The Resilient Recruiter

The Resilient Recruiter

By Recruitment Coach Mark WhitbyBusinessEntrepreneurshipCareers
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The Resilient Recruiter episodes

  • How Exclusive Candidate Representation Drives an 87% Placement Rate, with Lysha Holmes

    What if you could place nearly every candidate you represent—and do it at premium fees, without racing to the bottom?
    In this episode of The Resilient Recruiter, Mark Whitby is joined by Lysha Holmes, founder of QUI Recruitment and host of The Recruiters Recruitment Podcast. With over 20 years in Rec2Rec, Lysha shares how she’s built a values-led, inbound-only business with zero cold calling.


    You’ll discover:


    Why Lysha insists on exclusive candidate representation

    How she consistently achieves a 1.15:1 interview-to-placement ratio

    The values behind QUI: Quality, Urgency, and Integrity

    Her approach to relationship-driven BD and building through referrals

    How sobriety and wellbeing became business superpowers

    Whether you're a recruitment agency owner or solo operator, this episode is a playbook for building a more sustainable, high-margin, and meaningful business.

    Episode Highlights
    [00:45] Why Lysha rejects cold calls and how she builds BD differently

    [02:32] Her journey from failing A-levels to founding QUI Recruitment

    [13:24] Building a solo business while raising children

    [16:18] How she kept placing during maternity leave

    [17:19] Why exclusivity is non-negotiable for candidate control

    [24:27] Origin of QUI’s core values and how they shape every decision

    [24:56] A 1.15 placement ratio—how it’s done

    [26:38] The win-win case for exclusive representation

    [34:01] Attracting premium clients with consistency and care

    [38:25] BD through conversations, not spam

    [46:11] Using referrals and warm intros to win business

    [50:54] What clients are actually using AI for (hint: it’s not automation)

    [59:03] How sobriety transformed her leadership and mindset

    [01:04:18] Going sugar-free and protecting health as a growth strategy

    💡 Key Takeaways
    Candidate Exclusivity Works

    Lysha explains how exclusivity leads to calmer processes, stronger placements, and better outcomes for all parties. She makes the case for exclusivity as a differentiator that drives results and reduces risk.


    1.15:1 Interview-to-Placement Ratio
    By focusing on quality and alignment, Lysha’s ratios are among the best in the industry. Candidates are carefully vetted, and most are introduced to just one or two clients.


    Personal Brand + Warm BD = Sustainable Growth
    QUI Recruitment runs 100% on inbound business via referrals, podcasting, and LinkedIn presence. Lysha treats every interaction as business development and never spams.

    👤 About Lysha Holmes
    Lysha began her career in sales and marketing, then transitioned into recruitment in 1998. After working with top agencies and discovering Rec2Rec, she founded QUI Recruitment in 2005. She is also the host of The Recruiters Recruitment Podcast, a mental health advocate, and a leader in the Women in Recruitment Leadership movement.

    🔗 Connect with Lysha
    LinkedIn: Lysha Holmes

    Website: QUI Recruitment

    Connect with Mark Whitby
    Free 30-Minute Strategy Call

    LinkedIn: Mark Whitby

    Instagram: @recruitmentcoach
    X: @MarkWhitby

    Subscribe to The Resilient Recruiter for weekly interviews with top-performing recruitment agency owners and thought leaders.

    1 hr 10 min
  • How to Attract, Hire, and Keep Top Recruiters in a Competitive Market, with Andy Miller, Ep #260

    Hiring great recruiters should be second nature for recruitment business owners—after all, it's what we do for clients daily. But when it comes to growing your own team, the stakes are higher, the risks are real, and the margin for error is razor-thin.


    In today’s episode, we dive into what it really takes to attract, hire, and retain high-performing recruiters—especially in a competitive market where top talent has options.


    You’ll hear the inside story of how one firm scaled from 7 to 50 people and 7X’d its revenue in just five years—not by chance but by building a values-driven hiring and retention strategy.
    Whether you're hiring your first or your fiftieth recruiter, this episode will give you the mindset, methods, and metrics to do it right.

    Episode Outline and Highlights

    [03:21] From psychology to recruitment - Andy shares how he started his recruitment career, leading to the foundation of Brainworks.

    [07:34] How making and learning from many mistakes are key to Andy’s success.

    [10:20] Factors that lead to growth and scaling.

    [20:05] What can help you decide when considering investing in a high-compensation recruiter joining your team?

    [26:17] Andy reveals their hiring process when recruiting a recruiter.

    [31:32] How to retain top recruitment talent.

    [35:49] Fostering a collaborative and supportive culture - Andy elaborates on their specific action points.

    [43:50] Thoughts on remote work and performance management.

    [48:34] What the next five years look like for Brainworks.

    [50:53] Andy shares their tech stack that paid off.

    Andy Miller Bio and Contact Info

    Andy Miller started BrainWorks in 1991 and continues to lead the Consumer Products practice, placing talent ranging from mid level to general management and presidents, with an eye for impacting the business regardless of the level or function. Andy’s client roster ranges from large Fortune 50 companies to smaller entrepreneurial organizations that are looking to grow and believe that finding the right talent makes a difference.

    Andy received a Master’s degree in Counseling Psychology and spent 3 years in social services settings. After transitioning to business, Andy spent 10 years in the Telecommunications field, winning numerous sales awards including 5 consecutive years in the Gold Club and Salesman of the Year in 1987 and 1988. His passion and experience from competitive sports in addition to his psychology background provides a unique blend of competitiveness and people skills which has influenced how he works with both clients and candidates. This background is the basis of his philosophy -- to help clients win the competitive wars for talent by assessing, training and developing people towards greater productivity.

    Andy on LinkedIn

    Brainworks website link
    DRM Foundation
    Pinnacle Society

    Connect with Mark Whitby
    Get your FREE 30-minute strategy call
    Mark on LinkedIn
    Mark on Twitter: @MarkWhitby
    Mark on Facebook
    Mark on Instagram: @RecruitmentCoach

    Subscribe to The Resilient Recruiter

    54 min
  • How to Attract Top Talent with Location-Specific Value Propositions, with Lisa Walder, Ep #259

    If you're struggling to hire high-performing recruiters across multiple cities or regions, the issue might not be your comp plan—it’s your value proposition. In this episode, I sit down with Lisa Dixon of FIFTEEN WEST to unpack a strategy that more recruitment agency owners need to use: customizing your EVP (Employee Value Proposition) based on location.
    Lisa shares hard-won insights from helping dozens of UK recruitment firms expand into the U.S. market. She reveals what actually moves the needle when it comes to attracting top talent, from wellness perks in New York to parking subsidies in Houston.
    If you want to build a high-performing team across multiple geographies, this episode is a must-listen.

    Episode Outline and Highlights

    [03:25] Lisa shares how they founded FIFTEEN WEST.
    [09:45] Discussion on strategies for US Market entry.
    [18:59] Compensation differences and challenges between the UK & US recruitment markets.
    [29:59] An Attractive employee value proposition to attract the best talent.
    [32:57] Discussion on tech stack and offshoring certain delivery functions as an option for recruitment companies.
    [37:55] How 11 Investments recently acquired FIFTEEN WEST.
    [46:27] Aha moments: Key learnings from working with a bigger business that has been further in the journey.

    Strategies When Expanding to the US Market

    As a rec-to-rec firm, FIFTEEN WEST initially focused on helping UK-headquartered businesses to expand to America. They have eventually moved to the US as a strategic effort to become an embedded recruitment partner across their clients’ global operations. Doing so is not easy, so I wanted to pick the strategies that Lisa and her team applied when transitioning to the US market. If you are also planning to establishing an office physically within the US, below are the things that Lisa learned that you may want to keep in mind:

    Leadership Deployment: One proven method was sending a founder or long-tenured employee to launch the U.S. office, ensuring the company’s DNA and values were transplanted effectively. This model was described as the most successful—helping set culture, hire locally, and scale faster.

    Tailored Unique Value Proposition: One main differences that Lisa pointed out is the commission and base salary structure. To get the best recruiters and talents, they adapted their commission structures and incentives for the U.S. market, realizing early on that what worked in the UK didn’t translate directly.

    Market Culture Adaptation: Lisa recognized that the U.S. market is more pragmatic and transactional—clients care less about past success and more about current candidates delivery.

    Overall, Lisa emphasized cultural embedding, leadership presence, and operational agility to navigate the distinct dynamics of the American recruitment market.

    50 min
  • Success Factors of Scale from Startup to 120 People, with Clive Hutchings, Ep #258

    Why do most recruitment companies stall at 10 to 20 people, while others scale to 100+ across continents? In this episode, you’ll hear directly from someone who’s done it.


    STR Group is a family of specialist recruitment brands focused on STEM sectors. As co-founder, Clive Hutchings has spent over two decades growing the business to more than 120 staff across the UK, Europe, and the US—all while staying profitable, adaptable, and values-driven.


    In this interview, Clive breaks down what it really takes to build a multi-brand, international recruitment group, the leadership philosophy behind STR’s culture, and the gritty truths behind scaling a business beyond yourself.


    Episode Outline and Highlights


    [3:05] The early days: how Clive started in recruitment and his story of practicing his pitch in front of a mirror in the office.

    [11:37] The operational and leadership shifts needed to grow from 10 to 100+ employees

    [19:19] Why many recruitment founders plateau—and how to avoid it

    [21:09] Discussion on the best approach to train a new recruiter.

    [27:33] The value of having a support network around you.

    [32:50] What is the formula for knowing when to make your next hire?

    [40:00] Impact of AI: “Sales people being more sustainable, resourcing people less so.”

    [41:45] Clive reveals their tech stack and how AI impacts their current operations.

    [45:00] The relevance of cold calling in the age of AI.

    [52:00] Big differences between hiring in the US and the UK.

    [1:02:10] Learnings on expanding globally.

    [1:07:00] Culture and mantra that work.


    Leadership That Scales


    One of the biggest takeaways from this conversation is the importance of evolving your role as a founder. Clive credits much of STR’s growth to the fact that he didn’t try to do everything himself. Instead, he and his co-founder took on complementary leadership roles, allowing each to focus on their strengths while building out a business that could scale beyond them.


    If you’re stuck juggling billing, management, and strategy, this is your sign to rethink your leadership structure. Building a scalable firm means building scalable leadership, and that starts with letting go of being the bottleneck.


    He also elaborated on the following:

    1. Multifaceted Leadership Structure

    2. Team Composition and Talent Strategy

    3. High Energy and Personal Drive

    4. Resilience Through Early-Stage Challenges

    5. Realistic Growth Mindset


    Clive’s success as a leader came from building a balanced team, maintaining high personal energy, fostering a resilient and realistic culture, and adapting roles and structures to match the stage of the business.


    Decision Factors When to Make Your Next Hire

    With Clive’s success in scaling his team globally, I wanted to pick his brains on his thought process when deciding to make a new hire. As a recruitment business owner, this is a critical decision to make, as doing it too slowly can impede your business’s growth, while doing it too rapidly can lead to longer-term problems that cost more to fix.

    Clive shared the following decision factors:

    Strategic Forecasting & Business Planning - Hiring plans are based on quarterly forecasts developed by each brand’s leadership.

    Critical Mass & Team Size Considerations - A certain headcount is needed to reach operational momentum, but hiring must be sustainable. Smaller teams (e.g., <10 people) can’t absorb too many new hires without harming billing output.

    Billing Readiness - No new hires are made until existing team members are up and billing effectively.

    Managerial Capacity - Avoids spreading leadership too thin and ensures productivity isn't sacrificed. The team or brand must have a strong leader with the capacity to onboard, mentor, and support new hires.

    Avoiding Headcount for Vanity - Growth is measured by gross profit, not headcount, ensuring hires contribute to revenue, not just size.



    Culture You Can Replicate

    Culture isn’t just lip service, it’s a competitive advantage. At STR, the “Make it Happen” and “D.I.N (Do it NOW)” mantra became more than a slogan; it was a daily mindset that helped the team stay focused, take ownership, and remain commercially sharp as the business scaled.

    As you grow beyond a small team, you’ll need a culture that can travel across desks, offices, and even continents. A clear, replicable culture creates alignment without micromanagement, making it easier to scale while maintaining high standards.

    “Is what I’m doing right now making me money?” It’s a simple question—but it changes how people work.”

    Clive Hutchings Bio and Contact Info

    Clive Hutchings has worked in Technical Recruitment since 1996. he established STR Group in 2000, which has evolved into a collection of niche brands in STEM sectors operating across the UK, Europe, and the USA. STR’s brands deliver people solutions in Life Sciences, Technical Engineering, Automation and Robotics, Maritime & Architecture. Now with offices in Portsmouth, Gatwick, Detroit, and Switzerland, they provide various solutions from contingent contract and permanent, through to retained, managed services, MSP, and Project solutions.


    Aside from work, Clive is a family man with 5 children and a long-suffering wife. He enjoys football, hiking, being outdoors, and looking after his sheep, having recently taken a course in lambing.


    Clive on LinkedIn
    STR website link


    People and Resources Mentioned

    • Blackfield Associates website link
    • Navis Consulting website link
    • Urban Recruitment website link
    • Insignis Talent website link
    • Talos Automation website link

    • James Caan on LinkedIn
    • Alex Elliot on LinkedIn
    • Bullhorn

    Connect with Mark Whitby
    • Get your FREE 30-minute strategy call
    • Mark on LinkedIn
    • Mark on Twitter: @MarkWhitby
    • Mark on Facebook
    • Mark on Instagram: @RecruitmentCoach


    Subscribe to The Resilient Recruiter

    1 hr 15 min
  • Why the Next 5 Years Will Redefine the Recruitment Industry, with DeeDee Doke, Ep #257

    What does the future look like for recruitment agency owners?


    In this episode, I’m joined by DeeDee Doke, Editor-in-Chief of Recruiter magazine. With over 20 years in the role, DeeDee has a unique view of the industry, both in the UK and globally.

    We recorded this live at the Recruitment Agency Expo in London, and talked about how recruitment is changing — fast.


    Whether it's AI, M&A trends, or the shift from start-up to scale-up, we cover what agency leaders need to know to prepare for the next five years.

    Episode Outline and Highlights

    [03:00] DeeDee’s journey from Seattle to London — and 20 years leading Recruiter magazine


    [08:00] Discussion on doing business in the US in 2025 from the perspective of UK recruitment companies.

    [09:30] US events and the economy impact the UK recruitment market.

    [19:04] The differentiator between the UK recruitment industry and the US

    [27:00] AI and the future of recruitment.

    [34:47] Advocating the professionalism and pride of the recruiting profession.

    [40:29] Redefining recruitment: professional pride, upskilling, and smarter hiring

    Innovation is King - Especially in a Saturated Market

    DeeDee and I had a very interesting conversation on the similarities and differences between the UK and US recruitment markets. One of the key differences I pointed out is how saturated the UK market is compared to the US, while the US offers more profitable potential due to fees generated from higher salaries. DeeDee pointed out one thing that sets apart the UK market as a differentiator - she believes that the UK recruitment agencies, especially SMEs, are often more innovative than their US counterparts, not because of scale, but because saturation forces creativity. The US tends to focus on scale, while UK firms focus on differentiation and doing things differently.

    But the key takeaway is this: You don’t need to be the biggest—you just need to do things differently, and better. Innovation is now a competitive requirement, not a nice-to-have.

    AI and the Future of Recruitment

    You will also enjoy DeeDee’s insightful take on the advent of AI and how it will impact recruiters globally. We agree that AI will be useful in freeing recruiters from administrative tasks to focus on human interaction and strategies. The integration of AI tools can also improve the candidate experience by providing timely updates and personalized communication, fostering a more engaging and supportive recruitment process.

    With the streamlining and efficiency potentials AI can offer, it is also important to shift the focus from the old model of scaling, where you would need to add more people. With AI tools evolving fast, firms may no longer need as many people to get the same—or better—results. Efficiency and smart use of tech will define the next wave of growth.

    It’s Time to Champion the Value of Recruitment

    DeeDee has always advocated the value and importance of the recruitment profession. Too often, recruiters don’t get credit for the work they do—whether it’s helping someone into a new career, reskilling talent, or supporting growth in client businesses.

    DeeDee encourages agency leaders to enter awards, tell their stories, and raise standards across the profession. Doing your part means being proud of what you do as a recruiter or recruitment business owner by making others know of the impact you are making.

    Is there value in doing so? Indeed, this can attract better clients and talent in the long run.

    DeeDee Doke Bio and Contact Info

    Long-time editor of Recruiter magazine, DeeDee has more than 20 years of experience as a recruitment/HR specialist journalist and editor. She also has significant international experience as a defence and aviation journalist and in entertainment (theatre, contemporary music) reporting and editing. Originally from Seattle in the US, she has been a proud UK subject/citizen since 2007.

    DeeDee on LinkedIn


    Recruiter Magazine website link

    Recruiter Awards website link

    Connect with Mark Whitby


    Get your FREE 30-minute strategy call

    Mark on LinkedIn
    Mark on Twitter: @MarkWhitby

    Mark on Facebook

    Mark on Instagram: @RecruitmentCoach


    Subscribe to The Resilient Recruiter

    46 min
  • How ADHD Became My Advantage in Running a Recruitment Business, with Adam Tobias, Ep #256

    What if discovering your neurodivergent could unlock a deeper sense of purpose—and make your recruitment business more impactful?


    In this episode, Adam Tobias shares how getting diagnosed with ADHD and autism in his 40s reshaped not only how he works, but why he works. That discovery ignited a new mission: helping organizations remove the hidden barriers that exclude brilliant, underrepresented talent.


    Adam Tobias is the co-founder of Inventum Group, a purpose-driven recruitment and consulting firm based in London and Johannesburg. With over 25 years in the industry, Adam has built a company that’s as values-led as it is commercially successful. Today, he advises clients ranging from FTSE 100 companies to fast-growth SMEs on how to recruit inclusively and build more resilient teams.


    Episode Outline and Highlights

    [02:40] How Adam got into recruiting, leading to his 20-year-old recruitment firm.


    [07:50] Avoiding ego-based growth: What Adam considers his lessons and learnings in his recruitment journey.

    [15:04] Key elements to success.

    [17:55] How finding out about his neurodivergence became a stepping-stone for inclusive consulting.

    [24:40] Adam’s discovery of his neurodivergence.

    [34:46] Strategies that help Adam manage ADHD and autism at work.

    [38:33] Channeling Adam’s advocacy as a differentiator.

    [45:57] Inventum’s business model.

    [48:38] The top hiring barriers for underrepresented candidates—and how to fix them.

    [56:39] Discussion on behaviour, cultures, and values.

    [59:00] The value of candidate experience.


    Turning Purpose into a Differentiator


    Being diagnosed with autism and ADHD past 40, Adam had a renewed perspective on how to help clients be more inclusive in their hiring process. Once he uncovered his neurodivergence, he stopped trying to fit a mold and started building around what actually worked for him, leading with empathy, structure, and a culture where people could just be themselves.

    This inspired him to develop The Inclusive Recruiter, a CPD-certified training program that’s now core to Inventum’s offering. It’s not just an add-on; it’s embedded into how they hire, train, and work with clients.

    “So what we're doing now is helping clients fix their hiring processes—not just make placements,” Adam shared. “It’s not about how well someone interviews. It’s about how well they’ll perform over time.” How did this benefit Adam’s recruitment firm?


    The ROI of Inclusive Hiring


    Adam believes that inclusive recruitment is more than a moral imperative—it’s a business advantage. Structured, unbiased interviews. Clearer job specs. Candidate experience that makes people want to re-engage. These aren’t just “nice-to-haves”—they improve long-term placement success.

    They also turned this mission into a consulting arm of the business. Inventum has added new revenue streams while deepening client relationships. Whether it’s through advisory, workshops, or training, Adam’s team is proving that purpose can drive profit.

    “I think we’ve done well in a tough market because we’ve stayed true to who we are,” he said. “That’s what’s made us resilient.”


    Top Hiring Barriers for Underrepresented Candidates


    Adam shared insights on the commonly observed barriers when it comes to underrepresented groups and how they would advise their clients in terms of solutions.


    Below are outlined common challenges and recommended solutions:


    Challenges

    • Limited Outreach & Narrow Channels
    • Overloaded Job Descriptions
    • Masculine-Coded Language in Job Ads
    • Reliance on Outdated Job Descriptions
    • Unclear Must-Haves vs. Nice-to-Haves
    • Unstructured Interview Processes
    • Culture Fit Bias


    Solutions


    • Proactive Candidate Engagement
    • Simplify Job Descriptions
    • Audit Job Ad Language
    • Start from Scratch with Job Specs
    • Ditch the “Desirable” List
    • Structured Interviews with Scoring
    • Reduces bias and makes evaluations more objective.
    • Use Multiple Independent Interviewers
    • Focus on Values, Not "Culture Fit"
    • Client Education & Conversations


    Adam Tobias Bio and Contact Info


    Adam is the co-founder of Inventum Group, a boutique recruitment and consulting firm focused on building inclusive workplaces. With teams in London and Johannesburg, Inventum partners with companies across finance, marketing, legal, and HR to deliver talent with purpose.

    Adam is also the creator of The Inclusive Recruiter—a CPD-certified training program—and a passionate advocate for neurodiversity and equity in the workplace.


    • Adam on LinkedIn
    • Inventum Group website

    People and Resources Mentioned


    • The Inclusive Recruiter (CPD Certified)
    • Pinnacle Society

    Connect with Mark Whitby


    • Get your FREE 30-minute strategy call
    • Mark on LinkedIn
    • Mark on Twitter: @MarkWhitby
    • Mark on Facebook
    • Mark on Instagram: @RecruitmentCoach

    Subscribe to The Resilient Recruiter


    1 hr 5 min
  • How Hiring the Right Marketing Person Doubled My Revenue in Two Years, with Justis Pederson

    What if you could swap 100 cold calls a day for content that reaches thousands?

    That’s exactly what award-winning recruiter Justis Pederson did. In this episode, Justis shares how going digital didn’t just scale his reach—it nearly doubled his revenue.

    Justis is the President & CEO of the Pederson Group of Companies in Winnipeg, which he has grown from $500K to $1.8M in revenue. His group includes recruitment, media, and real estate, with a recruitment focus on construction and engineering. He's also a member of the Pinnacle Society, an elite collective of top-performing recruiters in North America.

    Rather than hiring another recruiter, Justis made an unconventional move: he hired a full-time content and social media manager. This decision reshaped how they marketed, grew their brand, and attracted inbound business.

    🎯 Episode Highlights:

    [02:57] From door-to-door sales to top recruiter in construction

    [11:33] Traits that separate average recruiters from great ones

    [13:19] Shifting from cold calls to digital marketing

    [26:10] The ROI of hiring a full-time marketing person

    [31:22] The 3 pillars of strong content: writing, video, design

    [34:55] How to hire a marketing pro—and what to expect

    [37:39] Posting content consistently with simple systems

    [43:18] Building a brand without a big budget

    [47:30] Transitioning to a retained search model

    [51:38] Getting business without asking for business

    [53:02] Justis shares a personal story of resilience

    Why They Switched to Content-First Marketing

    Cold calling limited their reach to 100 people a day. Content marketing allowed them to showcase their expertise to thousands. By posting regularly on LinkedIn, they moved from one-to-one calls to one-to-many digital influence.

    In 2022, Justis hired Cass—not as another recruiter, but as a dedicated content and marketing lead. They began producing short videos, graphic designs, and thought leadership posts tailored to their niche. The result? Inbound leads started flowing, and revenue nearly doubled in a year.

    The ROI—and Patience—of Hiring a Marketing Person

    “When I first hired Cass, we billed around $500K. A year later, that was nearly $1M,” says Justis. But he emphasizes: this wasn’t an overnight win. It took nearly two years of collaboration, trial, and learning to gain traction.

    He cautions listeners not to expect results in 30, 60, or even 90 days—but to commit to the long game.

    The Three Content Pillars

    Writing

    Video

    Graphic Design

    Writing forms the foundation of their messaging and underpins both video scripts and visuals. Their content strategy is simple but effective: post four pieces per week, focus on one or two channels, and don’t overthink production quality.

    “It doesn’t have to be a high-budget effort,” Justis explains. “You can start small and still get results.”

    About Justis Pederson

    Justis is an award-winning recruiter and CEO of the Pederson Group of Companies. He specializes in recruitment for the construction and engineering sectors, and complements his business with a media division focused on content and video strategy. He sits on two boards and is a member of the Pinnacle Society.

    People & Tools Mentioned:
    Pinnacle Society | Loomly | Monday.com

    Connect with Justis:
    LinkedIn | [Pederson Group Website]

    Connect with Mark Whitby:
    Free Strategy Call | LinkedIn | @RecruitmentCoach on Instagram

    If you’ve been enjoying The Resilient Recruiter, please take two minutes to leave a review. It helps us reach more people and support more recruiters like you!

    1 hr
  • How to Build a $5.5M Recruitment Business Almost Entirely Through Referrals

    How do you build an endless stream of referrals to sustain your recruitment business—especially during an economic downturn?

    Brandon Glyck’s answer: relentless follow-ups. But not in the way you might expect. It’s not about hounding clients—it’s about staying top-of-mind with consistency, care, and value.

    Brandon is the CEO of Quantum Search Partners in Virginia, where he leads a high-performing team of tech and executive recruiters. The firm has been recognized on the Inc. 500 list three years in a row (2021–2023) and was twice named a Washington Business Journal Best Place to Work (2023, 2024).

    In this episode, Brandon shares the mindset, systems, and long-game strategy that helped him and his team build a $5.5M firm primarily through referrals, plus how they weathered both the 2008 recession and the 2023 tech downturn by doubling down on outbound business development.

    🎯 Episode Highlights:

    [03:15] Brandon’s start in recruiting at age 18

    [11:24] How they adapted to the 2008 recession

    [15:24] Building a $5.5M referral-based business through follow-ups

    [33:12] “Those who appear hungry will starve” – Brandon’s unique approach

    [37:46] Navigating the 2023 tech downturn with outbound BD

    [44:02] Tech stacks, automation, and where to personalize

    [53:48] What the next 18 years look like for Quantum

    [56:49] Building a culture rooted in shared vision and values

    [1:01:30] Why he leans into retained and executive search

    Referrals Through Follow-Up, Not Force

    Brandon’s version of follow-up is rooted in genuine care and consistency, not pressure. He explains how his team uses multiple touchpoints (calls, texts, emails), segmented lists, and value-first outreach (like resume reviews) to stay top-of-mind without being pushy.

    His “relentless follow-up” strategy is:

    Consistent, not intense

    Relationship-first, not transactional

    Built on goodwill, not just sales goals

    Long-term oriented—some referrals take years

    Resilience in 2008 and 2023

    Brandon shares how he started his career making cold calls from a printed directory—and how that hustle helped them survive after losing their biggest client during the 2008 financial crisis. That same mindset carried through to 2023, when the tech market slowed and they had to retool their outbound strategy.

    Key tactics included:

    Diversifying verticals

    Testing multiple BD methods

    Focusing on personalization over automation

    Creating a repeatable, scalable BD process

    Age Is Not a Differentiator

    Brandon made his first placement at age 18 while still in school. Inspired by his father, he learned by doing and developed a mindset that age is not a limiting factor—confidence, curiosity, and consistency are.

    His early success was built on:

    A humble willingness to learn

    Confidence from observing real recruiters in action

    Treating everyone—from CEO to janitor—with equal respect

    About Brandon Glyck

    Brandon is CEO of Quantum Search Partners and a passionate, competitive leader in executive and tech search. He’s a former Princeton football player with a psychology degree, and outside of work enjoys fitness, travel, and start-up investing.

    People & Tools Mentioned:
    Charlie Saffro | Brent Orsuga | Jeremy Jenson
    Crelate | Dripify

    Related Episodes You’ll Enjoy:
    TRR#228 – The 4 Talent Magnets That Drive Recruiter Retention
    TRR#218 – Grit and Growth in a $2M Firm
    TRR#217 – Scaling to $12M with Lead Generation

    Connect with Brandon:
    LinkedIn | Quantum Search Partners

    Connect with Mark Whitby:
    Free Strategy Call | LinkedIn | Instagram: @RecruitmentCoach

    Subscribe to The Resilient Recruiter
    If you enjoy the podcast, please take two minutes to leave a review. It helps more recruiters discover the show!

    1 hr 8 min
  • How I Grew My Recruitment Agency to $300K Monthly Revenue, with Karolina Willis

    After relocating from Dubai to the U.S. with two young children, Karolina Willis found herself having to rebuild her recruitment business from scratch. Facing overwhelming personal and professional challenges, she reached a breaking point—when walking away felt like the only option.

    But instead of giving up, Karolina doubled down. What followed was a period of six months of explosive growth.

    In this episode, Karolina shares the mindset shifts, business decisions, and key differentiators that helped her scale Intercare Recruitment into a thriving international healthcare staffing firm. From winning retained contracts to building a remote team and offering full immigration support, Karolina’s story is filled with practical insights and inspiration for recruiters who want to build something global, resilient, and values-led.

    🎯 Episode Highlights:

    [01:53] Karolina’s journey from Poland to the UK, Dubai, and the U.S.

    [07:27] The mindset shift that helped her bounce back after hitting a wall

    [10:16] Hosting live events to build a pipeline of quality candidates

    [13:39] Starting over solo—and the early challenges of launching a firm

    [28:02] Relocating to Florida and facing a pivotal breaking point

    [37:23] Her U.S. go-to-market strategy and how she built credibility fast

    [40:34] What helped her win retained business in a competitive market

    [46:30] Managing and growing a fully remote, international team

    [51:59] How she identifies and mentors recruiter talent

    [57:35] What she’d do differently if starting all over again

    Scaling Across Borders with Heart and Strategy

    Karolina built Intercare Recruitment to specialize in placing top-tier talent in nursing, allied health, and executive healthcare roles. What sets her apart is a blend of deep industry knowledge, personal investment, and standout service.

    She shares the importance of:

    Hiring former nurses as recruiters to ensure empathy and insight

    Offering full immigration support for international candidates

    Staying hyper-focused on relationship-building, not just transactions

    From Survival Mode to Sustainable Growth

    Karolina opens up about the emotional toll of moving countries, raising kids, and starting a business from the ground up. But what kept her going was her purpose and a deep belief in service-driven recruiting. Within months of recommitting to the business, she began to see results—securing retained contracts, expanding into new regions, and building a global team.

    Her story is a masterclass in:

    Personal resilience

    Strategic positioning

    Building credibility in a new market

    Leading with empathy and authenticity

    👤 About Karolina Willis

    Karolina is the CEO and Founder of Intercare Recruitment, with 19 years of experience in global healthcare recruiting. She launched Intercare in 2011 and has placed top healthcare professionals across the UK, Middle East, and U.S. She’s known for her hands-on leadership, mentorship, and ability to scale teams across borders.

    She holds a Bachelor’s in Human Resources Management, is PHR-certified, and is based in Greenville, South Carolina, where she’s also a proud mom to two daughters.

    🔗 Connect with Karolina:
    LinkedIn: Karolina Willis
    Website: Intercare Recruitment

    🎙️ Connect with Mark Whitby:
    LinkedIn: Mark Whitby
    Instagram: @RecruitmentCoach
    Twitter: @MarkWhitby
    Facebook: Mark Whitby

    🎁 Free Resource:
    Book your FREE 30-minute strategy call

    👍 Enjoying the show?
    Leave a review to help more recruiters discover The Resilient Recruiter.

    1 hr 2 min
  • How Top Recruiters Stay Organized and Focused Even in a Tough Market, with Jenny Diaz, Ep #252

    Focus is a superpower every recruiter needs, especially in a harsh market with tough competition. How do you keep yourself organized and focused despite multiple expectations that you have to deliver to your clients, candidates, and if you are a business owner, to your team?

    Jenny shares the Jenny Diaz Day Plan and how it helps her stay organized and focused every day. She also shares how basic daily tasks help her business navigate this tough market while navigating growth and expansion.

    Jenny Diaz entered recruiting in 2015. In late 2021, she, Ryan, and another former colleague, James, founded Apex Recruitment Group, a firm that specializes in construction management recruitment throughout DC, Virginia, and the Carolinas. 

    While Jenny has worked in various industries, she has focused on construction management for the last several years. Through her recruitment career, Jenny has had the opportunity to participate in relevant non-profits that make the tough days in recruitment easier. She is currently the Vice President of one such organization, Career Confidence.

    Episode Outline and Highlights

    03:31 How Jenny got into recruiting from studying Hebrew, traveling, car washing, and working on a dude ranch.

    12:29 Discussion on “Jenny Diaz Day Plan.”

    17:25 Launching Apex Recruitment Group and overcoming initial hurdles.

    23:19 The added value of meeting people in person.

    27:39 What is it like being married to your business partner?

    30:09 Keys to getting her first million.

    [33:10] Going through challenges and things they would have done differently.

    [43:34] Jenny shares their growth plans.

    [48:03] Zooming in on Apex’s business culture.

    [54:37] Business development and client acquisition in a tough market.


    Jenny’s Day Planning Process

    Focus is the super power that recruiters need for sure. Successful business owners and recruiters have a daily hack on how to organize their to do’s and make the most of their days. Jenny is no different, and she gladly shared the “Jenny Diaz Day Plan.” 

    “So I have this Microsoft Word doc… I print it out, I take a pencil because the day will change, and I write down whatever's on my Microsoft calendar. I have a list of follow-ups that I'm people I'm going to follow up with. That's usually like five to 30 people depending. I have my three main goals, I have my two jobs. I'm going to work that day if I get it. I have things I'm grateful for, that I've learned.”

    To summarize her methodology, here are the takeaways:

    Jenny meticulously plans each day using a printed Microsoft Word document with hourly blocks

    She writes her plan in pencil to allow for adjustments throughout the day

    Her day plan includes follow-ups, main goals, jobs to work, things she's grateful for, and long-term goals

    Writing plans physically rather than digitally creates a stronger commitment

    The planning process helps combat distractions and provides focus

    Jenny maintains this day-planning routine for approximately 90% of her workdays

    Do you have a similar approach to being focused and organized?

    Jenny Diaz Bio and Contact Info

    Jenny has partnered with firms of all sizes to successfully recruit entry-level professionals to C-level executives. Since 2017, she has focused on engaging construction management talent in the Mid-Atlantic and Southeast. She stumbled into recruitment through seemingly unrelated experiences that began with working and studying in Russia and Israel and then ended on a dude ranch outside of Yellowstone. She has learned that the people you meet along the way are anything but chance encounters.

    Jenny on LinkedIn

    Apex Recruitment Group website link

    People and Resources Mentioned

    Guerrilla Marketing for Job Hunters 3.0 by David Perry


    Connect with Mark Whitby

    Get your FREE 30-minute strategy call

    Mark on LinkedIn, 

    Mark on Twitter: @MarkWhitby

    Mark on Facebook

    Mark on Instagram: @RecruitmentCoach

    Subscribe to The Resilient Recruiter

    If you’ve been enjoying the podcast, please take two minutes to leave a review. Your review is greatly appreciated because it helps us attract a bigger audience and help more recruiters.

    1 hr 1 min

About The Resilient Recruiter

From the publisher's feed

Join "the Recruitment Coach" Mark Whitby as he and his guests unpack the secrets of what it takes to be a profitable and long-lived professional in the recruitment industry.

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