Resource Links: 

• Come and visit my website at (https://www.thesiteshed.com/)
• Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/)
• Tradie Web Guys (https://www.tradiewebguys.com.au/apply)
• Get in touch with Al through his website https://7powercontractor.com/ 
• Get in touch with Ellen through her website https://ellenrohr.com/ 
• You can also access Al Levi’s Training Module program using The Site Shed’s discount code at https://www.7powercontractor.com/tss/
• Check out Matt’s last podcast with Al and Ellen - https://www.thesiteshed.com/blog/when-is-the-right-time-to-expand/

This pandemic has created not just a panic towards our physical well-being but is affecting us in so many other ways. Business owners are stressed, they seem to think that hope is lost and are running out of ideas on how to make their businesses stronger even in the face of this crisis. 

In this episode, Al and Ellen provide practical help to all business owners who are struggling now. They believe that something, in fact, a lot of things can still be done to emerge stronger after this crisis. We will talk about refining business objectives, the role of communication to get your business’s message across, seizing and spotting of the right opportunities that this crisis presents, and a lot more. 

If you are a business owner finding it hard to navigate through this crisis yet bent on emerging stronger when this is all over, this episode might just be what you need.

What’s Discussed In This Episode: 

1. Who to listen to during this crisis [8:43]
2. Refining business objectives with the changes happening [9:53]
3. Why having systems in place prior to this crisis is important [12:41]
4. The critical role of communication during a crisis [15:36]

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple

Resource Links:

• Come and visit my website at (https://www.thesiteshed.com/)
• Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/)
• Tradie Web Guys (https://www.tradiewebguys.com.au/apply)
• Get in touch with Joe at Winning Reviews (https://www.winning.reviews/)

Reviews and testimonials are conversion factors which tradespeople and contractors shouldn’t neglect. Time and time again, we’ve seen people become customers after reading positive reviews or testimonials. The power of reviews is definitely something that tradies should learn to harness and manage responsibly.  

In this episode, we put the spotlight on reviews and testimonials. Joe Mikitish is with us today as we dive into the entire landscape including how to obtain reviews, where to put them up, and making them a part of your process. We also discuss how to handle negative reviews when they come up, which happens in any industry. 

If you’re a business owner interested in utilising reviews and testimonials the right way, this episode is exactly what you need.

What’s Discussed In This Episode:

1. Joe’s background and what Winning Reviews does [06:04]
2. Who are the businesses they work with [08:01]
3. The transition to digital word-of-mouth [09:40]
4. The problem with relying on Facebook and Google reviews [14:47]
5. Other platforms for reviews [16:37]
6. The longevity of free real estate in Google My Business [18:37]
7. Joe’s process around navigating negative reviews [22:00]
8. Making obtaining reviews as part of the process [25:19]
9. Soliciting reviews while following Google rules [27:19]
10. Leveraging customer reviews [32:40]
11. Re-engaging customers [38:32]
12. The relationship between reviews and search engine rankings [45:38]
13. The difference between Google Maps and Goo

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple

Resource Links:

• Come and visit my website at (https://www.thesiteshed.com/)
• Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/)
• Tradie Web Guys (https://www.tradiewebguys.com.au/apply)
• Get more teachings about content creation at Tradiematepro (https://www.tradiematepro.com.au/)

Public speaking is said to be one of the most feared things by people. Who knew that the camera can cause so much fear? But creating your content involves you putting your face out there and talking because you carry your brand and your business. 

In Part 3 of our ‘Mastering storytelling’ series, Dan and Dani from The Block and Healthy Homes Australia are back once more. For many tradies thinking of making content, being in front of the camera is a major worry. What if I don’t look good? What if I sound awful? These are some of the questions they have. Dan and Dani are here to help our listeners overcome their fears and get their content done.

The camera is just a black device. So relax and trust in yourself. If you need tips to getting more comfortable on camera, this episode is exactly what you need.

