The Unofficial TikTok Shop Podcast with Jordan West

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In this episode, Jordan speaks with Kyle Sulerud, a Youtube Ads Expert from Ad Leg.

Kyle talks about how you should use Youtube Ads, and why you need to have a sales process in place before using it. He explains the differences between Youtube Ads and Facebook Ads. He also talks about the type of video that works great on Youtube and provided some tactics on how to target a specific audience.

Find out more about Kyle Sulerad at:
https://adleg.com/

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Listen to our previous interview with Jon Morrison here:
https://podcasts.apple.com/ca/podcast/ep-58-4-different-types-characters-that-emerge-during/id1480733021?i=1000470816049

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

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In this episode, Jordan speaks with Chris Shipferling and Jason Sommervill from Global Wired Advisors about what's going on in the world today and what after the crisis could potentially look like.

Jason and Chris talk about the impact of Coronavirus in many businesses and how it's reshaping the e-commerce industry. They also share great insights on what people can do in order to keep a healthy business and why now is a good time to get educated and reflect.


Find out more about Chris and Jason here:
globalwiredadvisors.com
[email protected]


Listen to our previous interview with Raitis from Printful here:
https://podcasts.apple.com/ca/podcast/ep-57-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingon

Send us a text

In this episode, Jordan speaks with Jon Morrison from Get Clear Consulting about the 4 different types of characters that emerge during a crisis. 

Jon explains what a story brand is and why it's a powerful tool in marketing. He shares the importance of changing your messaging and appropriately positioning yourself during this time. Jon shares a lot of wisdom in this episode and describes the different types of characters during a crisis.

The four different characters in a story:

• Victim
• Villain
• Hero
• Guide

Find out more about Jon Morrison at:
https://getclearsites.com/

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Listen to our previous interview with Raitis of Printful here:
https://podcasts.apple.com/ca/podcast/ep-58-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Raitis from Printful, a print-on-demand company, about what they are currently doing during the COVID crisis.

Raitis talks about the different phases that they had to go through during the COVID crisis and some of the big steps they took to maintain their business in the current situation. He explains the process of their print-on-demand products,  adding a Printful app to e-commerce platforms, and what makes their products stand out from their competition.

Find out more about Raitis and Printful at:
https://www.printful.com/
https://www.instagram.com/printful/

Listen to our previous interview with Maurice of CMC Gold here:
https://podcasts.apple.com/ca/podcast/ep-55-set-small-goals-make-them-happen-maurice-cmc/id1480733021?i=1000470105574

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingon

Send us a text

In this episode, Jordan and Sean talk about the type of marketing language to use during the COVID crisis.

It's a strange time we're living in but that doesn't mean you should stop selling your products. In fact, this is the perfect time to connect with your audience in a much deeper way. It's time to think about what your customers feel and fulfill their needs through your products. Keep speaking to people and be available to those who need what you're selling. 

Here's how you should do your marketing during this crisis:

1. Watch your tone
2. Focus on helping, not selling 
3. Build a community
4. Be creative

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Maurice from CMC Gold about some of the pivots they've had to make, as well as setting goals effectively.

Maurice shares how their brand started from designing party supplies to selling different baby decors and other essential baby products online. He also shares some of the apps that help them recover abandoned carts through Facebook Messenger and SMS.


Abandoned Cart Apps:
https://recart.com/
https://smsbump.com/


Find out more about Maurice and CMC Gold at:
https://cmcgold.com.au/
https://www.instagram.com/cmc.gold/

Listen to our previous interview with Devin and Anne of Happy Sloth Co.
https://podcasts.apple.com/ca/podcast/ep-53-why-its-okay-to-be-lazy-devin-anne-happy-sloth/id1480733021?i=1000468971162

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

To help out all of the ecommerce business owners out there in these uncertain times, we're launching a free marketing webinar series devoted to helping and educating ecommerce store owners.

As business owners, the economic developments brought on by COVID-19 have for some, been a cause for concern and anxiety. Common questions being asked are: What does a potential downturn look like for my business? How long will it last? Will I lose revenue? What should I do to make it through? Etc.
We’ll walk through what we’ve been seeing in the digital marketing space right now, whats working and whats not, and how you can run the best compaigns possible to ensure your ecommerce store is profitable in these uncertain times.

We're here to help. We're in this together. We got you.

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Send us a text

In this episode, Jordan speaks with Devin and Anne from Happy Slot Co. about the first hire that you should make and where you should go from there.

They talk about knowing when to let go and bringing more people on to make time for things that matters the most. They also talk about their success in Google shopping and organic Instagram growth.

Find out more about Happy Sloth Co. here:
https://happysloth.co/
https://instagram.com/happyslothco

Listen to our previous interview with Christina Stevens from Sdara Skincare:
https://podcasts.apple.com/ca/podcast/ep-51-how-to-build-seven-figure-business-on-amazon/id1480733021?i=1000468298895

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan and Sean talk about organic social media and where you should be spending your time in 2020.

They talk about creating strategies and knowing the right social media platform for your business.

5 Organic Social Strategy:

1. Get in the mind of your customer
2. Provide value first
3. Go where your customers are
4. Lead with meaning and meaningful content
5. Plan ahead

Listen to part 5 of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/ep-50-marketing-strategy-part-5-content-strategy/id1480733021?i=1000468074755

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Christina Stevens from Sdara Skincare about how they built a six-figure skincare business on Amazon.

Christina talks about how they started selling on Amazon and why it's a great platform for small business owners to launch their products. She talks about the advantages of using Amazon and explains how Fulfillment By Amazon (FBA) works.


Find out more about Christina Stevens and Sdara Skincare at:
https://sdaraskin.com/
https://www.facebook.com/sdaraskincare/
https://www.instagram.com/sdara.skincare/

Listen to our previous interview with Keira O'mara from Mama Designs here:
https://podcasts.apple.com/ca/podcast/ep-49-work-on-your-business-not-in-your-business-keira/id1480733021?i=1000467606900

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline