The Healthpreneur Show with Yuri Elkaim

For episode 68 of the Healthpreneur Podcast we are going to be talking with Dr. Danny Lennon. Not to be confused with John Lennon, but maybe he is a distant cousin or something. Who knows? 

Danny is the founder of Sigma Nutrition and host of the awesome and aptly named podcast, Sigma Nutrition Radio. If you haven’t heard of his podcast, you should really go check it out—awesome stuff and it’s super popular. Danny is also the performance nutritionist for several professional MMA fighters and boxers, he speaks at various conferences across Europe, and he’s just an overall cool dude. 

I had a great conversation with Danny in this episode. We talked a lot about figuring out what your superpower is, focusing on it, and really using that to grow your business while leaving the other stuff behind. And if you can do this in your business, the best part is that you’ll actually end up doing the stuff you most like to do. This is a really valuable lesson that many entrepreneurs can attest to. 

In this episode, Danny and I discuss: 

• Quality content creation 
• The allure of podcasting 
• The switch from content to coaching 

• The ups and downs, and how to get through them 
• Trusting in the process 
• The harsh truth that it doesn’t get easier 

2:00 - 7:00 - How focusing on Danny’s super power created a great podcast. 

7:00 - 10:00 - Playing the long game. 

10:00 - 14:00 - Focus on the things you actually enjoy doing. 

14:00 - 17:00 - Don’t get caught up in what others are doing. 

17:00 - 22:00 - There’s no summit to the mountain. 

22:00 - 26:30 - Nothing is ever going to be 100% perfect. 

26:30 - 30:00 - The Rapid Five 

Today, I am chatting with a good friend and amazing health coach who goes by the name of Lisa Lewtan. Outside of being an award-winning author, Lisa is probably known best for being an expert on stress. But interestingly enough, she became an expert on stress because of her beginnings in the tech world. 

Lisa actually started her entrepreneurial journey at the age of 22, where she co-founded a successful tech company. But like many entrepreneurs, she burnt out. As we all know, the stress of owning a company can catch up on you—and it caught up with Lisa in a big way.  

After taking some time off and restoring her health, Lisa ended up creating her own health and wellness company called Healthy, Happy, and Hip. She has since become a stress-master, and we’re going to talk about how to combat stress as an entrepreneur—something I’m sure we can all relate to. We’re also going to dive deep on the negative aspects of social media and what you can do to stay in your lane. There are some essential lessons for any entrepreneur in this episode, and trust me, you really do not want to miss it. 

In this episode, Lisa and I discuss: 

• Why you should only do things that get you jazzed up 
• The moment Lisa collapsed—literally 
• The value of being able to figure stuff out 

• How technology is a blessing and a curse 
• Staying in your lane and avoiding comparisons 
• Just because you think it, doesn’t mean it’s true

Today, I am chatting with a good friend and amazing health coach who goes by the name of Lisa Lewtan. Outside of being an award-winning author, Lisa is probably known best for being an expert on stress. But interestingly enough, she became an expert on stress because of her beginnings in the tech world. 

Lisa actually started her entrepreneurial journey at the age of 22, where she co-founded a successful tech company. But like many entrepreneurs, she burnt out. As we all know, the stress of owning a company can catch up on you—and it caught up with Lisa in a big way.  

After taking some time off and restoring her health, Lisa ended up creating her own health and wellness company called Healthy, Happy, and Hip. She has since become a stress-master, and we’re going to talk about how to combat stress as an entrepreneur—something I’m sure we can all relate to. We’re also going to dive deep on the negative aspects of social media and what you can do to stay in your lane. There are some essential lessons for any entrepreneur in this episode, and trust me, you really do not want to miss it. 

In this episode, Lisa and I discuss: 

• Why you should only do things that get you jazzed up 
• The moment Lisa collapsed—literally 
• The value of being able to figure stuff out 

• How technology is a blessing and a curse 
• Staying in your lane and avoiding comparisons 
• Just because you think it, doesn’t mean it’s true 

3:00 - 6:00 - The power of saying N-O. 

6:00 - 12:00 - Transitioning out of tech; Lisa’s story 

12:00 - 18:00 - The social media comparisons and why you need to stop scrolling 

18:00 - 23:00 - Focusing on the stuff you like and detaching from the outcome 

23:00 - 25:30 - Spreading your message with awesome content 

25:30 - 27:30 - Staying resilient and patting yourself on the back 

31:00 - 36:00 - The Rapid Five 

36:00 - 40:00 - Yuri’s phone challenge 

Welcome back to another solo round of the Healthpreneur Podcast! Today I am going to be talking to you about why so much online content doesn’t generate revenue and how you can avoid that problem in your business.

I’m talking about verbal diarrhea. 

