The Kate Show

By Kate the Socialite

What's The Kate Show about?

The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists.

In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.

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The Kate Show episodes:

04.22.2024
Professional Marketer Reacts to Terrible Marketing Advice
Bad marketing advice is the reason I am developing frown lines. You should see me sitting at my desk, squinting at my laptop screen and doing a double-take. “They’re telling designers to do WHAT?”I’m pretty protective of you guys. I want...
04.08.2024
The 4 Laws of Marketing that You Need to Start Following Today
“Marketing feels gross,” I used to think. In the early years of business, I didn’t know how to communicate my brand message…and I didn’t even know what a brand message was anyway. I felt so overwhelmed and drained by one steady...
03.25.2024
Avoid These 2 Self-Sabotaging Phrases in Your Marketing
Knowing what to say in your marketing is only half the battle. What about the words, phrases, or ideas you should completely avoid? Today on The Kate Show, I’m talking about the two key phrases you shouldn’t include on your...
03.18.2024
Feeling Stuck with Your Blog Marketing? Use These Transformative Tips
Have you made a monthly blog part of your marketing strategy yet? I could tell you all day long why you should, but until you see the results play out in real-time, you might wonder if you’re wasting time or...
03.11.2024
Here's How I Predict in 15 Minutes Whether Your Business Will Succeed
I’ve had the honor of working with home industry professionals across the globe, and what I’ve recognized is this: Whether you are an interior designer in Dubai or a home stager right here in Wisconsin, you (we?) all have similar...
03.04.2024
The #1 Secret to Making Marketing Easy that Shouldn't be a Secret
Marketing shouldn’t be hard. You don’t have to continue being swept away in a tidal wave of confusion and dollar signs when you think about your marketing plan. The amazing part about owning a business in the home industry is...
02.26.2024
How to Strategically Increase Your Word-of-Mouth Referrals
How many new clients do you get from referrals? I would guess that over 90% of your new business comes from this classic, solid, beautiful marketing strategy. It’s quite simple: Do a good job, and people will tell their friends...
02.19.2024
8 Lies I Used to Believe that Nearly Ruined My Life
Have you ever talked about something that made you sweaty? I both love and hate doing it. When I shared at the beginning of 2024 how I had (finally) stopped worrying about my business and boldly shared my faith, the...
02.12.2024
5 Surefire Ways to Fail at Marketing Your Home Industry Business
You’ve heard dozens (or thousands?) of times about what you SHOULD be doing to market your interior design, staging, organizing, or window treatment business. But what about the pitfalls that can wreck your marketing momentum faster than a stick shoved...
02.05.2024
Let's Create Your Marketing Plan for 2024
Do you know the real reason why designers, stagers, and other home professionals avoid creating a marketing plan? They over-complicate it. If you’ve ever thought that creating a marketing plan for your business meant that you had to know exactly which...
01.22.2024
5 Ways to Get Your Marketing Done without Stress or Overwhelm
I’m convinced that the worst part about marketing is just thinking about marketing. When I actually sit down and do it with a plan in mind, I feel great. And when it’s done, I feel fantastic.You might not feel this...
01.15.2024
How to Scale Your Organizing Business in an Ever-Changing Economy
Do you ever worry that the economy is going to take down your business? Take heart. Some of today’s most successful businesses were started during the crash of 2008. While the economy might try to push your business off course,...
01.08.2024
3 Ways Your Design, Staging & Organizing Marketing Strategy Should Evolve in 2024
If your New Year’s resolution is to revamp or uplevel your business in the home industry, I want you to pause for a moment.You don’t have to reinvent your business just because the calendar has turned to January. Instead, you...
01.01.2024
How I Stopped Worrying About My Business — and How You Can, Too
Happy New Year! How stressed out are you about 2024? Has worrying about your business or life at large become your primary creative venture? You might be feeling just as I was: Exhausted. Drained. Frozen — and not in the “let...
12.18.2023
How to Launch Your Interior Design Business without Feeling Clueless
Starting a brand new business brings up a lot of emotions for most women. We question our worth. We aren’t sure how our clients will ever take us seriously. We question our abilities. We aren’t sure how much to charge...
12.04.2023
Bold Ways to Grow Your Mailing List that You've Probably Never Heard
Friends, this is a special episode for me. Not only do I get to interview another wonderful client of my agency, but I also get to rant with her about the importance of offline marketing (and how to do it...
11.20.2023
How to Create a Multi-Six Figure Window Treatment Business as Your Second Career
Running a virtual agency means that I rarely get to meet my clients in person, but today’s podcast guest is both a client and a personal friend of mine. She’s someone I aspire to be when I grow up (despite...
11.06.2023
How to Think Big and Become the Bold CEO that Your Business Needs
When I had life and business coach Andrea Liebross on my podcast in February 2023, I didn't know that I'd end up hiring her almost immediately after we were done recording her interview. Because, let’s face it, there are A...
10.16.2023
How to Efficiently Grow Your Home Staging Business from Day One
Starting a home staging business is flat-out overwhelming, whether it's your second career or your first. If you wish someone could give you a sneak peek into what you should do when you're just getting started, or if you feel...
10.02.2023
The Top SEO Secrets Every Home Industry Professional Should Know
I don’t normally interview other marketers on my podcast, but sometimes the opportunity is just too good to pass up. If you feel confused about SEO and wish there was an SEO expert who specializes in the design-build industry, today...
09.18.2023
How to Sell More Design Projects Even When Clients Can’t See Your Vision
I love it when technology and design mesh in a way that makes sense, helps businesses grow, and brings happiness to design clients. If you feel the same way, you’d better stop what you’re doing and listen to this interview. If...
09.04.2023
Glow Up Your Business in 7 Easy Steps
You might be familiar with the term “glow up” when it comes to personal appearance and lifestyle. But have you ever applied that same concept to your business? At the heart of it, glowing up involves taking small, definitive actions...
08.21.2023
How to Know Whether Your Business Has a People Problem or a Process Problem
Interior designers, home stagers, and organizers, if you’re overwhelmed with work in your business — client work or internal work — you might not need to hire another person. Perhaps you just need better processes and some automation. Perhaps you’re...
08.07.2023
How to Sell on SideDoor with a Small Audience
You’ve heard about SideDoor — the completely unprecedented online tool that lets you sell trade-only products through your website. You might have an account with them. Perhaps you’ve even made a few sales from your curated collections, but how can...
07.24.2023
5 Lies to Stop Believing So That Your Business Can Grow
Mind control — the moment you read those words, you likely had a negative reaction in the pit of your stomach. But here’s the funny thing about it: If you can control your own mind, you become the hero of...
07.10.2023
10 Advanced Marketing Questions with Kate: Interior Design, Staging, Organizing & Window Treatments
If you’ve been running a business in the home industry for more than two years, you’ve likely run into some nuanced marketing questions, such as…“Which blog post topics will resonate most with high-end clients versus the DIYers that I don’t...
06.19.2023
10 Newbie Marketing Questions with Kate: Get Your Questions Answered Quickly
Do you have a burning marketing question? Today is your day. In this episode of The Kate Show, I’m answering 10 of the most-asked questions I get from all of you. I’m covering things like, “How can I quickly get...
06.05.2023
6 Steps to Creating an Effective Marketing Plan for Your Home Industry Business
One of the most frequent requests I get from interior designers, home stagers, organizers, and window professionals is this: “Can you create a marketing plan for me?”The short of it is, yes, I spend a lot of time doing this on...
05.15.2023
ChatGPT: 3 Smart Ways to Use AI in Your Marketing
I never thought I’d be talking about robots and artificial intelligence on this podcast. But, here I go. If you’ve heard of ChatGPT-4 (for the sake of brevity, I’ll just call it ChatGPT going forward), you’ve likely also heard that...
05.01.2023
3 Steps to Take When You Feel Like Your Marketing Isn’t Working
Are you frustrated by a lack of results in your marketing, especially when you feel like you’ve been doing everything right? Or perhaps you don’t know if you’re doing anything right but since you’re trying so many different things, one...
04.17.2023
How to Market Your Interior Design Services to the Ultra-Wealthy
If you've been struggling to get your first client or if your ultimate goal is to attract the high net worth client but all your online marketing methods are falling flat, you need to meet today's guest on The Kate...
04.03.2023
The Best, Proven Marketing Tactic for Interior Designers, Stagers & Organizers
Guys, the marketing landscape is shifting. I started to feel it personally in late 2022 when I all but stopped using social media for my business. After that, my own business continued to grow by way of new clients, opportunities,...
03.20.2023
How to Easily Understand Your Website Analytics
"I need more website traffic," is a common statement that hits my inbox from interior designers, home stagers, and organizers who want more clients. However, many business owners aren't aware of their existing website traffic stats. This presents a problem:...
03.06.2023
How to Create a Legacy Business from Ground Zero
Do you ever feel like growing your business is an insurmountable task? Maybe you have young kids and no extra time. Maybe you're working out of your garage. Maybe you don't "come from money" or you have very few connections....
02.20.2023
How to Stop Overthinking & Start Systemizing Your Business
Do overthinking, stress, and worry describe your day-to-day while running your business? Do you feel the need to clone yourself just to keep everything together? If so, today's episode of The Kate Show is for you....and for me. I'm not sure...
02.06.2023
How to Market Your Business When Relocating
How do you market your business if you've relocated? There's nothing worse than getting to a new location and having the stress of moving and unpacking, only to realize that you have no projects lined up and not so much...
01.23.2023
10 Questions That Will Refocus Your Interior Design Business Marketing
Are you feeling uneasy about whether you are doing everything you can to market your design, staging, organizing, or window treatment business? If so, it's time to refocus. Don't let yourself get stuck in a rut, doing the same marketing...
01.09.2023
3 Business Boundaries I Use as a Work-at-Home Mom
Today's episode of The Kate Show isn't a tutorial on how to be a great mompreneur — because I actually have no idea how to do that. Instead, I'm sharing a few of the struggles, solutions, and boundaries I've uncovered...
12.19.2022
How to Grow Your Design Team Without Overhead
Have you ever wished you could hire someone to help with your interior design firm without having to spend weeks training them or months holding their hand? If so, it's time to consider skipping your next intern and jumping straight...
12.05.2022
6 Wise Tactics for New & Creative Business Owners
If I could go back to 2014 and give myself some words of wisdom as a new business owner, I'd have a lot to say. I'd give myself a heads-up on every mistake the "older" me would make and share...
11.21.2022
5 Reasons You Should Stop Using Linktree if You Want Better SEO
Do you use Linktree in your Instagram bio? While it's popular and seems like a great idea, Linktree is actually taking all the traffic that should be going directly to your website. This is no fault of Linktree; it's just...
11.07.2022
The Best Interior Designer Tool for Tracking Product & Material Orders
In the interior design world, delays and backorders happen, even on a regular day. Add into the mix both economic and political global upheaval — with a dash of supply chain issues — and you've got yourself a cocktail that...
10.17.2022
Best 3-Part Email Sequence for Interior Design, Staging & Organizing
"I need an email sequence, but I'm not sure what it should say." If you've ever thought about this, you aren't alone. Unfortunately, there are many coaches and online course creators who will try to convince you that your home...
10.03.2022
7 Business Moves I Would & Wouldn't Repeat as a Creative Entrepreneur
"Live and learn," has been the most cliché and yet the most accurate theme of my life, and I know that I'm not alone in this. Today on The Kate Show, I'm getting personal with you and sharing some of...
09.19.2022
How to Create & Sell Digital Products as a Home Industry Pro
As someone who runs a marketing agency, I often work with home professionals who are trying to sell a digital product. I KNOW it can be difficult, especially when you are first getting started. Unfortunately, selling digital products isn't as...
09.05.2022
Instagram Fact Check: Where Did Those Leads Actually See You First?
Does your interior design, organizing, or home staging business seem to get clients from Instagram? While we don't see this very often in my agency (nor do my colleagues in the marketing industry) we do come across the occasional home...
08.15.2022
Working with a Custom Blog Writer, Promoting Your Blog, and Other FAQs
Many moons ago, I had my friend and business partner Jaquilyn Edwards on the podcast to discuss our venture together. Years later, that venture is thriving (and growing our members' businesses!), plus, we are always looking to take it up...
08.01.2022
Easy Google Business Listing Hacks to Get More Website Traffic
Nearly every interior designer, stager, window specialist, and organizer has a Google Business Listing. If you don't, you need to set one up immediately. Not only does your business get placed on the map when people are looking for your...
07.18.2022
Top Systems & Secrets Behind a Wildly Successful Interior Design Firm
No one is an overnight success, yet some people have had their success brewing steadily on the back burner for years before really cranking up the heat and stepping into the spotlight. Interior designer Sara Lynn Brennan is no exception....
07.04.2022
Meet Metrique: The Ridiculously Easy Business Money Dashboard for Entrepreneurs
Today on The Kate Show, I have the huge honor of introducing a new online tool created by my dear friend and confidant, Michele Williams. Her online financial dashboard tool makes it kindergarten-easy to actually understand the budgets, trends, and...

