The Google Ads Podcast

Here’s how John scales lead generation campaigns with broadomation- broad match keywords + automation (smart bidding).

In the second part of our series on Lead Generation 101, John shares what broadomation is, how to run it for successful lead gen ads, and the next steps to take and strategies to apply after using broad match with smart bidding.

If you haven’t watched Part 1 of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, you can watch it here:

https://www.youtube.com/playlist?list...

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro | Lead Generation 101 Part 2

0:35 Scaling your lead gen ads with broadomation

4:00 How John increased a client’s ROAS 4X with broadomation

8:25 Job opportunities at Solutions 8

13:37 When to switch from exact phrase match to broad match

Related Videos:

🔎 Bidding Strategies for Broad Match Keywords Part 1: https://youtu.be/1thy5eRyNGs

🔎🔎 Bidding Strategies for Broad Match Keywords Part 2: https://youtu.be/Ml-IxTJoEQ4

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads

Struggling to scale your lead generation? You're not alone. Most businesses face the same challenge when it comes to lead gen. That's why John is here to share his best practices so you can break through and start generating more leads than ever before.

In this series, Lead Generation 101, John reveals the important concepts, and tried and tested strategies for effective lead generation campaigns in Google Ads. This way, you can easily improve your lead gen campaigns and see better results from your investment.

In the first part of this series, John shares why scalability is difficult in lead generation, the common mistakes advertisers and agencies make when running lead gen, and what you should do instead.

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro | Lead Generation 101 Part 1

0:37 Why your Lead Generation Ads are failing

3:25 What you need to have for successful lead generation ads

6:40 Do you want to work with the best Google Ads agency on the planet?

8:17 The importance of analyzing your sales cycle

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads

The best Google Ads strategists on the planet are here to reveal their Top-of-the-Funnel marketing tactics to help you build effective campaigns, strengthen your brand awareness, and increase your customer retention.

Caden, Onkar, Usama, Susmita, and Efe share their tried and tested strategies for top-of-the-funnel marketing- what campaigns to use, how to target the right audience, how to choose the right audience signals and attribution model, and so much more!

Watch this video to learn more about:

- Why you should focus on new customer acquisition for top-of-the-funnel marketing

- Ways for effective audience segmentation for TOF marketing

- Why the best Google Ads strategists recommend data-driven attribution

- The bidding strategies and best audience signal to use for TOF marketing

- The importance of setting your goals first

0:00 Intro | Top of Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet

0:40 Caden’s best practices for top-of-the-funnel marketing

4:30 Onkar’s strategy to boost brand awareness

8:54 Usama’s Top of Funnel Marketing strategy using YouTube and Display campaigns

11:15 Do you want to work with the best Google Ads agency on the planet?

15:13 Susmita’s best practices for audience segmentation

17:03 Efe’s strategy for running YouTube ads using your existing audience data

21:29 Don’t forget to include your unique selling proposition in your marketing campaigns

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsperformancemax #digitalmarketing

Scale your eCommerce business with the best website optimization tips from Matthew Stafford of the behind-the-scenes growth partner to some of the most successful eCommerce brands on the planet- Build Grow Scale™.

Kasim sits down with Matthew Stafford of Build Grow Scale™ as he shares the same eCommerce website optimization practices he applied to help a business earn half a million dollars in just 48 hours!

He also breaks common eCommerce myths that are hurting your sales, shares how to set up your site from the eCommerce business blueprint he has built over the years of helping clients scale, and so much more.

Watch this video to learn more about the following:

- Fixing your homepage first won’t result in the most profit

- Your main menu navigation should be money-making links

- How to increase trust and build a relationship with your customers

- Search is 10% of your traffic and 30% of your sales

- 40% of users don’t scroll so you should apply that knowledge to your site

- Bounce rate matters

- Why online site catalogs don’t convert

- Proceeding to the checkout page right away can lose customers

Connect with Build Grow Scale now! https://buildgrowscale.com/

Build Grow Scale on YouTube: https://www.youtube.com/c/BuildGrowScale

Connect with Matthew Stafford: [email protected]

0:00 Intro | Expert eCommerce Site Optimization Tips

0:43 Matthew Stafford of BuildGrowScale.com

3:17 The importance of being in a community

6:16 Your homepage is not built to sell

12:05 You need a search bar even if you only have four products

15:22 Look at your bounce rate

20:20 Site speed is a huge factor when it comes to conversion rate

28:12 Why your purchase buttons should be unique

34:23 How to work with Build Grow Scale™

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads

John walks you through an advanced remarketing strategy for your YouTube Ads, how you can run YouTube Ads without videos of your own, and so much more.

This is the last part of the guide to scaling Performance Max campaigns for eCommerce. If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:

https://youtube.com/playlist?list=PLp...

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro | Scaling Performance Max Campaigns for eCommerce

0:43 YouTube remarketing with feed to channel-engaged users

3:58 Pre-fill options and membership duration settings

8:33 Build audiences and target them proactively

11:06 You can use any public video for your YouTube Ads

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsperformancemax #youtubeads

In the fourth part of the guide to scaling Performance Max campaigns for eCommerce, John shares a granular targeting guide for YouTube, how he does audience segmentation on YouTube to discover new audiences and achieve your ROAS goals, and so much more.

If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:

https://youtube.com/playlist?list=PLp...

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro | Scaling Performance Max Campaigns for eCommerce

0:41 Audience segmentation for YouTube

6:07 Work with the best Google Ads agency on the planet

13:34 Guide to YouTube Targeting

Download Granular’s Guide to YouTube Targeting Infographic here: https://granularmarketing.com/youtube...

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsperformancemax

Kurt George, our amazing Client Expansion Manager, is here to match modern advertising to traditional marketing techniques to help strengthen your foundation. And he starts by sharing the truth about Performance Max, and how you can use this knowledge to achieve your business goals.

In this video, Kurt explains why marketing is not about who you’re supposed to be selling to, but rather, it’s about who could potentially buy from you. He also shares two examples of how businesses were able to boost their profitability thanks to this understanding.

0:00 Introduction | The Truth About Performance Max: It’s Not About Who You’re Selling To

1:04 The fundamentals of marketing

2:21 Taking a step back to prepare the jump forward to Performance Max

7:33 How a small shift can scale your business

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsperformancemax

John breaks down affinity segments, and how you can use this audience targeting type to boost brand awareness and target the right audiences in scaling your Performance Max campaigns. He also shares a low-cost experiment you can run to target audiences already interested in your products.

This is the third part of the guide to scaling Performance Max campaigns for eCommerce.

If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:

https://youtube.com/playlist?list=PLp...

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro | Scaling Performance Max Campaigns for eCommerce

1:09 About affinity segments audience targeting

5:20 Do you want to work with the best Google Ads agency in the world?

6:00 Explore your in-market and affinity audiences

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsperformancemax #googleperformancemax

If you’re one of the marketers who scaled with Smart Shopping but aren’t seeing the same results when it switched to Performance Max, Performance Max Feed Only campaigns might be the solution you’ve been looking for. And the best Google Ads strategists are here to reveal their secret strategies on how to structure Performance Max Feed Only campaigns.

Performance Max Feed Only campaign is just what it sounds like; it’s a Performance Max campaign with your product feeds alone, without assets and creatives. With this build-out, the campaign's targeting is modified to function like Smart Shopping.

Watch Efe, Onkar, and Usama as they discuss:

- Factors to consider when creating a Performance Max Feed Only campaign

- The importance of checking your product reports in PMax

- How to identify the products to include in your PMax Feed Only campaign

- Why controlling your budget is now the key to successful campaigns

- The minimum number of products you should include for PMax Feed Only

0:00 Intro | How to Structure Your Performance Max Feed Only Campaign

1:14 Efe’s Performance Max Feed Only campaign strategy

6:35 Onkar’s Performance Max Feed Only campaign strategy

10:05 Usama’s Performance Max Feed Only campaign strategy

13:43 Launching a separate PMax campaign with your underperforming products

14:29 Adjusting your budget is now the key to scaling your campaign

17:53 Should you leave the products running in your original PMax campaign?

23:19 When to incorporate PMax Feed Only campaigns for new accounts

25:25 Experiment by splitting your collection types

❓❓❓ Got questions? Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsperformancemax #googleperformancemax #smartshopping

The most important part of your ads will now be in Google’s hands when Final URL expansion is on!

Starting on October 1, 2022, with Final URL expansion on, Google will now customize your ad descriptions and other assets to improve your campaign performance.

Kasim shares his initial thoughts on the Performance Max update, what it could mean for Google Ads advertisers and agency owners, and how you can prepare so this update will not harm your business.

0:00 Intro | Performance Max update on Final URL expansion

0:35 Improving how your assets are optimized in Performance Max???

3:01 What you can do to make sure the update will not harm your PMax campaigns

6:32 The copy is the most important part of your ad

9:38 Google doesn’t just pull content from your on-page copy

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsperformancemax #googleperformancemax