In this video, we dive into the importance of tracking and measuring key metrics in your real estate business. Without data, you’re just guessing, and that can lead to missed opportunities and poor decision-making. Learn the essential numbers to track, how they affect your sales, and how to turn that data into actionable steps to grow your business. From lead sources to conversion rates, we'll guide you on what to measure and why it's crucial for sustainable growth.
Timestamps:
00:00 - Introduction: The Importance of Tracking & Measuring
00:15 - The Super Bowl Analogy: Why You Need a Scoreboard in Business
00:27 - Data-Driven Decisions: How Tracking Helps You Avoid Guessing
00:53 - What to Track: Key Metrics for Real Estate Success
02:01 - Conversion Funnel: From Conversations to Sales
03:05 - Tracking Financial Metrics & Lead Source Profitability
04:00 - How to Use a CRM & Software to Track Your Progress
05:10 - How Tracking Leads to Growth: Identifying Activity vs. Skill Gaps
06:20 - Final Thoughts: Use Data to Make Real Improvements in Your Business