Criminologist Nick Cowen doesn't just analyze crime — he studies how to prevent it. As a professor at the University of Lincoln in the UK, he explores the unexpected factors that influence crime rates. Nick joins Adam to discuss how social norms and incentives helped the UK curb drunk driving, and the two talk through the science behind what actually drives individuals and societies to change outdated and dangerous behaviors.

Available transcripts for ReThinking can be found at go.ted.com/RWAGscripts

For the full text transcript, visit ted.com/podcasts/rethinking-with-adam-grant-transcripts

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ReThinking is produced by Cosmic Standard. Our Senior Producer is Jessica Glazer, our Engineer is Aja Simpson, our Technical Director is Jacob Winik, and our Executive Producer is Eliza Smith.

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