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Missing a goal doesn't mean the goal was wrong — it means you need a better framework for what to do next. Dr. Una breaks down exactly what to do when the numbers don't land the way you planned.
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
A physician in the EntreMD Business School set a million-dollar revenue goal for the year. After Q1, she hadn't hit her quarterly target — and started wondering if she should shrink the goal altogether.
Dr. Una's answer wasn't what she expected.
In this episode, Dr. Una walks through the five-step framework she uses with clients when a goal gets missed: taking a breath before reacting, reviewing what actually moved (not just what didn't), analyzing the data to find what's working, building an upgraded plan, and — the mindset shift that matters most — choosing to be led by the vision, not the data.
She backs it with her own story: setting a goal of 1,000 book sales in the first week of launching the EntreMD Method, landing at 850, and what happened in the years after that. The goal didn't fail. It just had more runway to run.
If you've been in cruise control, or you've quietly talked yourself into a smaller version of what you originally wanted, this episode is the reset.
Tune in and get inspired!
Timestamps:
00:00 Why physicians stop setting goals
01:00 The million-dollar goal that didn't land in Q1
02:20 Dr. Una's book launch: 1,000 copies, 14 strategies, and 850 results
04:00 The approach: set the target, go all in, celebrate either way
05:00 Deep breath. React less. Act more.
05:45 Review the progress, not just the shortfall
07:40 Analyze the data to find what's actually working
10:45 Data-driven decisions aren't just for big companies
12:20 Devise an upgraded plan
13:10 Be led by vision, not by data
15:00 The goal is direction, not a deadline for failure
16:25 What happened to those 850 book sales years later
17:10 The tenacity it takes to stay committed to your vision
📩 Subscribe to The Inside Scoop newsletter: https://entremd.com/scoop
➡️ Follow Dr. Una on your favorite platforms:
LinkedIn: http://www.linkedIn.com/in/druna
Facebook: https://www.facebook.com/drunachukwu
Instagram: https://www.instagram.com/drunachukwu
YouTube: https://www.youtube.com/@DrUnachukwu?sub_confirmation=1
EntreMD is a podcast dedicated to all physicians who want to venture into entrepreneurship, grow their personal brands, and build wealth while doing what they love. Don't forget to subscribe/follow so you never miss an episode!
#entremd #physicianentrepreneur #physicianCEO #medicalentrepreneur #physicianentrepreneurship
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...
Send us Fan Mail
Dr. Una breaks down her five laws of profitable AI use — the framework she uses to ensure AI serves her business without becoming a distraction.
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
AI is moving fast. But speed in the wrong direction doesn't help anyone.
In this episode, Dr. Una shares the five laws she personally follows to make sure every AI tool she adopts is pulling her business forward. She opens with the distinction that changed how she thinks about all of it: there's a difference between learning AI and leveraging AI — and confusing the two is costing physician entrepreneurs real money and real time.
Law by law, she walks through the framework. AI must serve the vision (meaning you stay the visionary — not the tool). It must generate a return on attention, which she makes concrete with a simple hourly rate calculation any CEO can run. It must get you results faster, it must do things cheaper, and it must give you capacity you didn't already have. She backs each one with specific examples: how she trained a Claude project to write in her voice, how she built an AI-powered data analyst to crunch years of collected survey data, how she created a slide generator, an HR department, and 19 AI employees to work alongside a team of six humans.
This isn't a conversation about what AI might do someday. It's a practical episode for physician entrepreneurs who want to use the tools that exist right now without losing their focus, their voice, or their direction.
Tune in and get inspired!
Timestamps:
00:00 AI: biggest opportunity or biggest distraction?
01:05 Why Dr. Una uses AI heavily — and carefully
02:05 Law 1: It must serve the vision 05:05 You are the visionary. AI is an implementer.
06:00 AI is an amazing employee and a terrible boss
08:05 Law 2: It must generate an ROA (return on attention)
10:00 How to calculate your CEO hourly rate
11:45 The rabbit hole test: would you pay a CEO to do this?
14:25 Law 3: It must get you results faster — the Whisper example
17:05 Law 4: It must help you do things cheaper
18:25 Why AI vomit is not the goal
19:50 Law 5: It must give you capacity you didn't have
22:35 The survey data Dr. Una was shocked to see
24:55 AI-powered hiring: resumes, job descriptions, interview prep
26:10 A company of 25: 6 humans, 19 bots
27:25 The decision: profitable AI use
📩 Subscribe to The Inside Scoop newsletter: https://entremd.com/scoop
➡️ Follow Dr. Una on your favorite platforms:
LinkedIn: http://www.linkedIn.com/in/druna
Facebook: https://www.facebook.com/drunachukwu
Instagram: https://www.instagram.com/drunachukwu
YouTube: https://www.youtube.com/@DrUnachukwu?sub_confirmation=1
EntreMD is a podcast dedicated to all physicians who want to venture into entrepreneurship, grow their personal brands, and build wealth while doing what they love. Don't forget to subscribe/follow so you never miss an episode!
#entremd #physicianentrepreneur #physicianCEO #medicalentrepreneur #physicianentrepreneurship
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...
Send us Fan Mail
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
Four physician entrepreneurs share what changed when they stopped waiting and said yes — plus the real numbers behind the EntreMD Business School's 2025 results.
Most physicians know they want more. More time, more revenue, more freedom in how they practice. In this special live episode, Dr. Una opens the doors to the EntreMD Business School and lets four members share exactly what happened when they committed to building the business and life they actually wanted. Dr. Hanta Shepherd, a urologist, launched her own private practice within six months of joining EBS. Dr. Carolyn Moyers, a gynecologist, rejoined in 2025 — not to fix her business, but to become a better leader — and grew revenue 41% that year, then another 57% in the first months of 2026. Dr. Stacey Isman, an ENT surgeon and CMO, turned what she called a hobby business into a six-figure company in year one and is now targeting seven figures. Dr. Jennifer Uzo opened her pediatric practice deep in debt with zero patients and zero local reputation, and built a panel of nearly 1,000 patients in 13 months.
Dr. Una also walks through the 2025 data from EBS: a $24.8M collective revenue difference, 21% of members crossing seven figures, and 85% taking more than two weeks off — with the highest earners consistently taking more time away, not less. She breaks down the four pillars of the school — becoming a physician entrepreneur, building a number one brand, mastering revenue generation, and leading a profitable team — and shares the three traits that separate the physicians who get the biggest results.
Tune in and get inspired!
00:00 The dream business and life you're picturing — Dr. Una on why it's closer than you think
02:55 Why physicians struggle with business and what it actually takes to change that
05:20 Imposter syndrome, revenue confusion, and team chaos — the real challenges physician CEOs face
09:25 Dr. Una's own story: from front desk alter ego to leading five companies 13:50 The 2025 EBS data: $24.8M in revenue growth, time off, and a 9.6 NPS
17:00 Dr. Hanta Shepherd: how a urologist launched her own practice in six months
23:05 Overcoming the investment fear — and how Dr. Shepherd funded her path in
25:25 Dr. Carolyn Moyers: why she rejoined EBS in 2025 to become a better leader
31:00 41% revenue growth, dropping insurance, and finally paying herself a salary
35:10 Dr. Stacey Isman: from hobby business to six figures — and now targeting a million 43:45 How doubling her prices came out of one community workshop
47:35 Dr. Jennifer Uzo: zero patients, deep in debt, and 1,000-patient panel in 13 months
53:00 The Business Makeover Mastermind intervention that changed everything
58:30 What you get in EBS: mentorship, accountability, and community
01:04:25 The four pillars of the EntreMD Business School framework
01:15:40 The three traits of physicians who get the biggest results
📩 Subscribe to The Inside Scoop newsletter: https://entremd.com/scoop
➡️ Follow Dr. Una on your favorite platforms:
LinkedIn: http://www.linkedIn.com/in/druna
Facebook: https://www.facebook.com/drunachukwu
Instagram: https://www.instagram.com/drunachukwu
YouTube: https://www.youtube.com/@DrUnachukwu?sub_confirmation=1
EntreMD is a podcast dedicated to all physicians who want to venture into entrepreneurship, grow their personal brands, and build wealth while doing what they love. Don't forget to subscribe/follow so you never miss an episode!
#entremd #physicianentrepreneur #physicianCEO #medicalentrepreneur #physicianentrepreneurship
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...
Send us Fan Mail
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
Four specific areas Dr. Una is working on this quarter — and the real-world data behind why each one moves the needle.
Most physicians go into a new quarter the same way they went into the last one. In this episode, Dr. Una breaks down the four areas she's personally focused on heading into Q2 — and what she's doing with her clients inside the EntreMD Business School to make this their strongest quarter yet. This isn't theory. It's the actual plan, backed by real data and real results from the EBS community.
She opens with mindset — not as soft work, but as the foundation that either supports or quietly collapses everything else. She makes the case that self-doubt, overwhelm, and imposter syndrome don't disappear as your business grows. They require active work, and the doctors seeing quantum leaps in their businesses are the ones taking that seriously. From there, she moves into time mastery — dismantling the "I don't have time" belief with some striking numbers: 85% of EBS doctors took more than two weeks off in 2025, and the highest earners were also the ones taking the most time away from their desks.
The third focus is revenue generation — understanding how to create income on demand the same way physicians are trained to follow a clinical algorithm. Dr. Una shares the kind of results that come when that skill is mastered: 35% of EBS doctors crossed $500K, 21% hit seven figures, and 10% crossed multiple seven figures in 2025 alone. She closes with the power of commonwealth — the idea that your environment isn't just background noise. It shapes what you believe is possible, how fast you move, and ultimately what you build.
Tune in and get inspired!
Timestamps:
00:00 Why Dr. Una uses deadlines as a strategic tool — and how you can too
01:45 Why this quarter could be your new year
05:55 From negative to neutral isn't enough — what comes next
06:55 Reinvention by imagination: the EBS framework for mindset
12:10 Everyone has 24 hours. The question is who's using them.
21:00 From $40K to $250K — and how it happened
24:15 Auditing your circle as a business growth strategy
25:30 From side hustle to $1M target
29:00 How to use all four areas to transform your next 90 days
33:50 What you'll walk away with in the first 30 days
📩 Subscribe to The Inside Scoop newsletter: https://entremd.com/scoop
➡️ Follow Dr. Una on your favorite platforms:
LinkedIn: http://www.linkedIn.com/in/druna
Facebook: https://www.facebook.com/drunachukwu
Instagram: https://www.instagram.com/drunachukwu
YouTube: https://www.youtube.com/@DrUnachukwu?sub_confirmation=1
EntreMD is a podcast dedicated to all physicians who want to venture into entrepreneurship, grow their personal brands, and build wealth while doing what they love. Don't forget to subscribe/follow so you never miss an episode!
#entremd #physicianentrepreneur #physicianCEO #medicalentrepreneur #physicianentrepreneurship
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...
Send us Fan Mail
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
Dr. Carolina Sueldo M.D. went from brand new to Fort Lauderdale to $1M in revenue by end of year two — here's exactly how she did it.
You asked for proof that private practice still works. This is it.
In this episode, I sit down with Dr. Carolina Sueldo M.D. — double board-certified fertility specialist and founder of Ceibo Fertility Center in Fort Lauderdale — for a conversation that covers the full arc: from deciding to open a solo boutique practice with two toddlers at home and no business background, to hitting seven figures by year two while maintaining a four-day work week.
Dr. Sueldo gets honest about the early days — the difficult landlord, the staffing challenges, the competitor who called just to say they were waiting for her to fail — and what it actually took to bounce back and keep building. She walks through how she established herself as an authority in a brand new market, why she went full court press on visibility from day one, and how she thinks about "thoughtful scaling" as Ceibo grows beyond a single location.
This episode is a masterclass in what's possible when you stop waiting until you have all the answers and start building the plane while you're flying it.
Tune in and get inspired!
