The Healthpreneur Show with Yuri Elkaim

Welcome episode 73 of the Healthpreneur Podcast! Today, we are going to be chatting with Mike “Pancakes” Whitfield! (We’ll get into the pancake thing.) Mike is an old buddy of mine who figured out a way to support others in the industry while selling a product of his own.   

In addition to his Workout Finishers and Cardio Afterburn products, Mike is the author of the book “Rise and Hustle: Transform Your Life Physically, Personally, and Spiritually in Just 90 Seconds a Day.” He walks the walk because he has lost – and kept off – 115 pounds for over a decade.   

This episode is for any Healthpreneur who wants to know the secret to running a successful online business. Mike gives insider tips on crafting your “hook,” the value of feedback and surveys, and how relationships can transform your business. If you’ve ever felt like your product launch fell flat, or that your audience wasn’t connecting with you or your product as much as you believe they should, tune in. Mike’s advice is pure gold that’s sure to sweeten your conversions.  

In this episode, Mike and I discuss:  

• How Mike found success by supporting the products of others.  
• Finding your “hook” and using feedback to better your offering. 
• How building long-standing relationships has transformed Mike’s business. 

• Tenacity as a necessary trait of all successful entrepreneurs. 
• The freedom and success that is built through consistency. 

1:00 – 4:00 - Introduction and where the “Pancakes” came from 

4:00 – 7:00 - Workout finishers and complementing other people’s existing products 

7:00 – 8:30 - Overcoming the challenges of sales copy 

8:30 – 12:30 - Figuring out “the hook,” the value of feedback 

12:30 – 15:00 - Unforeseen challenges: Discovering the obstacle and the solution  

15:00 – 18:30 – Appealing to the right audience  

18:30 – 27:00 - Tenacity, establishing relationships, and consistency to build longevity 

27:00 – 29:00 – The Rapid Five 

Happy Monday, Healthpreneurs! It’s time for another solo round on the Healthpreneur Podcast. If you’re ready to make more money while creating an impact, listen up because I’m about to teach you not just why, but how to make top-dollar selling your product – even if you’re not a guru.   

By charging premium prices you not only attract better clients, but you attract a better version of yourself, too. Charging higher rates is a common struggle for entrepreneurs, but what it really boils down to is a struggle in self-worth. If you firmly believe in your product and its life-changing results, why wouldn’t it be worth more? 

In this episode, I break down the three key reasons why to charge premium prices. After that, we’ll dive into the how. Watch what happens when you shift your focus on delivering results, serving, and transforming people’s lives. Hint: It’s good!  

If you’re selling any type of coaching or a physical product, this podcast is specifically for you. Healthpreneurs that know deep down that your product or service is worth so much more – this episode is for you, too. 

3:00 - 5:00 - Examples of price incongruences 

5:00 - 13:00 - Why it’s important to charge premium prices 

13:00 – 16:00 - How to charge premium prices (even if you’re not a guru) 

16:00 – 19:00 – Getting to the top

Happy Monday, Healthpreneurs! It’s time for another solo round on the Healthpreneur Podcast. If you’re ready to make more money while creating an impact, listen up because I’m about to teach you not just why, but how to make top-dollar selling your product – even if you’re not a guru.   

By charging premium prices you not only attract better clients, but you attract a better version of yourself, too. Charging higher rates is a common struggle for entrepreneurs, but what it really boils down to is a struggle in self-worth. If you firmly believe in your product and its life-changing results, why wouldn’t it be worth more? 

In this episode, I break down the three key reasons why to charge premium prices. After that, we’ll dive into the how. Watch what happens when you shift your focus on delivering results, serving, and transforming people’s lives. Hint: It’s good!  

If you’re selling any type of coaching or a physical product, this podcast is specifically for you. Healthpreneurs that know deep down that your product or service is worth so much more – this episode is for you, too. 

3:00 - 5:00 - Examples of price incongruences 

5:00 - 13:00 - Why it’s important to charge premium prices 

13:00 – 16:00 - How to charge premium prices (even if you’re not a guru) 

16:00 – 19:00 – Getting to the top

What’s up, Healthpreneurs! Today, I am chatting with Pat Rigbsy, a long-time connection and original gangster when it comes to online fitness businesses. Pat has built over 25 businesses in the fitness industry, has authored or coauthored 11 bestselling books, and helps health and fitness entrepreneurs build their dream business. Amazingly, he has also written a daily newsletter – without missing a day – for 11 years. As in 1-1. Yup, you read that right. 

Pat’s entrepreneurial journey lead him to be owner and often operating CEO of multiple businesses at once. But knowing himself and his potential, he knew he wasn’t giving his best to any single one of them. This led Pat to learn valuable lessons on the power of saying “no,” the need for consistency to give and operate at your very best, and the value of relationship-based business building.  

