The Healthpreneur Show with Yuri Elkaim

Today I am back on the podcast with another great interview. I’m going to be chatting with Laura Rimmer, the author of The Alkaline 5 Diet, who is a fellow Hay House author (like myself).

Laura has had an interesting journey. At one point, she was a smoker, she was overweight, unhealthy—and over the course of about ten years she became an ultra marathon runner. So, obviously she got pretty fit and healthy. That started her on the health and wellness path and today—outside of being an author—she is a natural health coach, plant-based nutritionist, and speaker. She is also a former medical research manager for the UK’s Health Organization, a qualified advanced gym instructor, and organizer of The Natural Health and Vitality Conference.

Clearly, she has a lot of qualifications and a ton of knowledge to share. We’ll be talking a lot about how she got her book published and how her business has evolved over the past couple of years. If you’re writing a book or even interested in writing a book, this is a must-listen episode. Outside of books, there are also a ton of nuggets about some recent changes we’ve seen in the world of online health businesses. So grab a notepad and tune in.

In this episode, Laura and I discuss:

• The story of publishing The Alkaline 5 Diet
• High touch, low volume
• Creating a business that fulfills you
• SEO challenges and the ever-changing Google algorithms
• Some excellent phone-selling tips
• Keeping your funnels simple

3:30 - 10:30 - Laura’s Hay House story

10:30 - 16:30 - The evolution of Laura’s business (as well as online health businesses in general)

16:30 - 24:00 - Turning the old sales model on its head

24:00 - 27:00 - The SEO challenge

27:00 - 28:30 - Persistence and confidence

28:30 - 35:00 - The Rapid-five questions

Welcome back to the Healthpreneur podcast! Today I’ve got a great solo round for you that, I have to warn you, may ruffle a few feathers. But honestly, what I am talking about today is almost like a public service announcement. Things are changing with online businesses and if you’re sticking with the old model, it is going to cost you—literally.

Today I am going to be talking about importance vs. impact. While a lot of people think they are focused on creating an impact, a lot of times they are actually focused on making themselves seem and feel important. And there’s nothing wrong with that! But at the end of the day, the stuff that makes you feel important isn’t going to impact people's lives.

Oh, and the other thing? Most of that importance stuff also isn’t going to make you a lot of money! So, not only am I going to go over the difference between importance and impact, but I’m going to show you how you can gain tremendous amounts of profit while still creating tons of impact. Like I said before, this may ruffle a few feathers because I’ll be going over some hard truths—but I am doing this with your best interest in mind, and I promise that you will get some insight out of this episode.

2:00 - 7:30 - Differentiating between importance and impact

7:30 - 9:30 - A book won’t transform someone’s life.

9:30 - 14:30 - Running the numbers

14:30 - 18:00 - We want to make money and there’s nothing wrong with that.

18:00 - 22:00 - You have the skill set and the expertise.

Welcome back to the Healthpreneur podcast! Today I’ve got a great solo round for you that, I have to warn you, may ruffle a few feathers. But honestly, what I am talking about today is almost like a public service announcement. Things are changing with online businesses and if you’re sticking with the old model, it is going to cost you—literally.

Today I am going to be talking about importance vs. impact. While a lot of people think they are focused on creating an impact, a lot of times they are actually focused on making themselves seem and feel important. And there’s nothing wrong with that! But at the end of the day, the stuff that makes you feel important isn’t going to impact people's lives.

Oh, and the other thing? Most of that importance stuff also isn’t going to make you a lot of money! So, not only am I going to go over the difference between importance and impact, but I’m going to show you how you can gain tremendous amounts of profit while still creating tons of impact. Like I said before, this may ruffle a few feathers because I’ll be going over some hard truths—but I am doing this with your best interest in mind, and I promise that you will get some insight out of this episode.

2:00 - 7:30 - Differentiating between importance and impact

7:30 - 9:30 - A book won’t transform someone’s life.

9:30 - 14:30 - Running the numbers

14:30 - 18:00 - We want to make money and there’s nothing wrong with that.

18:00 - 22:00 - You have the skill set and the expertise.

Today we have a great episode of the Healthpreneur Podcast that is actually kind of a throwback to one of our earliest episodes. In episode four we talked with Gunnar Lovelace—the founder of Thrive Market—about how he was able to grow his company from one to 500 employees in under three years.

If that isn’t ringing any bells, you should probably go back and give that episode a listen. But today we are talking with Stefani Beckerman, who is a branding expert and was a core part of the Thrive Market team. She actually did a lot of behind-the-scenes work to help build their influencer program, which was single-handedly responsible for their rocketship growth in that first year. 

Stefani also has a boutique consulting business where she works with various wellness lifestyle brands. She helps them grow and market their brand/message to more people and I like to refer to her as the brand whisperer. This is a great episode because Stefani brings an awesome, bubbly energy to our interview which is also packed with nuggets of wisdom—both for branding, specifically, and entrepreneurialism in general. 

In this episode, Stefani and I discuss: 

• How Stefani got involved in Thrive Market 
• Influencers, ambassadors and brands 
• Walking the walk and talking the talk 
• Growing pains 
• Your unique ability 
• Taking care of yourself 

3:00 - 10:00 - Stefani’s time at Thrive Market

Today we have a great episode of the Healthpreneur Podcast that is actually kind of a throwback to one of our earliest episodes. In episode four we talked with Gunnar Lovelace—the founder of Thrive Market—about how he was able to grow his company from one to 500 employees in under three years.

If that isn’t ringing any bells, you should probably go back and give that episode a listen. But today we are talking with Stefani Beckerman, who is a branding expert and was a core part of the Thrive Market team. She actually did a lot of behind-the-scenes work to help build their influencer program, which was single-handedly responsible for their rocketship growth in that first year. 

Stefani also has a boutique consulting business where she works with various wellness lifestyle brands. She helps them grow and market their brand/message to more people and I like to refer to her as the brand whisperer. This is a great episode because Stefani brings an awesome, bubbly energy to our interview which is also packed with nuggets of wisdom—both for branding, specifically, and entrepreneurialism in general. 

In this episode, Stefani and I discuss: 

• How Stefani got involved in Thrive Market 
• Influencers, ambassadors and brands 
• Walking the walk and talking the talk 
• Growing pains 
• Your unique ability 
• Taking care of yourself 

3:00 - 10:00 - Stefani’s time at Thrive Market 

10:00 - 18:00 - The brand consulting world 

18:00 - 26:00 - Growing pains, the personnel question. 

26:00 - 29:00 - How can I make this more fun? 

29:00 - 31:00 - The Rapid-five questions 

Welcome back to the Healthpreneur Podcast! Today we have a great episode—as we always do—with Cynthia Thurlow. We’re going to dive into her fascinating journey and I’ll just give you a few highlights here before the episode.

So, Cynthia started out as a western-trained nurse practitioner—she grew up in the classic medical setting. But she later realized that she wanted to go do her own thing, and ended up starting her own functional nutrition practice. She now works with clients all around the world and supports women with various hormone issues.

The really cool thing about Cynthia is that she’s been able to bridge that gap between traditional western medicine and the holistic side of things. There's tons of great stuff in this episode—we’re going to talk all about what I mentioned above as well as outsourcing, the entrepreneurial spirit, and transitioning from a 9-5 job to owning your own business. And I’ll even bring my love of flying into the mix. 

In this episode, Cynthia and I discuss: 

• How Cynthia incorporates both the western and holistic sides of medicine into her practice. 
• The entrepreneurial spirit—is it in your DNA, or not?  
• The long climb to the top. 
• Being an introverted entrepreneur. 
• What a real emergency is. 
• Losing the “security” of a 9-5 job. 

4:00 - 10:00 - Cynthia’s journey and the niche she created.

Welcome back to the Healthpreneur Podcast! Today we have a great episode—as we always do—with Cynthia Thurlow. We’re going to dive into her fascinating journey and I’ll just give you a few highlights here before the episode.

So, Cynthia started out as a western-trained nurse practitioner—she grew up in the classic medical setting. But she later realized that she wanted to go do her own thing, and ended up starting her own functional nutrition practice. She now works with clients all around the world and supports women with various hormone issues.

