The GROW! Show
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The GROW! Show episodes

  • Spring Traps: 3 Leadership Traps to Watch This Spring

    In any busy time; it’s easy to fall into bad habits. On this week's episode of the GROW Show; Vince will give you 3 leadership mistakes to avoid this Spring. 

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    00:00 - Introduction

    01:11 - Leadership Influence on Company Culture

    01:34 - Aligning Actions With Priorities

    02:46 - Grow Leaders Within The Company

    04:17 - Empower Leaders Through Experience

    06:20 - The Role of Chief Reminding Officer

    08:39 - Final Thoughts

     

    Subscribe and share the Grow Show to help more landscape pros discover it. Thank you for being part of our community.

    The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

    Resources:

    Virtual Sales Bootcamp  

    Grunder Landscaping Field Trips  

    The Grow Group   

    Grunder Landscaping   

    Marty Grunder LinkedIn  

    Stihl  

     

    10 min
  • Leadership: Managing Stress - "Find the Blue Skies"

    We're on the run right now, and as leaders (whether in title or just in attitude) we set the tone for our organization. By taking care of ourselves, we can be the best versions of ourselves for our coworkers, family, and friends. In this episode, recovering hot head Marty Grunder shares what he does to stay calm even when you-know-what hits the fan. 

    Remember the Blue Skies Video

    10 Minute Meditation by Headspace

     

    00:00 - Introduction and Welcome

    01:23 - Grow 2026 - Dallas, Texas

    02:02 - Managing Stress: An Overview

    04:04 - Blue Skies Concept

    06:21 - Embracing Stress & Planning Ahead

    10:45 - Learning from Mistakes

    13:59 - Notice, Pause, Allow: A Mindfulness Technique

    19:16 - Take Care of Yourself: Diet, Exercise, and Sleep

    22:58 - Blue Skies Mindfulness

    25:42 - Conclusion and Call to Action


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    Subscribe and share the Grow Show to help more landscape pros discover it. Thank you for being part of our community.

    The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

    Resources:

    Virtual Sales Bootcamp  

    Grunder Landscaping Field Trips  

    The Grow Group   

    Grunder Landscaping   

    Marty Grunder LinkedIn  

    Stihl  

    28 min
  • Marketing: Are Your Ads Targeted? - Boost Your Spring Marketing Campaign!

    As you and your company work to drum up spring business, Emily Lindley uses this episode of The Grow Show to talk about what to watch for when setting up social media ads and how to get the most bang for your buck.

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    00:00 - Introduction & Welcome

    00:27 - Introduction to Spring Marketing Campaigns

    00:54 - Benefits and Challenges of Running Ads on Social Media

    02:07 - Common Mistakes in Ad Targeting

    04:27 - Setting Up Effective Social Media Ads

    09:39 - Be Intentional With Creating Your Audience

    13:07 - Final Tips

     

    Subscribe and share the Grow Show to help more landscape pros discover it. Thank you for being part of our community.

    The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

    Resources:

    Virtual Sales Bootcamp  

    Grunder Landscaping Field Trips  

    The Grow Group   

    Grunder Landscaping   

    Marty Grunder LinkedIn  

    Stihl  

     

    14 min
  • Building a Business Through Brotherhood - With Marty & Rich Grunder

    In this special 100th episode of The Grow Show, Marty Grunder, CEO of Grunder Landscaping Company and The Grow Group, welcomes his younger brother, Rich Grunder. Rich is employee #2 at Grunder Landscaping Co. Holding the title of "most fired and rehired employee" in the company's history. 

    Together, they reminisce about their early days of starting the landscaping business, sharing stories about overcoming challenges, dealing with tough clients, and the experiences that shaped their work ethic. 

    Rich, who now works in wealth management in Seattle, talks about his journey, including his time fighting forest fires in Alaska, and the lessons learned from their parents. They also discuss the value of gratitude, business insights for 2025, and the importance of allowing kids to grow and learn from their own experiences.

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    00:00 - Introduction & Special Guest Announcement

    01:47 - Introducing Rich Grunder

    04:21 - Early Landscaping Memories

    10:11 - Funny and Embarrassing Moments in the Early Years

    16:21 - Marty’s Management Style Early On

    20:01 - Lessons Learned from Early Business Challenges

    22:53 - Reflecting on Family Dynamics

    24:31 - The Influence of Parents

    28:48 - Leadership Lessons From Mom

    30:29 - Baseball and Business Insights for 2025

    33:46 - Reflecting as Parents

    36:42 - Closing Thoughts

     

    Subscribe and share the Grow Show to help more landscape pros discover it. Thank you for being part of our community.

    The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

    Resources:

    Virtual Sales Bootcamp  

    Grunder Landscaping Field Trips  

    The Grow Group   

    Grunder Landscaping   

    Marty Grunder LinkedIn  

    Stihl  

     

    39 min
  • Sales: Marty's Tips for Spring Sales - Prospect, Nurture, & Close!

    In this episode of The Grow Show powered by Stihl, Marty Grunder from Grunder Landscaping Company and The Grow Group shares actionable sales tips to help you improve your sales strategies. Marty emphasizes the importance of daily routines in sales, focusing on three key actions: prospecting, nurturing relationships, and closing deals. He also highlights the significance of follow-up post-sale and appreciating your team members. Marty’s insights are designed to help you manage your time effectively and build lasting relationships with clients, ensuring repeat business and referrals. Subscribe to stay updated and boost your sales performance!

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    00:00 - Welcome to the Grow Show

    00:23 - Show Introduction

    03:16 - Daily Sales Routine: Prospect, Nurture, Close

    05:10 - Nurture Relationships

    07:16 - Close the Deal!

    09:44 - The Real Selling Starts After The Sale

    11:38 - Show Appreciation for Your Team

    15:15 - Conclusion and Upcoming Events

    Subscribe and share the Grow Show to help more landscape pros discover it. Thank you for being part of our community.

    The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

    Resources:

    Virtual Sales Bootcamp  

    Grunder Landscaping Field Trips  

    The Grow Group   

    Grunder Landscaping   

    Marty Grunder LinkedIn  

    Stihl  

     

    17 min
  • Interview Series: Spring Cleanups: Tips for Efficiency with Alan Whitt of Grunder Landscaping

    In this episode of The Grow Show, Marty Grunder from Grunder Landscaping Company and the Grow Group discusses spring cleanups with Alan Whitt, a group leader at the company. They emphasize the importance of having a systematic approach to ensure efficiency and quality in cleanup tasks. Alan shares his role in supporting team members, the tasks involved in a spring cleanup, and the importance of training and consistent communication. The episode also highlights the use of technology like Microsoft Outlook's Q function and the Aspire system to improve efficiency and work-life balance. Marty and Alan discuss leadership styles, team dynamics, and goals for continued growth and improvement in 2025.

    00:00 - Intro

    00:23 - Introduction & Greeting from Marty

    01:05 - Microsoft Outlook’s Q Function Increases Communication

    02:16 - Introducing Alan Whitt & The Role of A Group Leader

    05:18 - Spring Cleanup Systems

    10:40 - Team Coordination, Language Barriers & Solutions

    13:04 - Implementing Technology in Landscaping

    16:17 - Specific Ways to Lead Your Team Members

    17:49 - Reflecting on Past Successes & Building Relationships

    21:49 - Maintaining High Standards From Top to Bottom in a Company

    23:52 - Conclusion and Invitation

    Show Notes: 

    Structured System for Tasks Like Spring Cleanups: Implementing a system for tasks like spring cleanups helps ensure efficiency, consistency, and quality across different job sites. It allows teams to follow a standardized process, resulting in better outcomes and time management.

    Role of a Group Leader: Group leaders are essential in preparing and planning tasks for team members. They assist in identifying potential issues ahead of time and streamline the work process, which is crucial for minimizing delays and ensuring projects are completed smoothly.

    Continuous Training and Cross-Training: Regular training and cross-training enable team members to be versatile and capable of handling various tasks. This approach ensures that the team remains adaptable, especially when there are absences or unexpected changes in the workload.

    Utilizing Technology: Leveraging tools like Microsoft Outlook's Q function and the Aspire system enhances project management and operational efficiency. It allows for better planning, communication, and tracking, ultimately leading to increased productivity and profitability.

    Maintaining Professionalism: Professionalism in attire, behavior, and cleanliness of equipment and vehicles builds client trust and portrays a positive company image. This practice is critical for client satisfaction and helps in securing repeat business and referrals.

     

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    Subscribe and share the Grow Show to help more landscape pros discover it. Thank you for being part of our community.

    The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

    Resources:

    Virtual Sales Bootcamp  

    Grunder Landscaping Field Trips  

    The Grow Group   

    Grunder Landscaping   

    Marty Grunder LinkedIn  

    Stihl  

     

    26 min
  • Leadership: Change Starts Here - Maximize Productivity With Your Team

    As our team is onsite for GROW! 2025 this week, Marty shares his tips for making the most of industry events by prioritizing the take-aways you'll implement, having a growth mindset, and getting your team onboard for changes. 

    Action Steps:

    • Prioritize and Organize Tasks: Use a structured approach like 'bracketology' to prioritize tasks. Write all tasks down, sort them by importance, and focus on completing the top priorities first.
    • Be Realistic and Mindful of Your Team: Avoid overwhelming your team with too many ideas at once. Understand that they can only handle so much, and focus on what's realistically achievable.
    • Keep Goals Front and Center: Always keep your goals visible and regularly review them. This includes maintaining a prioritized to-do list and having reminders in place to ensure you stay on track.
    • Delegate and Develop Leaders: Delegate tasks to the right people, not just those with time. This helps in developing leadership skills within your team and ensures tasks are handled efficiently.
    • Celebrate Successes: Reward yourself and your team for achieving goals. Celebrating successes helps in maintaining morale and reinforcing the behaviors you want to see in your organization.
    • 00:00 - Introduction & Welcome

      01:38 - Recap of Grow 2025 Event

      02:09 - Strategies to Prioritize Tasks

      03:50 - Organize Your Thoughts Through Bracketology

      09:30 - How to Implement Your Action Plan

      14:08 - Stay Focused and Find Accountability

      18:26 - Share Goals and Seek Help When Necessary

      23:42 - Reward Success & Celebrate Achievements

      26:55 - Final Thoughts

       

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      Looking forward to GROW! 2025 next month!

      Subscribe and share the Grow Show to help more landscape pros discover it. Thank you for being part of our community.

      The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

      Resources:

      Virtual Sales Bootcamp  

      Grunder Landscaping Field Trips  

      GROW! 2025 Feb 25-27, Columbus OH  

      The Grow Group   

      Grunder Landscaping   

      Marty Grunder LinkedIn  

      Stihl  

       

      29 min
    • Interview Series: Greg Cole: Thriving Through Positive Culture in Landscaping

      In this episode of The Grow Show powered by Stihl, host Marty Grunder speaks with Greg Cole from Cole Landscaping outside of Boston. The conversation emphasizes building a strong culture, setting clear goals, and the importance of giving back to both the community and the industry. 

      00:00 - Welcome to the Grow Show

      01:42 - Meet Greg Cole from Cole Landscaping

      02:17 - Greg’s Journey into Landscaping

      05:28 - Challenges and Mentorship As a Business Grows

      10:34 - Greg’s Personal Growth and Transformation

      14:59 - Time Management and Building Daily Habits

      21:24 - Greg’s Open Book Philosophy

      23:52 - Things to Learn From Smaller Companies

      27:56 - Embracing Technology for Growth

      29:23 - Greg’s Advice to Younger Self

      31:42 - Strategies to Build a Positive Culture

      35:12 - The Importance of Giving Back

      39:09 - The Impact of Collaboration and Networking

      40:36 - Final Thoughts

       

      Show Notes:

      Personal Development and Health Impact Business Success: Focusing on personal growth and health can transform your mindset and leadership abilities. It not only boosts your energy levels but also positively affects how you run your business.

      Importance of Setting Clear Goals and Accountability: Writing down clear goals and tracking your daily activities ensures accountability and direction. Tools like Habit Tracker can help manage and achieve your targets efficiently.

      Learning from and Sharing with Peers: Engaging with peer groups and sharing knowledge with both smaller and larger companies can provide fresh perspectives and innovative solutions. This peer interaction fosters continuous improvement.

      Leveraging Technology for Growth: Adopting technology solutions like Aspire software is crucial for operational efficiency and growth. Integrating tech can streamline processes and help scale your business.

      Building and Maintaining a Positive Culture: Creating a positive work environment through activities like morning stretch sessions and regular recognition boosts employee satisfaction and performance. A strong culture is essential for long-term success.

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      Looking forward to GROW! 2025 next month!

      Subscribe and share the Grow Show to help more landscape pros discover it. Thank you for being part of our community.