He has since become a writing-wizard and happily shares his wisdom with coaching clients that want to make an impact while living their best life. We’re going to talk about the critical differences between physical and online-based businesses, narrowing your audience, consistency, expectations, and how Pat has built – and kept – lasting business relationships for nearly decades. There are fundamental lessons for any entrepreneur in this episode.  You won’t want to miss it.  

In this episode, Pat and I discuss:  

• “The Consistency Factor” 
• Narrowing your audience for an online business 
• Setting expectations: An online biz as a “virtual second location” 

• Saying NO in order to give your very best 
• Relationship-building as a key business model 
• Pat’s newsletter that he’s written every day for 11 years 

1:00 – 5:00 - Introduction and consistency as an attribute to every successful person 

5:00 – 10:00 - The power of consistency; setting expectations and celebrating small successes 

10:00 – 13:00 - Being ready to go through a proven process, there are no short-cuts  

13:00 – 17:30 - Common mistakes people make when moving to an online business model 

17:30 – 23:00 - Skillsets necessary to succeed online: The Consistency Factor and narrowing

What’s up, Healthpreneurs! Today, I am chatting with Pat Rigbsy, a long-time connection and original gangster when it comes to online fitness businesses. Pat has built over 25 businesses in the fitness industry, has authored or coauthored 11 bestselling books, and helps health and fitness entrepreneurs build their dream business. Amazingly, he has also written a daily newsletter – without missing a day – for 11 years. As in 1-1. Yup, you read that right. 

Pat’s entrepreneurial journey lead him to be owner and often operating CEO of multiple businesses at once. But knowing himself and his potential, he knew he wasn’t giving his best to any single one of them. This led Pat to learn valuable lessons on the power of saying “no,” the need for consistency to give and operate at your very best, and the value of relationship-based business building.  

He has since become a writing-wizard and happily shares his wisdom with coaching clients that want to make an impact while living their best life. We’re going to talk about the critical differences between physical and online-based businesses, narrowing your audience, consistency, expectations, and how Pat has built – and kept – lasting business relationships for nearly decades. There are fundamental lessons for any entrepreneur in this episode.  You won’t want to miss it.  

In this episode, Pat and I discuss:  

• “The Consistency Factor” 
• Narrowing your audience for an online business 
• Setting expectations: An online biz as a “virtual second location” 

• Saying NO in order to give your very best 
• Relationship-building as a key business model 
• Pat’s newsletter that he’s written every day for 11 years 

1:00 – 5:00 - Introduction and consistency as an attribute to every successful person 

5:00 – 10:00 - The power of consistency; setting expectations and celebrating small successes 

10:00 – 13:00 - Being ready to go through a proven process, there are no short-cuts  

13:00 – 17:30 - Common mistakes people make when moving to an online business model 

17:30 – 23:00 - Skillsets necessary to succeed online: The Consistency Factor and narrowing 

23:00 – 28:30 - The struggle to say “no,” establishing guardrails, and relationship-building 

28:30 – 32:00 - The writing process, gathering content, and finding inspiration everywhere 

32:00 – 39:00 – The Rapid Five 

Today we have an incredibly motivated, persistent, and honest catalyst for change in the health and wellness community on the Healthpreneur Podcast. Having Dr. Daniel Stickler on the podcast is exciting for me because he is truly making strides towards creating a healthier future. He is super honest and open about his failures and weaknesses, and reveals how he moved past them and onto the sweet road of success. He has tons of experience and thousands upon thousands of dollars invested in lessons learned. Tune in for some wisdom-bombs that could save you money and time.   

Daniel is a medically-trained doctor and surgeon that has mastered the craft of business and marketing. (Yes, it is possible to be a doctor and entrepreneur!) He's the co-founder and chief medical officer at The Apeiron Center for Human Potential and The Apeiron Academy, and serves as medical director of the Neurohacker Collective.  

I loved chatting with Daniel because he is passionate about seeing his vision to fruition. He is striving to shift our world away from the current “sick care system,” and is helping others to do the same through the Apeiron Academy. We discussed the challenges he faced being a doctor with zero business or marketing experience, and explored the most effective ways to get in front of your market and communicate so they’ll listen. Whether you’re a new Healthpreneur just learning the ropes or a seasoned professional, there are a lot of lessons that Daniel has learned that’ll benefit you and your business. Tune in and enjoy!  

In this episode, Daniel and I discuss:  

• His trial and errors, and how he teaches by using his lessons learned   
• What it took to realize what his market wanted  
• His thoughts on the “sick care system” and his quest for a new paradigm  

• How persistence sets apart the successful 2%  
• Taking responsibility for your heath rather than being a sick victim 
• The exciting leaps Daniel is catalyzing in the industry 

1:30 – 5:00 - Daniel’s background, mission, vision, and mindset 

5:00 – 10:00 - Business, marketing, challenges, and getting into concierge services 

10:00 – 13:00 - Determining your market and effectively getting your message in front of them  

13:00

Today we have an incredibly motivated, persistent, and honest catalyst for change in the health and wellness community on the Healthpreneur Podcast. Having Dr. Daniel Stickler on the podcast is exciting for me because he is truly making strides towards creating a healthier future. He is super honest and open about his failures and weaknesses, and reveals how he moved past them and onto the sweet road of success. He has tons of experience and thousands upon thousands of dollars invested in lessons learned. Tune in for some wisdom-bombs that could save you money and time.   

