The Unofficial TikTok Shop Podcast with Jordan West

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In this episode, we talk about troubleshooting your ad account part 2 - the ad copy. 

If you want to create campaigns that last, your copy has to be on point.

What is ad copy? Copy stands for copywriting. This would be your ad text, ad headline, call to action and newsfeed description. Many ads are performing so poorly because the copy just doesn't keep audiences interested in the ad and doesn't call out anyone at all. In today's episode, we’ll focus on the importance of copy for a successful Facebook ad campaign. You are surely gonna get a lot from this episode!

Troubleshooting your ad account three-part series:

• Metrics
• Copy
• Creative

Listen to the first part of the troubleshooting series here:

https://podcasts.apple.com/ca/podcast/ep-18-troubleshooting-part-1-using-metrics-to-improve/id1480733021?i=1000456020550

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?

Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!

https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Joshua Vanderheide, the founder of Fieldhouse Brewing about branding and building a world-class team.

Joshua has in-depth knowledge when it comes to branding and marketing. In this interesting talk, he shares how they're able to grow their business organically by highly focusing on investing in their product, people, culture, and customer experience. He also shares that branding is much more than a logo, it's all about being authentic and staying true to your brand. You will surely get a lot from this interview!

Find out more about Joshua and Fieldhouse Brewing here:
https://fieldhousebrewing.com/
https://www.instagram.com/fieldhousebrewing/
https://www.facebook.com/fieldhousebrewing

Listen to our previous interview with Jennifer from Taylor Joelle Design here:
https://podcasts.apple.com/ca/podcast/ep-17-using-power-facebook-vip-groups-to-skyrocket/id1480733021?i=1000455694909

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?

Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we start a three-part series about troubleshooting your Facebook ads and today, we talk about troubleshooting using metrics. 

We've talked about determining what your Key Performance Indicator (KPI) is from the very beginning of this podcast (episode 1) and today, we dig deeper into your biggest KPI - Return on Adspend (ROAS). We teach you how to know if your ad spend is generating revenue and how to fix it if it isn't delivering the results you hoped for.

Troubleshooting your ad account three-part series:

• Metrics 
• Copy
• Creative

Want to know more about KPI's? Listen to Ep 1, where we do a deep dive on the topic!
https://www.buzzsprout.com/600328/1717909-ep-1-know-your-kpi-for-ecommerce-facebook-ads-google-ads-and-more

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?

Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!

https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Jennifer from Taylor Joelle Designs about how she has used her Facebook group to sell out most collections.

In this interesting talk, Jennifer shares how their brand was able to survive and outsmart the Facebook and Instagram algorithm. She also shares a ton of valuable information about building a brand and marketing products online. 

You will get a lot of value from this talk and this is surely something that you won't want to miss!

Find out more about Jennifer and  Taylor Joelle Designs here:

https://www.instagram.com/taylorjoelledesigns
https://taylorjoelle.com/

Listen to our previous interview with Sabrina from The OVer company here:

https://podcasts.apple.com/ca/podcast/ep-15-importance-ecommerce-photography-for-increasing/id1480733021?i=1000454795762

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?

Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!

https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk about Facebook Messenger marketing and why it is so important to have on top of your email list. This episode is an intro to using Manychat for Facebook Messenger marketing.

What is Messenger marketing?  Messenger marketing is one of the most powerful tactics available to marketers today. It is the use of Facebook Messenger as a channel to create conversations with individuals who support and love your brand.

Join us as we dig deep down into Messenger marketing and be surprised to know how it can grow your e-commerce business! We also talk about the differences between email and messenger marketing and the tool that we use to gather subscribers on Facebook Messenger.

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Sabrina from The OVer Company about the importance of having a business partner that compliments you, and building a world-class team around you.

Sabrina also shares the importance of good photography to market your brand and how they're able to scale their e-commerce business through paid advertising.

Find out more about Sabrina and the OVer company here:
https://www.theover.co
https://www.instagram.com/theovercompany

Listen to our previous interview with Michael Wieder of Lalo:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?

Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk about the email marketing software that will forever change your e-commerce business - Klaviyo.

Many e-commerce business owners have been greatly affected by the sudden breakup between Mailchimp and Shopify. The good news is that there’s something much better, more powerful than Mailchimp. Today, we are presenting to you the alternative to Mailchimp, the one and only, Klaviyo.

Join us as we talk about some of the incredible things you can do with this powerful email marketing software!

Get Klaviyo here:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002N8leX&utm_medium=partner

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Michael Wieder, President, co-founder and CMO of Lalo (Love All Little Ones).

In this interview, Michael shares how they were able to build a successful brand and keys to building customer trust and loyalty. He also talks about the importance of putting out a world-class product in this day and age. Join us in this episode as we discover and learn more about the brand Lalo.

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?

Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk about three different types of giveaways that you can run for your e-commerce store and how they can have profound impacts on your customer list.

Are you overwhelmed by the number of giveaway types out there? Not sure which one will work best for your e-commerce store? You're listening to the right podcast, then!

Running a contest is inexpensive. It's even one of the easy ways to build your customer list and ultimately increase your profits and revenue. Join us in this episode as we take a look at a few great contest examples that you can try for your e-commerce business today!

Three different kinds of contests:

• Instagram contest
• Facebook Comment-to-Messenger contest
• King Sumo contest

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk about why you need to set up your Facebook catalog correctly and how much money you could be wasting if you're not.

What is a Facebook catalog? A Facebook catalog is a collection of products you use to advertise directly from your E-commerce website. It's something that you need to configure so that you can insert your products directly into your Facebook ads. Having it set up properly will go a LONG way to increasing the profitability of your Facebook catalog ads.

Join us in this episode as we dig deep into the catalog, how to set it up, and other best practices.

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline