The Dental Marketer

Welcome to the tenth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' husband this week as he discusses his perspective on her new venture. Brian Joves gives valuable insight about business, entrepreneurship, and being a supportive spouse. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.'s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

Time-Stamped Show Notes

0:00 Brian Joves, Ashley's husband introduces himself and tells us his place in her dental practice.

2:17 Why does Brian believe in his wife and why did he decide to support her?

4:00 How Ashley decided to make the switch from paycheck earner to owning her own practice.

4:53 How they decided to take her dream of having a practice to the public with a Facebook Live video.

7:20 Michael discusses how we can all relate to the pain point of working for the wrong person.

8:10 Why taking a hands-off role and letting Ashley do her own thing has been difficult for Brian.

10:40 Understanding when to communicate is essential to getting your message heard.

11:20 How Ashley is amazing at putting together her vision, and why doing the day-to-day grind is difficult for her.

13:31 Brian announces that the office is officially open, and they've been seeing patients for the past week.

15:07 Final touch-ups were being done to the building during the first week they were open, so the last couple weeks were exciting and hectic.

16:27 Ashley had 53 patients scheduled and reached her goal of 1000 Facebook followers before the opening.

18:39 What Brian thinks about Ashley's sleek and modern dental chairs and the overall d��cor of the office.

20:28 What Brian thought about the construction delay.

22:04 Why Brian loves to watch Ashley grow as a person.

23:48 What Brian recommends to anyone who wants to start a practice.

26:07 Brian tells us what the main lessons of starting a dental practice are.

27:10 Anissa Holmes and the amazing group she works with, have been the best resource for Ashley.

28:00 For Brian, Gary Vaynerchuk has been the best resource.

28:53 Ashley had to sacrifice a lot to put her dreams into fruition.

29:35 Brian discusses who was most concerned about finances.

31:27 How they decided to budget for hiring employees.

32:15 Why Amazon has been successful.

32:55 Brian talks about what's next after this episode.

33:10 Closing.

3 Main Ideas

1. Letting the Spouse Run Their Own Business

Brian confesses that one of the hardest things for him to do is to back away and let Ashley do her own thing with her business. It's not often that two entrepreneurs get together in a marriage, but when it happens, each partner may find it difficult to zip their mouth about their ideas.

Sometimes it's better to let your partner make decisions for his or her business, and only state your view when it's requested. Aim to limit voicing your opinions on the other's business and try to limit discussing details that pop into your head, even though it's tempting.

2. Why Both Details and Vision are Necessary for Entrepreneurs

There are two ways to describe a person's work personality: They are either the visionary person that can come up with ideas, or they are the disciplined worker that gets tasks done.

Often, entrepreneurs are the visionary ones. However, they will likely stay dreamers, unless they put their ideas into action. So, the beginning stages of business usually require that the entrepreneur have both qualities.

If you have dreams and you execute them well, it's only a matter of time before you can hire someone to carry out day-to-day tasks.

3. Have Passion in Business

Like Brian says, it's important to have passion because when you're tired of dealing with all the problems, you'll need strength to keep going.

If you don't have solid reasoning for why you're doing your business and why you must pull through, you may throw in the towel when things get rough.

Brian suggests that it's much easier to deal with all the small details and frustrations that are bound to happen if you have a firm understanding of why you're doing everything you're doing.

Know beforehand whether your business is what you want, and make sure you put your personality into your brand so that you can stay interested and focused for years to come.

Find Out More

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Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at [email protected].

Hey Dental Marketer Tribe! I hope you are enjoying your week! I apologize for the lack of uploads this week, I am recovering from the flu and at the same time I started Invisalign so I had to extract some wisdom teeth as well and couldn't even talk... so yeah.... had a rough week but managed to upload this very special episode!

In this episode I interview the very amazing Korey Korfiatis, the owner of Legwork. Now, Legwork is a marketing software tool! If you wonder what that is Legwork helps your dental practice with reminders, referrals, obtaining more reviews and helping with reactivations, and SO much more! Korey Talks with me and tells me about how he started the company and what he has seen increase dental practice profits.

We also talk about the best piece of advice he has to share... which honestly is an AMAZING piece of advice. It seems so simple but if you apply it TODAY then it will happen and you will see tremendous progress in your dental practice. What happens is we start to apply what we learn but then "life" happens and we tend to forget and let things slide, so don't be consistent with the advice Korey has for you.

KOREY KORFIATIS LINK'S:

LegWork Website

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Grab a free report to see how many new patients you should be attracting weekly?DOWNLOAD FREE REPORT NOW

CLICK THE LINK BELOW TO ATTEND THE EVENT HOSTED BY STREAM DENTAL:

HOW TO GET NEW PATIENT LEADS IMMEDIATELY 

 

It's episode 77 of The Dental Marketer Podcast! In this episode I speak with the master of reviews... Dr. Leonard Tau! Such a fun and great guy and so much knowledge was shared in this episode. Some key things I learned was what exactly to do with bad reviews. Some times we think we need to reply to bad reviews and sometimes we think we should just leave it alone and it will eventually die down... but will it?! Reviews these days can really break us mentally and break our business physically! Think about it, would you take your child (or dog) to a practice with horrible reviews?! I wouldn't! So what should we do when we receive a horrible review?

 

Another pointer I learned in this interview was, which review website, or third-part website, matters the most! Sometimes we are trying to get reviews all on our Facebook page, or maybe Yelp.. but where do the reviews have the most impact? In this episode Dr.Leonard Tau reveals where you should send all your happy patients to leave reviews and why!

 

Dr. Tau’s focus is on general, cosmetic, implant and reconstructive dentistry. He is certified in Invisalign®, which are virtually invisible aligners that move your teeth. After more than 18 years in dentistry, Dr. Tau remains passionate about offering patients the latest in technology, which you will notice upon entering the office. Above all, Dr. Tau’s primary focus is patient comfort through painless dentistry.

Dr. Leonard Tau was honored to be recently chosen as one of Philadelphia’s Top Dentists by his peers in Philadelphia Magazine. What sets his Northeast Philadelphia dental office apart from other Philadelphia dentists is the time he takes with each individual to understand their needs and goals. Dr. Tau’s restorative practice provides services which include filling replacement with non-metal alternatives and a full range of cosmetic treatments. The cosmetic procedures include: KoR® Deep Bleaching, cosmetic bonding, porcelain veneers, implant dentistry and same day non-metal crowns and bridges with CEREC. Dr. Tau’s commitment to state-of-the-art dentistry ensures you receive the highest level of care, both today and tomorrow.

 

CLICK THE LINK BELOW TO ATTEND THE EVENT HOSTED BY STREAM DENTAL:

HOW TO GET NEW PATIENT LEADS IMMEDIATELY 

DR LEONARD TAU'S LINKS:

Len's Rule For Reputation E-Book

BirdEye Dental Review Brochure

 

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

 

Grab a free report to see how many new patients you should be attracting weekly?DOWNLOAD FREE REPORT NOW

Hey guys! So the problem with iTunes uploading my episodes is finally FIXED! I am sorry if it looked like I was absent for a while and sorry for the surge of episodes dropped all at once! On the bright side the downloads were MASSIVE this week which I LOVED! 

 

In this episode of Monday Morning Marketing I talk about an essential tool that you ABSOLUTELY need when you are Ground Marketing and going to events, businesses, health fairs, etc. I also teach you how to use it in this episode! You need to remember that it is nice and dandy that you are able to get into a company/ business and market but what really matters is how many new potential patients you can attract from each business, and this tool helps with that.

 

I created the Ground Marketing Tool for you to download for FREE. Just go to the "FREE STUFF" tab on my website or click the link below!

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Download The Sign-Up Sheet

Welcome to the ninth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she reveals two surprising things that happened this week. Samantha Leonard from Stream Dental Staffing Solutions is on the show as a special guest to make it extra fun, informative, and helpful. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

 

Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.’s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

 

 

Time-Stamped Show Notes

0:00 Information about Stream Dental Staffing Solutions, the sponsor, is offering all listeners of the show a free dental HR checkup. It can completely change your dental business.

3:03 Ashley feels the pressure of having the grand opening coming up so fast.

4:03 What she thinks she could have spent less time on. Social media is consuming and takes time.

5:02 Why the Panda Planner is life-changing.

7:14 How meeting with the CPA whipped Ashley into shape this week.

9:50 Ashley shocks everyone by saying that she already has patients booked!

11:42 Why Ashley likes Clips App to create cool square videos and upload captions.

13:35 Ashley admits she hasn’t touched base with her new patients because she’s been so busy.

14:58 Why social media is best done in-house.

15:31 Ashley just hired 2.5 more people, contrary to what she had planned to do.

17:09 How did Samantha find great people for Ashley?

21:00 Samantha and Tatyana get a funny response from one candidate while they’re phone-interviewing Smile and Co.’s applicants.

22:00 Samantha gives away one secret to finding great people.

23:07 What are the personality types of the newest people she’d hired?

24:18 Ashley and her office will be on television for National Tooth Fairy Day!

31:45 Meeting with designer Tammy Teal has been a dream come true.

33:19 How much does an interior designer cost?

35:05 Ashley’s landscaping is complete, and she loves the hard-working crew.

36:41 Why Ashley’s health has been in trouble.

38:26 Ashley reveals what she learned this week: Have faith in the process.

40:25 Ashley needs to get worker’s comp insurance, through State Farm.

41:55 Why Heidi Mount, the dental coach, is amazing.

44:04 Main lesson this week: Stream Dental has been an incredible resource.

45:25 Help-a-Dentist. What are you using for your in-house membership plans and payroll services?

47:00 What would Ashley have done without Stream Dental? Go to Stream Dental and sign up for a free 30-min assessment with no obligations involved. You can also find them on Twitter, Facebook, and their educational, human resource blog.

48:56 Closing

 

 

3 Main Ideas

 

 

1. Finding Great People

Samantha conducts deep analysis to find the right people for Smile and Co. She finds out details like how she wants to grow her practice and where she intends to be in 10 years by having each client go through an in-depth Recruitment Consultation.

Finding great people to add to your practice is hard, but Samantha suggests developing your network and trying different avenues to get the right peopl...

They Dental Marketer Tribe! We are on episode 8 of the Monday Morning Marketing Series. I really hope you are doing at least one of these tactics, I know some of you guys started off strong but then became "too busy"... well this type of marketing (Ground Marketing) requires consistency. Actually every single marketing tactic, whether it is Ground, Digital, Paper, Radio, whatever, requires consistency. So I know you guys can do it and be consistent! For those of you who are being consistent.. keep up the great work! You are getting amazing results (I know you are because you are sending me the results! )

 

In this episode we talk about how you can get inside the senior citizen homes and set up a seminar/ lunch & learn/ booth and talk to the residents about your dental practice and dental health concerns that the residents have! Trust me each resident has a concern! This tactic is so simple and yet extremely effective, I have never received a rejection or a "no" using this tactic. And if that weren't enough I have a video on exactly how I do this tactic in the show notes below!

 

 

Video of Senior Citizen Homes/ Ground Marketing Tactic 

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Figure out how many new patients you should be attracting weekly! Download your custom report now. Click the green button below to download your report to see how many new patients you should be having weekly.

Download FREE New Patient Report

We are at episode 76 of The Dental Marketer Podcast. In this episode I talk with the amazing Ben Goldberg from GOBY. GOBY is an amazing product, if you are familiar with the products like Ipsy, FIVE FOUR, and Dollar Shave Club, then you will be familiar and LOVE the product GOBY, especially if you are using an electric toothbrush (which lets face it.... almost everyone is using it now). We talk about how he had the idea to create GOBY and what caused him to create it, what was the pain point that he experience to say "hey, I'm tired of this... something or someone should create this... and that's going to me!"

 

We also dive into Ben's entrepreneurial journey and how it applies to you (especially if you are dental practice owner). One thing I loved that he pointed out is that he makes sure the Patient Experience is first and superb! That's where great marketing comes in. Think about it, if your patients don't even feel like they are having an experience in your dental practice then you are either doing NO marketing or your marketing is just that bad. You have to have an experience and it has to be unique and remarkable in order for the patient to be a fan.

 

Goby was founded by two friends who were frustrated by today’s oral care offerings. Like many people, Ben's visits to the dentist were far from enjoyable, and he begrudgingly bought an overpriced electric toothbrush, searching for an upgrade.

Improvements were made, but new pain came with the egregious brush head replacement costs. Claire (known as Cavity Claire by her family as a kid) was also keen on improving her routine, but always felt priced out.

 

Benjamin Goldberg's Links:

GOBY Website

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

SUPPORT THE DENTAL MARKETER PODCAST

 

SPONSORS:

SURGICAL MASTER COURSE    10%OFF FOR CROWN LENGTHENING SURGERY

 

Grab a free report to see how many new patients you should be attracting weekly?DOWNLOAD FREE REPORT NOW

Hey Dental Marketer Tribe! I hope everyone is off to a great week, as you can tell from this episode I am still recovering from being super sick for almost a whole week! I don't remember the last time I was this sick for this long! Anywho, in this episode we discuss a tactic that I personally love to use and it is always my back-up or go to strategy when I need an influx of new patients fast! That is .... DAY CARE!

 

This is a great "Back 2 School" type of marketing strategy because you are not even targeting the schools, you are targeting the children and their families after they are out of school. Day cares are a great way to set up something.In this episode I discuss how we can set up something where you can not only just talk to the children but also possibly perform an physical exam and talk to the parents. Listen to the example/ case study I talk about and how you can do it as well. This is a great strategy that I would LOVE to see everyone apply!

 

Don't forget.... if you are interested in having your employee or dental practice become fantastic Ground Marketers than feel free to book a FREE 15 minute consultation with me.

 

I teach your employees how to master these techniques you are listening to and so much more! You could also go to the SERVICES tab on the website and click "Ground Marketing Training" to learn more.

BOOK A FREE 15 MINUTE CONSULTATION WITH ME

 

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Figure out how many new patients you should be attracting weekly! Download your custom report now. Click the green button below to download your report to see how many new patients you should be having weekly.

Download FREE New Patient Report

Welcome to the eighth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she discusses the headaches of having so many things left on her plate with the grand opening approaching. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

Sponsor of the Show

 

Stream Dental Staffing Solutions is The Making of SMILE & CO.’s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

 

Time-Stamped Show Notes

0:00 Information about Stream Dental Staffing Solutions.

1:52 Ashley talks about how Samantha and Tatiana from Stream Dental Staffing Solutions are helping her sort resumes, choose suitable candidates, and come up with valuable human resource documents.

2:54 Intro

4:15 Ashley talks about all the things that she has left to do with internet phones, Open Dental, Yapi, and Local Med online appointment booking.

5:15 Why use Open Dental as practice management software?

12:03 Why Ashley believes Yapi will work well for the onboarding process.

16:31 Ashley talks about hiring her first and second employees, and how they’re a great fit.

19:25 Ashley doesn’t want an office manager because she intends to learn the ropes first.

23:30 Why she doesn’t regret buying anything, even though she’s way over budget.

25:45 Hiring is a huge part of opening a dental practice.

26:47 There’s a whole module based on recruitment in Delivering Wow with Dr. Anissa Holmes.

28:35 What kind of team players do you need in a practice?

25:15 How to screen applicants.

36:15 How her new employees balance her personality and why she doesn’t want a dominant figure in her office.

38:38 Ashley will open the phone lines next week to begin pre-booking appointments.

39:12 She suggests Michael move to Folsom to help her with ground marketing.

40:08 How the interior design costs are too expensive.

42:25 She discusses all the construction and landscaping that still needs to be done.

49:08 Why she’s terrible at hurting people’s feelings.

52:53 The biggest headache has been how many things she has left on her plate while being sick.

56:14 Main lesson: “No matter how prepared you think you are, you’re never going to be as prepared.” –Ashley Joves

57:16 How delegating things to her husband has worked well in her efforts to avoid being overwhelmed.

58:44 Connect with Ashley on Facebook or Instagram, especially if you’re doing a startup so you can mastermind together and help each other out.

 

3 Main Ideas

 

1. Does Online Appointment Booking Work?

 

Everyone loves online booking, but does it hurt business? Both Ashley and Michael discuss the drawbacks of not having personal contact with clients. She also brings up that an easy-to-get appointment could also mean that it is easy to cancel.

It’s a standard issue now that we’re in the age of the internet. Taking away human interaction could mean loss of sales, so it’s a delicate balance that all businesses need to master.

What are your experiences with online appointment booking? Does it work?

 

2. Hiring is a Huge Step in Opening a Dental Practice

 

Ashley says that a resume doesn’t tell you much about a person, and she’s right.

Episode 75 is live and it is amazing! We discuss topics all about insurance! So many times when we are starting our first ever dental practice we my think "hey it's best to accept every single the of PPO insurance... right?" But is it really? Sometimes, we discount our services WAY too soon with accepting all kinds of PPO insurances and don't ever see the bigger picture. Remember PPO insurances are just another form of marketing, my wonderful guest explains it very well. It's like saying "would you want to have a permanent coupon out there that people (possibly a large majority) can use whenever with no expiration date? Something to really think about huh!

 

My guest, Lisa Weber from Unlock The PPO, discusses ALL about these scenarios and situations and she explains something really important that every dentist should know.... which is their NUMBERS. Sometimes you know how much your mailers cost, digital marketing cost, you may even know how much your front office pens cost monthly, but many dentists have no clue about the fees and discounts that they are giving due to accepting certain PPO's and so much more! So please tune in and listen closely as Lisa Weber drops some serious knowledge!

 

Lisa became a full partner with Unlock the PPO in early 2011 by creating and expanding the negotiations wing of the company. Lisa had a finance and insurance management history prior to her 13 years experience in the dental industry. Her clinical and dental management background gives her a comprehensive perspective when negotiating fee schedules. Lisa has a dogged determination to negotiate the best possible fee schedules for dentists who are adding a carrier or may be deciding whether to remain a participating provider with an existing carrier.  She has focused on creating relationships with mutual respect with insurance representatives and understanding the parameters they have to work within.  This understanding of a complicated system ultimately allows dentists to get the best ROI on their investment.  Lisa has also spent extensive time to create services that are invaluable to the start-up segment of dentistry to make the transition into practice ownership simplified when signing PPO contracts.  Lisa is the director of our Start Up Practice division as well as overseeing negotiations and oversees our Virginia office.

 

 

Lisa Weber's Links:

Unlock The PPO Website

 

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Figure out how many new patients you should be attracting weekly! Download your custom report now. Click the green button below to download your report to see how many new patients you should be having weekly.

Download FREE New Patient Report