Today is all about why your offers aren’t selling and your ads aren’t converting. I’m going into the 4 reasons we’ve seen even really great offers flop, including what you can focus on optimizing right now to make a huge difference. These are small changes that made a huge difference in my own marketing funnel after someone generously offered me some much needed feedback on one of my webinars. 

Heads up: Enrollment for Get Paid Marketing is coming up on December 5th. If you're not already on the waitlist, I highly recommend you go check it out clairepells.com/waitlist. 

This Week on the Get Paid Podcast:

• Why some ad funnels aren’t converting

• What you can do before you turn off the ads completely 

• What’s most likely missing in your lead magnets 

• That time someone gave me candid feedback on my own webinar

• The crucial factor of a high converting sales page that most people overlook

• Is your messaging bold enough for an evergreen funnel?

Mentioned in this podcast:

• Get Paid Marketing Waitlist: https://clairepells.com/waitlist 

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Krista Miller is a virtual summit strategist committed to helping online business owners skyrocket their signature offer sales by hosting highly-profitable summits that blow industry standards out of the water. Today, she’s here to tell us what actually works when it comes to online summits. Krista is also a recent member of Get Paid Marketing and gets into the details on revenue numbers, conversion rates, and what has happened for her since making some key messaging shifts + running Facebook ads with us.

Heads up: Enrollment for Get Paid Marketing is coming up on December 5th. If you're not already on the waitlist, I highly recommend you go check it out clairepells.com/waitlist. 

This Week on the Get Paid Podcast:

• Going from Wordpress Developer to launching a completely different, profitable business model with Summit in a Box

• Why some summits are a flop when others work extremely well 

• Why people were basically begging Krista to teach her approach to summits

• Working affiliates into your marketing plan

• How Krista and her team got evergreen to work better for her than regular live launches

• The key messaging shifts they made while in Get Paid Marketing that attracted the types of clients Krista wanted to work with most

• What ads have been doing for their business since Get Paid Marketing

• A dive into Krista’s revenue numbers, team costs, and overall profit

Mentioned in this podcast:

• Summit in a Box: https://www.summitinabox.co/ 

• Get Your Curated Playlist Of Summit-Hosting Secrets: https://www.summitinabox.co/playlist 

• Get Paid Marketing Waitlist: https://clairepells.com/waitlist 

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

In today's episode, we're going to look at the basics of a $50k funnel that can be used to generate six-figure income in your business. People throw around the word funnel a lot without a super clear idea of what that looks like for unique offers. I’m going to take you through the basics of the most essential funnels we focus on when it comes to selling an online course or high-ticket program. That includes how you’ll attract new leads and convert them into new customers on evergreen. 

Heads up: Enrollment for Get Paid Marketing is coming up on December 5th. If you're not already on the waitlist, I highly recommend you go check it out clairepells.com/waitlist. 

This Week on the Get Paid Podcast:

• What real urgency looks like in an evergreen funnel 

• When you want to start think about running ads 

• The reasons you shouldn't despair if lead conversions don't happen right away

• How your evergreen funnel can offer you quick visibility

• Why I don’t recommend list building ads right before a launch

• The best way to use ads if you have a course or high-ticket program (hint: it’s not to directly generate sales)

• What kind of ROI you can expect from an evergreen funnel

• Organic vs. paid - what should you focus on right now?

• Addressing outdated messaging before you go totally evergreen

Mentioned in this podcast:

• Get Paid Marketing Waitlist: https://clairepells.com/waitlist 

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid!

Amy Fedele: The Messaging Tweaks that Grew Her Course Sales by 36%

Amy Fedele is a successful online entrepreneur who turned her passion for gardening into a full-time digital product business. She and Sarah Lucille, Get Paid Marketing’s Copy and Messaging Coach, discuss how she went from hobbyist blogger to full-time in her business. She gets into the key messaging shifts that boosted her sales and the Get Paid Marketing strategies she used for generating on-demand income.

This Week on the Get Paid Podcast:

• How Amy’s content creation journey started with a blog dedicated to her dad

• Anticipating pushback as she transitioned from sharing mostly free content to selling digital courses and products

• The connection between Amy’s background in design and approach to landscaping and gardening

• Amy’s primary sources of income and why she was able to transition to full-time

• Separating business from the personal as a way to deal with online hate

• Why you should be repeating yourself in your content more than you think

• The impact of an optimized sales funnel for course creators 

• Increasing her sales 300% since joining Get Paid Marketing

Mentioned in this podcast:

• Get Paid Marketing Waitlist: https://clairepells.com/waitlist 

Connect with Amy:

• On her website: prettypurpledoor.com
• On Facebook
• On Instagram

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid

In this episode, I'm taking it back to 2018 – the year things finally clicked for me in business. That’s when I finally nailed down a sales funnel that changed my life in both business and in my personal life. You’re getting all the details on what opened up for my family and me personally and how it has also transformed my own relationship to wealth as a business owner. 

Heads up, enrollment for Get Paid Marketing is coming soon. This is our high touch program where we help you build a $50k funnel for your main offer. You then run ads to that funnel to double or triple your revenue. You’re a great fit if you already have a course, program, or similar offer that you know sells. Learn more and get on the waitlist before we open enrollments on December 5th: https://clairepells.com/waitlist 

This Week on the Get Paid Podcast:

• Lessons from successful and not-so-great launches in 2017

• The process of moving toward an evergreen funnel

• How one funnel raked in over half a million bucks in 3 years

• The impact on my family life, from hiring a house manager to prioritizing mental and physical health

• An inside look at the Get Paid Marketing program and building your $50k funnel to double and triple your revenue

Mentioned in this podcast:

• House Manager Job Description at clairepells.com/housemanager

• Get Paid Marketing Waitlist: https://clairepells.com/waitlist 

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid

Today I’m joined by my good friend, and someone I’ve mentioned on the podcast numerous times, Steph Crowder.

Steph is a stellar business coach with a really strong background in sales, helping me out with my own thoughts about selling. She went from a struggling sales rep for Groupon who was nearly fired for her low numbers to Director of Sales Training for all of Groupon by the age of 26. She then branched out to launch her own coaching services and programs, learning a ton about entrepreneurship and herself along the way. Today we get into the story of why she ended up temporarily quitting her business and what finally brought her back. 

This Week on the Get Paid Podcast:

• Steph's journey from a challenging start in sales to becoming a top performer

• Why Steph temporarily left entrepreneurship to work for someone else again

• The pivotal shift that led Steph to rediscover her passion for entrepreneurship after a year hiatus

• The inevitable personal development that’s required if you want to grow a business

• Steph’s stance on passive income vs. 1:1 offerings

• The worst advice Steph ever gave as a coach and what she believes now

• How she figured out the real problem with her business model (Hint: it wasn’t her business)

Mentioned in this podcast:

• The Life Coach School: https://thelifecoachschool.com/ 

• Dielle Charon: https://diellecharon.com/ 

Connect with Steph:

• https://www.stephcrowder.com/

• Courage & Clarity Podcast: https://www.stephcrowder.com/listen 

• The Messy Middle Mastermind: https://courageandclarity.lpages.co/mastermind/ 

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid

In this episode, I dive into the details of my latest launch of Absolute FB Ads. I shed some light on the most pivotal mindset shifts I had to make that ended up completely transforming what could have been a really turbulent process into a surprising success. I’ll get into insights on everything from pinpointing critical details of the launch to redefining my relationship with objections. I’m giving you the most vivid and transparent picture of how we turned a $2,000 product into a $93,000 launch.

This Week on the Get Paid Podcast:

• How letting go of a singular, high-pressure thought helped shift my entire approach to creating a webinar

• What changed when I shifted my revenue goal and ended up more than surpassing my expectations 

• What went into shifting our messaging for Absolute FB Ads

• The effectiveness of emphasizing audience growth over immediate sales in marketing strategies

• The invaluable lesson in prioritizing tasks during a launch

• The value of offering early incentives in your launch 

• The results of this launch included the number of webinar signups, sales, and total revenue

Mentioned in this podcast:

• Absolute FB Ads

• Stacey Boehman

• Steph Crowder

Connect with Claire:

• Website 

• Instagram 

• Facebook 

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid. 

Today I dive right into key takeaways from my recent Absolute FB Ads Q&A session. I’m going to tell you what I really think of the most common question I get: “How do I make sure my ads are attracting buyers and not freebie seekers.” We’ll get into the problem with labeling your subscribers as “buyers” and “non-buyers” and a really important mindset shift that transformed how I advertise, talk about, and sell my own programs. Hint: sales is more about your approach and less about the other person’s assumed money objections.

For those eager to dive into Get Paid Marketing – our comprehensive coaching and consulting program that fine-tunes your assets, optimizes ads, and sets you up for autopilot sales – enrollment reopens in early December. If you haven't joined the waitlist yet, make your way to clairepells.com/waitlist. This is your chance to be the first in line for program updates and enrollment details!

This Week on the Get Paid Podcast:

• Understanding your list-building ads better and who they attract

• Rethinking assumptions about free offers as a way to attract quality leads

• How a more genuine approach to sales conversations outperforms assumed money objections every time

• My own personal journey from apprehension about selling to discovering more authentic strategies

• Resolving objections gracefully, not aggressively

• Knowing when to seek mentorship and coaching to clear up your own gaps when it comes to communicating with your audience

Mentioned in this podcast:

Stacey Boehman’s podcast: Make Money as a Life Coach®

Dielle Charon’s podcast: The WOC Sales Show

Steph Crowder’s podcast: Courage & Clarity

Connect with Claire:

• Website

• Instagram

• Get Paid Marketing

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid

Sara Bybee Fisk is a Master Certified Coach and Instructor who teaches women how to tame the rampant people-pleasing, perfectionism, and codependency that is causing them so much frustration and resentment. She went from teacher to stay-at-home mother to five to running a 6-figure coaching business in her first two years. Today she tells us how facing challenges within her own belief system and church at the time also had her really confront her people-pleasing tendencies. And, why this is something that affects every single one of us in all areas of our lives. 

This Week on the Get Paid Podcast:

• Sara’s experience being raised Mormon and why she left and now focuses on helping women shake off their people-pleasing tendencies for good

• How to suss out where your people-pleasing habits are coming from and when they're actually helpful.

• The shocking amount of time we waste each day overthinking thanks to people-pleasing and perfectionism.

• The intense process of getting certified and launching her own coaching programs

• How she gets invited to guest coach and teach in other pros' programs.

• What happened when a man read her feminist t-shirt at a farmer’s market

• Surpassing six figures in her first two years of business as a coach 

• Why experience is one of the most effective ways to build your business, especially if you hate selling

• How she maintains an 80% renewal rate with her clients

Mentioned in this podcast:

• Stop People Pleasing Program

• The Ex Good Girl Podcast

Connect with Sara:

• Website 

• Instagram

• Facebook

• TikTok

• Podcast

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid

Don't miss this chance to get $500 off the enrollment price of our signature course, Absolute FB Ads!

Join at clairepells.com/afa

Wondering if the course is right for you?

Reach out to Claire directly on Instagram and let her know what's on your mind. She's @clairepells there.