The Google Ads Podcast

The Google Ads Podcast

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The Google Ads Podcast episodes

  • Managing Spam Leads on Your YouTube Ads | Lead Generation 101 Part 6

    Worried about getting spam leads from your YouTube ads? John is here to show you how to identify them and he then offers tips on what you can do about them.

    Lead generation is key for any business, but in this age of click farms and fake traffic, it can be tough to figure out which leads are worth pursuing and which ones you should ignore.


    But with the right tools and knowledge, you can streamline your lead generation process and improve your bottom line.


    Starting with this video, you'll be able to focus your efforts on quality leads and get the most out of your ad budget as John walks you through the process step-by-step so that you can avoid wasting your time and money on leads that won’t convert.


    Watch the video now and learn how to protect your business!


    This is the last part of Lead Generation 101 and if you haven’t watched the previous parts of yet, you can watch them here:

    https://www.youtube.com/playlist?list...


    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍


    0:00 Intro | Lead Generation 101 Part ​​6

    0:38 Managing Spam Leads on Your YouTube Ads

    4:10 Work with the best Google Ads agency in the world

    4:50 Metrics that indicate spam leads

    6:03 Best way to measure customer intent

    7:18 When to shut off your remarketing campaign


    Related videos:

    🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4

    💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko



    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    ------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    ------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    ------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    ------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    ------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads


    10 min
  • The Holy Grail of Marketing Funnels

    With the holy grail of marketing funnels, moving potential customers through your sales process is easier than ever! Follow these simple steps and you'll be on your way to increased sales in no time.

    In this episode, Kasim is going to teach you everything you need to know about how to easily build awareness, move people from awareness to consideration, and then move them from consideration to purchase.

    The holy grail of marketing funnels may sound complicated but it’s simple and easy to follow- it takes away all the pressure of figuring out how to define an entire funnel.

    So whether you're just starting out in business or you're looking to improve your current marketing strategy, listen for some helpful tips to help you achieve success.

    Related videos:

    🔻 Funnels Aren’t Dead! How to Modify Your Funnel for Performance Max: https://youtu.be/HddwjMcQtnk

    👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: https://youtu.be/F9JlKznj81w

    🥇Unveiling The World's Greatest Customer Onboarding Process: https://youtu.be/UHSDXkgLOb0

    💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I


    0:00 Introduction | The Holy Grail of Marketing Funnels

    0:37 Kasim reveals the foolproof marketing funnel that industry experts follow

    3:10 The top of the funnel

    7:52 The middle of the funnel

    10:56 The bottom of the funnel



    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    ------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    ------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    ------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    ------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    ------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads


    12 min
  • The Future of Paid Traffic with Patrick Gilbert of AdVenture Media Group

    Learn how to set up a Google Ads eCommerce purchase conversion action for your Shopify store using Google Tag Manager.

    Setting up your conversion action the right way is important if you want to track the success of your Google Ads campaigns. Plus, it can help make sure your money is well spent.


    To keep you on the right track, Smruti, one of our amazing Google Ads trainees, walks you through how to create the conversion tag properly. He also guides you on how to configure it to fire on all pages of your Shopify store and check if it’s working.



    Purchase Event & Data Layer Link - https://docs.google.com/document/d/1P...



    0:00 Intro

    0:38 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager

    4:10 Code for checkout page tracking

    10:25 Are you having trouble with Google Ads?

    17:25 How to check if your conversion tag is working


    Related Videos:

    🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI

    💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is & How to Use It: https://youtu.be/3PYkYaIR1K8

    💠 How to Set Up and Install Google Tag Manager On Your Website | GTM Tutorial Lesson 2: https://youtu.be/ZOBlN0cv6y8

    💠 How to Install Universal Analytics & Google Analytics 4 with Google Tag Manager | GTM Tutorial #3: https://youtu.be/dZBOn8UShwI



    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    ------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    ------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    ------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    ------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    ------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads


    35 min
  • How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager

    Learn how to set up a Google Ads eCommerce purchase conversion action for your Shopify store using Google Tag Manager.

    Setting up your conversion action the right way is important if you want to track the success of your Google Ads campaigns. Plus, it can help make sure your money is well spent.

    To keep you on the right track, Smruti, one of our amazing Google Ads trainees, walks you through how to create the conversion tag properly. He also guides you on how to configure it to fire on all pages of your Shopify store and check if it’s working.

    Purchase Event & Data Layer Link - https://docs.google.com/document/d/1P...


    0:00 Intro

    0:38 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager

    4:10 Code for checkout page tracking

    10:25 Are you having trouble with Google Ads?

    17:25 How to check if your conversion tag is working


    Related Videos:

    🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI

    💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is & How to Use It: https://youtu.be/3PYkYaIR1K8

    💠 How to Set Up and Install Google Tag Manager On Your Website | GTM Tutorial Lesson 2: https://youtu.be/ZOBlN0cv6y8

    💠 How to Install Universal Analytics & Google Analytics 4 with Google Tag Manager | GTM Tutorial #3: https://youtu.be/dZBOn8UShwI



    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    ------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    ------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    ------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    ------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    ------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads

    14 min
  • Google Ads - Difference Between PMax Feed Only and Smart Shopping Campaigns Weekly Google Ads Live Q&A -

    Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚

    Join our channel to get access to perks, including the Live Q&A member chat.


    For now, you can watch the replay where Kasim and John share the differences between PMax Feed Only campaigns and Smart Shopping campaigns, how to prepare for Black Friday & Cyber Monday, their thoughts on the new PMax update regarding “Automatically created assets”, and so much more!


    0:00 Weekly LIVE Q&A To Scale Your Business through Google Ads - Oct 7

    2:50 ​If you’re going to do lead gen for real estate investors, would you do PPC (no pmax) or YouTube?

    7:33 ​Is there some kind of synergy if you were to run PPC and YT ads for the same lead gen?

    11:21 Differences between PMax Feed Only and Smart Shopping campaigns

    14:41 Preparing for Black Friday & Cyber Monday campaigns with Performance Max

    23:40 Are negative keywords coming to Performance Max campaigns?

    31:37 Automatically created assets in PMax

    40:55 Are there any other tools for tracking that should be used or is the Shopify Google API enough?

    45:12 Do you have a preference for conversion tracking - adding the codes to the site or importing from an Analytics source?

    53:43 Click bots and fake traffic cost online advertisers billions of dollars every year


    Related videos:

    💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko

    🛒 Ways to Increase Average Order Value (AOV) Part 1: https://youtu.be/EU-ZyipA318



    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ️️ You can find us here ️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleperformancemax #googleadsperformancemax

    45 min
  • Top-of-the-Funnel Marketing for Successful Lead Generation Ads | Lead Generation 101 Part 5​​

    In the latest installment of Lead Generation 101, John shares the best ad types and strategies for top-of-the-funnel marketing when it comes to lead gen. He also dives deep into the misconceptions advertisers have about the sales funnel for lead gen so you can avoid falling into that rabbit hole and losing quality leads.

    Watch this video to learn more about:

    - Why your ad content is more important than your audience

    - The importance of measuring your ad performance and knowing where your customers are in your sales funnel

    - Why John uses YouTube ads for top-of-the-funnel marketing

    - How YouTube ads work for mass marketing

    If you haven’t watched the previous parts of Lead Generation 101 you can watch them here:

    https://www.youtube.com/playlist?list...


    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍


    0:00 Intro | Lead Generation 101 Part 5​​

    0:35 Top-of-the-funnel marketing for successful lead gen campaigns

    4:46 Work with the best Google Ads agency in the world

    7:28 The importance of measuring your ad performance



    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    ------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    ------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    ------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    ------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    ------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads

    10 min
  • Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year

    In this eye-opening video, Kasim takes a closer look at how click bots and fake traffic are costing online advertisers billions of dollars every year.

    Online advertising is big business, and it's only getting bigger. Unfortunately, that also means more and more people are trying to take advantage of the system by creating fake traffic.

    SearchEngine Journal released a news article about the study by the University of Baltimore. The study results estimated PPC fraud costs businesses $35 billion globally in 2020 alone.

    With the surge of click bots and fake traffic, Google is essentially selling advertisers poisoned traffic. What’s worse is they’re refusing to acknowledge that there’s a problem.

    Read the SearchEngine Journal News article here: https://www.searchenginejournal.com/c...

    Related Video:

    🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4


    0:00 Introduction

    0:37 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion

    4:15 Is this data reliable though?

    10:10 90% of the leads in Performance Max campaigns are spam leads


    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    ------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    ------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    ------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    ------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    ------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads

    11 min
  • How to Import High-Quality Leads from HubSpot or GHL to Google | Lead Generation 101 Part 4

    Are you looking for a way to identify high-quality leads and import them from HubSpot or GHL into your Google Ads account? Watch this video and learn how!

    In just a few simple steps, you'll be able to start importing your leads like a pro. Plus, John shares the factors to consider when identifying high-quality leads, the importance of choosing and setting up your data attribution model, and how to count your valid conversion actions.


    If you haven’t watched the previous parts of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, and how applying broadomation (broad match + automation) can scale your campaigns, you can watch them here:

    https://www.youtube.com/playlist?list...


    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍


    0:00 Intro | Lead Generation 101 Part 4

    0:37 How to Import High-Quality Leads from HubSpot or GHL to Google

    4:48 John’s added conversion action with quality leads from Salesforce

    6:58 Job opportunities in the best Google Ads agency in the world

    11:09 Sales dictate your optimizations, not leads!



    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    ------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    ------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    ------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    ------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    ------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads

    13 min
  • New Google Analytics Feature for PMax - View Conversion Data by Channel -Shopping vs Search

    As we all know, PMax campaigns give us limited data to work with- which can be very frustrating when you’re trying to understand where your product is converting. In this video, our amazing Client Manger Mel shows you two ninja reporting methods on how to view your Performance Max conversion data by network (shopping/search), and walks you through a new feature in Analytics!

    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    ------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    ------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    ------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    ------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    ------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleadsperformancemax #googleperformancemax

    7 min
  • Lead Form Best Practices to Maximize Your Conversions | Lead Generation 101 Part 3

    John reveals how he creates effective lead forms to maximize conversions. From using the right fields to asking for the right information, he shares all his lead form best practices so you can get more leads through your door!

    If you haven’t watched the previous parts of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, and how applying broadomation (broad match + automation) can scale your campaigns, you can watch them here:

    https://www.youtube.com/playlist?list...


    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍


    0:00 Intro | Lead Generation 101 Part 3

    0:35 Lead Form Best Practices to Maximize Your Conversions

    7:57 Work with the best Google Ads agency in the world

    10:38 What effective lead gen forms can do for you and your business

    16:14 Why you should use broad match keywords to scale your lead gen ads



    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    ------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    ------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    ------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    ------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    ------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads

    17 min

About The Google Ads Podcast

From the publisher's feed

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC…

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