Daniel is a medically-trained doctor and surgeon that has mastered the craft of business and marketing. (Yes, it is possible to be a doctor and entrepreneur!) He's the co-founder and chief medical officer at The Apeiron Center for Human Potential and The Apeiron Academy, and serves as medical director of the Neurohacker Collective.  

I loved chatting with Daniel because he is passionate about seeing his vision to fruition. He is striving to shift our world away from the current “sick care system,” and is helping others to do the same through the Apeiron Academy. We discussed the challenges he faced being a doctor with zero business or marketing experience, and explored the most effective ways to get in front of your market and communicate so they’ll listen. Whether you’re a new Healthpreneur just learning the ropes or a seasoned professional, there are a lot of lessons that Daniel has learned that’ll benefit you and your business. Tune in and enjoy!  

In this episode, Daniel and I discuss:  

• His trial and errors, and how he teaches by using his lessons learned   
• What it took to realize what his market wanted  
• His thoughts on the “sick care system” and his quest for a new paradigm  

• How persistence sets apart the successful 2%  
• Taking responsibility for your heath rather than being a sick victim 
• The exciting leaps Daniel is catalyzing in the industry 

1:30 – 5:00 - Daniel’s background, mission, vision, and mindset 

5:00 – 10:00 - Business, marketing, challenges, and getting into concierge services 

10:00 – 13:00 - Determining your market and effectively getting your message in front of them  

13:00 – 16:00 - Your message and content should be about your client, not about you 

16:00 –  23:00 - Building a business model, the value of lessons, and persistence 

23:00 – 27:30 - The vision to shift a paradigm; the mindset of illness vs. the mindset of health 

27:30 – 32:30 – The Rapid Five 

Happy Monday! We are back with another solo round of the Healthpreneur Podcast, where I’m going to be talking to you about “Emotion Inventory.”

What is “Emotion Inventory” and why is empathy so important in marketing? Well, “Emotion Inventory” is a tool to get you inside your prospect’s shoes to really understand their thoughts, feelings, and desires so you can be empathetic towards their problem.

We’re going to look at examples of how to relate to your clients—and how not to—so you can create a true bond with your perfect client. After this quick episode you’ll walk away with a simple mission that’ll create a true difference in your clients’ lives and your business.

1:00 – 4:00 - The importance of empathy in marketing. 

4:00 – 6:00 - Examples of a missed connection with the audience.  

6:00 – 9:00 - Examples of knowing your audience and understanding their pain point. 

9:00 – 12:00 - Relating to your audience through empathy. 

12:00 – 14:00 - An opportunity for training and upleveling your business. 

Happy Monday! We are back with another solo round of the Healthpreneur Podcast, where I’m going to be talking to you about “Emotion Inventory.”

What is “Emotion Inventory” and why is empathy so important in marketing? Well, “Emotion Inventory” is a tool to get you inside your prospect’s shoes to really understand their thoughts, feelings, and desires so you can be empathetic towards their problem.

We’re going to look at examples of how to relate to your clients—and how not to—so you can create a true bond with your perfect client. After this quick episode you’ll walk away with a simple mission that’ll create a true difference in your clients’ lives and your business.

1:00 – 4:00 - The importance of empathy in marketing. 

4:00 – 6:00 - Examples of a missed connection with the audience.  

6:00 – 9:00 - Examples of knowing your audience and understanding their pain point. 

9:00 – 12:00 - Relating to your audience through empathy. 

12:00 – 14:00 - An opportunity for training and upleveling your business. 

For episode 68 of the Healthpreneur Podcast we are going to be talking with Dr. Danny Lennon. Not to be confused with John Lennon, but maybe he is a distant cousin or something. Who knows? 

Danny is the founder of Sigma Nutrition and host of the awesome and aptly named podcast, Sigma Nutrition Radio. If you haven’t heard of his podcast, you should really go check it out—awesome stuff and it’s super popular. Danny is also the performance nutritionist for several professional MMA fighters and boxers, he speaks at various conferences across Europe, and he’s just an overall cool dude. 

I had a great conversation with Danny in this episode. We talked a lot about figuring out what your superpower is, focusing on it, and really using that to grow your business while leaving the other stuff behind. And if you can do this in your business, the best part is that you’ll actually end up doing the stuff you most like to do. This is a really valuable lesson that many entrepreneurs can attest to. 

In this episode, Danny and I discuss: 

• Quality content creation 
• The allure of podcasting 
• The switch from content to coaching 

• The ups and downs, and how to get through them 
• Trusting in the process 
• The harsh truth that it doesn’t get easier