The Unofficial TikTok Shop Podcast with Jordan West

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In this episode, we talk about the three biggest Facebook ad mistakes we see, and how to fix them.

Before we start working with new brands, we run audits of their current Facebook ad accounts to see how they're performing and how we can provide additional value. We've gone into quite a few accounts and have noticed a ton of common mistakes that even some marketing agencies make.

Discover the three common mistakes that we see when we take over ad accounts and learn how to fix them!

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk about the best kept secret weapon of E-commerce business owners - Dynamic Product Ads (DPA's)!

DPA stands for Dynamic Product Ads. It is simple to set up but is highly effective. We have personally found it to be amazing for cold prospecting. Learn more about it in this episode of Secrets to Scaling. We’re excited for you to try it. Try it now. Try it yesterday!

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk about creative fatigue and how much it's probably costing you.

We’re not talking about an artist’s burn out. Although that can be an interesting topic, we are talking about your desensitizing ads and what you can do about it.

Do you have an ad that keeps popping up on your screen over and over again? As marketers, it’s our job to maximize our ad’s potential and a persistent ad just won’t do us any good. Get around Facebook’s algorithm to make sure your paid ad is working at tip-top shape.

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk about how to figure out how much you can afford to acquire a new customer on Facebook ads.

Do you know how much you can afford to acquire customers?

Experimenting with paid advertising to get new leads and sales is easy but, it can be very costly if you don’t know what you are doing. There’s also the danger of underspending which can lead your business to plateau.

Discover the secrets to scaling and be surprised to know how much you can actually spend! We also talk about calculating your customer’s lifetime value so you can determine how much they are worth to your business.

How to calculate customer lifetime value:
https://blog.hubspot.com/service/how-to-calculate-customer-lifetime-value

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk about how we helped a new client scale their business online and how they went from not marketing to a return on ad spend (ROAS) of over 28.

The details:

• The client is in the clothing niche
• The client had never used paid advertising before
• The client already had market proof (it had become a well known brand)
• The client had previously relied purely on organic instagram posts, but they were losing revenue due to Instagram reducing the reach of organic posts

In this case story, we dig into the strategy we used to run a wildly successful first Facebook & Instragram campaign (that continues to be successful).

We want to help you turn your online audiences into potential customers - get them to engage with your brand, to view content on your website and then add to cart, and to become purchasers. Find out how we do it, and how you can too!

What are the five categories of website traffic?

1. People who have purchased from you before (hot temperature)
2. People who have added to cart
3. People who have viewed content
4. People who have engaged but haven’t viewed content for the last 30 days (engagement audiences)
5. People who have never heard about your brand (cold audience)

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?

Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk about optimizing for your KPIs and dig deep down into Facebook ads manager to reveal places within your campaigns where you can pull levers to optimize and make things happen!

What do we mean by "optimize"? Anything action we can do to eliminate underperformance and wasted ad spend, basically!

Best places to optimize within Facebook ads manager

Campaign Level:

• campaign goal

Ad Set Level: 

• audience targeting 
• placements
• behavior - purchase vs. add to cart

Ad Level:

• different types of creative
• ad copy
• call to action

Quick Tips:

• Maximum amount of ads per ad set: 6 - 8
• The number 1 thing you can change in your ads to make the biggest difference: The creative!

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk about using long-term data, where to find that data, and how it could save you lots of money.

What do we mean? Basically, looking at where you've come from to determine where you might be going. 
It can be tempting to look at recent data, especially when it may be more favorable - but recent data isn't nearly as valuable as long-term consistent data. If you've been on a long down-trend but you've had a little uptick, it would not be smart to base marketing decisions off of one small uptick - look at the overall trends.

Where can you find this data?
Facebook - Ads Manager - "Overall" Tab, Campaign Level
Website / Google ads - Google Analytics - Many reporting options

Quick Tip:
Set up UTM codes when tracking Facebook data in Google Analytics!

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, Jordan speaks with Arthur Griffiths - former owner of both the Vancouver Canucks and the Vancouver Grizzlies.

In this interesting talk, Arthur describes the interesting challenges associated with owning and marketing major sports team franchises. He also goes in depth, speaking about the creative element to creating multiple income & revenue streams to support both the teams as well as the stadium. 
This is a chat with a very unique story and perspective that you won't want to miss.

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk all about Vanity Metrics - which numbers you should care about, and which numbers you should ignore.

What is a "Vanity Metric"?
A vanity metric is a metric, or measurement, that looks nice, but is meaningless and should not be used to measure performance. Its a number that doesn't tell you the full story.

Your KPIs should tell you the full story.

Examples of vanity metrics:
Goal: Purchases
Vanity Metric: Impressions, Clicks, Add to Cart
KPI: Purchases, ROAS, Conversion Value

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

Send us a text

In this episode, we talk about why you need to know your KPI's, and how you might be losing a lot of money if you don't already know what they are!

What is a KPI? KPI stands for Key Performance Indicator.

A KPI is a measurement you use to track meaningful performance.

KPI examples: 

• Ecommerce store KPI - Purchases, Return on ad spend (ROAS)
• Construction company - phone calls / percentage of phone calls that lead to jobs
• Large brands - amount of impressions

Your ideal KPIs will depend on your business goals. If you don't know your KPIs, it will be very difficult to achieve your business goals!


Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline