The Unofficial TikTok Shop Podcast with Jordan West

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In this episode, Jordan and Sean talk about part 2 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the offer. 

You can run the best possible funnel but if you don't have a good offer, it is all gonna fall flat!

What is an offer? It's what you are presenting to your buyers - it is not the product. It's how the product is going to change your customers' lives, what they're gonna get from the product, and how it solves the problem. Often times, the offer is something that gets overlooked and a lot of people don't know how it differs from their products.

Important questions to know if you have an outstanding offer:

- What is unique about your product?
- Who does it help?
- How does this product help them?
- Have you clarified how this product improves an average day?
- Are you clear on what problem this product solves?
- Are there any current promotions or discounts that you can offer?
- What are the features and benefits?



Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonlin 

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In this episode, Jordan speaks with Darci from Pink Desert about why it's important to niche down and offer exactly what your customers want.

Darci shares how she scaled her brand through organic Instagram marketing and working with influencers. She talks about why it's important to hire additional help to grow your business faster and why networking with other business owners is crucial in an entrepreneurial journey.
 

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Find out more about Darci and Pink Desert  at:
https://www.thepinkdesert.com/
https://www.instagram.com/pinkdesert/

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Listen to our previous interview with Ombraz Sunglasses here:
https://podcasts.apple.com/ca/podcast/ep-67-scaling-focus-simplicity-ombraz-sunglasses/id1480733021?i=1000474496036

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan and Sean talk about part 1 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS). 

They talk all about marketing funnel and why you should use different messaging and creatives for each funnel. 

What is a marketing funnel? It's the way that you get people into your ecosystem. It's how your customer interacts with you at different stages. 

5 levels of a marketing funnel:

Level 1 - people who never heard about you
Level 2 - people who have engaged with your brand
Level 3 - people who have gone to a product page but have not added to cart
Level 4 - people who have added to cart
Level 5 - people who have purchased a product from your page

Marketing funnel checklist:

1. Does your funnel include interest-based targeting?
2. Does your funnel include relevant ads?
3. Does your funnel include relevant offers?
4. Does your funnel include a sales page?
5. Does your funnel include a retargeting campaign for page visitors?
6. Does your funnel include a retargeting campaign for abandoned carts?
7. Does your funnel include a retargeting campaign for to cross-sell to purchasers

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Jensen and Nikolai from Ombraz Sunglasses about tactical marketing that helps them achieve their brand goals.

They share an interesting story on how they started their brand and how they successfully launched their product through crowdfunding. They also share how hands-on approach to marketing and hyper-focus on branding help them grow their brand online.

Find out more about Ombraz Sunglasses at:
https://ombraz
https://www.instagram.com/ombraz/

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Listen to our previous interview with Dean Dutro of Worth Ecommerce here:
https://podcasts.apple.com/ca/podcast/ep-66-increase-your-profits-email-sms-marketing-dean/id1480733021?i=1000473993706

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Dean Dutro from Worth Ecommerce about the ins and outs of Email and SMS Marketing.

Dean talks about where you should start with email marketing and the email flows that produce the greatest ROI. He shares some techniques and best practices on how to keep your email list clean and also goes in-depth explaining about SMS marketing.


Find out more about Dean and Worth E-commerce at:
https://www.linkedin.com/in/deandutro
https://worthecommerce.com/

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Listen to our previous interview with Steven Borelli of Cuts Clothing here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan and Sean talk about the list of 100 fastest declining product categories during COVID.

They talk about why it is important to have a unique selling proposition and how you should position your brand correctly during this time. They also talk about some of the things you can do if your brand is included in the fastest declining categories. 

The full list of Product Categories

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline


 

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In this episode, Jordan speaks with Steven Borelli from Cuts Clothing about practical and tactical ways that you can get your clothing in the hands of mega influencers without paying a dime.


Steven talks about the current marketing strategy that works for their brand during the COVID crisis. He talks about how they're able to scale online by sending free products to people who they think would be a fan of their products and by working with Youtube Influencers. He also talks about why it is important to have authentic messaging, great product, and patience to do one thing a time. 

The All-In-One Influencer Marketing Software:
https://grin.co/

Find out more about Steven and Cuts Clothing at:
https://cutsclothing.com/

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Listen to our previous interview with Tim of Vincero Watches here:
https://podcasts.apple.com/ca/podcast/ep-62-why-its-important-to-know-your-numbers-tim-vincero/id1480733021?i=1000472497577

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan and Sean talk about the 100 product categories that are doing well right now and how you can pivot if you are not one of those categories.

They talk about why the situation right now is a massive wake up call for brick and mortar businesses and what you can do as a store owner to survive in this situation. They emphasize on thinking about your customer's needs and feelings and why you should think strategically to add value to your customers.

The full list of Product Categories

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Tim Nybo from Vincero Watches about why it's important to know your numbers to scale your business online.

Tim shares the effects of COVID on their business and how they're able to successfully deal with it. He talks about how they're aggressively spending on the marketing side and doing it a bit differently to fit the current situation. He also shares about influencer marking and why it's important to know your numbers by heart to strategize correctly.

Find out more about Tim and Vincero Watches at:
https://vincerowatches.com/
https://www.instagram.com/vincerowatches/

Listen to our previous interview with Jon Morrison here:
https://podcasts.apple.com/ca/podcast/ep-58-4-different-types-characters-that-emerge-during/id1480733021?i=1000470816049

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Jake from Coconut Bowls about their current marketing strategy during the COVID crisis.

Jake shares what's working for them during the COVID crisis. He talks about how they're able to have their customers do marketing for them by using Instagram for what it is created for and using it as a tool to start a conversation rather than selling. He also shares their success in SMS Marketing and how they're able to get 20x return on investment.

SMS Marketing App:
https://www.attentivemobile.com/

Find out more about Jake from Coconut Bowls here:
https://www.coconutbowls.com/
https://www.instagram.com/coconutbowls/

Listen to our previous interview with Kyle Sulerud here:
https://podcasts.apple.com/ca/podcast/ep-60-the-ins-outs-of-youtube-ads-with-kyle-sulerud/id1480733021?i=1000471729832

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline