The Unofficial TikTok Shop Podcast with Jordan West

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In this episode, Jordan and Sean talk about the 5 pillars of content and how you can use that to further your digital strategy.

They talk about why your content should serve a purpose and why you should provide value to your customers. 

The 5 pillars of content:

• Pricing and cost
• Comparisons
• Problems
• Reviews
• Best in class

Listen to part 4 of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/ep-48-marketing-strategy-part-4-customer-personas/id1480733021?i=1000467399394

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Keira O'mara from Mama Designs about what you should outsource and what you shouldn't.

Keira talks about her other company that supports female entrepreneurs and her online course about how to grow your business on a budget. She also talks about how outsourcing has helped her business scale faster.


Find out more about Keira O'mara and Mama Designs at:
https://www.mamadesigns.co.uk/
https://www.instagram.com/mamadesigns/


Listen to our previous interview with Chris Shipferling From Global Wired Advisors:
https://podcasts.apple.com/ca/podcast/ep-47-maximizing-value-your-ecommerce-business-chris/id1480733021?i=1000466918750

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan and Sean talk about customer personas and why you need them for all of your key buyer demographics.

They talk about how to create personas based on demographics, financials, consumptions, and feelings. They also give practical advice to make the most of your marketing personas.


Listen to the 2nd part of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Chris Shipferling from Global Wired Advisors about how he helps e-commerce owners sell their business.

They talk about how much you can potentially get for your business and where you need to be to actually sell your business. Chris shares a bit of his background; who he is, what he does, who he works with, and how he became an expert in the field that he is in. He also shares tons of valuable insights about how a business owner can effectively sell his business.

Find out more about Chris Shipferling and GlobalWired Advisors at:
https://www.globalwiredadvisors.com/
https://www.linkedin.com/in/chrisshipferling/

Listen to our previous interview with Jennifer Wynh from Embe here:
https://podcasts.apple.com/ca/podcast/ep-45-why-amazon-sellers-need-to-start-selling-on-their/id1480733021?i=1000466227977

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan and Sean talk about the customer nurturing process. 

What does it mean to nurture your customers? Customer nurturing requires building an effective long term relationship with your potential customers. 

Here are the 8 KEY steps of customer nurturing process:

1. Awareness
2. Engagement
3. Subscription
4. Conversion
5. Excite
6. Ascend
7. Advocate
8. Promotion

Listen to our previous interview with Jennifer Wynh from Embe here:
https://podcasts.apple.com/ca/podcast/ep-45-why-amazon-sellers-need-to-start-selling-on-their/id1480733021?i=1000466227977

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Jennifer Wynh from Embe about how she started her e-commerce business in 2013.

Jennifer talks about how they're switching over their selling focus from Amazon to their own e-commerce website. Jordan also explains why selling on your own website is so much better than selling on Amazon in terms of owning your customers.

Find out more about Jennifer and Embe at:
https://embebabies.com/
https://www.instagram.com/embebabies/

Listen to our previous interview with Mike Sperry from Indy Brand Clothing here:
https://podcasts.apple.com/ca/podcast/ep-44-how-to-use-instagram-stories-in-your-sales-funnel/id1480733021?i=1000466117290

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Mike Sperry from Indy Brand Clothing about what it's like to pivot and find new suppliers.

Mike shares how they use stories as the cheapest approach to get the most amount of views and clicks for top of funnel marketing. He also talks about Youtube Ads which is an untapped platform for e-commerce brands.


Find out more about Mike Sperry and Indy Brand Clothing at:
https://www.indybrandclothing.com//
https://www.instagram.com/indybrandclothing/

Listen to our previous interview with Monique from Snuggle Hunny Kids here:
https://podcasts.apple.com/ca/podcast/ep-43-why-building-community-is-critical-to-your-brands/id1480733021?i=1000465622629

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Monique Hession about what she's doing to combat Instagram's algorithm. They also talk about different ways to grow an e-commerce store.

Monique shares how she started selling products on Etsy and how she's able to successfully build her brand by focusing on community. She also talks about why connecting with your audience emotionally is an effective way to build a relationship and earn your customer's loyalty.


Find out more about Monique Hession and Snuggle Hunny Kids at:
https://www.snugglehunnykids.com.au/
https://www.instagram.com/snugglehunnykids/

Listen to our previous interview with Nikky from Silky Tots here:
https://podcasts.apple.com/ca/podcast/ep-42-selling-high-demand-products-nikki-from-silky/id1480733021?i=1000465304238

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Nikki Bardis from Silky Tots about shipping from multiple continents and how to grow your business.

Nikki talks about why it's important to build and maintain a good relationship with suppliers and why you should always get your prototype made locally and have it replicated overseas. She also talks about using pre-sales to manage your cash flow and selling products that are in high demand.

Find out more about Nikki and Silky Tots at:
https://www.silkytots.com/
https://www.instagram.com/silkytots/

Listen to our previous interview with Kiran Jade of Wolven here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Kiran Jade from Wolven about her ambassador program and how it's helping her scale. They also talk about what's working and what's not working when it comes to Facebook ads.

Kiran Jade shares how the ambassador program works by simply building a strong and authentic community of super fans that helps them promote their brand in a more efficient way. She also shares the app called Klarna that gives customers the option to try their sustainable products without paying upfront. You are surely gonna get a lot from this episode!


Find out more about Kiran Jade and Wolven at:
https://wolventhreads.com/
https://www.instagram.com/wolven/

Listen to our previous interview with Nick Henderson from Hari Mari here: https://podcasts.apple.com/ca/podcast/ep-37-scale-using-search-remarketing-in-2020-nick-henderson/id1480733021?i=1000464234485

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline