The Google Ads Podcast

The Google Ads Podcast

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The Google Ads Podcast episodes

  • Analyzing Audience Segments | Scaling Performance Max Campaigns for eCommerce Part 2 -

    John shares the new audience type he uses to scale Performance Max campaigns, how to analyze audience segments, why YouTube in PMax is the best way to scale your business now, and so much more.

    Watch the second part of the guide to scaling Performance Max campaigns for eCommerce to learn more about:

    - Analyzing Audience Segments to Scale PMax Campaigns

    - Why YouTube is the best campaign for cold traffic expansion

    - Understanding how Discovery campaigns work and when to use them

    - Do Gmail Ads work?

    - How to define and structure your in-market audiences


    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍


    0:00 Intro | Scaling Performance Max Campaigns for eCommerce

    1:14 Should we only consider GSP (Gmail Sponsored Promotions) after a lot of recent & frequent conversion history?

    4:17 Are Gmail Ads any good?

    5:39 Performance Max doubled what YouTube could

    8:45 New audience type for Performance Max

    13:52 How to define your in-market audiences

    16:37 Let's say Person A is actively looking for Product B and he bought, so how long does Google take to remove person A from the in-market segment?



    Have a specific question for Kasim and John? Catch them LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleadsperformancemax #googleperformancemax #youtubeads

    19 min
  • Scaling Performance Max Campaigns for eCommerce Part 1

    If you’re running Performance Max campaigns for eCommerce but your campaigns are not scaling, John is here to help! In this series, he shares why Performance Max works wonders for eCom, and how he uses this knowledge to scale campaigns.

    In the first part of the guide to scaling Performance Max campaigns for eCommerce, you’ll learn:

    - Why you should start by identifying what isn’t working in your PMax campaign

    - How to discover areas of opportunity to scale your PMax campaigns

    - The specific campaigns that boost PMax for eCommerce

    - How YouTube campaigns can help scale PMax campaigns for eCom

    - Why Discovery campaigns can be good for awareness but bad for eCommerce


    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍


    0:00 Intro | Scaling Performance Max Campaigns for eCommerce

    1:04 First, identify what’s not working in your PMax campaign

    7:34 Work with the best Google Ads agency in the world

    9:15 If you already know that DSA is working, what else can you do to scale?

    13:43 Why John doesn’t like running Display campaigns

    15:32 Facebook is inefficient but it’s a powerful machine for brand awareness



    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleadsperformancemax #googleperformancemax


    17 min
  • Engaged-View Conversions - This is HUGE!

    John talks about the Google Ads update called Engaged-view conversions, which lets you see who watched your YouTube ads and later converted, even if they didn't click.

    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #youtubeads

    8 min
  • Your Most Important Number for Business Growth With Tom and Karen Pierce of KMP Consultants

    Kasim sits down with the best mentors for business guidance and consulting, Tom and Karen Pierce of KMP Consultants, to talk about how to improve your business’s efficiency and profitability by focusing on your Most Important Number (MIN). They also talk about the biggest mistakes business owners make and how to correct them.

    KMP Consultants can help you transform your business and culture by creating alignment, better decision-making, and accountability in your organization. They developed the MIND Methodology which revolutionizes how you think about your business and the work you do to accelerate your growth. It connects strategy to execution and culture and leadership development to financial results.


    The Most Important Number(MIN) is the cornerstone of the MIND Methodology. It’s the north star that aligns the team’s focus and guides decision-making. Identifying the correct Most Important Number is the essential first step to growing your business with the MIND Methodology.


    0:00 Intro | Your Most Important Number for Business Growth

    1:08 Tom and Karen Pierce of KMP Consultants

    2:40 Focusing on growth is good but how do you do it the right way?

    4:07 The Most Important Number (MIN) to scale your business

    7:02 How to discover your MIN with KMP Consultants

    12:23 Kasim’s key performance indicator

    16:17 How to choose your Most Important Number

    22:21 Should you consider your company size before identifying your MIN?

    26:33 One of Kasim’s biggest regrets as a founder



    Find your Most Important Number for FREE with KMP Consultants: https://kmpconsultants.com/mind-metho...


    Related video:

    Why Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc



    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads

    28 min
  • Ways to Increase Average Order Value (AOV) Part 1 -

    Understand the factors that affect AOV, how to analyze it effectively, and how to increase it to scale your business.

    Average Order Value (AOV) is one of the important key performance indicators for eCommerce. A high AOV can lead to increased ROAS and improved LTV—all of which means you can spend more and scale more.


    In this series, John shares how you can increase your AOV, breaking Google’s algorithm designed to sell your cheapest products only.


    In this video, John talks about how you can identify the products sold from clicks since Google doesn’t give you that data. This way, you can understand the factors that affect your AOV so you can easily work on increasing it.

    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍


    0:00 Intro | Ways to Increase Average Order Value (AOV)

    0:37 Google aims to sell whatever sells the fastest, easiest, quickest, and cheapest

    1:33 Google is not going to tell you the products sold from clicks

    7:07 Do you want to work with the best Google Ads agency on the planet?

    7:45 Campaign A may not be performing because its products are being sold on Campaign B

    11:47 How to identify where the average order value is the highest


    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleadsv

    15 min
  • How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 3

    Here's the last part of the guide on fixing disapproved products and suspensions in Google Merchant Center. And in this video, John shares examples of violations that are not worth your energy because they don’t have any workaround.

    He also shares his hack on fixing disapprovals and suspensions through Google reps, why extraneous text like Buy, Purchase, or Sale cause disapprovals, and so much more.


    Watch the previous videos here:

    https://www.youtube.com/playlist?list...


    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍


    0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center

    1:01 Even abbreviations can cause violation of shopping ads policy

    3:03 GMC support and the Google rep are different departments

    4:35 Extraneous text

    6:06 Reasons why your disapproved products would never be approved

    11:40 Tool to help avoid disapproved products and suspensions in GMC

    13:19 Remove the permanently disapproved products in the feed



    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads

    14 min
  • How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2 -

    In the second part of the guide on fixing disapproved products and suspensions in Google Merchant Center, John shares how you can easily identify the policy-violating keywords on your site despite the little help that GMC offers.

    He also shares how the restriction on your website locations and making false claims can cause suspensions, the workaround for policy-violating keywords, and so much more!


    How to Fix Disapproved Products and Suspensions in Google Merchant Center Guide Series:

    https://www.youtube.com/playlist?list...


    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍


    0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center

    1:01 Broken checkout experience

    2:15 False claims

    6:50 Handling client accounts to fix disapproved products and suspensions in GMC

    9:55 Why it’s difficult to create a list of policy-violating keywords

    12:50 Recreational drug and alcohol sales

    15:11 Workaround for policy-violating keywords


    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googlemerchantcenter

    17 min
  • How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1 -

    In this three-part series, John talks about the vagueness of product disapprovals and account suspensions in Google Merchant Center, and what you can do to fix them.

    Watch the first part of the Guide on How to Fix Disapproved Products and Suspensions in Google Merchant Center to learn about:

    - Product data quality violations

    - Misrepresentation in Google Merchant Center

    - Policy violations: Broken checkout experience

    - Common reasons why your products are disapproved

    - How a sale can cause GMC account suspension (misleading or unrealistic promotions)


    How to Fix Disapproved Products and Suspensions in Google Merchant Center Guide Series:

    https://www.youtube.com/playlist?list...


    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍


    0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center

    1:01 Policy violation in Google Merchant Center

    2:50 Common reasons why your products are disapproved

    6:04 The people who review GMC policies are not part of Google

    9:59 Suspensions from misrepresentation due to a drastic sale


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googlemerchantcenter #googleadsperformancemax

    11 min
  • Bidding Strategies for Broad Match Keywords Part 2

    ohn ends the bidding strategies for broad match keywords guide by addressing the common issues when dealing with broad match, these include:

    The effect of having many ad groups when using broad match

    -Applying broadomation

    -Why broad match with manual CPC fails

    -How your attribution model can affect conversion tracking


    🔎 Bidding Strategies for Broad Match Keywords Part 1: https://youtu.be/1thy5eRyNGs


    If you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: https://youtu.be/50al6GWkm4w


    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍


    0:00 Introduction

    1:04 Bidding Strategies for Broad Match Keywords Part 2

    5:22 Does this bidding strategy for broad match work best when used in a small geographical area?

    6:04 Get your FREE Google Ads action plan

    6:42 How to reach people who have trouble being online

    9:46 Is looking at the search terms and keywords relevant for both eCommerce and lead generation?

    11:39 When to apply broadomation

    14:37 Does broad match perform well with manual CPC for low volume keywords?


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    -------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads

    16 min
  • Bidding Strategies for Broad Match Keywords Part 1

    In this two-part series, John shows you the effective bidding strategies for broad match keywords in Google Ads.

    In this first episode, he covers why broad match works better when bidding without tCPA and tROAS, how negative keywords can negate broad match, and so much more.


    If you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: https://youtu.be/50al6GWkm4w


    0:00 Introduction

    1:00 Bidding Strategies for Broad Match Keywords

    2:39 Negative keywords as match types can be very dangerous

    7:37 Get your FREE Google Ads action plan

    11:33 Creating a campaign with only broad terms targeting an audience similar to our website visitors.


    PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads

    15 min

About The Google Ads Podcast

From the publisher's feed

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC…

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