The Unofficial TikTok Shop Podcast with Jordan West

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Content is king, and one piece of incredible content can change the trajectory of your business.

In this episode, President and CEO of Terran LLC, Michael Jackness, talks about creating organic traffic through written content and how to leverage it for your business.

Listen up and create valuable content.

KEY TAKEAWAYS FROM THIS EPISODE

• The more involved you are in a niche, the more ideas you’re going to have.
• You can make articles comparing your product to competitors and ranking them objectively.
• Look for articles searched for by people that have high search volume and low competition.
• Put e-mail captures with unique offers on every page.

Today’s Guest:

Michael Jackness is the President and CEO of Terran LLC.

Terran LLC is a leading eCommerce conglomerate with the following brands: Ice Wraps, WildBaby, Tactical, and more. They pride themselves in creating the highest quality products and delivering a customer experience that is second to none. They are a market leader in technology, including Shopify, Klaviyo, Facebook ads, landing pages, and more.

Connect and learn more about Michael Jackness and Terran LLC here:

Website:

https://www.terran.com
https://www.ecomcrew.com

Linkedin: https://www.linkedin.com/in/mikejackness/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

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Challenges are also opportunities.

In this episode, the Founder and CEO of Zygo Sheera Goren talks about how their technology is breaking through the audio streaming industry. She shares a potential disaster they had in product development, and how that issue ended up becoming a vital part of their product.

Listen up to this fascinating episode.

KEY TAKEAWAYS FROM THIS EPISODE

• We live in a streaming world where everyone is already listening to something. If you’re a runner or biker, you’re probably already streaming music or podcasts as you go. What if you could continue streaming during swimming?
• Sheera Goren and her company Zygo spent years developing this innovative product before selling them.
• Zygo is now working on metric tracking, leaderboards, teams, and live classes to give a lifetime value to the product.
• Constantly learn how to improve your product, increase your yield, and enhance the overall customer experience.
• Challenges are also opportunities.
• Utilize the passion population of your target markets.
• If somebody has one new cool gadget, everyone wants it. It becomes a conversational piece.

Today’s Guest:

Sheera Goren is the Founder and CEO of Zygo.

Zygo is an underwater streaming audio technology and creative content that brings swimming into the modern fitness era.

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Connect and learn more about Sheera and Zygo here:

Website: https://www.shopzygo.com

Linkedin: https://www.linkedin.com/in/sheera-goren-a1743920/

Instagram:

https://www.Instagram.com/zygogram

https://www.Instagram.com/sheego

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Entrepreneurs are problem solvers at heart but often tend to get caught up in the day-to-day of running their business instead of being the visionary that will grow their company into the future. Getting stuck here is common, and this is exactly when a business coach can help you the most.

In this episode, reputable business coach Jon Dwoskin talks about getting stuck in business and how a great business coach can help turn that around. He shares some tips on choosing the right coach for your business.

Listen up and enjoy this episode.

KEY TAKEAWAYS FROM THIS EPISODE

• People get stuck in a business when they don’t hire the right people and promote people who are not good for the position.
• Getting stuck is actually a collection of the little mistakes that have compounded over time.
• When you’re not delegating, you’re taking time away from thinking about how to grow your business with a long-term focus.
• Hire a business coach who’s actually been in business and not just teaching theories.
• Delegating, content creation, and consistent promotion are keys to scaling.

Recommended App: Waking Up
https://wakingup.com

Todoist
https://todoist.com

Today’s Guest:

Jon Dwoskin is a business coach, mentor, executive coach, author, speaker, and podcast host. He works with successful solopreneurs, Fortune 500 companies, and everything in between to help them find their flow, get them unstuck, and THINKING BIG(GER).

Connect and learn more about Jon Dwoskin here:

Website: https://www.jondwoskin.com
Linkedin: https://www.linkedin.com/in/jondwoskin/
Mobile Number: 2485357796

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Thoughtful bundling can change your business.

In this episode, Kristin Ostrander, Founder of Mommy Income, talks about the benefits of bundling products on Amazon. She also shares some effective strategies for having your business stand out on the platform.

Listen up and take some notes.

KEY TAKEAWAYS FROM THIS EPISODE

• Put together wholesale products in bundles and kits.
• Bundles create this sense that you’re saving time and money for your customers, and it’s easier to compete on Amazon with a unique bundle.
• Creating stuff using keywords that customers are already searching for is the key to being found on Amazon.
• When you’re not using FBA (fulfillment by Amazon), you’re not tapping into Prime customers.
• If you already have a brand, bundle your own brands together.
• The sooner you register your brand with Amazon, the better.
• Learn the processes of Amazon. You can use a third-party warehouse.
• Whatever it is you’re doing, take it small and do it consistently.
• Hire help as soon as you can.

Prep center recommendation: www.myprepcenter.com

Recommended App/Tool: Merchant words
https://www.merchantwords.com

Recommended Audiobook: Greenlights by Matthew McConaughey
https://www.amazon.com/Greenlights-Matthew-McConaughey/dp/0593139135

Today’s Guest:

Kristin Ostrander is the Founder of Mommy Income. She is the Host of The Amazon Files Podcast. She is also an author, business strategist, and coach.

Mommy Income is a company that helps people START and GROW Amazon FBA businesses.

Connect and learn more about Kristin and Mommy Income here:

Website: https://www.mommyincome.com

Linkedin: https://www.linkedin.com/in/kristin-ostrander/

Instagram: https://www.Instagram.com/mommyincome

Youtube: https://www.YouTube.com/c/MommyIncomekristin

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

Agencies have garnered a bad rep over the years, but the right agency can save you a ton of stress, time, and money. With so many bad agencies out there, it can be hard to identify the signs of an honest, integrity-driven agency from ones that prioritizes their own interests. So how do you tell them apart?

In this episode, Jordan West talks about the critical things to look out for when choosing a marketing agency to help you meet your goals.

Listen up, and make sure you choose wisely!

KEY TAKEAWAYS FROM THIS EPISODE

• Integrity is vital.
• Stay away from somebody who tries to sell you a certain ROAS target.
• You don't want to go to an agency that tries to do everything they can to make themselves the hero. Instead, go to an agency that comes alongside you and really understands where you are coming from.
• You need to hire an agency instead of in-house because staffing this kind of role is difficult, and the time you save is too valuable.
• The agency has to have some experience that is beyond just working with clients. Check their backgrounds and case studies.
• Do a small project together with the agency.
• Check if the agency will give you some quick wins and let you take that.
• In the end, execution is what really matters. Find people who are ruthless in their execution.

Book quick wins appointment here:

https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

“Recommendations happen on a daily basis. It is a natural part of our lives.”

In this episode, Raul Galera, Partnerships Manager and Chief Advocate of Referral Candy talks about driving extra business in Shopify brands through referrals. He shares some tips on how to effectively implement referral marketing in your E-comm business.

Listen up and take some notes.

KEY TAKEAWAYS FROM THIS EPISODE

• Recommendations happen on a daily basis. Referral marketing is just a way of amplifying something that happens naturally.
• In a referral program, you are not just incentivizing customers to promote your brand but also to make them come back for more.
• Make sure that your customers are being reminded about your referral program.
• Set up anti-fraud systems to flag potential fraud purchases.
• Referral marketing comes naturally, if you have a good product, then it is the natural next step.
• The more customers that you add to the referral program, the shorter amount of time that it takes for your program to take off.

Recommended App: AVOMA
https://www.avoma.com

Today’s Guest:

Raul Galera is partnerships manager and Chief Advocate at ReferralCandy.

ReferralCandy is a referral marketing tool that gets businesses more customers by incentivizing referrals. They have been running referral marketing campaigns since 2010.

Connect and learn more about Raul and Referral Candy here:

Website: https://www.referralcandy.com
Linkedin: https://www.linkedin.com/in/raulgalera/
Email: [email protected]

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

We often talk about Facebook groups for retention of customers, but it’s also an effective tool for top-of-the-funnel marketing.

In this episode, Serge Popovic, CMO of Crossrope, talks about using Facebook groups as a top-of-the-funnel marketing tool. 

Listen up and learn a lot from this episode.

KEY TAKEAWAYS FROM THIS EPISODE

• Think of the ways where your customers would have the best experience and result possible with your products.
• Direct people who sign up for your events to a private Facebook group where you can build a community with great engagements later on.
• You should have a strong team and a strong foundation that you can trust. Build robust processes.
• Scaling up is all about teams and processes.
• Promotions shouldn’t always be from within. Find people with high aptitude that can level up their game.

Recommended Podcast:

Planet Money
https://www.npr.org/podcasts/510289/planet-money

Today’s Guest:

Serge Popovic is an engineer turned CMO. He is the CMO of Crossrope.

Crossrope is a company that builds and sells products for fitness that challenges the status quo.

Connect and learn more about Serge and Crossrope here:

Website: https://www.crossrope.com
Linkedin: https://ca.linkedin.com/in/srdjanpopovic

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

The marketing landscape is constantly changing in the E-comm space. That’s why it’s important to continuously be open to new and creative ways to diversify your traffic.

In this episode, COO and Co-Founder of OSI Affiliate, Arlen Robinson talks about utilizing affiliate marketing to increase revenue. He gives us some tips on what kind of programs work and don’t work. He also enlightens us on the difference between referral and affiliate programs.

Listen up and get a ton of value in this episode.

KEY TAKEAWAYS FROM THIS EPISODE

• Referral programs are tapping into existing customers to promote your products and they’re incentivized with discounts or free products.
• In an affiliate program, outside people are being tapped to promote your brand to their network and they are typically incentivized with cash like a percentage of the sales or a fixed amount.
• Don’t just sit back and wait after launching your affiliate program. 
• Your program needs to be promoted to reach as many people as possible.
• Do your own research to find affiliates.
• When you are looking for influencers to tap, search for hashtags usually used by influencers.
• Blogger outreach is a great way to find affiliates.
• A good relationship with your partners will enable you to be exposed to a larger ecosystem of customers.

Recommended Podcast:

Marketing School Podcast
https://marketingschool.io

The Authority Hacker Podcast
https://podcastaddict.com/podcast/3446983

Recommended Book:

Never Eat Alone by Keith Ferrazzi
https://www.amazon.com/Never-Eat-Alone-Expanded-Updated/dp/0385346654

Today’s Guest:

Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software.

OSI Affiliate is the leader in providing affiliate software to thousands of companies worldwide. 

Connect and learn more about Arlen and OSI Affiliate here:

Website: https://www.getosi.com
https://www.arlenrobinson.com

Linkedin: https://www.linkedin.com/company/osi-affiliate-software/
https://www.linkedin.com/in/arlenrobinson/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

If you listened to the first 4 episodes of this Black Friday Series and have been planting the seeds we were discussing, then this episode is the time for harvest.

In this fifth episode of the Black Friday series, Jordan West talks all about SMS Marketing and how to implement it effectively. He also shares his favorite platform for this strategy.

Listen up and take notes.

KEY TAKEAWAYS FROM THIS EPISODE

• Warn your customers that you are going to run a sale. Give them 2-3 days before warning about your sale.
• Postscript is a great tool to use with your campaigns.
• Continually be on your customers' phones.
• Launch a new type of sale every single week.

SMS automations to set up that you can implement:

• Browse abandonment and add to cart abandonment checkouts.
• Loyalty offer.
• Once the product is delivered, send them a thank you message and invite them to the VIP group.
• Shipping notifications.
• Delayed shipping notifications.
• Welcome series message.

Recommended tool:
PostScript.io

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

What is the real difference between brands that perform fairly well in sales and those that do exceptionally well?

In this episode, CEO and Founder of Mage Montreal, Guillaume Tual talks about his expertise in the Magento space. He enlightens us with how to work with upmarket and what makes incredibly successful brands different from the rest.

KEY TAKEAWAYS FROM THIS EPISODE

• Having brand distribution rights is powerful.
• Successful companies that have fewer large distributors can easily fulfill more orders. These companies tend to be the ones that can scale up and have positive cash flow.
• Having a central distributor prevents shipping delays.
• It is a mistake not to have a way to settle customers’ questions and uncertainties.
• You need to spend efficiently on ads to be able to lift your brand.
• A lot of big companies go with Magento when it comes to tech. When a brand wants to offer a very unique customer experience, they tend to transition to Magento.
• It is important to have a high-quality product catalog. Go more for quality than quantity.
• The way to go even further with your business is to free your time by replacing yourself fully in the business.
• Document your processes so you can delegate them effectively.

Recommended Podcast:
Harvard Business Review
https://hbr.org/podcasts

Recommended Book:
Great by Choice
https://www.amazon.com/dp/0062120999/?tag=sounexecbooks-20

Today’s Guest:

Guillaume Tual is the CEO and Founder of MageMontreal.

Mage Montreal is a certified Adobe Commerce (Magento) company that works exclusively on the Magento platform to build e-commerce websites. 

Connect and learn more about Guillaume and Mage Montreal here:

Website: https://www.magemontreal.com
Linkedin: https://www.linkedin.com/in/guillaumeletual/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply