The Unofficial TikTok Shop Podcast with Jordan West

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In this episode, part 6 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk about budget and time management.

Effectively track your ROAS by setting the right key performance indicators and being on top of your budget and time in running ads. 

Here are some of the things you need to consider:
- What KPIs do you need to know?
- How much are you willing to pay to acquire customers?
- How much time should you spend in your ad account each day?
- How do specialists and agencies manage ads vs. do-it-yourselfers?

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Register for a webinar here:
https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

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In this episode, Jordan speaks with Abbey and Mike from Coffee Over Cardio about a successful micro-influencer marketing campaign.

Abbey and Mike share how they got into the coffee business, and how they're able to successfully grow their business through building a culture, a healthy environment, and a community of empowering micro-influencer groups. They share the program that they use to build an effective micro-influencer campaign and different tools to acquire and nurture influencers. They also talk about the rewards and incentives that they offer to influencers.

Find out more about Abbey and Mike from Coffee Over Cardio here:
https://coffeeovercardio.com/

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Listen to our previous interview with Akiva Prell from Creative Capital here:
https://podcasts.apple.com/ca/podcast/ep-77-different-ways-to-fund-your-e-commerce-brand/id1480733021?i=1000478519292

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonlineo

Send us a text

In this episode, part 5B of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about Lookalike Audiences.

They define what a Lookalike audience is, and how Facebook targets your audience based on a list you've imported. They also talk about why purchasers will always be your best audience and how you can create different lookalike audiences based on the purchase value. They also go in-depth on the kind of seed audiences you can create lookalike based off of.


Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Akiva Prell from Creative Capital about different ways to fund your e-commerce brand.

Akiva explains how they help e-commerce businesses by creating ad campaigns and deploying them using their own money starting from 100 dollars a month. He also talks about the e-commerce capital problem and how to use your capital in the most intelligent useful way.


Find out more about Akiva Prell and Creative Capital here:
https://agncgroup.com/creativecapital/
https://www.linkedin.com/in/akiva-prell-90317516a/

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Listen to our previous interview with Jake Newbould from Piglet here:
https://podcasts.apple.com/ca/podcast/ep-75-lowering-your-cost-acquisition-using-campaign/id1480733021?i=1000477748266

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, part 5 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about targeting.

Knowing who your customers are is an important step for a successful ad campaign and it's crucial that you target those who are interested in your products or services. Facebook offers a broad range of targeting options but how do you know if you are targeting your audience precisely?

Here are some of the things we look at when it comes to targeting:

1. Are you testing multiple audiences?
2. Are you segmenting your audiences by traffic level?
3. Are you making sure that your audiences are separate?
4. Is your cold audience large enough?
5. Are you running ads on multiple placements?
6. Are you treating all demographics the same?
7. Is there enough variety in your audience targeting?


Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Jake Newbould from Piglet about what he's doing to lower his acquisition cost and scale campaigns massively during this time.

They talk about how PR can bring referral traffic to your website and increase your page and domain authority. They also talk about why your ad creative and offer play an important role when running Facebook ads. They also go in-depth on lookalike audience and campaign budget optimization.


Find out more about Jake from Piglet at:
https://www.pigletinbed.com/
https://www.instagram.com/pigletinbed/

Optimize your product images:
https://feedonomics.com/

How Brands Grow by Byron Sharp:
https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/1511383933

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Listen to our previous interview with Beatrice of Honeypot Co. here:
https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, part 4 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about ad creative.

They talk about different types of ad creative and many ways to know whether your ad creative is working or not. They also talk about testing images vs. videos on different ad sets and using different creative on retargeting ads.

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Mike and Joe from Build Assets Online about dropshipping and how you can use it to profitably accelerate your business.

Mike and Joe talk about the ins and outs of dropshipping and what it is really all about. They also talk about the type of products that you can dropship and how you can market it to the right people. They also go in-depth, talking about the process of the long buying cycle. 


Find out more about Mike and Joe from Build Assets Online  at:
https://www.buildassetsonline.com/


Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Listen to our previous interview with Beatrice of Honeypot Co. here:
https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan and Sean talk about part 3 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the ad copy.

What is ad copy? Copy stands for copywriting.  It's the messaging that you use in your ads directly. This would be your ad text, ad headline, call to action, and newsfeed description.

6 pinpointed ways to know whether your ad copy is working or not:

1. Does your ad copy call your audience out?
2. Does your ad copy identify a pain point?
3. Does your ad copy offer a solution?
4. Is your ad copy simple?
5. Is your ad copy conversational?
6. Does your ad copy speak in the language of the target audience?


Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Beatrice from the Honeypot Co. about how she built and scaled her brand organically. 

Beatrice shares some of the amazing opportunities that they had in the past including her controversial TV commercial ad with Target and how it helped increase her brand exposure with Public Relations. She talks about how she scaled her brand organically through social media and by taking every speaking engagement opportunity.


Find out more about Beatrice and Honey Pot Co. at:
https://thehoneypot.co/
https://www.instagram.com/thehoneypotco/

The Secrets of Secrets Book by Osho:
https://www.amazon.com/Secret-Secrets-Golden-Flower/dp/1780289979

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Listen to our previous interview with Darci from Pink Desert here:
https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline