Matt Tullman wants 30% of the US population to go plant-based by the year 2030. And that's not an idle wish – Matt is doing something (a lot of things, actually) about it.
Matt is a long-time policy wonk, entrepreneur, bio-hacker, and venture capital guy. And he brings all these talents and outlooks to bear on the central problems of our time in history – all of which, he points out, can be solved or significantly improved by the switch to a plant-based diet.
If you're curious about Complement, his vitamin/omega-3 formulation specifically for vegans, Matt has offered a discount code to all Plant Yourself listeners. (I make no money from this transaction.)
In our conversation, we covered:
* the dynamic tension between the laid-back outdoorsy Colorado lifestyle and the frenetic pace of the entrepreneur
* why 30% plant-based is a monumental tipping point for economics, politics, and culture
* developing end-to-end solutions in the digital education space
* education is our most powerful problem-solving tool
* our K-12 education system doesn't touch diet and lifestyle education
* losing two loved ones to chronic disease, and the frantic phone call to his wife that followed
* the importance of systems thinking
* the significance of the question, “What does this precedent mean?”
* Ray Dalio's machine metaphor
* Matt's years of “quantified self” experimentation
* bingeing on steak for creatine, and feeling terrible
* cutting out all meat entirely, losing weight, and feeling great
* Matt's experiences at 7Wire Ventures, and noticing that education was broken
* the frivolity of most corporate wellness initiatives (Google's chefs, rather than dietitians)
* keep the message simple: lose weight and gain energy
* the pitch: “How many more weeks do you expect to live? Are you willing to take 2-3 weeks to test this?”
* Matt's starters' guide email for people new to plant-based eating
* how to make money as a plant-based practitioner or business owner
* why the world's future health depends on entrepreneurs more than philanthropists
* the importance of mentors
* Matt's generous offer to mentor you – yes, you!
* Complement – to protect vegans from health issues related to possible dietary deficiencies
* why vegans may be at risk for B-12, D-3, and DHA/EPA deficiencies (I'm skeptical, and I think it showed in my questions, but I haven't examined the science closely enough to trust my own opinion)
* and much more…
Enjoy, add your voice to the conversation via the comment box or audio recording box below, and please share – that's how we spread our message and spread our roots.
Talk Back
Links
AlpineOrganics.co – Matt's company that makes Complement
Save 50% on your first order of Complement (I get no referral fee for sharing this)
30 by 30
Matt's personal website: Tullman.org
7Wire Ventures
The Honest Stand – plant-based cheese company
Miyoko's Kitchen – plant-based cheese company
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