What’s Discussed In This Episode:

1. Dan’s experience getting comfortable in front of the camera [02:59]
2. Getting over the hurdle and your ego [08:42]
3. Using scripts to avoid screwing up [10:00]
4. Knowing your value and what you bring to the table [13:15]
5. Putting people at ease [16:32]
6. Challenge for all podcast listeners [21:53]

About Our Guests:

Dan Reilly and Dani Wales are co-founders of Red Door Project, a construction company based in Melbourne, Australia. Both became recognised personalities in the home interior industry after becoming the “Power Couple” on The Block. They have also been featured on Healthy Homes Australia. Their renovated “Block” houses in both South Melbourne and Bondi have been widely acclaimed as stylish and beautifully resolved. 

Having come on board as Personal Branding Experts at Tradiematepro, Dan and Da

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple

Resource Links:

• Come and visit my website at (https://www.thesiteshed.com/)
• Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/)
• Tradie Web Guys (https://www.tradiewebguys.com.au/apply)
• Get more teachings about content creation at Tradiematepro (https://www.tradiematepro.com.au/)

Once you have the foundational blocks needed, a solid content creation strategy is necessary to effectively execute your plans and achieve the outcome you want. You don’t want to just wing it, and you don’t have to do it alone either. 

In Part 2 of our ‘Mastering storytelling’ series, Dan and Dani talk about building out the content creation strategy including who to involve, tools to use, and how to deploy it.

If you’re serious about building up your brand through content, now is the time to get moving, so don’t miss this important episode!

What’s Discussed In This Episode:

1. Who creates the content [05:24]
2. Tying together the content with the brand [07:40]
3. Getting help from other businesses or other tradies [11:47]
4. Creating consistency and accountability [15:39]
5. Using content to direct customers to your site [18:28]
6. Content comes in many forms [21:52]
7. Tools for streamlining the process [23:36]

About Our Guests:

Dan Reilly and Dani Wales are co-founders of Red Door Project, a construction company based in Melbourne, Australia. Both became recognised personalities in the home interior industry after becoming the “Power Couple” on The Block. They have also been featured on Healthy Homes Australia. Their renovated “Block” houses in both South Melbourne and Bondi have been widely acclaimed as stylish and beautifully resolved. 

Having come on board as Personal Branding Experts at Tradiematepro, Dan and Dani are flying the flag when it comes to content and branding.

If you want to get to know more about them, check out Ep. 234 - Celebrity

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple

Resource Links:

• Come and visit my website at (https://www.thesiteshed.com/)
• Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/)
• Tradie Web Guys (https://www.tradiewebguys.com.au/apply)
• Get more teachings about content creation at Tradiematepro (https://www.tradiematepro.com.au/)

Content creation can be a waste of time if you’re not doing it right. Laying the foundation blocks for your content strategy is key to get ahead. It’s the same principle you as a builder live by when you do your day to day work. This is where our branding experts come in.

In Part 1 of our ‘Mastering Storytelling’ series, we welcome back Dan and Dani from The Block and Healthy Homes Australia. Having reached the pinnacle of content creation, both Dan and Dani are here to talk about laying the foundations of successful content creation.

The content creation game is definitely something every trade business owner should get into. So don’t waste any more time and tune in.

What’s Discussed In This Episode:

1. What Dan and Dani are busy with these days [03:38]
2. Promoting your business on social media [08:35]
3. Why and How Dan and Dani do content creation [10:07]
4. Structuring and scheduling content [15:02]
5. How they find and identify their ideal customer [17:11]
6. Using content to target, qualify, and disqualify customers [21:27]
7. Analysing the content strategy [25:15]
8. What classifies a successful piece of content [28:07]
9. A rough framework for getting started in content creation [35:07]

About Our Guests:

Dan Reilly and Dani Wales are co-founders of Red Door Project, a construction company based in Melbourne, Australia. Both became recognised personalities in the home interior industry after becoming the “Power Couple” on The Block. They have also been featured on Healthy Homes Australia. Their renovated “Block” houses in both South Melbourne and

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Guest: Jon Dale from Small Fish Business Coaching

Running a business is not a simple one-step process. It has many aspects you should learn about, especially when you’re aiming for success. The beauty in it is that every business owner can come up with their own strategy.

Today’s episode is a fantastic discussion about how trade businesses can approach the topic of building assets, using automation, and re-engaging with their customers. The continuous exchange of brilliant ideas and opinions here is something you wouldn’t want to miss.

Do you want to stand out from the competition? Do you want to hear from different perspectives? Tune in now and learn how to grow your business.

For more episodes with our special guest, Jon Dale, be sure to check these links out:

• TSS 204 – Why having decent margins is important – [LINK]
• TSS 205 – How to sell your value and maintain a solid sales process – [LINK]
• TSS 206 – Resisting the ‘Discount Pressure’ – [LINK]

About this 'Podcast with Jon Dale’ Podcast Highlights:

• 05:00 – Three different types of trade businesses
• 07:06 – Relationship marketing
• 14:05 – How email marketing and good content works
• 21:18 – Increasing the customers’ lifetime value
• 25:27 – Keeping control of your assets
• 33:35 – Why people invest in marketing
• 36:25 – Building an asset for your business
• 43:43 – Nurturing relationships
• 58:27 – Creating useful content and changing your perspective
• 1:07:15 – Proper Data collection and reporting

This episode shares an interesting discussion between two different views about automated marketing. We provide the breakdown of effective email marketing, customer re-engagement, and creating a secure database. With this, I hope you’ll be able to apply this practical knowledge to your business.

About Jon Dale

Jon Dale is an experienced business coach from Small Fish Business Coaching. With

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple

Resource Links:

• Come and visit my website at (https://www.thesiteshed.com/)
• Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/)
• Your HR Team website (http://yourhrteam.com.au/)
• Tradiematepro website (https://www.tradiematepro.com.au/)
• The Contracts Lawyer website (https://www.thecontractslawyer.com.au/)
• Hall Chadwick website (https://hallchadwick.com.au/)

With the current coronavirus pandemic spreading across the globe, business owners are dealing with a lot of apprehension and fear. We don’t really know what’s going to happen in the future and what will be the full impact to our businesses. But that isn’t a reason to let panic set in.

In this special episode, we have an expert panel here to help mitigate some of the fear business owners have. We go through several topics involving HR, accounting, and the law to help people know what they can do in order to make the situation better.

If you’re a small business owner confused on how to operate during this crisis, then don’t let this opportunity pass and tune in.

 

What’s Discussed In This Episode:

1. Being clear and understanding government requirements [06:29]
2. Positive things to come out of this crisis [10:34]
3. Advice for keeping calm [11:26]
4. Possible shutdown of offices and employment concerns [14:04]
5. Australian government stimulus package, incentives, and cash rebates [16:46]
6. Welfare extensions and payroll tax deferral [24:51]
7. The impact on business operations and the shift in marketing and communications [27:36]
8. Things to be aware of about existing contracts [32:30]
9. The opportunity to implement efficiencies and processes [40:16]
10. Changes in accountability and project management [45:46

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple

Resource Links:

• Come and visit my website at (https://www.thesiteshed.com/)
• Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/)
• Check out Parker Williams’ podcast here (https://podcasts.apple.com/us/podcast/the-service-hub/id1473349312)
• Visit Parker’s Kurry.io website (https://app.kurry.io/login)
• Download Tradie Web Guys’ free ebook The 12 Elements To A Great Website (https://www.tradiewebguys.com.au/)

 

To have a successful membership program depends on your ability to market it to your customers. As a business owner, you need to get out of the mindset of being a builder into the mindset of being an educator. You’re here to give people solutions to their programs. So take a page from the time you were learning the trade and give them the right content to fit their needs. Marketing might look like a daunting task, but if you want to play the long game, you have to do it. Thankfully, we have an expert here to give us some tips.

In Part 3 of the ‘Building a recurring income model into your trade business with memberships’ series, Parker Williams comes back and shares with us how to market membership programs and service agreements to ensure the longevity of your organization. 

If you’re a former tradesman, now business owner who wants to run a successful membership program, then this episode is perfect for you.

 

What’s Discussed In This Episode:

• Marketing your service agreements to past, present, future customers [03:57]
• The three parts to marketing: the lead magnet, tripwire, and membership program [11:51]
• Why some programs fail [20:00]
• The process for training your people to sell service agreements [21:44]
• Should you have separate sales reps and service technicians [24:29]
• The importance of simplicity [29:13]
• How to price membership programs [35:57]

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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It’s awesome to have service agreements set up for your business. This lets you enjoy a recurring income stream with clients that you’ve done business within the past. 

Regardless of how good your service agreement plans are the challenge can be selling membership programs to your previous clients.

In Part 2 of the ‘Building a recurring income model into your trade business with memberships’ series, Parker Williams shares with us his insights on what we need to know to be able to properly and successfully sell your membership as a trade businesses

If you are someone who wants to start pushing through with membership programs and service agreements then this episode is perfect for you.

.

Resources:

• Come and visit my website at (https://www.thesiteshed.com/)
• Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/)
• Check out Parker Williams podcast here (https://podcasts.apple.com/us/podcast/the-service-hub/id1473349312)
• Visit Parker’s Kurry.io website (https://app.kurry.io/login)

 

What’s Discussed In This Episode:

• Believe [05:25]
• How can we overcome objections? [07:58]
• How can I sell this to the guys whose home I’ve just finished building? [09:38]
• How do I start to introduce to my clients the concept of a membership program? [18:00]
• What are the common objections that you can potentially encounter? [20:21]
• Where do “discounts” come in? [21:32]
• Why providing value works all the time [24:46]
• How to sell membership programs in a deliverable business perspective [34:45]

 

About our Guest:

Kurry Co-Founder, The Service Hub Podcast Co-Host, Owner of Wasatch Bike Pros: Mobile Bike Shop, and Sales and Marketing Analyst Parker Willams join us in The Site Shed to talk about recurring income, how he began using it to help other businesses grow and what it truly is as well as how it works.

Three years ago he was wo

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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• Spotify/Apple

It is good to have a recurring income as it gives your business added security, and you can use the cash flow to plan ahead. 

The challenge is how to start putting it into place. 

This is where having a membership program comes in.

In Part 1 of our series ‘Building a recurring income model into your trade business with memberships’, Parker Williams and I discuss the three different types of membership programmes that work well for trade businesses. 

If you are someone who wants to start a membership program or just want to know if it’s something you could implement in your business, then this episode is for you.

Resources:

• Come and visit my website at (https://www.thesiteshed.com/)
• Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/)
• Check out Parket Williams podcast here (https://podcasts.apple.com/us/podcast/the-service-hub/id1473349312)
• Here’s the link to Parker Williams Kurry.io website (https://app.kurry.io/login)

What’s Discussed In This Episode:

• How did Parker start with membership programs? [05:02]
• Who should pay attention to this?  [10:26]
• What are the advantages of a membership program? [12:02]
• What is a membership program? [15:44]
• What should a discount plan look like? [20:21]
• How do you re-engage people? [24:12]

About our Guest::

Kurry Co-Founder, The Service Hub Podcast Co-Host, Owner of Wasatch Bike Pros: Mobile Bike Shop, and Sales and Marketing Analyst Parker Willams join us in The Site Shed to talk about recurring income, how he began using it to help other businesses grow and what it truly is as well as how it works.

Three years ago he was working on his mobile bike shop and was coming to the end of the season. He dreamt of having a recurring business model as he was starting a family. He ran into a friend who introduced him to membership programs and service agreements and later offered him work with their business. Parker Williams moved up to a Sales and

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple