Why You're Not Closing Land Deals (And How to Fix It)

Most land investors think their problem is pricing, market, or mailers.
It’s not.

It’s the first 60 seconds of the seller conversation — and no one’s teaching this right.

In this episode, Clay Hepler shares the 5-step seller call framework his team uses to close 4X more land deals — without begging, chasing, or hiring a closer.

Follow Clay's Socials
Linkedin | Instagram | Twitter |

👉 JOIN NOW my Landman Community in Skool CLICK HERE

👉 Get my Land Architect OS (SOPs, Templates, Scripts): CLICK HERE

👉 Apply for Private Coaching with Clay: CLICK HERE!

👉 Apply to Get Funded On Your Next Land Deal: CLICK HERE

Join the Landletter, the most strategy-packed land-flipping newsletter on the internet 👉HERE!

Most land investors don’t fail because of mailers, data, or markets.
 They fail because of leadership.

In this episode, I break down the six unsexy mistakes that destroy land businesses when they scale — and how to avoid them.

Here’s what we cover:

• Why your culture will make or break your team (and how to actually build it)
• The rookie mistake of scaling out too fast (and how I blew up a department)
• The trap of focusing on the wrong “busy work” instead of revenue
• How weak onboarding kills performance before it even starts
• The simple feedback loops that keep standards high
• The 85/15 Rule I use to stay focused and avoid “priority whiplash”

If you want your business to grow without you holding every single string, this episode is your roadmap.

👇 Resources mentioned in this video:

📊 Get the KPI Sheet we share with clients 👉 https://land-man.kit.com/kpi-land-investors-6-figure

🔁 Land Architect OS (Direct Mail Templates, Comping Sheets, SOPs)
👉 https://land-man.kit.com/land-architect-os-framework

📊 LandStats → https://www.land-stats.com/?via=clayton
🌎 LandPortal → https://landportal.com/claytonhepler
💥 Use code CLAY for 1,000 FREE records!

Follow Clay's Socials
Linkedin | Instagram | Twitter |

👉 JOIN NOW my Landman Community in Skool CLICK HERE

👉 Get my Land Architect OS (SOPs, Templates, Scripts): CLICK HERE

👉 Apply for Private Coaching with Clay: CLICK HERE!

👉 Apply to Get Funded On Your Next Land Deal: CLICK HERE

Join the Landletter, the most strategy-packed land-flipping newsletter on the internet 👉HERE!

In this episode, Clay Hepler breaks down the exact three stages every land investor goes through — and how to move from grinding alone to running a highly profitable, self-sustaining business.

Clay shares:

• How to know if you’re in Stage 1: The Hustler, Stage 2: The Operator, or Stage 3: The Architect
• The real bottlenecks at each stage (and why most investors stay stuck)
• The numbers, team structure, and systems you need before you scale
• How to hire in the right order so you buy back your time
• The shift from growth to capital allocation that changes everything

Whether you’re closing 1–2 deals a month or aiming for 7 figures, this episode gives you a proven roadmap to scale without burning out.

Follow Clay's Socials
Linkedin | Instagram | Twitter |

👉 JOIN NOW my Landman Community in Skool CLICK HERE

👉 Get my Land Architect OS (SOPs, Templates, Scripts): CLICK HERE

👉 Apply for Private Coaching with Clay: CLICK HERE!

👉 Apply to Get Funded On Your Next Land Deal: CLICK HERE

Join the Landletter, the most strategy-packed land-flipping newsletter on the internet 👉HERE!

Clay Hepler shares the raw truth behind owning 80+ rental properties—and why it left him broke, burnt out, and stuck. In this candid interview with Ajay Sharma (founder of Land Closers Academy), Clay reveals the pivot that changed everything: land investing.

This episode is a full breakdown of how Clay rebuilt from the ground up—scaling to a 25-person team, launching cold calling systems, and projecting $3M+ months in pipeline profit.

What you’ll learn:

• Why more doors ≠ more cash flow (and what Clay learned the hard way)
• How to scale a lean land operation without burning out
• Clay’s hiring funnel, sales systems, and leadership stack
• The emotional and tactical roadmap to go from stuck at $30K/month to building real momentum
• Why cold calling is crushing every other land marketing channel in 2025

If you’re stuck between deals or ready to scale, this is the behind-the-scenes look at what it actually takes to build a real business in the land space.

Follow Clay's Socials
Linkedin | Instagram | Twitter |

👉 JOIN NOW my Landman Community in Skool CLICK HERE

👉 Get my Land Architect OS (SOPs, Templates, Scripts): CLICK HERE

👉 Apply for Private Coaching with Clay: CLICK HERE!

👉 Apply to Get Funded On Your Next Land Deal: CLICK HERE

Join the Landletter, the most strategy-packed land-flipping newsletter on the internet 👉HERE!

In this training, I break down why most land marketing is DEAD in 2025 — and the exact 5-step system we’re using to generate 4–6X ROAS in our land business.

If your cold calling, mail, or PPC campaigns are underperforming…

If your lists are broad, and your cost per deal is rising…

If you're playing “spray and pray” and hoping deals fall out the other side…

This episode will change the way you market forever.

✅ How to pull targeted data (not the same public stuff everyone else is using)

✅ Why most land investors burn cash on vague, unfiltered lists

✅ How we increased a client’s ROAS from 1.8X to 5.3X in 90 days

✅ The KPI dashboard I use weekly to double down on what’s working

✅ And why tracking inputs over outputs is the real game-changer

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👇 Resources Mentioned in This Video:

📊 LandStats → https://www.land-stats.com/?via=clayton

🌎 LandPortal → https://landportal.com/claytonhepler

📈 REISift (Stacking & Tagging Tool) → https://reiconversion.com/reisift/?via=clay

📦 FULL Land Architect OS (SOPs, Templates, Scripts) → https://land-man.kit.com/land-architect-os-framework

👥 Join the Landman Facebook Group

→ Post your deals, get feedback, and connect with top land operators: https://www.facebook.com/share/g/1FGy55wkYQ/

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Follow Clay's Socials
Linkedin | Instagram | Twitter |

👉 JOIN NOW my Landman Community in Skool CLICK HERE

👉 Get my Land Architect OS (SOPs, Templates, Scripts): CLICK HERE

👉 Apply for Private Coaching with Clay: CLICK HERE!

👉 Apply to Get Funded On Your Next Land Deal: CLICK HERE

Join the Landletter, the most strategy-packed land-flipping newsletter on the internet 👉HERE!

In this training, I walk you through the exact blueprint I used to build a 7-figure land flipping business — starting from zero.

My wife had just lost her job. I had no investors. No runway.

But I figured out how to flip dirt from my laptop and turn it into over **$3M+ in gross profit** — with no tenants, no contractors, and no bank loans.

If you're new to land investing (or scaling and stuck), this is the roadmap:

✅ How to pick the right market

✅ How to pull high-converting data

✅ How to comp land using the ACPC method

✅ How to price and send offers that actually get accepted

✅ How to find *good* brokers (CQT Method)

✅ And how to reinvest your profits to build lasting wealth

👇 Resources mentioned in this video:

LandStats 👉 https://www.land-stats.com/?via=clayton

Land Portal  👉 https://landportal.com/claytonhepler/

📩 Want our team to fund your next land deal?

Submit your deal here https://clayhepler.io/deal-funding/?utm_source=youtube&utm_medium=video&utm_campaign=deal-funding

📈 Want direct help building your land business?

👉 Apply for private coaching here https://clayhepler.io/private-coaching-with-clay/?utm_source=youtube&utm_medium=video&utm_campaign=private-coaching

👥 Not in the Landman Facebook Community yet?

Post your questions, deals, and roadblocks — I’ll personally respond.

👉 Join the Landman Group here https://www.facebook.com/share/g/1FGy55wkYQ/

🔁 Land Architect OS (Direct Mail Templates, Comping Sheets, SOPs)

👉 https://land-man.kit.com/land-architect-os-framework

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Follow Clay's Socials
Linkedin | Instagram | Twitter |

👉 JOIN NOW my Landman Community in Skool CLICK HERE

👉 Get my Land Architect OS (SOPs, Templates, Scripts): CLICK HERE

👉 Apply for Private Coaching with Clay: CLICK HERE!

👉 Apply to Get Funded On Your Next Land Deal: CLICK HERE

Join the Landletter, the most strategy-packed land-flipping newsletter on the internet 👉HERE!

Most land investors are flailing.

They’re sending random mail, chasing shiny objects, and wondering why deals aren’t closing.

Meanwhile, Clay’s 25-person team just locked up $872,000 in profit—in one week.

In this episode, Clay reveals the 13 pillars that built this machine from the ground up. Whether you're a solo operator or scaling fast, these are the exact systems, mindsets, and tactical plays Clay and his team use to dominate the off-market land game.

You’ll learn:

• Why “velocity > volume” is the hidden key to compounding returns
• How to build a lead gen engine that runs without you
• The real reason most land investors never scale
• The underestimated power of tight scripts, scorecards, and SOPs
• How to move from freelancer to CEO—and finally build an asset

If you're tired of winging it and want a real blueprint to scale your land business in 2025, this episode is for you.

Follow Clay's Socials
Linkedin | Instagram | Twitter |

👉 JOIN NOW my Landman Community in Skool CLICK HERE

👉 Get my Land Architect OS (SOPs, Templates, Scripts): CLICK HERE

👉 Apply for Private Coaching with Clay: CLICK HERE!

👉 Apply to Get Funded On Your Next Land Deal: CLICK HERE

Join the Landletter, the most strategy-packed land-flipping newsletter on the internet 👉HERE!

In this episode of the Land man Show, we're interviewing Landon Bleau 

He quit his W-2 job, flew to Europe, and built a lean, remote land investing business that pulled in over $2.2M in revenue and nearly $900K in gross profit—all in under 12 months.

In this episode, Landon breaks down:

• Why doubling marketing too fast almost broke the business
• How he bought back 20+ hours/week by delegating pricing, admin, and county calls
• The $2,000/month overseas hire that turned into a game-changing operator
• His exact weekly KPIs and marketing volume (25K–30K mailers, 150K texts)
• The #1 mistake he made self-funding deals—and how it nearly burned him

Whether you're stuck at $200K/year or just getting started, this episode is a masterclass in lean systems, profitable delegation, and intentional business design.

➕ Follow Landon on Instagram: https://www.instagram.com/bleau_realestate/

Follow Clay's Socials
Linkedin | Instagram | Twitter |

👉 JOIN NOW my Landman Community in Skool CLICK HERE

👉 Get my Land Architect OS (SOPs, Templates, Scripts): CLICK HERE

👉 Apply for Private Coaching with Clay: CLICK HERE!

👉 Apply to Get Funded On Your Next Land Deal: CLICK HERE

Join the Landletter, the most strategy-packed land-flipping newsletter on the internet 👉HERE!

This client was stuck. Burned out, low deal flow, and buried in bad hires.

Then he got serious about building a real team.

In this episode, we unpack how one client turned his struggling land business into a scalable operation—using a hiring system that actually works. From cold callers to lead managers, he breaks down what changed, what didn’t work, and how he finally built a team he could trust.

If you’re solo and stuck—or scaling and drowning—this episode is for you.

Follow Clay's Socials
Linkedin | Instagram | Twitter |

👉 JOIN NOW my Landman Community in Skool CLICK HERE

👉 Get my Land Architect OS (SOPs, Templates, Scripts): CLICK HERE

👉 Apply for Private Coaching with Clay: CLICK HERE!

👉 Apply to Get Funded On Your Next Land Deal: CLICK HERE

Join the Landletter, the most strategy-packed land-flipping newsletter on the internet 👉HERE!

I just pulled a gold nugget from a recent coaching call I had with Dylan — one of my coaching clients (kudos to you, man!)

We ran a live roleplay on how to pitch when you’re wholesaling land.

Not just the surface stuff, but the real conversation you’d have with a seller or partner.

What hit me during this: Even when you’ve got the numbers dialed in, if you fumble the pitch, the deal slips through your fingers.

Follow Clay's Socials
Linkedin | Instagram | Twitter |

👉 JOIN NOW my Landman Community in Skool CLICK HERE

👉 Get my Land Architect OS (SOPs, Templates, Scripts): CLICK HERE

👉 Apply for Private Coaching with Clay: CLICK HERE!

👉 Apply to Get Funded On Your Next Land Deal: CLICK HERE

Join the Landletter, the most strategy-packed land-flipping newsletter on the internet 👉HERE!