The Google Ads Podcast

This episode is an AMA with Chief Strategist at Solutions 8, John Moran.

Performance Max Campaign Guide Videos (On-going series):

💯 Performance Max Campaigns - Insights Tab Fully Explained!

https://youtu.be/S0M1CQ8y5oY

🤔 Understanding Performance Max Listing Groups:

https://youtu.be/q817sWIQVoE

🤯 Introduction to Performance Max Asset Groups:

https://youtu.be/7ohLv4YvV1w

🔥 Introducing Google Ads Performance Max | A Broad Overview:

https://youtu.be/xuS7lFSaF24

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists. Apply here: https://sol8.com/apply/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

Related Videos:

Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...

6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...

How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...

Google Ads Playlist:

https://www.youtube.com/watch?v=H35uj...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

Kasim shares the Solutions 8 team structure for Google Ads management. This is one of the keys to improved client management and retention, as well as attracting the best Google Ads specialists to join our team. 

If you are a Google Ads agency or even a Media management agency, you can compare your team structure with this guide. 

Who knows, maybe you could find ways to improve collaboration and processes within your organization.

If you are interested in a career in Google Ads, Solutions 8 Google Ads management structure can help you see where you fit amongst the roles:

Client Manager

Google Ads Specialist

Google Ads Strategist

Related Videos:

👑 Kasim's Super Secret Hiring Process | The Pareto Talent System:https://youtu.be/F9JlKznj81w

🥇Unveiling The World's Greatest Customer Onboarding Process:https://youtu.be/UHSDXkgLOb0 

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

 https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/   

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

Related Videos:

Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...

6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...

How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...

Google Ads Playlist:

https://www.youtube.com/watch?v=H35uj...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

Just when we thought Performance Max campaigns are just an addition to Google Ads chaos, our tests on the new campaign type proved us wrong! In this episode, Kasim gives you a broad overview of the Performance Max campaigns using Google's documentation. He also gives out his recommendations based on what worked for us in the many tests we made so far.

Well, not everything's working as we want them to and it's still pretty chaotic but overall, we think Performance Max is amazing.

Listen to this episode to learn more about:

• Introduction to Performance Max
• Performance Max Key Benefits
• Find more converting customers for your goals
• Drive more value from your budget
• Get rich and transparent insights
• Use the best of Google Ads automation
• How Performance Max works
• What's required to launch Performance Max campaigns
• How to start using Performance Max
• Performance Max Case Studies

Performance Max Introduction Slides:

https://docs.google.com/presentation/...

Related videos:

The Bottom-Up Funnel by Solutions 8:

https://youtu.be/PJVL2Fq7x0k

Performance Max Campaign Guide Videos (On-going series):

💯 Performance Max Campaigns - Insights Tab Fully Explained!

https://youtu.be/S0M1CQ8y5oY

🤔 Understanding Performance Max Listing Groups:

https://youtu.be/q817sWIQVoE

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists. Apply here: https://sol8.com/apply/

Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

Related Videos:

Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...

6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...

How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...

Google Ads Playlist:

https://www.youtube.com/watch?v=H35uj...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

This ultimate guide will teach you how to create and manage your Google Ads campaign effectively for 2022. With the massive changes Google Ads implemented in 2021, how do you know how to best optimize your campaigns this year? John and Kasim are here to help you navigate the changes so your business can be where it needs to be.

In this episode, they'll walk you through the step-by-step process of creating an effective Google Ads campaign for 2022. And they'll give you tips on how to better manage and optimize your ads for maximum performance.

Topics they cover:

• Building a new Google Ads campaign for 2022
• What to keep in mind when adding values
• Selecting a campaign type
• General settings
• Understanding the conversion path now for Ad scheduling
• Targeting and audience segments
• Budget and bidding
• Ad groups and keywords
• What Google removed in ad creation and what you can do to work around it
• The big updates for Google Ads management in 2022

Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

Related YouTube Videos:

Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...

6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...

How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...

Google Ads Playlist:

https://www.youtube.com/watch?v=H35uj...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

Understanding consumer psychology can lead to more quality leads and conversions. In the episode, you'll learn how it works and how to benefit from it.

In digital marketing, advertisers often focus on the "tactical" implementation of ads. They focus on how to create them, when to run them, and what ad copy will work best. However, for your Google ads to be successful, you must consider the psychology behind your strategy.

What’s the target demographic? What are they thinking about? And what's their intent when they search for topics or keywords? - These questions relating to consumer psychology can give you a better view of the world of your lead prospects. In turn, achieves better ad performance and more sales,

In this episode, Kasim gives examples of missed opportunities because of poorly analyzed consumer psychology. He then gives useful suggestions on how to never miss another opportunity.

• How placement affects customers
• The psychological effect of product imagery and display ads
• Tips to incorporate the psychological aspects in your Google ads

Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

The Customer Avatar Workshop:

https://youtu.be/KojXuj7e3Us

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

Related Videos:

Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...

6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...

How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...

Google Ads Playlist:

https://www.youtube.com/watch?v=H35uj...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...