The Perfectionism Project

I'm very excited to announce a special bonus to PGSD!

If you're looking for help on your marketing strategy - maybe you want more clarity around things like your niche, your offer, traffic, pricing….

Or if you simply just want to feel more confident in your marketing plan and be able to move forward with it effectively - then this is going to be SUPER helpful!

Renae (my marketing manager) and I have decided to include a special bonus inside PGSD that will help you to get complete clarity on your business plan and the marketing side of things.

Renae's been on my team for 10 months and since 2016 she's been doing digital marketing for start-ups and established businesses. Renae has helped build 3 million dollar marketing plans & funnels for 3 very different businesses. Renae is a leader and expert in Marketing and has catered to what aligns best for me and what I believe in.

Renae see's my zone of genius and packages that up. So I'd love to have Renae do that for you as well!

This is why we've decided to put together a special bonus when you join PGSD (before the doors close on 17 September 2023)…

PGSD SPECIAL BONUS: Aligned Marketing Plan

In this you'll receive:

• Live Marketing Workshop Hosted by Renae & Sam (+ Workbook)

• 1:1 Marketing Call with my Marketing Manager Renae

• Option for a 1:1 Follow-Up Marketing Call with Renae

You'll walk away with a marketing plan that you feel really aligned with and confident to execute on - an aligned marketing plan to achieve your Growth Goal.

During these calls Renae takes into account what your business model is, relevant marketing strategies that suit you and the lifestyle you want - because you need to be able to follow through on your marketing plan.

Renae will be talking to you about what you already know, what you have been doing and what you're thinking you want to do so that we can put that into an aligned marketing plan specific to you.

The live marketing workshop and workbook is the first step in figuring out your personal aligned marketing plan.

Then in the 1:1 marketing calls you'll get all eyes on your marketing plan, have any questions answered and will be able to walk away feeling confident in your plans.

Lastly, the follow-up calls are there just in case you have any questions or things come up once you've started implementing your marketing plan. (Plus you'll always have weekly coaching calls to get the coaching you need!)

This is a special bonus that we don't know if we will ever offer again.

Featured In The Episode:

• Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd (*Doors close on 17 September 2023)

• Book a sales call with Renae - https://calendly.com/pgsd/call

• Take the perfectionism quiz - samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD is open for enrollment for one week only

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. Inside you'll get the coaching and productivity tools so you can create sustainable, long-term productivity and build your business to $100k and beyond.

The doors to PGSD are now officially open for one week only. To find out more about the program and sign up before the doors close at 11:59pm New York Time on 17 September, click here: samlaurabrown.com/pgsd.

In case you didn't know, PGSD is my group coaching program for perfectionists who are building businesses. And it will have you planning properly and getting out of your own way.

Today I sat down with Renae (my Marketing Manager) and answered all of your questions about PGSD.

Tune in now!

If you have any further questions about PGSD you can either:

1. Email us at [email protected]

2. Send us a DM on Instagram @perfectionismproject

3. Book a sales call with Renae by clicking here: https://calendly.com/pgsd/call

You can find out more and sign up to PGSD at samlaurabrown.com/pgsd

Can't wait to work with you inside.

Find the full episode transcript and show notes at samlaurabrown.com/episode421.

In This Episode You'll Learn:

• How PGSD works to grow your business

• I answer specific questions about PGSD

• How to know if PGSD will make a difference in your business

• When you should join PGSD

Featured In The Episode:

• Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd (*Doors close on 17 September 2023)

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD is open for enrollment for one week only

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. Inside you'll get the coaching and productivity tools so you can create sustainable, long-term productivity and build your business to $100k and beyond.

The doors to PGSD are now officially open for one week only. To find out more about the program and sign up before the doors close at 11:59pm New York Time on 17 September, click here: samlaurabrown.com/pgsd.

Natalie's experience in PGSD is a great example of how learning to plan properly as a perfectionist can completely transform your whole life.

Natalie explains…

"Before PGSD I was chaos. I worked CONSTANTLY but I wasn't getting any of the important stuff done. From the first week I started in PGSD, I knew it was going to change my life - and it absolutely has in the most positive way and it's rippled into my personal life too"

On 11 January 2022, Natalie signed up for PGSD. With the help of PGSD coaching and power planning, Natalie was able to quickly launch her course - which she'd been putting off doing for MONTHS.

On 3 March 2022, Natalie posted in the PGSD Forum to say that she had 125 people sign up for her sock knitting course and made over $34,000.

She hit her first quarterly milestone for her Growth Goal three times over! A milestone that had felt impossible only a few weeks earlier.

8 months into PGSD Natalie had already doubled her previous year's income (2021 income was $59,000 and 2022 income is $125,000 and still growing).

Natalie's business has only continued to grow now that she's planning properly as a perfectionist.

And in Natalie's words: "I know exactly what I need to do. I have taken the time to plan ahead. I am working through things every single day. I used to go to bed with an anxious feeling and I didn't want to get out of bed in the morning…

PGSD has totally eliminated that for me. It's allowed me to feel the fear and the big things that are scary and say "I can do this.

I now have support from the PGSD group and Forum and the coaching calls. It's helped me to get up every day and actually be excited to go to work.

I've already seen big changes happen in my business. I've been able to be a better business owner and I've been able to help more people because of PGSD."

Recently, I asked Natalie what were the 1-3 milestones that she achieved in her business with the help of PGSD.

Natalie replied with:

1. I doubled my previous year's income in the first 8 months of the year.

2. I stopped working on weekends and at night.

3. My husband and I were able to extend our dream of living in NYC from 1 year to 2 years because of the money I am making.

Experience PGSD for yourself! Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd (*Doors close on 17 September 2023)

Find the full episode transcript and show notes at samlaurabrown.com/episode420.

In This Episode You'll Learn:

• Why Natalie wasn't able to implement her business coaches advice before PGSD

• How she planned her week before joining PGSD and the hidden mistakes she was making

• The fears Natalie had around her audience finding out that she wants to make money

• The self-coaching Natalie did during her launch to keep her perfectionist mindset on her side

• How Power Planning has helped Natalie tap into her creativity

Featured In The Episode:

• Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd (*Doors close on 17 September 2023)

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD is open for enrollment for one week only

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. Inside you'll get the coaching and productivity tools so you can create sustainable, long-term productivity and build your business to $100k and beyond.

The doors to PGSD are now officially open for one week only. To find out more about the program and sign up before the doors close at 11:59pm New York Time on 17 September, click here: samlaurabrown.com/pgsd.

There are courageous things you need to do to build your business that you might never feel excited about… like pitching yourself as a guest on one of your favourite podcasts or posting on Instagram when you've been getting 17 likes or publishing your sales page when you're still working on believing that your product is worth the money.

If you're only able to do things when you're in the mood to do them, your business won't get much further than it is now.

So far, this series has shared how to solve your planning problems.

I've taught you how to stop procrasti-planning, what the Power Planning process looks like from start to finish, how to plan your week amidst uncertainty and the importance of the Three Month Commitment.

In the final episode, I'm sharing how to master power planning using PGSD. If you've resonated with the 5-Part Planning Series then this episode will explain the best next step and how I can support you further.

It's time to solve your productivity and persistence problems so that you can get out of your own way and achieve your goals.

Find the full episode transcript and show notes at samlaurabrown.com/episode419.

In This Episode You'll Learn:

• How I can support you further

• How the PGSD Process helps you get out of your own way

• What to expect once you're in PGSD

• When you should join PGSD

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD will open for enrollment on 10 September 2023 (for one week only)

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to PGSD will open on 10 September 2023 for one week only. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

Power Planning will get you out of your own way in your business and have you doing the deep perfectionism work you need to do - all while you're doing more of what matters than ever before (in less time and with less overthinking). But it won't work for you if you give up on it prematurely.

The habit of giving up too soon is one of the main reasons you're not where you want to be in your business. Most perfectionists want overnight, struggle-free, push-of-a-button success and we quit when we don't get it. We feel disheartened, discouraged and inadequate - when really, we just hadn't tried for long enough.

Making the Three Month Commitment to Power Planning matters. You won't feel like it's working after a week or two - and that's the whole point…

The closer we are to being in the growth mindset, the easier it is to get out of our own way in your business - no hustling, willpower or 'pushing through' required. The very act of Power Planning will coax you out of your perfectionism. And the fact that Power Planning won't 'work' instantly is what allows this to happen.

The Three Month Commitment might just be the missing ingredient in your business. And I share how it works (and what not to do) in today's episode…

Find the full episode transcript and show notes at samlaurabrown.com/episode418.

In This Episode You'll Learn:

• How I discovered the power of the Three Month Commitment

• Why the Three Month Commitment makes it easier to get out of your own way

• What making the Three Month Commitment does NOT mean

• How not to be all-or-nothing about your Three Month Commitment

• Signs you're making progress with Power Planning during the first three months

• What to expect after three months of Power Planning

Featured In The Episode:

• Episode 333: Your First Six Weeks Of Power Planning with Erin, Naomi and Estelle - https://samlaurabrown.com/episode333/

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD will open for enrollment on 10 September 2023 (for one week only)

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to PGSD will open on 10 September 2023 for one week only. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

Most perfectionists find it challenging to plan out their week when they don't know what will come up or how much energy they'll have. Whether you're working an exhausting day job, doing shift work or raising young children alongside building your business - there are certain things that can feel hard to plan around. Especially when no one has taught you how to plan properly…

Some perfectionists plan their week as if everything will go smoothly, hoping for the best and then abandoning their plans when the inevitable happens. Others feel like they can't make plans at all and wing it day by day, praying they'll be able to find the motivation to do what matters most. But neither of these approaches work.

If your weeks feel too uncertain but you would like to be able to plan in a way that allows you to follow through consistently and sustainably, then this episode is for you!

You'll hear how I use my Power Planning to get out of my own way and get shit done in my business, even though I have a lot of uncertainty - being a parent of three kids under the age of three (including twins).

In this episode, I dive deep into the practical things I do to make Power Planning work for me when life is throwing constant curveballs.

Find the full episode transcript and show notes at samlaurabrown.com/episode417.

In This Episode You'll Learn:

• The practical strategies that help you plan amidst any uncertainty

• How to structure your weeks in a way that makes sense for you

• The importance of 'buffer time' and where to add it in your calendar

• How Power Planning stops you from feeling bad about changing your plans mid-week

• How to create flexible structure that takes into account your perfectionist brain

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD will open for enrollment on 10 September 2023 (for one week only)

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to PGSD will open on 10 September 2023 for one week only. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

Power Planning covers everything perfectionists must do to plan properly. It's a simple 3 step process that anyone can learn. And I walk you through it in this episode.

Here's a brief overview of how Power Planning works but be sure to tune into this episode to get all the details!

Step 1. Power Hour - in your weekly Power Hour you'll put your needle moving tasks in your digital calendar and create simple contingency plans that make it easy to get everything done without feeling overwhelmed.

Step 2. Little Tweaks - every day you'll spend a little bit of time tweaking your calendar so you can get everything done without ever feeling behind or burning out, even if something unexpected comes up.

Step 3. Weekly Review - at the end of the week you'll do a brief weekly review to discover what worked, what didn't work and what to do differently so next week's plans are even easier to follow through on.

Power Planning helps you avoid the planning mistakes that stop perfectionists from following through with their plans.

After listening to this episode, you'll know how to make the kind of plans that get you out of your own way - even when you're scared to put yourself out there.

Find the full episode transcript and show notes at samlaurabrown.com/episode416.

In This Episode You'll Learn:

• How to plan and follow through with your plans even if you're not motivated

• What needs to happen during your weekly Power Hour

• How to update your calendar so your plans stay workable

• How to do your weekly review

• How Power Planning has you doing more in less time without burning out

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD will open for enrollment on 10 September 2023 (for one week only)

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to PGSD will open on 10 September 2023 for one week only. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

Perfectionists get in their own way when they follow the same planning advice as everyone else. That's why I've recorded a 5-part planning series for the podcast that'll help you plan properly as a perfectionist.

This planning series is for perfectionists who write and rewrite long to-do lists of business tasks they never start, fall behind because they underestimate how long things will take and have notebooks full of ideas they haven't done anything with.