Timestamps:
00:00 Dr. Carolina Aldo opens on building a boutique fertility practice from scratch
01:40 A bicultural upbringing and how living abroad shapes who you become
04:30 Why private equity pushed her to bet on herself instead
06:25 The mindset shift that made entrepreneurship possible
08:35 Building the plane while flying: learning the business in real time
09:40 Surprising wins: work-life balance, female founder networks, and consulting doors
12:05 Named Best Doctor in Fort Lauderdale — less than a year into practice
14:25 How she built authority and visibility in a brand new market
16:25 Brand building: social media, website, and the VA who knows her voice
17:35 Resilience as a skill: navigating landlord issues, staffing, vendors, and more
18:15 How EBS community carried her through year one
20:05 Top wins: self-funded, six-figure salary in year one, hit $1M in year two
23:10 Living a version of your dream life now, not someday
25:55 Thoughtful scaling: growing without compromising patients or team
28:55 Biggest lessons from EBS: visibility, systems, and removing emotion from decisions
31:25 What Dr. Aldo wants every listener to take away
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...
Send us Fan Mail
The Most Expensive Thing in Your Business Is Indecision
Your destiny is at the mercy of your decisions. Where you and your business end up at the end of the year is directly tied to the choices you make — and the ones you keep putting off. In this episode, Dr. Una breaks down why indecision is silently costing physician entrepreneurs more than they realize and walks through the five most common reasons doctors stay stuck on the fence.
In this episode, you'll learn:
Resources mentioned:
Apply to the EntreMD Business School:
www.EntreMD.com/business
Book your spot for the EntreMD Business School Open House: www.entremd.com/openhouse
Cohort starts April 13th — come ready to decide, not just to listen. Start Q2 with a bang and completely change your business in the next 30–90 days.
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...
Send us Fan Mail
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
You asked. Dr. Una answered.
In this episode, I'm taking real questions from physician entrepreneurs on some of the most common — and most costly — challenges in private practice. From combating no-shows in a Medicaid-heavy practice, to building a brand from scratch, to scaling past $40K a month without burning out, this Q&A covers a lot of ground with practical answers you can actually use.
I also get into how to think about time when you're juggling a practice, a side job, and a family — and why simplicity is the move every time you want to grow.
Tune in and get inspired!
Key Takeaways:
Additional Resources:
📩 Subscribe to The Inside Scoop newsletter: https://entremd.com/scoop
➡️ Follow Dr. Una on your favorite platforms:
EntreMD is a podcast dedicated to all physicians who want to venture into entrepreneurship, grow their personal brands, and build wealth while doing what they love.
Don't forget to subscribe/follow so you never miss an episode!
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...
Send us Fan Mail
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
What if the deal you thought would free you was actually holding you back?
In this episode, I sit down with Dr. Brenda Dintiman, a dermatologist and founder of Utopia Wellness, who sold her practice to private equity — and when it didn't go as promised, made the bold decision to start all over again. She rebuilt from the ground up, crossed seven figures in her private practice, and is now expanding into the wellness and metabolic health space.
She shares the mindset that made it possible, the tangible moves that drove revenue, and why she's more excited about what's ahead than anything she's already built.
Tune in and get inspired!
Key Takeaways
📩 Subscribe to The Inside Scoop newsletter: https://entremd.com/scoop ➡️ Follow Dr. Una on your favorite platforms:
Follow Dr. Brenda Dintiman:
EntreMD is a podcast dedicated to all physicians who want to venture into entrepreneurship, grow their personal brands, and build wealth while doing what they love.
Don't forget to subscribe/follow so you never miss an episode!
#entremd #physicianentrepreneur #businesssuccess
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...
Send us Fan Mail
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
What if losing everything was actually the beginning of your biggest breakthrough?
In this episode, I sit down with Dr. Prem Tripathi, a facial plastic surgeon in the East San Francisco Bay Area, who went from being let go from his employed position to building a private practice that hit seven figures in its first seven months. He shares the mindset, the strategy, and the exact moves that made it all possible.
Tune in and get inspired!
Key Takeaways:
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...
Send us Fan Mail
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
What if your business looked completely unrecognizable — in the best way possible — just 90 days from now?
In this episode, I'm sharing the five-step process I used to make eight massive transformations in my business in just eight weeks. I walk you through a real example: migrating our entire ecosystem from GoHighLevel to Kajabi, the chaos that came with it, and exactly how we pushed through to the other side.
Tune in and get inspired!
Key Takeaways:
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...
From the publisher's feed
Dr. Una is passionate about helping physicians embrace entrepreneurship so they can grow their wealth and win back the freedom to practice medicine on their own terms. Learn more at:

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