The Dental Marketer

In this session of Monday Morning Marketing we talk about how we can attract new patients from restaurants, specifically, Sushi Bars. Think about it, if you like Sushi, then you know how much you spend on one night of ALL YOU CAN EAT sushi! So you know many of these waiters and cooks are paid fairly well. However, I targeted more waiter in this case study.

 

So we went to a Sushi Bar near us and decided to drop off goodies and attract the new patients from this sushi bar. Listen to see how it went (spoiler alert) it went great! Now I am continuing to do this because remember, building pipelines and a continuous flow of new patients is most important! The workers in sushi bars are tipped fairly well, so consider them cash patients, I have yet to find a sushi bar that offer their employees benefits, so assume everyone is a cash patient and go in with an enticing offer. I explain a lot more in the episode so take a listen and enjoy!

Don't forget.... if you are interested in having your employee or dental practice become fantastic Ground Marketers than feel free to book a FREE 15 minute consultation with me.

 

I teach your employees how to master these techniques you are listening to and so much more! You could also go to the SERVICES tab on the website and click "Ground Marketing Training" to learn more.

BOOK A FREE 15 MINUTE CONSULTATION WITH ME

 

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Figure out how many new patients you should be attracting weekly! Download your custom report now. Click the green button below to download your report to see how many new patients you should be having weekly.

Download FREE New Patient Report

You are listening to episode 74 of The Dental Marketer Podcast! In this episode I speak with our wonderful guest Dr. Amanda Wilson. We discuss various topics and most of the topics are ortho related, which makes sense because she has been doing ortho for over 10 years. We discuss the importance of really taking your time when it comes to new patients exams or recalls and seeing where the patient's dental health needs help. A lot of the times, the patient does not really think about malocclusion or misaligned teeth OR maybe the patient has always thought about the symptoms of malocclusion and misaligned teeth but never spoke about it or the patient really never thought about it in depth.... well we discuss how you can bring that up!

 

We also discuss the next wave in dentistry and what you should be doing to not be left behind! We know healthcare is changing and evolving, so we need to either stay ahead of it or align ourselves next to it... because if not we will get left behind! I like how in this episode we talk about how you can  attract the right patients by accepting ortho or doing more orthodox in your office, and we discuss how you can show case this and market it to the community that way you can start attracting the right patients!

 

 

Dr. Amanda Wilson is a Orthodontist, Dental Consultant and Dental Advisor by profession. After many requests from previous clients over the years, she created StraightSmile Solutions® as an orthodontic consulting company that directly services Dentists and their unique needs. It offers boutique, concierge-style coaching directly from an Orthodontist to a  Dentist without requiring any kind of long term commitment or contract. Designed to deliver convenience to clients, she hopes to make a positive change in the dental industry with my innovative service platform and content.

 

She obtained her education from UCSF Dental School and the University of Connecticut Orthodontic Residency. Subsequently, for more than 10 years, she was a clinical orthodontist. Dr. Wilson loves to teach and mentor, so eventually this progressed to the development of her passion to become a coach and consultant. Realizing there was a significant lack of orthodontic coaching companies, that offered doctor-to-doctor consultancy directly to General Dentists, she became passionate about filling this space.

 

 

Dr. Amanda Wilson's Links:

Straight Smile Solutions Website

YouTube Video of Dr.Amanda Wilson's Webinar

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Figure out how many new patients you should be attracting weekly! Download your custom report now. Click the green button below to download your report to see how many new patients you should be having weekly.

Download FREE New Patient Report

You are tuning into episode five of Monday Morning Marketing! This tactic is a GREAT one and I am so excited to share it with you! We dive into how to create pipelines from your local private schools. Now, when I mention "pipelines" I mean a way that new patients continuously flow into your dental practice. This means these patients ONLY see your dental practice as their answer to their problems, you are their solution because you are their obvious or only option. 

 

Anyways, we talk about not only how to easily set-up a booth into a private school but also attract the employees, teachers, and directors to come to your practice. Once you are able to attract and get these employees into your dental office, then setting up to market to the children and their families is going to be a piece of cake! 

 

Don't forget.... if you are interested in having your employee or dental practice become fantastic Ground Marketers than feel free to book a FREE 15 minute consultation with me. I teach your employees how to master these techniques you are listening to and so much more! You could also go to the SERVICES tab on the website and click "Ground Marketing Training" to learn more.

BOOK A FREE 15 MINUTE CONSULTATION WITH ME

 

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Figure out how many new patients you should be attracting weekly! Download your custom report now. Click the green button below to download your report to see how many new patients you should be having weekly.

Download FREE New Patient Report

Welcome to the seventh episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she discusses the problems of having a construction delay and how it has affected her business. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

Sponsor of the Show

 

Stream Dental Staffing Solutions is The Making of SMILE & CO.’s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

 

 

Time-Stamped Show Notes

0:00 Information about Stream Dental Staffing Solutions

2:00 Intro

3:07 Ashley just came back from dental training in the Dominican Republic. Implant Seminars was a great experience.

10:24 The biggest highlight was going to Pelican Beach and the graduation ceremony. She recommends the program to everyone. It is a stress reliever and an experience of a lifetime.

13:00 The Implant Seminars course makes you feel more confident by working on actual patients, and seeing the smiles on the faces of people were amazing.

13:30 Ashley hears the unfortunate news that her timeline for the opening is three weeks behind schedule. She had an August 16 deadline, and now she’ll have to postpone it.

14:45 The construction crew is not working, and Ashley and her husband are livid.

16:25 Not having the building complete means she can’t train people and still has the overhead cost.

18:00 How to plan for the delay and openings.

19:20 Lisa Weber from Unlock the PPO does amazing insurance negotiations.

20:50 Why Ashley doesn’t have much choice in accepting Delta insurance.

21:22 She hopes she can eliminate insurance dependency as word-of-mouth referrals begin to take off.

21:30 Why she loves Stream Dental. They do all of the hard work in finding the right candidates for her team.

22:40 Interviewing people makes her feel like a boss.

22:54 Getting a vibe with interview candidates.

23:35 What she did and didn’t like about her interviewees.

26:25 Michael calls Joshua Scott of Studio 8E8, a digital marketer who is helping Ashley with her practice.

26:56 How to build a brand by starting with the why.

28:20 Why building a brand works.

28:24 One mistake dentists should stop making.

30:24 Joshua has a helpful Brand Creator program that helps dentists bring out the values of the practice. Reach him at Studio 8E8 or @joshuascott on Instagram.

33:20 News about the walls and drywaller.

34:50 Resource of the week is Stream Dental Staffing Solutions. Ashley says she can’t imagine having to do all the human resources activities on top of everything else, so they’ve been a huge help.

35:56 Why Ashley believes she needs to speak up more.

40:36 Ashley says she wishes the delay was communicated to her earlier.

41:53 The biggest headache was the construction delay.

41:55 Glenda from Upper Cloud Media is helping to organize openings and had warned her weeks ago about possible delays with the openings.

42:30 Ashley talks about final construction and her digital marketing plan for next week. She’ll be meeting with Sue Silvia and Brian Porter of Patterson Dental to finalize equipment and supplies. Plus, she’ll conduct more interviews.

44:36 Closing.

 

 

Episode 73 is hot, fresh, and ready for you to listen and for you also to start taking action today! In this episode we dive into the world of SEO. So many major companies (not going to say any names) make it seem like SEO is this huge jigsaw puzzle that can never be solved and that you shouldn't spend your time understanding. FALSE! My guest breaks down exactly what SEO is, what it consists of, and how to use it to your advantage. One thing I will mention is that, SEO is always changing. As long as updates exist in Google, Yandex, Bing, pretty much any search engines, then SEO will always be forever changing. The amazing thing is, it is changing for the better! It is changing to better improve the user experience.

 

My guest, Justin Morgan, lets us know exactly how to start ranking higher in the search engines immediately. What we can do today and also what NOT to do! Many of us today, are still obsessing over "keywords" and keyword stuffing" but in reality we need to think about, what is our content about? Is it unique? Is it engaging? Is it portraying your brand? This all needs to be kept in mind but most importantly, who else is backing up our content? Also, if you already have an SEO company that is working for you, do you know what they are doing exactly? Justin Morgan lets us know what to ask specifically from our SEO company. Tune in and listen to see exactly how to start ranking higher in your search engine immediately.

 

Justin Morgan is the CEO and founder of what most of us affectionately refer to as the “DMG.” From all circles within the dental industry who address dental marketing as a topic, Justin Morgan is the dental marketing guy that everyone keeps talking about. Justin credits much of his dental marketing knowledge to Fred Joyal, the creator of 1-800-DENTIST, and the author of the book “Everything is Marketing: The Ultimate Strategy For Dental Practice Growth.” He can be found on the forums at dentaltown.com providing valuable knowledge to dentists in need of marketing advice. Outside of work, Justin enjoys coaching wrestling and teaching mixed martial arts. He enjoys comedy flicks over horror movies and his favorite ice cream is moose tracks.

 

Justin Morgan Links:

The Dental Marketing Guy Website

Invisalinks SEO Course

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Figure out how many new patients you should be attracting weekly! Download your custom report now. Click the green button below to download your report to see how many new patients you should be having weekly.

Download FREE New Patient Report

Episode 4 is up and running and this one is SO simple to do and have every single one of your employees practice when they are shopping! I mean if we can get just one employee (or your self) doing this ground marketing tactic every single time they go to a grocery store then you'll start seeing new patients start flowing in soon.

 

So this tactic is simple and it doesn't require much. All you need to do really is ask 1 simple question which is: "do you guys get healthcare benefits here?" and that's it! Literally that's all you have to ask, and then just wait for their response. Regardless what they say, any answer is a good answer because in this episode i'll tell you exactly what to say to get your foot in the door, no matter what response they give you. So listen up and let's start this week off right!

 

Newest and (most amazing sponsors)

I definitely want to give my new sponsors a shout-out! Please go check out STREAM DENTAL STAFFING SOLUTIONS

Go ahead and go to the Stream Dental Staffing Solutions store and look around! Be sure to use the coupon code TDM25 to receive 25% OFF your purchase, that's TDM25 and get 25% OFF your purchase!

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Figure out how many new patients you should be attracting weekly! Download your custom report now. Click the green button below to download your report to see how many new patients you should be having weekly.

Download FREE New Patient Report

Heyo everyone! Good morning (or afternoon... depending when your listening to this)! I hope your weekend was fantastic. We are at episode 3 of the Monday Morning Marketing series. This one is focused on the dentist who is trying to attract more cosmetic cases. Where do you think you will find a huge pool of new potential patients who are concerned about their physical appearance? You guessed (probably because you read the title.... sneaky) the gym!

 

This Monday Morning Marketing episode is all about how to attract new patients in your local fitness centers or gyms. Now.... you may be thinking.... "oh no, how am I going to even set up at a gym"?! No worries! I got you covered. In this episode I teach you exactly what to say to the person in charge of your local gym so that they can allow you to set up a booth INSIDE their fitness facility and start attracting new patients. So listen to this episode more than once and create your script and let's walk into at least ONE gym this week and set up something with the gym!

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Download FREE New Patient Report

Welcome to episode 72 of The Dental Marketer Podcast! So happy you are tuning into this episode because IF you apply the strategies mentioned here.... your dental practice will go a long way and grow. I had the wonderful privilege of interviewing my featured guest: Heidi Mount, who we all know.... is one of the most innovative and results driven coach out there! I strongly suggest you not only listen to this episode but have your Office Manager and team listen to it and take notes!

 

 

Heidi and I touch so many remarkable topics, topics that are frustrating the dental practice today! We talk about how it is crucial to hire people with an "ownership mentality". This means you need to find people who treat your business with the same care, IF NOT MORE, as you do. We also talk about the importance of Role Playing with your team. Do NOT think just because you have a "script" and heard it once you have it down, patients give so many different types of answers and you do not want to go back to your old habits. So if you hear a wonderful idea to start implementing into your practice... role play it. We also talk about a really hot topic, bettering your case presentation skills and case acceptance rate.

 

 

Heidi Mount has been working in the dental field since 1988.

 

Over 2 decades she was been licensed in 2 states as a dental assistant and had worked as an office manager. For many years, Heidi has been a virtual dental consultant. She worked in dental offices where 98% of the patients accepted the treatment plans presented and paid for them.

 

She has been featured on Dentistry Uncensored with Dr. Howard Farran, The Thriving Dentist Show with Gary Takacs, Dentistrys Ideal practices with Jayme Amos, The Delivering Wow with Dr. Anissa Holmes, The Passionate Dentist With Dr. B, and more.

 

She is known for helping dentists and their teams all over the world make more profit on the next days’ schedule.

 

HEIDI MOUNT'S LINKS:

COACHING DENTIST WEBSITE

COACH HEIDI MOUNT WEBSITE

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Download FREE New Patient Report

Welcome to the sixth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she discusses the power of networking within her community and the effect it has had on her business launch. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

New Sponsor of the Show

 

Stream Dental Staffing Solutions is The Making of SMILE & CO.’s new sponsor! They provide human resource services that will help you create a human resource strategy and find the best employees. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

 

Time-Stamped Show Notes

2:55 Intro

3:40 Ashley tells us how the Intel company picnic turned out, and why all the weeks of preparation were worth it.

9:00 Networking in 100-degree weather for many hours is exhausting.

9:41 Ashley scored 50 emails from the event, which far exceeded her expectations.

12: 42 How many customers could Ashley get if she did more events like the Intel company picnic?

12:49 Why connecting with other people solidified her business strategy and marketing efforts.

13:18 Ashley will open Smile and Co. in less than two months.

13:31 Michael mentions that he provides consulting on how to do ground marketing. Click here for details.

13:53 Taryn Grows, from the Folsom Chamber of Commerce, helped introduce her to several small business owners and community members.

16:04 How to network in your community to grow your dental practice.

16:40 The Top Golf booth was lots of fun and an exciting prospect to network with.

19:35 Howard Farran interviewed Ashley on his Dentistry Uncensored podcast, and it was a big success because Howard believes in her vision.

22:05 Samantha Leonard of Stream Dental is helping Ashley hire top talent and create a strategy for human resources. Michael interviews her to hear details of how she helps dentists grow their businesses.

25:49 Samantha finds candidates with drive and motivation.

27:15 Why most dentists fall short when it comes to team management.

29:00 Why Ashley thinks working with Samantha is like a match made in heaven.

30:00 Ashley is going to the Dominican Republic to learn how to place dental implants.

30:30 With Anissa’s help, Ashley’s Facebook Live Video went viral.

36:31 How to make a warm audience hot.

36:55 Details about her giveaway event and VIP list.

37:50 Why having a targeted audience works and how Facebook rewards you for engagement.

40:43 Ashley suggests joining The Dental Marketing and Profits and Delivering Wow Hangout.

40:15 Fear and dentistry.

41:45 Ashley talks about the nervousness of doing Facebook Live for the first time.

43:50 Gary Vaynerchuk says to put all your eggs in the Facebook basket.

44:50 Ashley discusses what’s on the schedule for next week.

45:45 Tami Teel, the interior designer, will order all the things that will go into the dental space. Ashley is excited to see it finished.

46:30 Resource of the Week: Folsom Chamber of Commerce. Everybody she’s met is amazing and welcoming, and they want to see everyone’s businesses thrive.

47:30 Kingdom Coffee Roasters. Ashley enjoyed networking with them and showing them love on Instagram.

48:39 Ashley is doing ground marketing by partnering with wineries and breweries and giving away her leftover freebie swag bags and shirts.

How was everyone's weekend? I hope it was a great one! In this episode I dive into with NO time to waste and we talk about..... Relationships! Specifically how to influence people with relationships. Just look at it this way, if you want your team to act willingly and do their job at their best level, this means you have to have some sort of trust with each team member and have a deep relationship with them!

 

Same thing with a patient. you have to build a relationship with the patient. Even if it is a new patient, TAKE YOUR TIME on the initial exams. Don't EVER rush a new patient exam, if you could spend more time peeling back that banana peel to get to the good stuff inside the new patient and find out why they are at your dental practice, what they desire in their smile, who their family is, where they work, any fears or anxieties they have from previous dentists and so forth.

 

Building a relationship does not only create loyalty but it creates a MUCH HIGHER case acceptance! You create fans for your business as well! These fans become your marketers and bring in new patients through referrals, write outstanding reviews, and purchase much more from you!

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Download FREE New Patient Report