The Perfectionism Project

You might have heard the saying "what got you here WON'T get you there" when it comes to growing your business. But this saying, when interpreted by a perfectionist brain, will likely have you doing things that don't help your business grow. I know because that's what happened to me.

Today I'm sharing why what got you here *will* get you to where you want to go. And why that doesn't mean sacrificing learning, growth or being able to make changes. I'm also sharing an important story from my business journey that will be incredibly helpful to hear, especially as you go into planning and goal-setting for 2026. If you're a perfectionist and you're building a business, you want to listen to this episode today.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Before you set your goals for the coming year, you want to do an Annual Mindset Forecast. Doing a Mindset Forecast for the year will ensure that you're in a mindset that will have you set the right goal for your business and actually achieve it without burning out or doing anything you don't want to do.

Tune in to learn what the Mindset Forecast is, why it matters and how to do it. Regardless of your plans for next year, you want to know about the Mindset Forecast before the year begins.

You're invited to join us inside Perfectionists Getting Shit Done for our annual review and 2026 planning calls that are happening this coming week. The two calls are happening at 6pm EST on Monday 15 December and Wednesday 17 December with replays available. You'll then get to be supported inside PGSD long-term, with lifetime access to the tools and coaching that will get your perfectionist mindset on your side so your business can finally grow.

To be part of it, sign up for PGSD by 6pm EST on Monday 15 December. To find out more and sign up today, visit samlaurabrown.com/pgsd.

If you want next year to be a success, you first have to deeply understand the year that was. That's why, in this episode, I'm teaching the Mindset Snapshot. Instead of journaling about your year, reflecting on your actions or trying to figure out how you got in your own way - you want to do a Mindset Snapshot for the year instead.

Tune in to learn what the Mindset Snapshot is, why it matters and how to do it. Regardless of whether this year has been successful, frustrating or a mixture of the two, this episode is a must listen for all perfectionist entrepreneurs.

You're invited to join us inside Perfectionists Getting Shit Done for our annual review and 2026 planning calls that are happening this coming week. The two calls are happening at 6pm EST on Monday 15 December and Wednesday 17 December with replays available. You'll then get to be supported inside PGSD long-term, with lifetime access to the tools and coaching that will get your perfectionist mindset on your side so your business can finally grow.

To be part of it, sign up for PGSD by 6pm EST on Monday 15 December. To find out more and sign up today, visit samlaurabrown.com/pgsd.

Dreaming big - and then actually going for it - is a vulnerable act for a perfectionist. But it's essential if you want to build a successful business that you actually like.

That's why, in today's episode, I'm sharing 3 practical steps you can take that will support you to dream big - even if you feel delusional, if you're scared of failing, if you're worried you'll just burn yourself out or you're scared of disappointment.

You're invited to join us inside Perfectionists Getting Shit Done for our annual review and 2026 planning calls that are happening next week. The two calls are happening at 6pm EST on Monday, 15 December, and Wednesday, 17 December with replays available. You'll then get to be supported inside PGSD long-term, with lifetime access to the tools and coaching that will get your perfectionist mindset on your side so your business can finally grow.

To be part of it, sign up for PGSD by 6 pm EST on Monday, 15 December. To find out more and sign up today, visit samlaurabrown.com/pgsd.

Do you feel like having a full-time job means you can't be all-in on your business? Or that it means you're not taking your business 'seriously' enough? If that's you, you want to tune into this episode.

I recently coached a PGSDer who felt like the fact that she needed to get a full-time job to support herself financially meant that she wasn't being "all-in". And what I shared with her completely blew her mind and gave her so much relief.

So in today's episode I'm sharing why having a full-time job is often part of being all-in on your business. I'm also sharing how I personally navigated building my business while working a full-time job and the perspective that allowed me to stop resenting my full-time job (or feeling like a failure at business because I had one).

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

It took me 3 very painful years to learn what I'm sharing in today's podcast episode. And it cost me hundreds of thousands in lost revenue to learn it. That's why I want to share it with you - so you don't make the same mistake I did. I'm honestly still licking my wounds from this mistake and it's simply because I didn't know what I share in this episode.

Today's episode is on Sufficiency Cycles. I'm sharing what a Sufficiency Cycle is and why they're so important for all perfectionist entrepreneurs. I'm sharing what happens if you don't recognise a Sufficiency Cycle when you're in one (like I was). I'm sharing exactly how this showed up for me in my business (if you're not familiar with how I do my podcast - I share all the raw behind the scenes stuff as that's most helpful). And I'm sharing the revenue numbers that reveal why this is so important for all perfectionist entrepreneurs to understand.

As a perfectionist building a business, you don't want to skip this episode - it's essential listening for all.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

[Part 5 of 5] There are courageous things you need to do to build your business that you might never feel excited about - like pitching yourself as a guest on one of your favourite podcasts or posting on Instagram when you've been getting low engagement or publishing your sales page when you're still working on believing that your product is worth the money.

If you're only able to do things when you're in the mood to do them, your business won't get much further than it is now. But changing that is simple when you know there are only three problems that make perfectionists get in their own way in their business: planning problems, productivity problems and persistence problems.

So far, this series has shared how to solve your planning problems. I've taught you how to stop procrasti-planning, what the Power Planning process looks like, how to plan your week when it's rife with uncertainty and the importance of the Three Month Commitment.

In the final part of the series, I'm sharing how to solve your productivity and persistence problems so you have the full picture when it comes to getting out of your own way.

Doors close Friday: This is our final enrollment of the year for Perfectionists Getting Shit Done. When you sign up for PGSD, you'll get instant access to the Power Planning Course so you can start planning properly as a perfectionist right away and start 2026 with PGSD by your side. Doors close at 11:59pm EST this Friday, 21 November. To sign up today visit samlaurabrown.com/pgsd.

[Part 4 of 5] Power Planning will get you out of your own way in your business and have you doing the deep perfectionism work you need to do - all while you're doing more of what matters than ever before (in less time and with less overthinking). But it won't work for you if you give up on it prematurely.

The habit of giving up too soon is one of the main reasons you're not where you want to be in your business. Most perfectionists want overnight, struggle-free, push-of-a-button success and we quit when we don't get it. We feel disheartened, discouraged and inadequate - when really, we just hadn't tried for long enough.

Making the Three Month Commitment to Power Planning matters. The very act of Power Planning will coax you out of your perfectionism. And the fact that Power Planning won't 'work' instantly is what allows this to happen.

I share what the Three Month Commitment is and how it works (and what not to do) in today's episode.

Doors close Friday: This is our final enrollment of the year for Perfectionists Getting Shit Done. When you sign up for PGSD, you'll get instant access to the Power Planning Course so you can start planning properly as a perfectionist right away and start 2026 with PGSD by your side. Doors close at 11:59pm EST this Friday, 21 November. To sign up today visit samlaurabrown.com/pgsd.

[Part 3 of 5] Most perfectionists find it challenging to plan out their week when they don't know what will come up or how much energy they'll have. Whether you're working an exhausting day job, doing shift work or raising young children alongside building your business - there are certain things that can feel hard to plan around. Especially when no one has taught you how to plan properly…

Some perfectionists plan their week as if everything will go smoothly, hoping for the best and then abandoning their plans when the inevitable happens. Others feel like they can't make plans at all and wing it day-by-day, praying they'll be able to find the motivation to do what matters most. But neither of these approaches work.

That's why I interviewed Michelle Weeks on how to plan properly amidst uncertainty. Michelle is a PGSD Coach as well as being a life coach. Michelle and I are mothers of 6-month-old babies (Freddie and Lydia). And we're both using Power Planning to get out of our own way and get shit done in our businesses.

Tune into this episode to discover all of the practical things we do to make Power Planning work for us when life is throwing constant curveballs.

Doors close Friday: This is our final enrollment of the year for Perfectionists Getting Shit Done. When you sign up for PGSD, you'll get instant access to the Power Planning Course so you can start planning properly as a perfectionist right away and start 2026 with PGSD by your side. Doors close at 11:59 pm EST this Friday, 21 November. To sign up today, visit samlaurabrown.com/pgsd.

[Part 2 of 5] Power Planning covers everything perfectionists must do to plan properly. It's a simple 3 step process that anyone can learn. And I walk you through it in this episode.

Here's a brief overview of how Power Planning works but be sure to tune into this episode to get all the details! You set a Growth Goal for your business (what I used to call your Impossible Goal) so you know exactly what you're working toward. Then you follow these steps:

Step 1. Power Hour - in your weekly Power Hour you'll put your needle moving tasks in your digital calendar and create simple contingency plans that make it easy to get everything done without feeling overwhelmed.

Step 2. Little Tweaks - every day you'll spend a little bit of time tweaking your calendar so you can get everything done without ever feeling behind or burning out, even if something unexpected comes up.

Step 3. Weekly Review - at the end of the week you'll do a brief weekly review to discover what worked, what didn't work and what to do differently so next week's plans are even easier to follow through on.

After listening to this episode, you'll know how to make the kind of plans that get you out of your own way - even when you're scared to put yourself out there.

Doors close Friday: This is our final enrollment of the year for Perfectionists Getting Shit Done. When you sign up for PGSD, you'll get instant access to the Power Planning Course so you can start planning properly as a perfectionist right away and start 2026 with PGSD by your side. Doors close at 11:59pm EST this Friday, 21 November. To sign up today visit samlaurabrown.com/pgsd.