The Unofficial TikTok Shop Podcast with Jordan West

Send us a text

With the cost to acquire customers these days, we need to focus on more than just paid ads. Through SEO there’s a massive opportunity to grow our customer base organically.

In this episode, Jordan talks about keyword research and SEO strategies that will help maximize results from your store. He gives useful tips on how to do keyword research and how to implement it on your site without looking robotic.

Listen and learn more on this episode! 

KEY TAKEAWAYS FROM THIS EPISODE

• Use a keyword tool. This will determine the search volume of your keywords.
• Search volume is the rough amount of searches that would happen in any given month for the specific keyword.
• Map your keywords to content types.
• Keep in mind that when you're writing content for your website, write it for a human and assume that the robot is going to be smart enough to catch on to that.
• Ensure that you are using only one H1 tag on your page. It usually contains the page's keyword.
• Keep your page title under 60 characters so that they are not truncated in the results.
• Keep your meta description punchy and under 155 characters.
• One of the big ranking factors is how long somebody stays on your website, so make sure that your website is great.
• Include keywords on your slug.
• Make sure that your images have descriptive alt texts and file names.
• Add schema mark-ups to get some rich snippets.
• You should be using keyword research to match questions with the search terms. 

Book Recommendation: They Ask, You Answer by Marcus Sheridan
https://www.marcussheridan.com/they-ask-you-answer/

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

If you’re selling a ‘life event’ product, customers may only be in the market to buy once in their life, leading to a very limited pool of potential customers. What if there was a way to expand that pool?

In this Episode, Jordan sits with Stephanie Bregman of Manly Bands and talks about the innovative strategies they’ve implemented to not only stay relevant through the pandemic but to double their revenue year over year, becoming the largest men’s wedding band company in the US.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Partnering with authentic brands gives uniqueness to your brand that nobody can replicate.
• Partnering gives the opportunity to reach out to different groups of people that you did not market to before.
• Retroactive convincing unhappy customers from other life event competitors can open up a whole new market of potential customers.
• If you can't figure out how to be predictable as a company, you could lose everything quickly.
• You should understand where your data is coming from and use it to help your consumers.
• If you are losing the ability to understand consumer data, look at where you are spending money and see what happens to your revenue if you remove the budget or spend more on a certain area.
• Predictability is essential to understand how a business operates.
• Having a brand story and authenticity is also important for a brand.
• As you scale, you need to put your employees first and make sure you provide the right resources they need to grow.

Recommended Apps:
Duolingo
https://www.duolingo.com

CoSchedule
https://www.coschedule.com

Sprout Social
https://www.sproutsocial.com

Recommended Book: Radical Candor by Kim Scott
https://www.radicalcandor.com

https://chief.com

Today’s Guest:

Stephanie Bregman is the Chief Marketing Officer of Manly Bands.

Manly Bands provides men with unique and stylish wedding bands that fit their personality and budget.

Connect and learn more about  Stephanie Bregman and Manly Bands here:

Website: https://www.manlybands.com
YouTube: https://www.youtube.com/c/ManlyBands
LinkedIn: https://www.linkedin.com/in/stephanieshapirobregman

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Being offered to sell your Amazon brand can lead to a big buyout- but how much more could your company be worth if you own your customer list? 

In this episode, Oliver Bristowe of Pets Purest talks about his decision to transition from Amazon over to Shopify, despite making millions with no signs of slowing down. He shares why he chose to make the move and how he’s maintaining his brand on Amazon.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• If you can get your revenue to be 50% or more DTC, your multiple goes up and becomes not just an Amazon brand but a potentially worldwide brand.
• Constant improvements and building on momentum are key growth strategies in Amazon.
• You’ve got to learn from anything that you do to improve.
• In building a brand, you're not looking to try and do one over on someone else's. It's about building yourself up and being the best you can be.
• You can try and hack to get more reviews all you want, but you're going to get found out by customers if you don't have a great product that works.
• It's hard to say that one thing that works on Amazon would work on DTC but at the end of the day, it is about your product and your brand story. 
• On Amazon, it's whether you can make a profit on a product with all the fees being taken into consideration; In DTC, it's all about LTVs, acquisition cost, and all those things that you never have to worry about on Amazon.
• Successful people are comfortable with being bored because no one's going to force you to get up and work all day when you're your own boss. Being able to continue that momentum through times when you don't feel motivated is a key indicator of a successful person.

Recommended App: Nozzle
https://www.nozzle.ai

Recommended Podcast: The Diary Of A CEO with Steven Bartletthttps://stevenbartlett.com/the-diary-of-a-ceo-podcast

Today’s Guest:

Oliver Bristowe is the founder of Pets Purest.

Pets Purest is a UK-based pet supplement brand that produces pet care products made of 100% natural ingredients.

Connect and learn more about Oliver Bristowe and Pets Purest here:

Website: https://www.petspurest.com

LinkedIn: https://uk.linkedin.com/in/oliverbristowe

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

In Q1 of 2022, we know one thing with absolute certainty- Open targeting is the way to go on Facebook & Tik Tok.

In this episode, Jordan talks about some of his experiments when testing on Facebook in 2022, and the big wins being seen in broad targeting.

Listen and learn in this episode! 

KEY TAKEAWAYS FROM THIS EPISODE

• Gender-Age demographic targeting is working the best. 
• Wide open-audience targeting is working second best.
• As soon as targeting is put on any campaign, it stops working.
• Dynamic creatives are working. 
• Facebook is still giving you all of the numbers that your creative is doing.

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items. 

In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• People are living differently now. We deserve designs that have kept up with the ways our lives have changed.
• Dig into who will be excited to buy your products before launching and focus on going after those customers.
• Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag.
• Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase. 
• Focus on a very strategic, organic push to have great use of your team's resources.
• You have to believe in yourself and be relentless in everything you do for your business.

Recommended App: Noisli
https://www.noisli.com

Recommended Book: State of Terror by Louise Penny & Hillary Clinton
https://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678

Today’s Guest:

Kate Swanson is the founder and CEO of  Ensembl.

Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life.

Connect and learn more about Kate Swanson and Ensembl here:

E-mail: [email protected]

Website: https://www.getensembl.com

This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

If you don’t have a community, you don’t have a brand.

In this episode, Alicia Reynoso talks about how she was able to double her initial return on ad spend on new customers and build an incredible community by running challenges.

Join us and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Be in a group of people that are doing what you're doing at the level you are doing it.
• Your biggest commodity as a business owner is you, so pour into yourself and see what kind of results come out of that.
• The concept of a challenge is to take customers from point A to point B.
• When your customers are successful with your products and your services, they come back. 
• Mix up challenges weekly to create an engaged community.
• Take the time to know your customers.
• Customers who had a great experience with your products and services do the selling for you in the community.
• Every product or service helps solve a certain problem.
• Marketing gets easier when you build a community.

Recommended App: Lifetimely
https://www.lifetimely.io

Recommended Book: The Four Agreements by Don Miguel Ruiz
https://www.miguelruiz.com/the-four-agreements

Today’s Guest:

Alicia Reynoso is an entrepreneur who founded the Challenge Makers.

Challenge Makers is a training program for people on eCommerce to help grow their brands by engaging communities through challenges.

Connect and learn more about Alicia and Challenge Makers here:

Website: https://www.challengemakers.com

This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Doing email campaigns properly is essential to the success of building and maintaining your brand. It also plays an important part in increasing your revenue and profitability in 2022.

In this episode, Jordan West talks about the core e-mail campaigns that you need to be sending in 2022. He discusses how many campaigns to send per week, as well as what to talk about. 

Listen up and enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Send a minimum of 2 and a maximum of 5 email campaigns a week.
• When people don't get used to seeing you in their inbox, they are going to forget who you are.
• Make sure that your e-mail lists are segmented out properly.
• Diversify your campaign content.
• Send e-mails based on holidays whatever holiday is today- there’s always something.
• Engage people and try to get them back to your brand using your subject lines.
• The campaigns you send should have a point and not just be sent for the sake of sending people a campaign.
• Feature specific items from collection launches and do follow-ups.
• Offer a little discount on new products.
• Do not click-bait people. Build a brand while building trust.
• Create flash sales for your audience.
• Promote giveaways in e-mail formats.
• "Refer-a-friend" is a great campaign idea.
• Move old products by using them as free products per purchase.
• Show off your best-sellers and their reviews in campaigns.

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Building networks and relationships is an important part of any business. One way to network is through partnership marketing. If done right, it will yield infinite possibilities for you and your business.

In this episode, Dustin Riechmann of FireCreek Snacks discusses the key steps to take to build incredible partnerships. He also shares how he turned one free giveaway with his brand into $600,000 worth of orders.

Join us and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Partnership marketing is getting you as a brand owner or marketing manager in front of someone else's audience to sell your products.
• The most beautiful thing about partnerships is that there's an immediate direct return.
• You are planting invisible seeds while guesting on a podcast.
• Win-wins have infinite possibilities.
• Your network is your net worth.

Recommended App: Loox
https://www.loox.app

Recommended Podcast: The Way I Heard It Podcast
https://www.mikerowe.com

Today’s Guest:

Dustin Riechmann is a marketing partner at FireCreek Snacks.

FireCreek Snacks are hickory-smoked, craft protein snacks that shattered the stereotype of the typical snack stick by delivering a healthy, all-natural snack with exceptional taste.

Connect and learn more about Dustin and FireCreek Snacks here:

Website: https://www.firecreeksnacks.com

Program: https://www.simplesuccesscoaching.com/partner

This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply



If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

The cost of ad expenses is constantly going up, so there’s never been a more important time to be creative and constantly testing where to get the best bang for your buck.

In this episode, I got the chance to chat with Gabriel Ansel and Tyler Devin from the 7 Figures Entrepreneur Podcast about some of the top traffic sources in 2022. 

Join us and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Costs go up every year, but whatever you are paying for, you have to keep being creative and find new ways to win.
• Creative longer copy ads get people more engaged at lower costs.
• Tiktok is the fastest growing platform in the world that is still developing rapidly. 
• Triller, a competitor of Tiktok, is also an opportunity for content creators.
• You can repurpose your contents from Tiktok to other platforms.
• Focusing on the back end where your traffic is coming from while diversifying the front end will help your business in 2022.
• Google search brings great traffic.
• Find good people and give them the infrastructure they need to be successful.
• Every time you double, the way you operate has to change or you won't be able to scale to the next level.
• Everyone can figure out how to get working ads going, but the confidence to spend is very important.

Recommended Apps: 

LanderLab
https://www.landerlab.io

Eight Sleep
https://www.eightsleep.com

Recommended Audiobooks:

Gym Launch Secrets by Alex Hormozi
https://www.gymlaunchsecrets.com

Can’t Hurt Me by David Goggins
https://www.davidgoggins.com

Atomic Habits by James Clear
https://www.jamesclear.com/atomic-habits

Today’s Guest:

Gabriel Ansel and Tyler Devin are the hosts of the 7 Figure Entrepreneur Podcasts.

In the 7 Figure Entrepreneur Podcast, Tyler and Gabe interview business owners and CEOs of companies ranging from solo entrepreneurs working themselves at home to others employing hundreds of employees worldwide. They dive into the details of what it takes to create a successful online business. 

Connect and learn more about Gabriel, Tyler, and & Figures Entrepreneur here:

Website: https://www.7figureentp.com

YouTube: https://www.youtube.com/7FigureEntrepreneurPodcast

Instagram: https://www.instagram.com/7figureentp

This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Communities start growing when your customers recognize themselves and their motivations in your brand values. Customers feeling that connection will give you the most powerful marketing channel of all - word of mouth.

In this episode, Kurt Elster talks about what it is going to take in 2022 and beyond to build a brand. He also shares tons of ideas on community and what he predicts the future holds for brands.

Join us and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• You need a story that will serve as proof.
• When you are growing your story, a lot of it is trial and error. With that, you inherently also end up building a nicer and smoother experience.
• Community, word-of-mouth, and user-generated social proof are all tough to fake.
• Understand who your customers are and what their motivations are.
• This year video has become the default communication medium on the internet.
• You may not be so sure when a Facebook group makes direct sense for your brand, but you have to try.
• Authenticity is a requirement for a community to work.
• Having a name for a community or the community members is a strong indication that you are doing it right.
• Making money today means keeping those PPC ads going; Making money tomorrow means having organic community-building efforts.
• Push yourself out of your comfort zone a little. Be 1% better every day.

Recommended tool/app: TextExpander
https://www.textexpander.com

Recommended Audiobook:
Locke & Key by Joe Hill
https://www.amazon.com/Locke-Key-audiobook/dp/B010PNSBYI/ref=sr_1_2?crid=3MP2ZY7X02OUO&keywords=locke+and+key&qid=1644499933&s=books&sprefix=locke%2Cstripbooks-intl-ship%2C407&sr=1-2

Unf*ck Yourself: Get Out of Your Head and Into Your Life
https://www.amazon.com/Unfu-Yourself-Your-Head-into/dp/0062803832

Today’s Guest:

Kurt Elster is the host of The Unofficial Shopify Podcast and a Senior E-commerce Consultant who helps Shopify store owners uncover hidden profits in their websites.

The Unofficial Shopify Podcast is a podcast that aims to answer the question, “How’s an entrepreneur like me supposed to grow my Shopify store?”.

Connect and learn more about Kurt Elster and The Unofficial Shopify Podcast here:

Website: https://www.kurtelster.com

Twitter: https://www.twitter.com/kurtinc

Podcast: https://www.unofficialshopifypodcast.com

This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!