementing them into your practice; and this way we can greatly increase your new patient flow!

 

 

Instagram: https://www.instagram.com/thedentalmarketer/

Like us on Facebook: https://www.facebook.com/The-Dental-Marketer-709407445864512

Here we go with a motivational episode!

 

In this episode I talk mainly to the “Office Leaders”.

 

I express how managing and leading are two completely different things. This episode was inspired by a quote I read on one of my Instagram post.

 

You office managers, set the tone and pace of the dental office, make sure they’re setting a successful tone!

 

 

 

Instagram: https://www.instagram.com/thedentalmarketer/

Get to know me more on a personal level, follow my Twitter: https://twitter.com/tdmtweeting

In Episode 005 we talk about how to market your dental practice effectively to public schools and private schools.

 

We know the teachers, staff, and most of the school district’s employees have great dental insurance so why wouldn’t they be a main target to try and attract to your practice?

 

Here I give you a couple of scripts you can use to get into the local school health fairs and events that are happening in your local schools.

 

I also give you some common remarks and responses that you will get from the human resource (or whoever’s in charge) and how you can get around their response and still be effective in marketing your dental practice to them.

I also talk about marketing effectively to the parents and the students in the schools.

 

Pay close attention and playback this podcast as many times as you need to master this marketing technique/ campaign.

 

 

Instagram: https://www.instagram.com/thedentalmarketer/

Get to know me more on a personal level, follow my Twitter: https://twitter.com/tdmtweeting

In this episode I talk about, very briefly, a super common thing I see with many dentists and that is: advertising with no marketing behind it.

 

You have to know the difference between the two. However, most importantly, you have to get your marketing down right, in-office and out of your office.

 

Now, every dentist and dentistry is different so there is no one way to tell you exactly how to do your marketing. But you do need to invest time or money to get that down. If not you will literally go blind in your advertising hoping to get a return on your investment, which honestly, won’t happen. Then this will lead you to either copy what your competitors are doing (which doesn’t  make you different at all *refer to episode 002*), or will lead you worse situations struggling to maintain your practice.

 

Get your marketing on point, and advertise it.

 

Instagram: https://www.instagram.com/thedentalmarketer/

Get to know me more on a personal level, follow my Twitter: https://twitter.com/tdmtweeting

In this episode we discuss the pros and cons of joining your local Chamber of Commerce and answer the question “Is joining worth it?

I give you two pointers, or actually to HUGE key factors to look at before signing up or deciding to decline their membership.

First factor is: check the chamber of commerce business directory for other dentist

Second factor is: check the chamber of commerce calendar of events.

Listen to see why these two factors are important.

Thank you for your support and be sure to share!

 

Instagram: https://www.instagram.com/thedentalmarketer/

Get to know me more on a personal level, follow my Twitter: https://twitter.com/tdmtweeting

In this episode we talk about what it really means to “attract” when attracting new potential patients to your dental practice.

We break it down process down and help you see it takes about 3 steps to attract a new patient.

Be different.

Being different is the key to create appeal in a new potential patient.

Research your community.

Yeah, we know it can be hard to be different when you may have 30 other dental offices doing the same type of dentistry in your community. This is why you need to do the following step to see how you can be different.

Ask!

Asking your existing patients simple questions that are demonstrated in the podcast is your research and first step into becoming different.

Once you become different, market it to be unique. Uniqueness will attract your new patients.

 

Instagram: https://www.instagram.com/thedentalmarketer/

Get to know me more on a personal level, follow my Twitter: https://twitter.com/tdmtweeting