The Unofficial TikTok Shop Podcast with Jordan West

Send us a text

As business owners, our goal is mostly focused on building and growing our businesses. However, once it’s up and running, we need to start thinking about an exit goal.

In this episode, best-selling author of the EXITpreneur Playbook Joe Valley talks about setting up your exit goals for your business. He shares the five critical steps to consider before selling your business.

Listen up and let's set some goals.

KEY TAKEAWAYS FROM THIS EPISODE

• Include exits in your goals.
• Reverse engineer your path to that goal.
• One key differentiator when you're selling your business is understanding that you're selling the business as a multiple of discretionary earnings and for e-commerce business owners, the inventories are always sold separately.
• If you renegotiate the cost of goods sold halfway through the year, you get to do an add-back for that.
• Shift your mindset from an entrepreneur to an exitpreneur.
• Learn about deal structures.
• Create competition when selling your business.
• When a good advisor has your best interest in mind, in the long run, it helps them more.
• The valuations are 10% math and 90% art.
• Documentation is a critical part that buyers are looking for.
• Once you've got a business that's up and running, it's time to think about those exit goals.
• Business is not about selling anything. It's how many people you can reach, connect with, educate, and help.

Recommended Tool: Google Forms

Recommended Book:
Good To Great by Jim Collins
https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996

Today’s Guest:

Joe Valley helped build Quiet Light Brokerage, one of the leading online-focused M&A Advisory firms in the world. He did this after building, buying, or selling a 1⁄2 dozen of his own companies, Joe Valley. Now, after facilitating nearly 1⁄2 billion in exits, Joe has written the bestselling book The EXITpreneur’s Playbook - to help online business owners get the maximum value and best deal structure when they seek their incredible exit.

Connect and learn more about Joe here:

Website: https://www.quietlight.com
https://www.exitpreneur.io

Email: [email protected]

The EXITpreneur's Playbook Free Book Form

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Start for free athttps://knocommerce.com/pages/mm

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

As we work our way down the list of what works in 2022 for E-Commerce, let’s not forget the visual part of every ad, the creative.

In this episode, Jordan West talks about what creatives are going to work in 2022 for e-commerce. He also shares some platforms where good creative makes all the difference.

Listen up and learn!

KEY TAKEAWAYS FROM THIS EPISODE

• Flat lays are still performing fairly well but they don't tell a story in the kind of way that people in 2022 want to be talked to and the way they're consuming content.
• The most visited app in 2021 is Tiktok.
• This is a huge time to make content that is working on the Tiktok platform.
• Instagram Reels, Instagram Stories, and Facebook Stories make incredible results in return on ad spend.
• We've seen with one of our own brands a 7.5% return on ad spend on Snapchat.

The kinds of creatives that will actually work

• Video creatives should always educate and entertain. [Edu-tain]
• Audio is your friend and audio is the way you're going to explain your items. 
• Voice overlays are still gonna continue to absolutely kill in 2022.
• After educating and entertaining people, make sure to have a strong call to action. 
• The videos that work on Tiktok are generally gonna work on Youtube as Youtube ads. It's all about those first 3-5 seconds hooking people so they actually want to listen to what you're going to have to say.  

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Start for free at https://knocommerce.com/pages/mm

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

There’s no denying iOS14 hurt our ability to track our customers, but did you know there’s a way around losing that data? That’s the power of Connected TV, which utilizes IP addresses to track instead of cookies.

In this episode, Gathre President Michael Eraso shares about Connected TV and how he is able to Track via a third-party app. He talks about how to track the Return on Ad Spend via the use of IP Addresses.

Listen up and learn something new.

KEY TAKEAWAYS FROM THIS EPISODE

• It is important to be in tune with your finances and budgeting and to have KPIs and metrics that show that the dollars spent are done so wisely. 
• Know your numbers and know the keys to scaling up.
• Invest in social platforms and updating content sharing if you're really into knowing your customers.
• Diversifying your marketing channels is powerful.
• The idea of connected TV bypasses some of the IOS 14 changes because it's based on IP addresses.
• There's no way to skip Ads on connected TVs.
• Finding other channels is great, but so is relying on your tried and true channels.
• 1% improvements can sometimes be overlooked, but they all add up over time. Do a lot of tests.

Recommended Tool:
Google Analytics
https://analytics.google.com/

Enquire Labs
https://enquirelabs.com

MNTN
https://mountain.com/

Recommended Book:
How Will You Measure Your Life? by Clayton Christensen
https://www.amazon.com/How-Will-Measure-Your-Life/dp/0062102419

Today’s Guest:

Michael Eraso is the President and Co-Founder of Gathre.

Gathre is a design company that develops and produces products for the modern parent, located in the Provo, Utah area.

Connect and learn more about Michael and Gathre here:
Website: https://gathre.com/#
Linkedin: https://www.linkedin.com/in/michaeleraso

This month’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Start for free at KnoCommerce.com

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Win or lose, there are lessons to learn. We don’t have all the time in the world to make mistakes so it’s better to learn from others' experiences.

In this episode, Fidelitas Development CEO and Lion’s Share Marketing Podcast Host Tyler Sickmeyer talks about who's winning and who's losing in 2021 and the big difference between them. He also shares specific ad platforms that you may not have thought of in your e-commerce journey.

Listen up, there’s a ton to get out of this one.

KEY TAKEAWAYS FROM THIS EPISODE

• What's working in this post iOS 14.5 world: Investing in campaign channels such as SMS and Email.
• There's so much to be gained by building the right email list.
• There's a lot of ways to get data analytics, you just have to find a model that actually works for your business, is consistent, and is trustworthy.
• What's losing in 2021: Sticking to the shotgun approach. No personalization.
• Who's gonna do well in 2022: Anyone who's savvy in the influencer marketing space. They have a massive leg up on the competition.
• There are opportunities in using Tik Tok and Youtube ads.
• If you are going to invest serious money in putting your message out there, make sure you have a great message to sell.
• You have to divert a part of your budget to testing new channels and platforms.

Recommended Tool: Upfluence
https://www.upfluence.com

Recommended Podcast:
The Lion's Share Marketing Podcast
https://lionssharepodcast.com

Recommended Book:
The Five Dysfunctions of a Team, The Ideal Team Player, and other books written by Patrick Lencioni

Today’s Guest:

Tyler Sickmeyer is the CEO of Fidelitas Development. He is also the host of the Lion’s Share Marketing Podcast.

Fidelitas Development offers a full range of services, including Branding, Graphic Design, Social Media Development, Website Development, SEO, PPC Campaigns, Text Message Marketing, Creative, Grassroots Marketing, Public Relations, Media Buys, Media Planning, and Content Creation and Distribution.

The Lion's Share Marketing Podcast is a marketing-oriented podcast for Marketing Leaders, by Marketing Leaders. The Lion's Share Marketing Podcast covers a wide range of topics from Influencer Marketing and eCommerce best practices to marketing for start-ups and retail marketing trends. 

Connect and learn more about Tyler and Fidelitas Development here:

Website: https://www.fidelitasdevelopment.com

Linkedin: https://www.linkedin.com/in/tylersickmeyer

Twitter: https://www.twitter.com/tsickmeyer

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

If you can build a business amidst difficult circumstances, the endurance your business has achieved will help you thrive in your future challenges.

In this episode, Jenny Drew Garabedian, CEO and Co-Founder of ‘All The Babies’ talks about what it was like building her company during COVID, the hiccups, and the great things she learned along the way.  She also shares one key to success that makes or breaks businesses.

Listen up and let's get to work building resilient businesses!

KEY TAKEAWAYS FROM THIS EPISODE

• Always listen to your customers and always trust your gut.
• When a problem occurs, you need to step back and see the bigger picture to see all the opportunities waiting to be taken.
• Word-of-mouth makes your company grow organically.
• Having a community is the best foundation to build your brand on.

Recommended Podcast:
The World's First Podcast with Erin & Sara
https://podcasts.apple.com/us/podcast/the-worlds-first-podcast-with-erin-sara-foster/id1564670445

Recommended Book:
My Body by Emily Ratajkowski
https://www.amazon.com/My-Body-Emily-Ratajkowski/dp/1250817862

Today’s Guest:

Jenny Drew Garabedian is the CEO and Co-Founder of All the babies.

All The Babies is a European-inspired baby clothing company with a mission to give back to babies' needs.

Connect and learn more about Jenny and All the Babies here:

Website: https://www.allthebabies.co

Linkedin: https://www.linkedin.com/in/jennydrew

Instagram: https://www.instagram.com/allthebabiesco

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

We are officially in 2022 and ready or not, we have to make the most of it! The only question is how?

In this episode, Jordan West talks about what's going to happen in the e-commerce marketing space in 2022. He shares tips on how to sell online in 2022 and beyond.

Listen up and enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Online and offline experiences are going to become more connected.
• Going into flagship retail is recommended for 2022.
• NFTs only have value because you place value on them.
• Think about how much your VIP community connects with you.
• The future in 2022 is brands partnering with influencers.
• Think about the big influencers in your space and the influence that they create and start approaching them.
• Brands that use SMS marketing to collect first-party data will win. 
• If you are a one-and-done product, you need to start thinking about how you can sell more products to the same people.
• Create a community and nurture this community not just based on your products.
• You need to figure out where in your tech stacks that you want to invest your money.
• DTC brands moving to third-party marketplaces is the future.

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Content is the lifeblood of marketing, and placing it on the proper platform allows magic to happen.

In this episode, Joseph Ianni, Multimedia Lead of Debutify, talks about the kinds of content that e-commerce brands should be putting out there. He shares the most important factors that make a Shopify theme a conversion machine.

Listen up and learn from this episode.

KEY TAKEAWAYS FROM THIS EPISODE

• Look at which social media platforms your audience is already engaged in, then post your content there.
• Share the stuff working for you and learn what’s working from others.
• What you want in a theme is adaptability.
• You only need to do something manually to learn how things work before automating it.
• Customer service and content creation must be platinum quality from day one.

Recommended Tool/App:
https://yakkyofy.com

Recommended Podcast: 

https://podcasts.apple.com/us/podcast/both-sides-of-the-aisle-kcpw/id914347092

https://podcasts.google.com/search/Dan%20Bongino

https://jimmydorecomedy.com/the-jimmy-dore-show-podcast/

Today’s Guest:

Joseph Ianni Multimedia Lead of Debutify and the Host of Economics Podcast. He is also a Creative Producer and Writer.

Debutify is a one-stop solution for every eCommerce needs. It is the World's #1 Free Shopify Theme to Convert More Customers.

Connect and learn more about Joseph and Debutify here:

Website: https://www.debutify.com

Linkedin: https://www.linkedin.com/in/joseph-ianni-22459364/?originalSubdomain=ca

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

One of the most important factors of growing your business is having deep conversations with your customers to both humanize your brand and to help form meaningful relationships. 

In this episode, Ramon Perez Coronado, Co-Founder and COO of Barner Brand talks about building your company through deep conversations with clients. According to him, having one product won’t let you do that. He also shares about Kickstarter and different funding methods.

Listen up and enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• You need to have conversations with your clients, but having only one product won’t allow you to do that.
• Always think of how you can help people more.
• When you receive feedback and apply it, you grow.
• Clients need transparency.
• When you create a company that has no name, the only thing that matters is your work.
• A pre-ordering system and hiring people for forecasting operations help combat overstocks and insufficient stocks.
• Building a culture for the company and the team helps keep the company's mission and vision.

Recommended Tool/App: https://www.notion.so

Recommended Book: Think Like A Monk, Jay Shetty
https://www.amazon.com/Think-Like-Monk-Train-Purpose/dp/1982134488

Today’s Guest:

Ramon Perez Coronado is the Co-Founder and COO of Barner Brand. He is an entrepreneur and a successful Kickstarter creator.

Barner Brand is a Barcelona-based B-corp-certified company. They offer products that enhance and improve digital life.

Connect and learn more about Ramon and Barner Brand here:

Website: https://www.barnerbrand.com

Linkedin: https://www.linkedin.com/in/ramon-perez-coronado/?originalSubdomain=es

Twitter: https://www.twitter.com/barner_brand

Instagram: https://www.instagram.com/barnerbrand

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

2021 may be done, but it left us with a lot of wins, losses, and learnings that we can use as we step into 2022. 

In this episode, Jordan West talks about what happened in 2021, some best practices moving forward, and why 2022 should be an incredible win.

Listen up and get ready to start the year off right!

KEY TAKEAWAYS FROM THIS EPISODE

• When the pandemic started, more people were stuck inside and ended up being online way more.
• Tons of brands were built-in 2020.
• At the beginning of 2021, there were incredible results on platforms like Google, Facebook, and Tiktok.
• Things were going really well until iOS 14.5 hits.
• At the start of summer 2021, ad costs skyrocketed.
• Fortunately, we’ve seen a lot of improvements in ad costs in November and December 2021.
• Going out into different platforms as well as beginning your wholesale distribution journey is a solution every ecom brand should consider.
• Look at your top markets online and see if it makes sense to open a retail space in the area.
• Wholesale was off the hook in the second half of the year.
• If you were not on Faire in 2021, you need to get on Faire in 2022
• It's not just about marketing on different platforms. It's about building a brand.
• Organic Tiktok is absolutely huge. 
• Look at your 2020 numbers versus 2019.
• Affiliate marketing was really big in 2021.

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Email campaigns play a big part in retention marketing, and knowing how to run email campaigns effectively will make a massive shift upwards to your business.

In this episode, Jordan West talks about what to put in the body of an email, how many images to put in to avoid being placed in the ‘promotions’ folder, and many other valuable tips that will level up your email marketing game.

Listen up and take some notes.

KEY TAKEAWAYS FROM THIS EPISODE

• Heavily imaged emails with no copy automatically go to the ‘Promotions’ folder.
• Your body copy should match the subject line and the preview text.
• The body of your email should be compelling, concise, and on-brand.
• Your copy needs to convince subscribers to act on the call to action featured in your email.
• Multiple CTA’s (Call to Action) in one email will not work.
• CTA’s should not directly sell a product but should build relationships with people.
• Strategically write your email in short paragraphs, not condensed together, that people would actually want to read; The proper use of bullet points is also helpful.
• Incorporate images that are smaller than 1 MB.
• Make sure that your emails are formatted for mobile.
• CTA’s must stand out and create urgency.
• Use a photo or an e-signature of the founder if you are sending an email from the founder of the brand.
• Thank people for reading your emails and letting them know that they can also unsubscribe anytime.
• AB test your emails.

Listen to the previous episode of this series here:

Ep 276: The Do’s & Don'ts of Retention Marketing With Jordan West
https://bit.ly/3dUh9rb

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply