The Unofficial TikTok Shop Podcast with Jordan West

Send us a text

Selling on Amazon is a great way to earn money for your business, but in order to scale long term, you need to build your brand across multiple channels and platforms.

In this episode, Garret Akerson, Chairman Of The Board at Kindred Bravely, talks about how they started as an Amazon brand then built their own presence on Shopify. He shares his experience of taking outside investments and having equity partners.

Listen up and learn a ton from this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Hire team members that love your brand and are experts in their own right.
• You have to have great marketing to scale.
• Designing for yourself helps if you really know what you want.
• You can have a phenomenal product, but without great marketing, you are not going anywhere.
• If your brand is not built on repeat purchases, focus more on AOV (average order value) than LTV (lifetime value) for scaling.
• Be careful when choosing a partner or private equity firm.
• You can discount without discounting by bundling.

Recommended Podcast: The Peter Attia Drive Podcast
https://peterattiamd.com/podcast/

Today’s Guest:

Garret Akerson is a Chairman Of The Board at Kindred Bravely. As an entrepreneur for 12+ years, he has been a part of three founding teams, one merger, and one successful exit. I’ve led branding campaigns, $1M/mo. Digital media campaigns, operations, hiring, UI/UX, and product development.

Kindred Bravely is an online clothing retailer for pregnant and breastfeeding moms. We are a fast-growing team based all over the world, with offices located in Oceanside, CA. 

Connect and learn more about Garret and Kindred Bravely here:

Website: https://www.kindredbravely.com

Linkedin: https://www.linkedin.com/in/garretakerson

Twitter: https://www.twitter.com/geakerson

This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. 

Try Oribi for Free!

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

If you want to own a business but don’t want to build one from the ground up, you can always buy an existing one. Best of all, there are ways of doing this that cost you nothing upfront.

In this episode, Roland Frasier, Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies talk about his expertise in buying businesses and how he does it without spending his own money. He also shares what consulting for equity is and how he uses his expertise to create a win-win scenario.

Listen up, business owners!

KEY TAKEAWAYS FROM THIS EPISODE

• Use an entity or a company to make an acquisition. (SPV - Special Purpose Vehicle)
• Know what the company wants to do with the business and if they are willing to finance what you want to do. (Deal stacking)
• There are a whole lot of ways to be not personally liable on deals. You just have to know that you can do that and be creative in your negotiating.
• Be part of the deal in exchange for the value you bring.
• Build relationships with highly qualified people.

Recommended Tool: Riverside.fm

Recommended Podcast: Philosophize This
https://www.philosophizethis.org

Today’s Guest:

Roland Frasier is a serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. He is also Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies.

Currently, he is the CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing, and Real Estate Worldwide.

Connect and learn more about Roland and his companies here:

Website: https://www.consultingforequity.io

https://www.scalable.co/epic-challenge-c/

https://www.rolandfrasier.com

Linkedin: https://www.linkedin.com/in/rolandfrasier/

This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. 

Try Oribi for Free!

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Running one or several businesses is possible only if you have established processes in place. 

In this episode, process automation expert and Founder of Flowster Trent Dyrsmid talks about how SOPs contributed significantly to the growth of his businesses and has helped so many others. He shares some tips on building effective workflow and processes that will enable you to delegate effectively.

Listen and learn!

KEY TAKEAWAYS FROM THIS EPISODE

• Apply to top growing company lists to get attention, funding, and customers.
• Focus on laying the foundation and building a team during the first year of your business.
• For the linear processes that don’t require judgment that comes from years of experience, hire someone who doesn’t have a ton of experience but can execute the process successfully.
• Establish a culture of delegating tasks properly to your company.
• Project management software is designed for things that change from time to time.
• Flowster, on the other hand, works efficiently to manage workflows with minimal changes.

Recommended Podcast: Bigger Pockets Podcast
https://www.biggerpockets.com/podcast

Today’s Guest:

Trent Dyrsmid is a Process Automation Expert who helps agencies to scale faster. He is the Founder of Flowster. He is also the host of the EPIC podcast.

Flowster is a process management application that provides agencies with pre-made business playbooks that take all the pain out of onboarding new employees (or virtual assistants) and then delegating work to them on an ongoing basis.

Connect and learn more about Trent and Flowster here:

Website: https://www.flowster.app
https://www.brightideas.co

Linkedin: https://www.linkedin.com/in/trentdyrsmid/

This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. 

Try Oribi for Free!

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Paid ads aren’t what they were before iOS14. Because of the ever-changing marketing landscape, it’s more important now than ever to rely on retention marketing to make the most of your funnel.

In this episode, Jordan West talks about the best practices to boost email campaigns heading into 2022. He shares valuable best e-mail practices, how to segment your list, who to send to, when to send, and how to write a good subject line.

Grab your pen and paper and listen up!

KEY TAKEAWAYS FROM THIS EPISODE

• When you write subject lines, keep them short and sweet.
• Make your titles clickable, not clickbait.
• Be clear before being clever.
• Subject lines that ask questions tend to engage subscribers better.
• Know your customers and test what works.
• Take note of the right time to send e-mails.
• Transactional emails should be sent right after the purchase.
• Segment e-mails by customer types. Do not send campaigns to your entire list every time.
• Test your preview text.

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. 

Try Oribi for Free!

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Scaling your business across borders takes a different kind of effort and tactics.

In this episode, Baabuk’s Head of E-Commerce Alexander Miller talks about what going international with a brand looks like. He also shares what’s working and not working in the post-iOS 14 world.

Listen and learn!

KEY TAKEAWAYS FROM THIS EPISODE

• Involve your customers in your story.
• Being human to your customers as a brand works wonders in customer acquisition.
• People are more comfortable using sites built specifically for them based on currency, language, and cultural marketing.
• Find the right partners that will treat your brand with the same respect that you give them.
• Diversify your channels and tactics.

Recommended book: The Book by Alan Watts
https://www.amazon.com/Book-Taboo-Against-Knowing-Who/dp/0679723005

Today’s Guest:

Alex Miller is the Head of E-Commerce and Digital Marketing Strategy at Baabuk.

Baabuk is a B-Corp Certified brand that offers natural wool footwear designed in Switzerland, responsibly crafted with natural materials.

Connect and learn more about Alex and Baabuk here:

Website: https://www.baabuk.com
https://www.alexander-miller.com

Linkedin: https://www.linkedin.com/in/amiller22

This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. 

Try Oribi for Free!

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

“When you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes.”

In this episode, Smart Marketer CEO Molly Pittman talks about how to face changes in your business calmly and not with panic. She shares how to take control despite all the fast and unending changes in digital marketing today.

Listen up and face those challenges with poise!

KEY TAKEAWAYS FROM THIS EPISODE

• When you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes, but the fundamentals of marketing never change.
• Taking more control, using ABO campaigns as well as smaller audience sizes, and going deeper on interest targeting to find the lesser-used interests with lower CPAs. 
• User-generated contents are the way to the heart of your potential customers.
• Video ads that are relatable, interesting, and making people laugh always work.

Recommended app: Rain Rain
https://www.rainrainapp.com

Recommended YouTube Channels:

The Copy Posse, Alex Cattoni
https://www.youtube.com/channel/UCPEZnYBqewx-h43B5tLymYw

The Cottage Fairy
https://www.youtube.com/channel/UCKx5lHJ6Fr5mbT4TYVLh6ng

The Elliott Homestead
https://www.youtube.com/c/Theelliotthomestead

Bailey Sarian
https://www.youtube.com/channel/UCtNdVINwfYFTQEEZgMiQ8FA

That Chapter
https://www.youtube.com/c/ThatChapter

Today’s Guest:

Molly Pittman is the CEO of Smart Marketer. She is fascinated by marketing, obsessed with teaching, and committed to helping people build a life and a career that they love.

Smart Marketer was founded in 2012 by Ezra Firestone. With the help of a rapidly-growing team and fueled by Ezra's years of experience in eCommerce, Smart Marketer creates and publishes eCommerce digital training programs for fellow marketers and business owners.

Connect and learn more about Molly and Smart Marketer here:

Website: https://www.smartmarketer.com
https://mollypittman.com

Linkedin: https://www.linkedin.com/in/molly-pittman-3558471b0/?originalSubdomain=nl

Instagram: https://www.instagram.com/mollypittmandigital

This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. 

Try Oribi for Free and use the code Ecommerce20 to receive 20% off your first payment on a monthly plan or annual plan!

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying

Send us a text

Is Shopify Plus worth it?

In this episode, Jordan West talks about being a former hater of Shopify Plus once and what changed his mind. He discusses why and when Shopify merchants should switch to Shopify Plus.

Listen up and see if making that switch makes sense!

KEY TAKEAWAYS FROM THIS EPISODE

• As soon as you get to 4 Million, your transaction fees will outweigh the Shopify Plus cost.
• With Shopify Payments, you get access to ShopPay.
• Shopify now has a “buy now, pay later” platform.
• Shopify Plus support is so much better than regular Shopify.
• Shopify Plus is also a good option for wholesale.
• Shopify Flow has all sorts of templates that you can use to tag customers and do automation.
• Script Editor allows you to have greater control over shipping costs and lets you do customization.
• Shopify Plus also has deeper analytics.
• You will also have more control over your checkout in Shopify Plus, allowing for upsells.

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

When your mission is your filter for every decision you make in your business, the results will blow you away.

In this episode, Hibar Co-Founder Nora Schaper talks about how marketing supports their retail efforts. She shares about how being mission-focused made a big difference in her business.

Listen up and learn from this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Start with knowing your “Why”.
• Everything that happens in the sales spawns out of the mission.
• Companies with a mission and qualified B Corps are generally more profitable than other companies.
• The mission is incredible as a filter for decisions.
• Wholesale is a great marketing channel that isn’t going anywhere.
• Keep close contacts with your accounts, offer education, train staff, send samples, support promos, and collaborate on social media.
• The use of QR codes is a big opportunity for businesses.

Recommended app: Blinq
https://blinq.me

Today’s Guest:

Nora Schaper is the Co-Founder, Integrator, and SVP of Sales at HiBar.

HiBar is a company that is on a mission to inspire the removal of single-use plastic by redesigning personal care products to be beautiful, functional, and plastic-free.

Connect and learn more about Nora and HiBar here:

Website: https://www.hellohibar.com

Linkedin: https://www.linkedin.com/in/nora-schaper-2339477

Instagram: https://www.Instagram.com/hellohibar

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Amazon is where most people already do their shopping, so why not sell there?

In this episode, Amazon Brand Builder Hymie Zebede talks about the nitty-gritty of what is working on Amazon. He shares some very profitable scaling strategies, as well as a must-have tool to be successful in Amazon.

Listen up and start acing the Amazon game!

KEY TAKEAWAYS FROM THIS EPISODE

• There’s so much potential in Amazon.
• Always go for selling on FBA. It qualifies you for prime delivery.
• Launch your product at a low cost to gather reviews. Even if you’re operating at a net loss, you’ll shoot your product rankings up quickly to increase long term results faster.
• You need to look at the competition and see what is working for them.
• Do not mess around reviews, don’t try to rig it because Amazon will penalize you if you do.
• Your product images are one of the most important factors to having your listing stand out on Amazon.

Recommended tool: Helium 10
Coupon Code: HYMIE10
https://www.helium10.com

Today’s Guest:

Hymie Zebede is an expert Amazom Brand builder. He helps businesses dominate on Amazon FAST. Backed by 12 years of experience, he specializes in Amazon organic SEO, listing optimization, and launch.

Connect and learn more about Hymie here:

Website: https://www.hymiezebede.com
Linkedin: https://www.linkedin.com/in/hymiezebede

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

In marketing, the landscape is constantly changing. Because of this, we need to be prepared.

In this episode, Jordan West talks about all the new marketing opportunities out there, and which channels you should be getting on and testing, as well as what kind of budget to use on these new channels. 

Listen up and learn!

KEY TAKEAWAYS FROM THIS EPISODE

• Third-party tracking is going away completely soon, and as marketers we need to be prepared for that.
• Take 10% of your budget and try new channels. If you have a bigger budget, see if you’re able to talk with an ad rep and if they’re willing to give you some additional ad spend to use.
• Snapchat and Tiktok are some excellent fast growing marketing channels to test out.
• Affiliate networks can generate a significant amount of revenue.
• Try sending your items to influencers or celebrities.
• Work with an agency that can help you with a creative refresh on Facebook.
• Focus on your organic social posts.
• The recommended marketing budget for high-growth companies is 20% of your total budget.

Featured Episodes:

Ep 253: Secrets to Scaling Black Friday - Google Edition - Part 3 With Jordan West  https://bit.ly/2ZbX5fX

Ep 224: The Secrets to Incredible Results Using TikTok Ads With Jordan West https://bit.ly/3idKMXq

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply