The Dental Marketer

Guess whose back.... back again... just kidding but yeah the Monday Morning Marketing episodes are back! Actually you'll see (or hear) why I they have been missing for a while and I apologize. I ws so anxious to speak to you beautiful people that as I was driving I said to myself "I can't wait until I get home to record!" So I didn't... I recorded on my phone in the car as I was driving... so sorry for the background noise. It's actually not that bad.

Anyways in this episode we talk about Instagram Marketing! I tell you what I am doing wrong, what others I see are doing wrong, and who I believe is killing their Instagram... and yes the people I believe who are killing it are dentists. Actually I speak about one dentist who I interviewed on this podcast... her name is Dr. Yazdan and here is her episode:

#32: What Kind Of Proven Posts Do New Patients Want To See? With Dr. Desiree Yazdan

Also, please use that voicemail button on the right of this page. (if you don't see it then just go to the home page and then you will see it on the right). I want to hear every single one of your wonderful voices and the questions you want to ask! So ask me through voicemail (:

p.s. I know what you are thinking... "OH SNAP! Michael put out 2 episodes on Monday... is it Christmas?!?!?" Nope, I just love talking to y'all that much (; ... plus it makes sense to put out a Monday Morning Marketing episode... some time on Monday (morning time would be best).

Episode 81 has arrived! I had the wonderful privilege to interview the amazing Sarah Thiel! Many of you know her as the founder of CE ZOOM. But in this episode we dive into the past... and what frustrations made her create CE ZOOM. We also discuss the importance of keeping your team happy! Does this mean giving your team a raise every six months? Company retreats? More time off? How can you make your team happy and ambitious to help you constantly grow your dental office.

We also discuss the importance of just genuinely being a good person. Sarah Thiel personally knows the doctor whose video is going viral as we speak. The video was about how he helped a woman who was abused in her past relationship, he literally fixed her tooth for free (the tooth was broken because of the abuse). If you haven't seen the video, here it is:

WATCH VIDEO HERE

Anyways we discuss how something that only took the doctor possibly less than 10 minutes (a restroom break) changed a woman's life and now the dentist is ON THE MAP! Who wouldn't want to go to him after doing this! He has created brand authority! Not only this, but be nice to your staff as well.

Another thing we talked about is... how do you know if your hygienist is really trying for you... or they are just bored and working for the paycheck? Tune in and enjoy!

SARAH THIEL'S LINKS:

Sarah Thiel's Linkedin

CE ZOOM Website

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Welcome to the sixteenth episode of The Making of SMILE & CO.! This is episode we talk about the building process, how much daily production SMILE & CO is making so far and read some comments from you (the listeners)! Ashley and Michael are now answering questions that you, the listeners, have for them. Tune in and listen carefully, because you won't want to miss this week's episode!

Time-Stamped Show Notes

NO NOTES! Let's be honest are you really paying attention to the Time Stamped Notes? If yes and you want the notes then please let us know (:

3 Main Ideas

How to speak to your patient when you are presenting treatment

What to say to your existing patient to get more reviews and referrals.

The design process when creating your dental practice is VERY crucial.

Resources

UPPER CLOUD MEDIA. Increase your digital presence, create an amazing brand experience for your customers, and have amazing videos that tell a lifetime in minutes!

Find Out More

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don't miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at [email protected].

Want your questions to be answered on the podcast?

Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.

Welcome to the fifteenth episode of The Making of SMILE & CO.! This is episode has a different format, it's more of a Q & A! Ashley and Michael are now answering questions that you, the listeners, have for them. This week's episode is informative and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Time-Stamped Show Notes

00:30 Intro (excited to have you back listening to us!)

1:30 Mentions of the Online Scheduling Software that Ashely is using.

3:16 Michael went to the grand opening, even though Ashley didn't expect him to show.

4:17 Talks about the Intro Music and possibly changing it.

9:43 DIVE by Ed Sheeran song

11:20 Ashley recalls a high school experience where 2 guys approached her in a van!

13:08 The Q & A begins by mentioning.

13:16 Alvin from Buffalo, NY asks a question about the beginning process and seminar Ashley attended earlier in her career.

17:11 What Ashley's mentor told her what she needed to do on Facebook.

20:00 Michael ask the question: What are Facebook Funnels?

22:00 Utilize Social Media to market your practice��_ it's FREE!

23:35 How Ashley figured out her demographics and what company she used.

26:47 Ashley explains her lease negotiations and 3 different properties

30:00 Alex (a listener) asks us a question about seminars Ashley has attended.

36:00 Ashley mentions the dimensions of her operatories and why they are a certain dimension

40:00 What did Ashley do in her Bachelorette Party

43:34 End of episode

3 Main Ideas

Check out your demographics before purchasing a practice.

Learn how to have banks ���fight�� over you when it comes to lease negotiations.

Have a mentor.

Resources

Join The Delivering Wow U. This platform is perfect for anyone looking to start a dental practice the way Dr. Ashley Joves did! This platform was also created by her mentor, Dr. Anissa Holmes.

Find Out More

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don't miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at [email protected].

Welcome to episode 80 of The Dental Marketer Podcast! In this episode I have the wonderful privilege of speaking with The Inspired Dentist, Dr. Shakila Angadi and we really dive into the topic of Emotional Intelligence and how it plays a vital role in your life and in your dental practice. First we discuss how Dr. Angadi was a struggling dental practice owner who had to hit rock bottom in order to finally turn everything around and start becoming successful. Not only that, but she was also noticing how she was alone, she was so extremely frustrated and stressed out, hiring coaching and consultants constantly and spending money on so many ways to try and build her dental practice and reach to that point of what most of us call success. Did she ever get there?

We also discuss what is success. Is it having a million dollar or more practice, is it only being able to work two days out of the week, is it being the best dental practice in the community... what is the meaning of success to you? Dr. Angadi shares SO much knowledge with us on how we can implement more of our right side of the brain and what I love about this interview is she also breaks down a lot of the reasons why we do what we do due to our EQ. SO much of what we portray to the world, our team, our patients is due to our EQ.

So please bookmark this episode and listen up because this episode is a breath of fresh air! It will really help you to look into what you are doing and analyze your life and dental practice. It will help you see the areas you need to improve in order to become successful and why you should or need to improve in these areas.

Don't forget to leave a comment or review on iTunes! It helps us out a ton! and please let me know if you have any questions or concerns on any of the links below (or you can reach out to me through email as well).

DR. SHAKILA ANGADI'S LINKS:

Palmer Smiles Dental Website

The Inspired Dentist Facebook

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Welcome to the fourteenth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she talks about her grand opening celebration and how this is the happiest time of her life. This week's episode is informative and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Time-Stamped Show Notes

00:30 Intro

1:27 Local Med's online scheduling is going great, and the software is super sophisticated.

3:16 Michael went to the grand opening, even though Ashley didn't expect him to show.

4:17 The Folsom Chamber of Commerce representative said it was the most people he'd seen at a grand opening.

9:43 Why the grand opening was everything Ashley thought it was going to be, and more.

11:20 Ashley has many people to thank because everyone has been so eager to help her.

15:20 Ashley says she loved Michael's video recording of the celebration. Check it out here: SMILE & CO's Grand Opening.

16:19 Noah Kagen's podcast is one of Ashley and Michael's favorites.

17:11 The Minimalist podcast and Ordinary Vegan are two of Michael's favorites.

20:00 Michael discusses the vegan lifestyle.

22:00 Ashley and Michael announce they'll talk about food and other stuff along with dentistry in the new podcast format.

23:35 Ashley says the first month of business has been so much fun.

24:17 The goal is to get 50 new patients this month.

24:58 The reviews are helping to drive traffic to the office.

26:47 Should Ashley engage with the prison inmate?

28:50 Local Med is Ashley's favorite resource this week.

29:49 Ashley and Michael both think they have ADHD.

33:54 What does it mean to jump all in?

37:00 Ashley says bookkeeping has been the biggest headache.

37:50 Ashley poses a question to listeners: Would you be interested in a Facebook dental start-up business group?

41:15 Ashley asks all listeners to leave a review, and please let her know what you think about the new format where they'll talk about dentistry and lifestyle.

42:15 Closing

3 Main Ideas

1. Don't Doubt Yourself

Ashley talked a lot about following your gut, and not doubting yourself. She says to just do it, especially if it's something you've been thinking about doing for a while.

She says that she's the happiest she's ever been in her life and that you should open a practice too if you want.

If you want to build a practice that you know you're going to fall in love with, and know that you're gonna be completely proud of, do it.��

2. Hold Your Head Up and Think Ahead

Ashley mentions that it was six months ago that she sat in her car and announced on a Facebook video to the world about her dream.

She says she was ���terrified of opening something without knowing if patients are going to come, without seeing that you're being supported, and without seeing what kind of response we had from the community.��

But now she's happier than ever and wishes she would have known that it was all going to be just fine six months ago. ���If I had known six months ago where I would be now, laughing and celebrating and seeing a full schedule and seeing a packed house for the open house, I would say ���Why are you so scared? Why didn't you do this sooner?'��

3. Jump All In

Ashley says that if you have a business idea that you're in love with, you should jump all in. Even if you have doubts about finances, you should go out today and apply to see if you qualify for a loan.

She comments, ���Follow your gut. If you know that you keep people well and you're providing an experience they can't necessarily get anywhere else, jump all in. Do it, and you'll have no regrets.��

While some people have financial concerns or tight budgets in business, Ashley says that getting a loan will help you to open an excellent practice.

Resources

Local Med has been Ashley's favorite resource this week. She says it's been helpful to have the online booking service because she doesn't have to be present, answering the phones.

Find Out More

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don't miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at [email protected].

Help-A-Dentist

Ashley is reaching out to see if you'd be interested in being part of a Facebook group that answers your questions about starting a dental practice. Contact her through Facebook or Instagram or email her at [email protected] with your thoughts.

Welcome to the thirteenth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she talks about how much fun she's had this week with her marketing crew. This week's episode is informative and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Time-Stamped Show Notes

00:30 Intro

1:57 Ashley had a lot of fun this week, and Studio 8e8 has been awesome.

7:00 Why she had to scramble to do the letters for her feature wall.

9:41 Why Ashley only saw 6-7 patients this week.

10:40 The grand opening is this Friday, and Dr. Anissa Holms is flying in to meet her for the first time.

11:36 What Ashley's planning to do for her grand opening.

13:18 How much should a dentist spend on a grand opening celebration?

15:37 Ashley wants everything to be perfect for the big event.

16:02 Ashley's front desk person is amazing and knows her stuff.

16:52 Ashley gives a shout-out to her team and says they're the best team ever.

17:20 Studio 88 was Ashley's favorite resource this week. What makes them so different?

20:56 She admits that she still feels camera-shy.

22:45 What she wishes she knew this week.

23:16 Help a dentist with insomnia. What should she do to stop her mind from racing when she's trying to sleep?

23:54 Michael suggests natural remedies like calcium and magnesium, valerian root, and Sleepy Time tea.

27:30 Why the thought of the grand opening makes her sad.

28:34 Ashley reveals that she received a letter from a prison inmate.

32:40 How she deals with guys and potential stalkers who are now contacting her because of all the social media attention.

34:32 Closing.

3 Main Ideas

1. Be Unique with Your Website

Ashley loves Studio 88 marketing company because they're making her a fantastic website that stands out from the crowd. They have a unique vibe and great energy, Ashley says.

She notes that most dentist websites look the same and that it's boring. When she found Studio 88, they were down to earth and fun to work with. Plus, they understand her vision and what her practice is all about.

Be sure to make your online presence look different from the rest. A traditional dentistry website will probably look great, but will it catch your audience's eye, and is it memorable?

2. Have Fun and Learn to Refuel

Ashley sounds relaxed this week and says she's in a better space now. She says she is realizing the things she can control and letting go of the things that she can't. But mostly, she is having fun and taking it all in.

She says she got good advice from Studio 88 while conversing over dinner. They said that learning how to refuel was crucial in business. For her, refueling means shutting down for the evening to spend time with her family.

It's a good idea to refuel each day so that you'll be motivated to work the following morning. If you don't refuel, it's possible that you'll be unproductive the following day, and you could even crash if you never replenish. Aim to refuel each evening with something or someone you love.

3. Love who you work with

Ashley advises to love who you work with because it makes your life much easier. Ashley spent weeks searching for the right candidates for her team. She wanted people with the right attitude and was careful to avoid people with overly dominant personalities.

Her time and effort paid off, and she loves the people she works with.

It's good to have people that you enjoy being around because you might be spending the next twenty years with them. Have people that you can trust and that blend with your personality and brand.

Resources

Studio 8e8���Ashley's website design and marketing crew.

Find Out More

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don't miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at [email protected].

Help-A-Dentist

Insomnia. What should she do to stop her mind from racing when she's trying to sleep? Contact her through Facebook or Instagram or email her at [email protected] if you have any suggestions.

Welcome to Episode 79 of The Dental Marketer Podcast. Thank you for tuning in! I hope you are sleepy because this episode will WAKE YOU UP! I love the energy that Gary brings to the show but most importantly I love the knowledge he shares! In this episode we dive into the topic of what really is the problem with your dental practice and why aren't you set for financial freedom, why aren't you where you want to be with the collections number or productions number, why are you working tirelessly but so drained? We talk about it all!

Most importantly Gary shares some major statistics of what we should be paying attention to! Sometimes we are so caught up in attracting new patients but in reality, is that the real issue? We discuss what the real issue is and so much more! We also discuss how every single team member in your dental practice plays a huge role into creating success for you. We discuss each individual role and how you should have them set up in your dental practice as well.

Don't forget if you love what you're listening to .... PLEASE let me know by leaving a review on iTunes (: Every single review is greatly appreciated and helps out the podcast SO MUCH!

GARY KADI'S LINKS:

Next Level Practice Website

FREE COPY OF Million Dollar Dentistry BOOK

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Grab a free report to see how many new patients you should be attracting weekly?DOWNLOAD FREE REPORT NOW

Welcome to the twelfth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she talks about how much better she feels now that her insurance system is in place. This week's episode is life-changing, and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.'s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

Time-Stamped Show Notes

1:20 Last Saturday was the VIP party.

2:00 Delta Insurance finally gave the green light to be included in their network.

3:43 The new receptionist started on Tuesday and she's amazing.

7:00 How did Ashley get email addresses for the VIP list?

10:40 Why Ashley hasn't called anybody from her Intel company picnic list.

14:26 Studio 88 has made the website absolutely beautiful. Check it out at Smile and Co.

17:00 Why Ashley's hubby is the most supportive person she's ever met.

17:45 Why Studio 88 is so amazing.

19:25 Why she hates having to call businesses to make appointments and reservations.

20:01 Why she uses Local Med online scheduling platform.

25:28 What are the cons of online scheduling?

28:36 What's going on with the construction on her building?

29:55 Scannable has been a life-saver for faxing.

30:16 What was her biggest concern this week?

31:05 What should she have dug more into?

31:50 Why consultants are not lying about how long it takes to be included in an insurance network.

33:00 Why Ashley is no good at writing procedural manuals.

34:52 Why she feels she needs to entertain the sales people that come to her business.

40:58 Why she forwards all reviews to her team members.

41:30 She suggests taking a moment to meditate and being grateful for the experience.

42:00 Ashley was a guest on Start Your Dental Practice podcast by Jonathan VanHorn.

42:09 What has been her biggest resource? Joshua Austin, who had an amazing presentation about reputation on social media.

43:14 How to get more Google reviews.

44:25 Why being a good public speaker makes you a better leader.

46:34 The grand opening is next Friday and Michael will be there podcasting for listeners of the show.

48:25 Closing.

3 Main Ideas

1. Have Integrators in Your Business

Ashley talks about her personality and how she's always thinking about the next big thing with her business and marketing. But running daily operations and following protocols are a pain point for Ashley.

Most entrepreneurs are visionary people, and that makes it difficult to do day-to-day business and get things done. If you are a visionary person, aim to hire integrators who will be excellent at taking care of daily tasks.

2. Just Say No

Michael and Ashley discuss how hard it is to say no. This week, Ashley noticed that she had a hard time saying no to salespeople that wanted to take up her time. She later realized that by entertaining the salesperson and not telling him to come back later, she was taking time away from her family.

Permitting others to steal your time may mean disappointing the people you care about, or not being able to do what you want to do in life. It's your day and no one else's, so it's up to you to take back your time by just saying no.

3. Ride the Waves

Ashley admits she was down and stressed out last week, but many people Facebooked her and told her to keep her head up.

She explains, ���When I say ���ride the waves', there's definitely going to be highs and lows, and you just have to keep your head up and look at the horizon. Because it does get better.��

She is better this week and has reminded herself that she's providing an excellent service and that the practice has gotten great reviews on Google.

Find Out More

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don't miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at [email protected].

Welcome to the eleventh episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she breaks into tears about the pressure of starting a business in the public eye. The anxiety has her questioning whether it has all been worth it. This week's episode is intense, drama-filled, and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.'s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

Time-Stamped Show Notes

0.00 Intro.

1:11 Ashley opened her doors Sept 2nd, and it's been a crazy past two weeks.

2:00 She explains the drama of getting the city permit one hour before the first patient was scheduled.

5:12 Training her new employees was fun, but hectic.

7:00 The pressure she put on herself and the social anxiety of being watched publicly gave her a nervous breakdown.

12:05 Ashley feels like she can't even enjoy the practice at this point because of all the things she still needs to do.

12:30 She explains how she's still dealing with things like insurance and how she's had to cancel appointments from patients who don't want to pay up front.

15:04 She gives insurance advice for anyone who's starting up.

15:40 Ashley talks more about the pressure of going viral and being public.

16:33 She reveals what her biggest mistake has been.

17:50 Ashley talks about her new employee that quit after two days.

19:20 Ashley discusses the importance of finding someone with insurance experience for the front office.

21:00 How she's wearing all the hats and being pulled in all directions.

21:57 Why acquiring a practice instead of starting one from scratch now makes sense to Ashley.

22:24 The building construction still needs completion.

22:45 Why doing a startup is like parenting.

23:44 Did the dental conference give Ashley a chance to relax?

24:15 Ashley explains why she has to work long hours.

24:50 She talks about how many people knew her at the conference from the podcast.

26:40 Ashley discusses how important setting up insurance is, compared to getting people to follow your journey.

28:40 Ashley's favorite resource: Front Office Rocks training. It's an online training that is perfect for people who have never trained anyone.

29:08 She reveals what she's discovered about herself.

30:00 She discusses what she wishes she would've done differently.

31:34 How not ever looking at money in business is now hurting her.

33:03 What she wishes she would have spent less time on.

33:44 She talks about her second television appearance.

34:16 Why insurance has been the biggest headache this week.

34:47 Ashley gives her best advice to anyone opening their doors.

36:00 Why all of her employees got overtime on their first paychecks.

37:48 Closing.

3 Main Ideas

1. The Double-Edged Sword of Going Public

The past week has left Ashley in tears because she has realized that going public with her initial Facebook Live video has brought a mountain of social pressure to perform. She commented that she felt like the world was watching, and says, ���I never thought that it was ever going to be like that. I really thought that my first video was just going to be for me mostly, and then maybe some close family members, who paid attention on Facebook.��

She continues, ���And it just skyrocketed. It went viral overnight. It was definitely a blessing I met you, and we've created this amazing platform for anyone who wants to do a start-up. But it's also a double-edged sword because now it's a very public proclamation of this is what I'm going to do and this is what I'm going to achieve, and hopefully, I don't fail publicly.��

It's interesting to listen to her discuss the social pressures of being a budding celebrity. It's something many of us think about, but few of us ever experience. Will she rise above the social anxiety of having all eyes on her, or will she buckle under the fear of failing in public?

2. Hiring the Right People for the Role

Ashley learned her first major lesson in human resources. She said that the person she thought she knew well failed in the front desk position because the woman wasn't experienced. She knew nothing about insurance and quit after the first two days!

It's a tough call. Do you hire people with experience or do you hire people you know and like?

Having a great personality and attitude is helpful for taking good care of customers, but that's not all there is to it. Ashley has now realized the importance of hiring people with experience.

Luckily, a well-experienced person has expressed interest in filling the role. Will she show up and meet all of Ashley's expectations, or will Ashley need to keep looking for a suitable front desk manager?

3. Not Looking at Money in Business Can Hurt You

Ashley talks about how she never wanted to open the practice for the sake of money, but now realizes she should have looked at the practical aspects of running a business better.

Clients are nearly banging down Ashley's door to get a seat in the brand-new, stylish facility. The problem is, she hasn't finished setting up the insurance system and a way to collect money. Without these things, she won't be able to meet her overhead.

She's even questioning how much time she's spent in marketing, and whether she should have looked at finances and systems instead.

Ashley warns anyone seeking to set up a dental practice to make sure they have systems like insurance set up months in advance of opening the doors. This week's episode is intense as she describes what it feels like to be responsible for several people's income, but with no way to collect money at the register.

Will Ashley be able to accept insurance-carrying patients soon, or will she be forced to use her bank loans to pay her employees?

Help-A-Dentist

Ashley wants to know about membership services and is asking all listeners to help. What do you use for in-house membership plans? There are many options, but she needs help deciding. Do you do it yourself? Do you auto-debit every month? Do you use Compassionate Finance? Ashley needs help. Message her through Facebook or Instagram or email her at [email protected] if you have any tips.

Find Out More

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don't miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at [email protected].