What if you could double your gym’s size without spending a dime on advertising?

Today on “Run a Profitable Gym,” Mike Warkentin talks with top-earning gym owner Travis Laufle of TRVFIT in Detroit, Michigan.

In just one year, Travis doubled his gym’s size with zero ad spend and earned a spot on the net owner benefit (NOB) leaderboard.

Travis reveals the simple but effective strategies he used to attract and retain clients, including creating a referral program, implementing Goal Review Sessions and focusing on organic social media.

He also explains why shifting from free trials to free consultations was a game changer for his gym and how focusing on retention and high-value services produces more revenue than constantly chasing new leads.

Tune in to this episode to hear proven strategies for growing your gym without paid ads.

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03:14 - Growth without paid ads

07:42 - TRVFIT’s business model 

13:37 - Net owner benefit strategy

22:21 - Referrals and bring-a-friend days

28:18 - Top tips for increasing NOB