The really cool thing about Cynthia is that she’s been able to bridge that gap between traditional western medicine and the holistic side of things. There's tons of great stuff in this episode—we’re going to talk all about what I mentioned above as well as outsourcing, the entrepreneurial spirit, and transitioning from a 9-5 job to owning your own business. And I’ll even bring my love of flying into the mix. 

In this episode, Cynthia and I discuss: 

• How Cynthia incorporates both the western and holistic sides of medicine into her practice. 
• The entrepreneurial spirit—is it in your DNA, or not?  
• The long climb to the top. 
• Being an introverted entrepreneur. 
• What a real emergency is. 
• Losing the “security” of a 9-5 job. 

4:00 - 10:00 - Cynthia’s journey and the niche she created. 

10:00 - 16:00 - “Becoming” an entreprenuer.  

16:00 - 22:00 - Why Cynthia is always calm, cool and collected. 

22:00 - 28:00 - Trusting in the process. 

28:00 - 32:00 - The Rapid-five questions. 

Welcome back to another solo round of the Healthpreneur Podcast! Today I am going to be talking to you about the most important aspect of your business. Forget branding, content, marketing, all that stuff. Let’s get back to basics.

I’m talking about income.

In today’s episode I am going to challenge you to look at building your income before anything else in your business. If you aren’t producing income, your business isn’t going to be successful—it’s pretty simple, right?

Interestingly enough, I actually taught the exact opposite of this for many years. It wasn’t until recently that I was able to take a step back and realize that I was preaching the wrong message to certain people. I was focusing on content before income was even brought up. 

If you’re just starting out in business, income should be your number one goal above all else. I’m going to share with you some tips on how to not only generate income for your business, but to get yourself in that mindset of putting income above everything else.

2:00 - 6:00 - Building income before influence 

6:00 - 11:00 - Using Healthpreneur as an example 

11:00 - 14:00 - The old way of building an online business is dying 

14:00 - 16:00 - Simplifying your business 

16:00 - 18:30 - The Seven Figure Health Business Blueprint 

Welcome back to another solo round of the Healthpreneur Podcast! Today I am going to be talking to you about the most important aspect of your business. Forget branding, content, marketing, all that stuff. Let’s get back to basics.

I’m talking about income.

In today’s episode I am going to challenge you to look at building your income before anything else in your business. If you aren’t producing income, your business isn’t going to be successful—it’s pretty simple, right?

Interestingly enough, I actually taught the exact opposite of this for many years. It wasn’t until recently that I was able to take a step back and realize that I was preaching the wrong message to certain people. I was focusing on content before income was even brought up. 

If you’re just starting out in business, income should be your number one goal above all else. I’m going to share with you some tips on how to not only generate income for your business, but to get yourself in that mindset of putting income above everything else.

2:00 - 6:00 - Building income before influence 

6:00 - 11:00 - Using Healthpreneur as an example 

11:00 - 14:00 - The old way of building an online business is dying 

14:00 - 16:00 - Simplifying your business 

16:00 - 18:30 - The Seven Figure Health Business Blueprint 

Time for another great interview on the Healthpreneur Podcast! Today I am talking to Heidi Hanna, who I often call The Stress Master. She is a stress expert and has really figured out what is going on with stress in our world today—why we are all constantly stressed out and what we can do in our day-to-day lives to help alleviate some of it. 

Heidi is a New York Times best selling author, chief energy officer and founder of SYNERGY—a consulting company providing brain health and performance programs for a ton of companies. Mostly small names like Microsoft, GE, Google, Starbucks, Boeing, Morgan Stanley, Nationwide—just standard stuff, really. Oh, and she’s also the executive direct of the American Institute of Stress.

So she’s fairly qualified. This is really a fantastic episode for any entrepreneur. If you’ve ever felt like you’re “burning the candle at both ends,” there will be some great insights here for you—I had some big “a-ha” moments in this episode, myself. We’re going to talk about why everyone needs to make an effort to relax and what it means to truly relax. On the flipside, we’ll also talk about how stress can be a positive thing.

In this episode, Heidi and I discuss: 

• The positive and negative effects of stress. 
• Small steps you can take to take a step back and relieve stress in your day-to-day life. 
• Stress loads vs. your stress lenses. 
• The six primary stress reactions 
• Why stress can be addictive 
• Why relaxing and recharging is absolutely necessary.