The Perfectionism Project

In this episode I'm taking you behind the scenes of what a content creation day looks like for me.

First I share an update from my drive into the office, chatting through what I have planned in terms of content creation and how I'm thinking about approaching it so I can get it done without overthinking. And in my update from the drive home, I reveal something unexpected that happened when I started working and the practical things I did to get even more done than I'd originally planned.

This episode was recorded towards the end of October and I hope it inspires you to have a productive day of creating content, like it did for me!

Find the full episode transcript and show notes at samlaurabrown.com/episode428.

In This Episode You'll Learn:

• The key to creating high quality content without overthinking

• How I created more content in less time than I'd planned

• How I setup content creation in my Power Planning

• Something I'd been procrastinating on and how I finally got it done

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

• YT Video - Ayo The Writer - How To Write Faster: Secrets To Prolific Content Creation

• YT Video - Ayo The Writer - Write Articles Faster + More Easily With "Mind Maps"

Work With Me:

My program Perfectionists Getting Shit Done (aka PGSD) teaches you my proven process for getting out of your own way in your business. It's a 12-month program so you have all of the tools, coaching and support you need to become a productive perfectionist and achieve your 12 month goal. Enrollment for our January 2024 cohort is happening from 8-12 December. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

In this episode I'm sharing a behind the scenes look at the most recent launch of my program Perfectionists Getting Shit Done (aka PGSD). This is the second part in a two part series that will help normalise the ups and downs of launching (regardless of what kind of business you have) and show you how to get out of your own way when you're selling.

In this episode I talk about what painful simplicity is, why it matters and how to create it. I also talk about what our painfully simple launch looked like in practice and what I was able to learn about the business - and myself - because we kept everything painfully simple.

I also share something uncomfortable that I learned about myself and how to spot whether you have the same mindset issue that I did. If you feel behind, this is something you're going to be able to relate to.

Plus I share all of the numbers (like our sign up numbers, revenue and whether we hit our goal) and behind the scenes insights so you can get out of your own way. Because releasing your perfectionism handbrake is essential when it comes to building your business, whether you have a coaching business like me or not.

In This Episode You'll Learn:

• Whether we achieved our revenue goal for this launch

• My biggest takeaway from the launch and how you can apply it to your business

• The hidden mindset issue that I didn't see until the launch was over

• Updates I'm making to my content creation strategy based on this launch

• All the numbers including revenue, email open rates, podcast downloads etc

Find the full episode transcript and show notes at samlaurabrown.com/episode427

Featured In The Episode:

• Complete my podcast survey + I'll email you a free 10-minute mindset meditation

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Past Launch Debrief Episodes:

• Episode 316: Behind The Scenes Of A $250k Launch (Part 1: Pre-Launch Period)

• Episode 317: Behind The Scenes Of A $250k Launch (Part 2: Launch Period)

• Episode 336: Getting Your Work Done Early + Easily (Part 1: Content Creation)

• Episode 337: Getting Your Work Done Early + Easily (Part 2: Pre-Launch Period)

• Episode 338: Getting Your Work Done Early + Easily (Part 3: Launch Period)

• Episode 355: Launching While Pregnant With Twins (Part 1: Pre-Launch Period)

• Episode 356: Launching While Pregnant With Twins (Part 2: Launch Period + Evaluation)

• Episode 372: Putting Pressure On Yourself To Hit Your Sales Goals (PGSD Launch Debrief)

• Episode 407: 3 Unexpected Reasons Why My Latest Launch Completely Failed (PGSD Launch Debrief)

Announcement: PGSD will open for enrollment on 8 December 2023 to 12 December 2023.

My program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist so you can consistently market your business and achieve your goals. The doors to PGSD will open on 8 December 2023 until 12 December. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

In this episode I'm sharing a behind the scenes look at the most recent PGSD launch. This is the first part in a two part series that will help normalise the ups and downs of launching (regardless of what kind of business you have) and show you how to get out of your own way when you're selling.

In this episode I talk about some incredibly important concepts to help you get out of your own way including clean commitment and why optimism can actually derail your goals (even though it's usually a good thing).

Tune in to listen to the update that I recorded before the launch started. I talk through the launch plan and strategy, the self-coaching I'm doing, our goal and more!

In This Episode You'll Learn:

• What our goal is for the PGSD launch and why

• The mindset work I'm personally doing to stay committed to the goal

• What I'm doing differently compared with our last launches

• How I decided what our launch strategy would be

Find the full episode transcript and show notes at samlaurabrown.com/episode426

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD will open for enrollment on 10 December 2023 (for one week only)

My program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist so you can consistently market your business and achieve your goals. The doors to PGSD will open on 10 December 2023 for one week only. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

As a perfectionist it's hard to imagine a world where you're successful without having put a huge amount of pressure on yourself too. We attribute our drive and accomplishments to the way we urge ourselves to do more and do better. Which begs the question - how do you stop putting pressure on yourself without giving up on your goals? And that's what I'm answering in this episode.

I'm also sharing a personal recording that I never planned to release on this podcast. It was recorded in October 2021 when I was feeling suffocated by the pressure and expectations I was putting on myself. I hope that by me sharing it it reminds you that we all go through ups and downs. And that you're not failing, you're feeling.

Find the full episode transcript and show notes at samlaurabrown.com/episode425.

In This Episode You'll Learn:

• Why I thought lowering my goals would help me feel less pressure

• What I struggle with in my business

• Why it's worth questioning your conclusion that you should change your goal

Featured In The Episode:

• Episode 301: How I'm Using Human Design To Get Out Of My Own Way

• Episode 302: Perfectionism + Human Design For Manifestors, Generators and Manifesting Generators with Mili Velikova

• Episode 303: Perfectionism + Human Design For Projectors and Reflectors with Aditi Bhattacharya

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

PGSD will open for enrollment on 10 December 2023 (for one week only)

My program called Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to PGSD will open on 10 December 2023 for one week only. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

If you're anything like me, you love personal development and being productive. The downside of this - when it's coupled with perfectionism - is that if you don't feel like you're growing and you notice yourself getting in your own way then it's easy to feel behind.

If you've been stuck in a rut or feeling like you should know better than to be struggling then today's episode is for you. I'm sharing practical advice to help you get back on track as well as a few important ideas to help you stop beating yourself up for not being further along.

Find the full episode transcript and show notes at samlaurabrown.com/episode424.

In This Episode You'll Learn:

• The concept that helps me get out of an emotional rut quickly

• What to do when you feel completely inadequate

• Why it's common for perfectionists to beat themselves up and practical things to help

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD will open for enrollment on 10 December 2023 (for one week only)

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to PGSD will open on 10 December 2023 for one week only. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

I thought I'd record a 'day in the life' episode to share a behind the scenes about what a work day looks like for me. This episode has two parts - I recorded the first while I was driving into work and chatted through the meetings I have scheduled, what I hope to get done, what the structure of my day looks like etc. And then I recorded the second part while I was driving home from work so I could share what actually happened (including a big mistake I made and how I recovered from it).

This episode was recorded a couple of weeks before our most recent launch of PGSD. It's a chatty episode for sure and one that's going to remind you that we're all just figuring this out as you go. And I don't know about you, but most of the time I don't need more information - I just need a reminder that I'm on the right path and if I keep showing up things will work out. So if you need some of that in your life, definitely tune into this episode ASAP.

Find the full episode transcript and show notes at samlaurabrown.com/episode423.

In This Episode You'll Learn:

• What a realistic day in my life looks like

• How I recover from mistakes and avoid a shame spiral

• How I do self-coaching so I actually self-coach on the most important things

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram for daily perfectionism advice - @perfectionismproject

Announcement: PGSD will open for enrollment on 10 December 2023 (for one week only)

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. If you struggle to consistently market your business and put yourself out there, PGSD is for you! The doors to PGSD will open on 10 December 2023 for one week only. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

Tune in now because I’ll be deleting this episode once the doors to PGSD close in a few hours!

The PGSD Process will get you out of your own way in your business and have you making more money more easily. 

When you join PGSD you’ll receive…

• On demand access to the PGSD Process (all 10 modules)

• Live group coaching calls every week, all year round

• Access to the PGSD Private Podcast (for call replays and more)

• Support via the PGSD Forum so all of your questions are answered

• A community of other perfectionist business owners to help you and cheer you on

• And The Get Out Of Your Own Way Challenge so you can have additional support to reset and take control of the end of your year

• SPECIAL BONUS: Aligned Marketing Plan Bundle ($999 Value)

If you need help with your marketing strategy or you've been thinking about hiring a business coach, this NEW bonus is a must-have…

You're smart and you know a decent amount about how to market your business but…

✓  You want more clarity around things like your niche, your product or service, your social media strategy, your pricing or your sales strategy…

✓  You want a clear, aligned marketing plan so you don't feel embarrassed to put yourself out there or have to worry if you're wasting effort on the wrong thing.

✓  You want to know how to market your business without having to do things that don't feel good to you, like sending cold DMs…

Get the Aligned Marketing Bundle ($999 value) for FREE if you sign up before the PGSD doors close on 17 September:

• Aligned Marketing Workshop Hosted by Sam + her marketing manager Renae (taught live on 27 Sept + replay recording)

• 1:1 Marketing Call with Renae to create an aligned marketing plan that will get you to your revenue goal

• 1:1 Follow-Up Marketing Call with Renae to ask any questions that come up (to be used when you need it)

Renae has built a million dollar funnel for three different kinds of businesses and has eight years of experience in digital marketing. She's also consulted with dozens of small businesses from all over the world to create and implement aligned marketing plans that work.

You'll walk away with an aligned marketing plan that makes it easy to show up consistently, put yourself out there and get to your Growth Goal.

If you want to build a six figure business, 90% of your time needs to be spent marketing…

And because PGSD is all about helping you get out of your own way so you can market your business - you'll continue to be supported with your marketing via our weekly group coaching calls, PGSD Private Podcast and PGSD forum too.

Featured In The Episode:

• Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd (*Doors close on 17 September 2023)

• Book a sales call with Renae - https://calendly.com/pgsd/call 

• Take the perfectionism quiz - samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD is open for enrollment for one week only

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. Inside you’ll get the coaching and productivity tools so you can create sustainable, long-term productivity and build your business to $100k and beyond.

The doors to PGSD are now officially open for one week only. To find out more about the program and sign up before the doors close at 11:59pm New York Time on 17 September, click here: samlaurabrown.com/pgsd.

I wish I had known about this sooner! Listen now - This episode will be deleted once the PGSD closes in a few hours! (17 September 2023 at 11:59pm New York Time)

The PGSD Process will get you out of your own way in your business and have you making more money more easily. 

When you join PGSD you’ll receive…

• On demand access to the PGSD Process (all 10 modules)

• Live group coaching calls every week, all year round

• Access to the PGSD Private Podcast (for call replays and more)

• Support via the PGSD Forum so all of your questions are answered

• A community of other perfectionist business owners to help you and cheer you on

• And The Get Out Of Your Own Way Challenge so you can have additional support to reset and take control of the end of your year

• SPECIAL BONUS: Aligned Marketing Plan Bundle ($999 Value)

If you need help with your marketing strategy or you've been thinking about hiring a business coach, this NEW bonus is a must-have…

You're smart and you know a decent amount about how to market your business but…

✓  You want more clarity around things like your niche, your product or service, your social media strategy, your pricing or your sales strategy…

✓  You want a clear, aligned marketing plan so you don't feel embarrassed to put yourself out there or have to worry if you're wasting effort on the wrong thing.

✓  You want to know how to market your business without having to do things that don't feel good to you, like sending cold DMs…

Get the Aligned Marketing Bundle ($999 value) for FREE if you sign up before the PGSD doors close on 17 September:

• Aligned Marketing Workshop Hosted by Sam + her marketing manager Renae (taught live on 27 Sept + replay recording)

• 1:1 Marketing Call with Renae to create an aligned marketing plan that will get you to your revenue goal

• 1:1 Follow-Up Marketing Call with Renae to ask any questions that come up (to be used when you need it)

Renae has built a million dollar funnel for three different kinds of businesses and has eight years of experience in digital marketing. She's also consulted with dozens of small businesses from all over the world to create and implement aligned marketing plans that work.

You'll walk away with an aligned marketing plan that makes it easy to show up consistently, put yourself out there and get to your Growth Goal.

If you want to build a six figure business, 90% of your time needs to be spent marketing…

And because PGSD is all about helping you get out of your own way so you can market your business - you'll continue to be supported with your marketing via our weekly group coaching calls, PGSD Private Podcast and PGSD forum too.

Featured In The Episode:

• Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd (*Doors close on 17 September 2023)

• Book a sales call with Renae - https://calendly.com/pgsd/call 

• Take the perfectionism quiz - samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD is open for enrollment for one week only

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. Inside you’ll get the coaching and productivity tools so you can create sustainable, long-term productivity and build your business to $100k and beyond. 

The doors to PGSD are now officially open for one week only. To find out more about the program and sign up before the doors close at 11:59pm New York Time on 17 September, click here: samlaurabrown.com/pgsd.

This episode is time sensitive - listen now! I explain what you need to spend 90% of your time on if you want to grow your business (Hint: it's something you've probably been putting off). P.S. PGSD closes on 17 September 2023 at 11:59pm New York Time.

The PGSD Process will get you out of your own way in your business and have you making more money more easily.

When you join PGSD you'll receive…

• On demand access to the PGSD Process (all 10 modules)

• Live group coaching calls every week, all year round

• Access to the PGSD Private Podcast (for call replays and more)

• Support via the PGSD Forum so all of your questions are answered

• A community of other perfectionist business owners to help you and cheer you on

• And The Get Out Of Your Own Way Challenge so you can have additional support to reset and take control of the end of your year

• SPECIAL BONUS: Aligned Marketing Plan Bundle ($999 Value)

If you need help with your marketing strategy or you've been thinking about hiring a business coach, this NEW bonus is a must-have…

You're smart and you know a decent amount about how to market your business but…

✓ You want more clarity around things like your niche, your product or service, your social media strategy, your pricing or your sales strategy…

✓ You want a clear, aligned marketing plan so you don't feel embarrassed to put yourself out there or have to worry if you're wasting effort on the wrong thing.

✓ You want to know how to market your business without having to do things that don't feel good to you, like sending cold DMs…

Get the Aligned Marketing Bundle ($999 value) for FREE if you sign up before the PGSD doors close on 17 September:

• Aligned Marketing Workshop Hosted by Sam + her marketing manager Renae (taught live on 27 Sept + replay recording)

• 1:1 Marketing Call with Renae to create an aligned marketing plan that will get you to your revenue goal

• 1:1 Follow-Up Marketing Call with Renae to ask any questions that come up (to be used when you need it)

Renae has built a million dollar funnel for three different kinds of businesses and has eight years of experience in digital marketing. She's also consulted with dozens of small businesses from all over the world to create and implement aligned marketing plans that work.

You'll walk away with an aligned marketing plan that makes it easy to show up consistently, put yourself out there and get to your Growth Goal.

If you want to build a six figure business, 90% of your time needs to be spent marketing…

And because PGSD is all about helping you get out of your own way so you can market your business - you'll continue to be supported with your marketing via our weekly group coaching calls, PGSD Private Podcast and PGSD forum too.

Featured In The Episode:

• Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd (*Doors close on 17 September 2023)

• Book a sales call with Renae - https://calendly.com/pgsd/call

• Take the perfectionism quiz - samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD is open for enrollment for one week only

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. Inside you'll get the coaching and productivity tools so you can create sustainable, long-term productivity and build your business to $100k and beyond.

The doors to PGSD are now officially open for one week only. To find out more about the program and sign up before the doors close at 11:59pm New York Time on 17 September, click here: samlaurabrown.com/pgsd.

It's easy to think about the cost of making the "wrong" decision. We often forget to look at the cost of indecision… the cost of standing still and the cost of not moving forward.

In this episode, I'm sharing how to escape indecision fatigue and why we stay in confusion (even though it's so frustrating).

And I give you a practical exercise you can use to create massive amounts of mental clarity today.

It's time to start creating the life you deserve.

Also, I invite you into Perfectionists Getting Shit Done (aka. PGSD) before the doors close on 17 September 2023 at 11:59pm New York time. Sign up here: samlaurabrown.com/pgsd.

In case you didn't know, PGSD is my group coaching program for perfectionists who are building businesses. The PGSD Process will get you out of your own way in your business and have you making more money more easily.

You can use the helpful frameworks for decision-making I share in this episode to make a decision if you'll be joining us inside of PGSD for this cohort.

Tune in now!

Find the full episode transcript and show notes at samlaurabrown.com/episode422.

In This Episode You'll Learn:

• What creates indecision fatigue

• Why indecision and confusion keep us safe

• Why you can never make the 'wrong' decision

• How to use personal rules to reduce indecision fatigue

• Helpful frameworks for decision making (beyond the pros vs cons list)

• A simple exercise you can do today to escape decision fatigue

Featured In The Episode:

• Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd (*Doors close on 17 September 2023)

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Announcement: PGSD is open for enrollment for one week only

My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. Inside you'll get the coaching and productivity tools so you can create sustainable, long-term productivity and build your business to $100k and beyond.

The doors to PGSD are now officially open for one week only. To find out more about the program and sign up before the doors close at 11:59pm New York Time on 17 September, click here: samlaurabrown.com/pgsd.