This episode (part 1 of the Planning Series) is all about the differences between procrasti-planning and planning properly as a perfectionist. This will help you understand where you've been going wrong with planning so you can do something about it.

In this episode, I also dissect common pieces of planning advice (from the top-ranked planning article on Google) and explain why this advice doesn't work for perfectionists. The episode is worth listening to for this alone.

Find the full episode transcript and show notes at samlaurabrown.com/episode415.

In This Episode You'll Learn:

• The difference between procrasti-planning, and what it means to be planning properly

• Why to-do lists and time blocking doesn't work

• Why perfectionists can't follow the same planning advice as everyone else

• The hidden reasons perfectionists procrasti-plan

• How planning properly will help you get out of the burnout cycle

• How to spot procrasti-planning so you can start planning properly as a perfectionist

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD will open for enrollment on 10 September 2023 (for one week only)

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to PGSD will open on 10 September 2023 for one week only. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

Fearing success is actually way more common than you'd think. And that's kinda crazy, right?

Even though we're consciously working towards it, we unconsciously stop ourselves from getting it. It's no wonder we can feel so stuck.

Fear of success means that you are scared that you'll actually be able to accomplish the things you've been thinking about… and that feels so uncertain and unfamiliar that you hold yourself back.

At every level of your business, you can experience this fear of success.

I'm at the level of success I'm at now and I'm still experiencing this. I have to get myself to a new self-image where I'm able to create more success and feel safe in that success.

In this podcast episode, I share why we experience fear of success and my personal struggles with it. I also talk about 5 of the signs that you're scared of success and what to do about it.

Fear of success might actually be the thing that's stopping you from taking those next steps in your business. Listen to this episode now.

Find the full episode transcript and show notes at samlaurabrown.com/episode414.

In This Episode You'll Learn:

• My personal struggles with the fear of success

• 5 of the signs that you're scared of success

• The most practical thing you can do about the fear of success

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

• Episode 50 – How To Make Your Goals Feel Normal

• Episode 56 – How To Handle Uncertainty

• Tim Ferriss' Fear-Setting Exercise

Announcement: PGSD will open for enrollment on 10 September 2023 (for one week only)

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to PGSD will open on 10 September 2023 for one week only. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

Have you ever been busy re-writting something you've already written? Do you feel like you have you fallen behind with things and feel like you're off track?

This is exactly what was happening for me at the time I recorded this episode.

What I share in this episode is exactly what I would say to my coach or if I were to call Renae and talk it out with her. But instead I decided to pull out my podcast microphone…

I was in the thick of feeling overwhelmed and overworking. I found myself re-working the scripts for the 5-Part Planning Series over and over again.

And that's a sign to me that I'm getting in my own way and I'm off track. I felt the pressure feeling like I just need to do it "right", I felt rushed and impatient. In this energy I know pushing through these feelings wasn't going to work.

Tune in to hear the discussions I have with myself to so that I can get out of my own way and back on track with recording the 5-Part Planning Series.

I hope that this episode helps you when you are in one of these moments to not add a layer of shame... It's so easy for us to have thoughts like "I shouldn't be getting in my own way because I know better than this."

I'm sure we'd love to always be on top of our work, knowing everything is moving in the right direction. But…

Of course we are going to get in our own way and of course we are going to get off track - no matter how smart we are. This is apart of being human.

So don't make yourself wrong, don't feel ashamed for it.

I want to invite you into the possibility that it's normal for this to happen and nothing has gone wrong it's just a matter of calmly getting yourself back on track.

Tune into this episode to hear how I work through getting myself out of my own way and back on track.

Find the full episode transcript and show notes at samlaurabrown.com/episode413.

In This Episode You'll Learn:

• How I talk to myself and work through my overwhlem in real time

• The discussion I have with myself so that I can get myself back on track and in flow with recording the 5-Part Planning Series

• How I come up with new possibilities for myself

• How to embrace the human experience of getting in your own way

• My experience of writting a script VS going with the flow

• What you should be asking yourself instead of asking yourself "what is the right thing to do?"

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD will open for enrollment on 10 September 2023 (for one week only)

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to PGSD will open on 10 September 2023 for one week only. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.