That’s right. In today’s episode I am going to explore what works—and what doesn’t—when you are sharing content through webinars, Facebook Live videos, blogs, or YouTube videos. Hint: You CAN and SHOULD make money from all these outlets and no, you don’t have to share EVERYTHING. 

The secret is WHAT content you share. What content leaves your readers, watchers, or listeners burning with desire. What content leaves them asking, “But...how?”

If you feel like you’re giving your content away for free or if your content marketing isn’t yeilding the conversions you’d hoped for, I’m going to share with you some tips on exactly how to change that. 

1:00 – 5:00 - Examples of why some web content doesn’t make money. 

5:00 – 11:00 - How to create content that drives revenue: Teach to Sell and build desire. 

11:00 – 17:00 - Share the “what” and “why,” but not the “how” for higher conversions. 

Welcome back to another solo round of the Healthpreneur Podcast! Today I am going to be talking to you about why so much online content doesn’t generate revenue and how you can avoid that problem in your business.

I’m talking about verbal diarrhea. 

That’s right. In today’s episode I am going to explore what works—and what doesn’t—when you are sharing content through webinars, Facebook Live videos, blogs, or YouTube videos. Hint: You CAN and SHOULD make money from all these outlets and no, you don’t have to share EVERYTHING. 

The secret is WHAT content you share. What content leaves your readers, watchers, or listeners burning with desire. What content leaves them asking, “But...how?”

If you feel like you’re giving your content away for free or if your content marketing isn’t yeilding the conversions you’d hoped for, I’m going to share with you some tips on exactly how to change that. 

1:00 – 5:00 - Examples of why some web content doesn’t make money. 

5:00 – 11:00 - How to create content that drives revenue: Teach to Sell and build desire. 

11:00 – 17:00 - Share the “what” and “why,” but not the “how” for higher conversions. 

This is episode 65 of the Healthpreneur Podcast, and today we are going to be talking with Juma Iraki! Juma is the owner and operator of Iraki Nutrition, a sports nutritionist, and business consultant for the top supplement company in Norway. He’s the head Sports Nutritionist for the National Judo Federation of Norway and a die-hard soccer fanatic.

In addition to helping people through his speaking, consulting, and counseling, Juma has an incredible story that is sure to inspire anyone who knows what it feels like to hit rock bottom. Despite the hurdles he’s lept to get to where he is today, Juma has structured his life in a way that allows for his top priorities to stay top of mind.

If you think this episode may not be for you—think again. Juma gives excellent insight on struggles that face ALL Healthpreneurs, including time management, prioritizing, automation, and cold, hard grit. I you’ve ever felt overwhelmed because your to-do list wasn’t getting any smaller or you haven’t spent enough time with your kids, tune in. The nuggets of wisdom in this episode are truly inspiring and immediately actionable. 

In this episode, Juma and I discuss: 

• Juma’s journey from illness and struggle to success and freedom. 
• Mindset and drive.  
• Overcoming obstacles and the power of automation. 
• Freedom and putting family first. 
• Focus. 
• Balance equals success. 

This is episode 65 of the Healthpreneur Podcast, and today we are going to be talking with Juma Iraki! Juma is the owner and operator of Iraki Nutrition, a sports nutritionist, and business consultant for the top supplement company in Norway. He’s the head Sports Nutritionist for the National Judo Federation of Norway and a die-hard soccer fanatic.

In addition to helping people through his speaking, consulting, and counseling, Juma has an incredible story that is sure to inspire anyone who knows what it feels like to hit rock bottom. Despite the hurdles he’s lept to get to where he is today, Juma has structured his life in a way that allows for his top priorities to stay top of mind.

If you think this episode may not be for you—think again. Juma gives excellent insight on struggles that face ALL Healthpreneurs, including time management, prioritizing, automation, and cold, hard grit. I you’ve ever felt overwhelmed because your to-do list wasn’t getting any smaller or you haven’t spent enough time with your kids, tune in. The nuggets of wisdom in this episode are truly inspiring and immediately actionable. 

In this episode, Juma and I discuss: 

• Juma’s journey from illness and struggle to success and freedom. 
• Mindset and drive.  
• Overcoming obstacles and the power of automation. 
• Freedom and putting family first. 
• Focus. 
• Balance equals success.  

2:00 – 13:00 - Juma’s background and tough beginnings 

13:00 – 17:00 - The mindset and drive necessary to bounce back from obstacles 

17:00 – 23:00 - Overcoming obstacles, finding opportunities, and discovering automation 

23:00 – 26:00 - Skills for lasting success 

26:00 – 36:00 - The Rapid 5 

Today we have the man, the myth, the legend, Dr. John Berardi on the Healthpreneur Podcast! This is a really exciting episode for me because I’ve known John for a while now and he is just a really special person. Not only he is a super caring, awesome guy, but he has years of experience and a ton of wisdom to share. He’s also Canadian, and we all know how I feel about fellow Canadians. 

John is the founder of the Precision Nutrition Certification Program. With Precision Nutrition (PN) he has grown the company to over 100 employees and 40 million dollars in revenue, in addition to helping 50,000 students become elite health and fitness coaches. Outside of PN, John is also an advisor to Apple, Equinox, Nike and Titleist. He was recently selected as one of the 20 smartest coaches and 100 most influential fitness professionals in the world. 

But going beyond the accolades, I love sitting down to talk with John because we always have amazing conversations. During our conversation, we talked a lot about growing pains and the journey of building a business like PN. We also discussed the remote nature of his company and how that works. Regardless of where you are in your business, there are a lot of things that John has learned over the years that you will benefit from in this episode. Grab a pen and paper, because this is a big one.

In this episode, John and I discuss: 

• The humble beginnings of Precision Nutrition 
• The “vendor lock-in” strategy 
• What goes over the wall vs. what happens behind the wall 
• How to run a remote company 
• Why sometimes it needs to hurt 
• Stepping into an appropriate role as the founder 

4:00 - 10:00 - The start of PN and their new business model 

10:00 - 17:00 - Growing pains and the holacracy system 

17:00 - 21:30 - Your unique ability and how to find your perfect role as a founder 

21:30 - 29:30 - Hiring A+ players vs. “mold-able” players  

29:30 - 36:00 - Keeping culture in a remote workplace 

36:00 - 39:00 - Using personality quizzes an

Today we have the man, the myth, the legend, Dr. John Berardi on the Healthpreneur Podcast! This is a really exciting episode for me because I’ve known John for a while now and he is just a really special person. Not only he is a super caring, awesome guy, but he has years of experience and a ton of wisdom to share. He’s also Canadian, and we all know how I feel about fellow Canadians. 

John is the founder of the Precision Nutrition Certification Program. With Precision Nutrition (PN) he has grown the company to over 100 employees and 40 million dollars in revenue, in addition to helping 50,000 students become elite health and fitness coaches. Outside of PN, John is also an advisor to Apple, Equinox, Nike and Titleist. He was recently selected as one of the 20 smartest coaches and 100 most influential fitness professionals in the world. 

But going beyond the accolades, I love sitting down to talk with John because we always have amazing conversations. During our conversation, we talked a lot about growing pains and the journey of building a business like PN. We also discussed the remote nature of his company and how that works. Regardless of where you are in your business, there are a lot of things that John has learned over the years that you will benefit from in this episode. Grab a pen and paper, because this is a big one.

In this episode, John and I discuss: 

• The humble beginnings of Precision Nutrition 
• The “vendor lock-in” strategy 
• What goes over the wall vs. what happens behind the wall 
• How to run a remote company 
• Why sometimes it needs to hurt 
• Stepping into an appropriate role as the founder 

4:00 - 10:00 - The start of PN and their new business model 

10:00 - 17:00 - Growing pains and the holacracy system 

17:00 - 21:30 - Your unique ability and how to find your perfect role as a founder 

21:30 - 29:30 - Hiring A+ players vs. “mold-able” players  

29:30 - 36:00 - Keeping culture in a remote workplace 

36:00 - 39:00 - Using personality quizzes and test projects for hiring 

39:00 - 42:30 - The number one skill entrepreneurs must possess for lasting success 

42:30 - 50:00 - The Rapid-Five Questions 

Today for our solo round on the Healthpreneur Podcast I’m going to be talking about polygamous entrepreneurship. If you’re confused as to what the heck this means, I’ll explain. 

Polygamous entrepreneurship is something that almost every entrepreneur deals with, and it’s often referred to as the shiny objecy syndrome. As entrepreneurs, we tend to be creative people, we like to get stuff going and create new things. And while that is an inherently good trait, it can often stab us in the back.

I’m going to talk about how you can learn to take a step back, avoid the rabbit holes, and focus on your business. You need to be clear on what direction you want to go with your business and develop that roadmap to get you there. If you don’t do that, you’ll end up wasting time getting distracted by all of the shiny objects out there. I can’t stress how important it is to make sure you’re in the proper mindset when it comes to your business, and I want to help you get there and stay there. 

1:00 - 4:00 - The story of my son, Oscar 

4:00 - 5:30 - You need a roadmap, and you need to stick to it 

5:30 - 7:00 - How I used this knowledge when starting Healthpreneur 

7:00 - 8:30 - Why I don’t have Instagram or Facebook on my phone 

8:30 - 12:30 - The key word is predictable 

12:30 - 16:00 - Businesses become boring