      The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

      Resources:

      Virtual Sales Bootcamp  

      Grunder Landscaping Field Trips  

      GROW! 2025 Feb 25-27, Columbus OH  

      The Grow Group   

      Grunder Landscaping   

      Marty Grunder LinkedIn  

      Stihl  

       

      44 min
    • Leadership: Kickoff Meeting Secrets - How to Energize and Align Your Team

      In this episode of The Grow Show, Marty Grunder shares essential insights on conducting an effective seasonal kickoff meeting for landscaping businesses. Marty outlines five key strategies:

      1. Plan meticulously with a formal agenda
      2. Create an experiential learning environment
      3. Involve team members in presenting different sections
      4. Share more information than you're comfortable with
      5. Debrief and improve after the meeting
      6. Marty emphasizes the importance of transparency, engagement, and clear communication. Sharing financial goals, company mission, core values, and creating a rallying cry to motivate the team. The episode provides a detailed walkthrough of Grunder Landscaping's 2024 kickoff meeting, highlighting how to make these gatherings both informative and inspiring.

        00:00 - Introduction & Welcome

        00:51 - Dealing With Challenges: A Snowstorm Story

        02:01 - Seasonal Kickoff  Meetings: Importance & Best Practices

        03:26 - Planning & Executing a Successful Kickoff Meeting

        05:13 - Engaging Your Team: Experiential Learning

        07:39 - Sharing Information & Building Trust

        10:50 - Debriefing and Continuous Improvement

        11:26 - Kickoff Meeting Highlights & Examples

        15:51 - Conclusion & Grow 2025

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        Looking forward to GROW! 2025 next month!

        Subscribe and share the Grow Show to help more landscape pros discover it. Thank you for being part of our community.

        The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

        Resources:

        Virtual Sales Bootcamp  

        Grunder Landscaping Field Trips  

        GROW! 2025 Feb 25-27, Columbus OH  

        The Grow Group   

        Grunder Landscaping   

        Marty Grunder LinkedIn  

        Stihl  

         

        18 min
      7. Marketing: Make a Great First Impression!

        In this episode of The Grow Show, hosted by Emily Lindley, content and events manager at The Grow Group and marketing manager for Grunder Landscaping Company, listeners are introduced to effective client communication strategies for landscaping companies. Emily emphasizes the importance of good communication to stand out from competitors and build trust with clients. She highlights automating communications to ease the burden on sales and production teams and shares a practical example of a sales team introduction email template. This episode offers insights on setting up efficient communication practices during the winter to prepare for the busy spring season. This topic will be spoken on in more depth at the upcoming Grow 2025 event in Columbus, Ohio.

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        Discussed in this episode:

        - Automate client communication where possible to alleviate workload from sales and production teams.

        - Personalize communication with clients by providing detailed introduction emails featuring salespeople's backgrounds and personal touches.

        - Use templates for consistent messaging; ensure every salesperson has a tailored template set up in email systems.

        - Highlight company-wide promises and unique value propositions in client communications to build trust.

        - Maintain high standards for team attitudes and behaviors, emphasizing friendliness, tidiness, efficiency, and preparedness.

        - Encourage internal communication to prevent clients from having to repeat information, ensuring smooth transitions between sales and production teams.

        - Sign off introduction emails from company leadership to emphasize the importance of the client relationship and the salesperson's role.

         

        00:00 - Introduction & Welcome

        01:32 - Importance of Client Communication

        02:57 - Automating Your Communication with Clients

        04:07 - Strengthen Your Sales Team Introduction Email

        05:07 - Key Ways to Personalize Client Interactions

        06:56 - Communicating the Company Promises and Values

        08:59 - Conclusion and Invitation to Grow 2025

         

        Looking forward to GROW! 2025 next month!

        Subscribe and share the Grow Show to help more landscape pros discover it. Thank you for being part of our community.

        The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

        Resources:

        Virtual Sales Bootcamp  

        Grunder Landscaping Field Trips  

        GROW! 2025 Feb 25-27, Columbus OH  

        The Grow Group   

        Grunder Landscaping   

        Marty Grunder LinkedIn  

        Stihl  

        11 min

      About The GROW! Show

      From the publisher's feed

      The GROW! Show is a show that highlights Marty Grunder's annual conference, GROW!. The GROW! show will showcase how anyone in the green industry can grow themselves, their team, and their business.

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