What's The Kate Show about?

Download our free app to listen on your phone

The Kate Show episodes:

Professional Marketer Reacts to Terrible Marketing Advice

The 4 Laws of Marketing that You Need to Start Following Today

Avoid These 2 Self-Sabotaging Phrases in Your Marketing

Feeling Stuck with Your Blog Marketing? Use These Transformative Tips

Here's How I Predict in 15 Minutes Whether Your Business Will Succeed

The #1 Secret to Making Marketing Easy that Shouldn't be a Secret

How to Strategically Increase Your Word-of-Mouth Referrals

8 Lies I Used to Believe that Nearly Ruined My Life

5 Surefire Ways to Fail at Marketing Your Home Industry Business

Let's Create Your Marketing Plan for 2024

5 Ways to Get Your Marketing Done without Stress or Overwhelm

How to Scale Your Organizing Business in an Ever-Changing Economy

3 Ways Your Design, Staging & Organizing Marketing Strategy Should Evolve in 2024

How I Stopped Worrying About My Business — and How You Can, Too

How to Launch Your Interior Design Business without Feeling Clueless

Bold Ways to Grow Your Mailing List that You've Probably Never Heard

How to Create a Multi-Six Figure Window Treatment Business as Your Second Career

How to Think Big and Become the Bold CEO that Your Business Needs

How to Efficiently Grow Your Home Staging Business from Day One

The Top SEO Secrets Every Home Industry Professional Should Know

How to Sell More Design Projects Even When Clients Can’t See Your Vision

Glow Up Your Business in 7 Easy Steps

How to Know Whether Your Business Has a People Problem or a Process Problem

How to Sell on SideDoor with a Small Audience

5 Lies to Stop Believing So That Your Business Can Grow

10 Advanced Marketing Questions with Kate: Interior Design, Staging, Organizing & Window Treatments

10 Newbie Marketing Questions with Kate: Get Your Questions Answered Quickly

6 Steps to Creating an Effective Marketing Plan for Your Home Industry Business

ChatGPT: 3 Smart Ways to Use AI in Your Marketing

3 Steps to Take When You Feel Like Your Marketing Isn’t Working

How to Market Your Interior Design Services to the Ultra-Wealthy

The Best, Proven Marketing Tactic for Interior Designers, Stagers & Organizers

How to Easily Understand Your Website Analytics

How to Create a Legacy Business from Ground Zero

How to Stop Overthinking & Start Systemizing Your Business

How to Market Your Business When Relocating

10 Questions That Will Refocus Your Interior Design Business Marketing

3 Business Boundaries I Use as a Work-at-Home Mom

How to Grow Your Design Team Without Overhead

6 Wise Tactics for New & Creative Business Owners

5 Reasons You Should Stop Using Linktree if You Want Better SEO

The Best Interior Designer Tool for Tracking Product & Material Orders

Best 3-Part Email Sequence for Interior Design, Staging & Organizing

7 Business Moves I Would & Wouldn't Repeat as a Creative Entrepreneur

How to Create & Sell Digital Products as a Home Industry Pro

Instagram Fact Check: Where Did Those Leads Actually See You First?

Working with a Custom Blog Writer, Promoting Your Blog, and Other FAQs

Easy Google Business Listing Hacks to Get More Website Traffic

Top Systems & Secrets Behind a Wildly Successful Interior Design Firm

Meet Metrique: The Ridiculously Easy Business Money Dashboard for Entrepreneurs