12/18/24 - Episode 148

Episode Summary

In Episode 148 of the Shopify Solutions Podcast, host Scott Austin interviews Matthew Stafford, an expert in Shopify Conversion Rate Optimization (CRO). Stafford discusses the concept of "revenue optimization," emphasizing that the ultimate goal for store owners is maximizing take-home revenue rather than focusing solely on conversion rates. He shares insights from his journey, highlighting the importance of understanding data and user behavior to improve sales without necessarily increasing traffic. The conversation provides practical strategies for Shopify store owners to enhance their revenue by effectively converting existing visitors into customers.

Show Links 

• Build Grow Scale - https://buildgrowscale.com/
• Brand It! Calendar - https://apps.shopify.com/brand-it-calendar

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-148-shopify-cro-with-matthew-stafford

12/4/24 - Episode 147

Episode Summary

In Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combining product names with terms like "Black Friday" or "Cyber Monday" to assess search results and consumer interest.

Scott utilizes Google Ad Planner to evaluate the specificity of search queries, noting that highly specific ("long-tail") searches often show minimal search volume. He observes that broader terms, such as "Black Friday luggage deals," yield higher search volumes. Additionally, he finds that the term "deals" is more frequently searched than "sale," and "Black Friday" surpasses "Cyber Monday" in search popularity.

The episode emphasizes the importance of selecting appropriate keywords for optimizing marketing campaigns, highlighting that word choice significantly impacts search visibility and consumer engagement. Scott's analysis offers practical guidance for e-commerce businesses aiming to enhance their Black Friday and Cyber Monday strategies through effective keyword utilization and understanding consumer search behaviors.

Show Links 

• Badgezilla - https://apps.shopify.com/badgezilla

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-147-evaluating-black-friday-cyber-monday-efforts

11/20/24 - Episode 146

Episode Summary

This podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourages listeners to prioritize revenue-driving tasks over vanity metrics and highlights the importance of small, consistent improvements over time. Scott also introduces the JadePuma support program, offering long-term guidance for those seeking focused, meaningful growth on their e-commerce journey. This episode serves as both a reality check and a motivational guide for entrepreneurs committed to building a successful Shopify store.

Show Links 

• Jensen Huang quote - https://www.youtube.com/watch?v=XmlyGgH3Xnw
• Customer-centric focus - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-41-let-your-customers-design-your-shopify-store
• Shopify scorecard - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store
• Support Program Client Interview - https://jadepuma.com/pages/shopify-ongoing-support-programs
• JadePuma Support Program - https://jadepuma.com/pages/shopify-ongoing-support-programs

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-146-the-real-journey-to-shopify-success-it-s-a-marathon-not-a-sprint

11/6/24 - Episode 145

Episode Summary

In Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe products, enhancing functionalities such as auto-responses, video summarization, task management, and creative processes. Scott emphasizes his reliance on ChatGPT, noting its value in streamlining tasks within his agency. He advocates for consistency in using a single AI provider to build proficiency, comparing it to choosing between Apple and Android ecosystems. The episode underscores the importance of embracing AI tools to improve efficiency and effectiveness in managing Shopify stores.

Show Links 

• Chat GPT - https://chatgpt.com/
• Episode 96 - How to Kickstart Creating Copy for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-store
• Episode 118 - AI Images in your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-118-ai-images-in-your-shopify-store
• Episode 122 - Using AI in Customer Support - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-122-using-ai-in-customer-support

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-145-ai-as-your-shopify-companion

10/23/24 - Episode 144

Episode Summary

In this episode, Scott discusses the importance of building trust for online stores. He focuses on trust badges—small icons that reassure customers about security, payments, guarantees, shipping, and reviews. These badges help reduce customer hesitation and boost conversions.

Scott explains where to place badges on your site (homepage, product pages, cart, footer) and shares best practices for consistent styling, relevance, and accessibility. He also introduces his Shopify app, Badgezilla, which offers customizable, brand-aligned trust badges with features like conditional logic and mobile optimization, designed to build credibility and increase sales.

Show Links 

• Badgezilla - https://apps.shopify.com/badgezilla
• Episode 5 - Establishing Trust in your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-5-establishing-trust-in-your-shopify-store

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-144-building-trust-with-badges

10/9/24 - Episode 143

Episode Summary

In Episode 143 of the Shopify Solutions Podcast, Joshua George, an SEO expert from ClickSlice, discusses the importance of SEO for Shopify stores. He highlights strategies such as adding content to category pages to improve rankings, using keyword research to map content effectively, and the importance of optimizing technical SEO without overcomplicating it. He emphasizes focusing on user intent and ensuring keywords are aligned with Google’s understanding to drive organic traffic and conversions.

Show Links

• ClickSlice - https://www.clickslice.co.uk/

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-143-shopify-seo-with-joshua-george

9/25/24 - Episode 142

Episode Summary

In this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store’s structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigCommerce for Harris, WinRed for Trump), and merchandising strategies. Scott also discusses how political campaigns differ from typical eCommerce businesses regarding brand building and product presentation.

Show Links

• Harris campaign - https://store.kamalaharris.com/
• Trump campaign - https://secure.winred.com/trump-national-committee-jfc/storefront/

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-142-harris-vs-trump-ecommerce-showdown

9/11/24 - Episode 141

Episode Summary

In this episode, Scott Austin interviews Bahzad Trinos, co-founder of WonderLooper, about his experiences with email marketing for his luxury apparel brand. They discuss the importance of email in building community, why Trinos chose OmniSend for his email marketing, and how email campaigns and flows, like abandoned cart reminders, are critical for maintaining customer engagement. Trinos also emphasizes the value of storytelling and brand building through email, especially given the limited availability of their artisanal products.

Show Links

• WonderLooper - https://wonderlooper.com/

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-141-email-marketing-with-bahzad-trinos

8/28/24 - Episode 140

Episode Summary

In episode 140 hear about the importance of early preparation for holiday marketing campaigns. The episode provides actionable tips for e-commerce brands to start planning and executing their holiday strategies well in advance. Key topics include understanding the timeline for holiday campaigns, crafting compelling offers, optimizing your Shopify store for increased traffic, and leveraging various marketing channels to maximize reach during the crucial holiday season. The podcast is designed to help Shopify merchants ensure they are fully prepared to capitalize on the holiday shopping rush.

Show Links

• Digital Downloads app - https://apps.shopify.com/digital-downloads

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-140-now-is-the-time-to-create-your-holiday-campaign

8/14/24 - Episode 139

Episode Summary

In this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple discounts, focusing on building customer awareness and increasing average order value. He illustrates this with two detailed examples: one for Reptichip, centered around World Lizard Day, and another for Custom Windsocks, tied to National Aviation Day. The episode covers key elements like landing pages, automatic discounts, and theme customizations.

Show Links

• Reptichip Campaign - https://reptichip.com/pages/world-lizard-day
• Custom Windsock Campaign - https://www.custom-windsocks.com/pages/national-aviation-day
• Linear Shopping Experiences App - https://jadepuma.com/pages/linear-shopping-experiences

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-139-the-technical-details-of-shopify-campaigns