The Perfectionism Project

This is Part 2 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses.

I wouldn't have a successful business if I hadn't figured out how to put myself out there even when I was terrified of getting laughed at. I was never the person who didn't care what others thought about me. I cared deeply. So much so that it made me get in my own way and struggle to market my business (or even offer anything for sale).

In today's episode, I'm sharing the simple personal development work that my clients and I have done to feel safe to put yourself out there - even when your friends, family and colleagues can see your social media account. And the answer isn't to stop caring what other people think. That doesn't work for perfectionists! So instead, I'm sharing a simple and practical approach that does - as well as some personal stories that I know you'll be able to relate to.

If you're a perfectionist and you're building a business, you want to listen to this episode today.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

The doors to PGSD are opening on 30 January 2026 for one week only. Get ready to join us by signing up for the waitlist at samlaurabrown.com/pgsd.

This is Part 1 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses.

In this episode, we're starting with the fundamentals so you can clear up any confusion you've had about why your business isn't growing (even though you're always thinking about it). I'm sharing why business brings up perfectionism and what that looks like, how to think about entrepreneurship so you can stop feeling disheartened unnecessarily and how my clients and I use personal development to build successful and fulfilling businesses.

If you're a perfectionist and you're building a business, you want to listen to this episode today.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

In this behind the scenes episode, I'm sharing what went on in my business in 2025 and what my Growth Goal is for 2026.

2025 was a really challenging year for me in my business! In this episode, I'm sharing why it was so hard and the personal development work I've been doing to get on track for my 2026 goal. There are so many lessons that came from 2025 that I'm now applying to 2026 and I can't wait for you to hear them.

If you're a perfectionist and you're building a business, you want to listen to this episode today.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

As an entrepreneur, you are creating something that didn't exist before. Which means you're creative - whether you want to admit it or not. So what should your creative process look like? And what if it doesn't look like everyone else's? That's what I'm talking about in today's episode.

In this episode, I'm sharing what I've learned about creativity from more than 10 years in business and how I've leaned into my Connected Creative Process to create my best work. I share the specifics of my Connected Creating Process and what's happened when I haven't let myself follow what naturally works for me. I also chat about why I've stopped trying to have a neat and tidy creative process and why you don't need one either.

If you're a perfectionist and you're building a business, you want to listen to this episode today.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

If you want to achieve things in your business that you've never achieved before, you want to listen to this episode. Tune in to hear me talk about what a Trajectory Mismatch is, how it can stop you from achieving your goals if it's too big (or too small) and how to get on track to your goals - especially if you've been feeling behind.

If you're a perfectionist and you're building a business, you want to listen to this episode today.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

This year I didn't get the 'fresh start' to the year that I'd hoped for. In case you didn't either, I'm sharing a concept called New Year Delay and how to overcome a bad start to the new year. Whether your New Year Delay lasts a week, a month or a whole quarter - this episode will stop you feeling shit about it and will teach you what to focus on (and how to think) so that you can end up exactly where you want to be regardless of the way the year started.

If you're a perfectionist and you're building a business, you want to listen to this episode today.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

If you have a limited amount of time each week to work on your business, what's the most productive thing to do with your time? And how do you avoid feeling so much pressure to pick the right thing that it shuts you down completely? That's what I'm talking about in today's episode.

I work a limited business time each week and so do the majority of my clients. When this is the case, task selection is more important than ever. But it's got to be done in a way that doesn't make you freeze or have you jumping frantically from one task to the next.

Tune in to hear how my clients and I think about this so we can make the most of the limited time that we have. If you're a perfectionist and you're building a business, you want to listen to this episode today.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

When I started my business, what I craved more than anything was the freedom to be the real me, the freedom to express myself and the freedom to grow.

In this episode, I'm sharing my thoughts on freedom as an entrepreneur as well as what business looks like now as a mum of 4 kids under 5, making a full-time income on part-time hours and feeling safe to show up as myself in every part of my work.

I talk about leaving my accounting job with no proof things would work, the self-belief that kept me going and the kind of courage it takes to back yourself before you have results.

If you've ever felt the pull to have a business where you can be the real you, this episode will help you reconnect with what you're really building for. If you're a perfectionist and you're building a business, you want to listen to this episode today.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

In this episode I'm sharing a lesson that I had to learn the hard way. If you've got a big life change coming up - whether it's having a child (or two), moving across the country, starting a new job or something else - you want to have coaching at the same time. Even if you're 'not working on your business'. If you're a perfectionist and you're building a business, you want to listen to this episode today.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

If your partner doesn't fully believe in your business yet, or keeps suggesting it's time to "get a job", this episode is for you.

In this episode, I'm sharing what it looks like to hold space for your partner's discomfort without losing belief in yourself or your business. You'll learn how to stay grounded, stop trying to prove yourself and keep moving forward even when they can't yet see your vision. If you're a perfectionist and you're building a business, you want to listen to this episode today.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject