The You Project

Bec Brideson is a published author, business strategy consultant, Fintech Founder and keynote speaker. In this episode, we chat about the excitement, potential and terror of Al in business and life, Bec's role in bringing awareness to the idea of marketing to women (surprisingly, it's a relatively recent occurrence), the incredible evolution of marketing, branding and media over the last few decades, the branding and development of the AFLW as a commercial entity and consumer product, a crazy concept (but one-time common practice) called 'shrink it and pink it' and the idea of gender commerce. Enjoy. 

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David Gillespie is a polymath. That is, he knows a lot about a lot. He has a voracious appetite for learning and a few years ago, when all of his six kids(!) were in school, he did a deep dive into the educational system in Australia, in an effort to gainer a clearer understanding of how it all worked, or in some instances, didn't work. Among other things, one of the outcomes of his investigation is the amazing charity he set up (with the help of many incredible teachers); freeschool.org.au. It is a totally free resource created to help Australian students and it's built around the current curriculum (2024), for students undertaking years 7 to 12. This chat went far and wide and was a little longer than usual (for David). Enjoy.

freeschool.org.au

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Half a lifetime ago (for him), Tommy Jackett stumbled into my reality as a peculiarly curious, enthusiastic and passionate kid wanting to hang out with, and learn from, yours truly. Kind of weird for a teenager to be obsessed with personal development and my unique style of.. er.. teaching but nonetheless, he was. We’ve been connected ever since and now at the geriatric age of 35, he’s a dad of two, husband of one, successful businessman, gifted creative and not unlike me, something of a man-child. This was a nice chat talking about our individual and connected journeys since we met and some of the interesting lessons and insights to come from those experiences. Enjoy.

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Yes, I realise how horrible the grammar is in that title; I don't care. Surprising, I know. Shannah Kennedy and Collen Callander have just released a new book called ‘Elevate: Unlock Your Extraordinary Potential’ and apart from the great discussion we had about their book, work and philosophy, what I loved about these ladies is that, at a time when some people are starting to slow down and wind down (in their fifties), these two powerhouses are building new businesses products and programs, breathing life into new ideas and creations, learning new things, writing new books, falling down, getting up, taking chances and inspiring others (of all ages) to do the same. Enjoy.

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To say Justin Herald is a little anti-establishment and original, is like saying the ocean can get a bit wet. At the age of 25 with only $50 to his name, Justin set about changing the course of his life. He created Attitude Inc, a clothing brand that became an International licensing success turning over in excess of thirty million dollars per year. He was named the International Entrepreneur of the Year, awarded the Future Leaders Award, recognising him as one of the 50 most influential leaders of the next generation in Australia. Justin is also the Managing Director of Customer Culture, one of Australia's leading customer service and customer engagement training companies. He's also the author of eight international bestselling books and personally works with over 100 businesses each year. I loved this chat.

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16 year-old Stephen Bird thought that school was getting in the way of his sport, so he left. Thirteen years later, he started his academic journey and now Professor Stephen Bird has spent decades working with all kinds of athletes, teams and organisations exploring what makes them work and more importantly, what will make them work better. This was a fun chat but to be honest, I kind of felt like I was talking to me (lol).

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The hijacking of our minds is a silent epidemic. In the digital age, the concept of mind hijacking has transcended the boundaries of science fiction, becoming a palpable reality that affects billions of individuals around the globe. This phenomenon isn't always orchestrated by malevolent forces in a dark room but it is a consequence of the intricate interplay between technology, psychology, and the insatiable appetite of the modern economy for our attention, our data and of course, our money. Someone or something is always trying to 'sell you'; it could be a product, a program, a philosophy, a religion, a story or an image, but they can't sell you anything if you're not paying attention, so their priority is to get your attention at all costs. Their mission is to make you look. And keep looking. Or listening. To make you stay. To get you engaged. No matter what. To make you believe you need whatever it is they're selling. To hijack your mind.

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Well, this could be my last show. To say that this chat with Patrick got a little loose, is an understatement. If NOVA (our podcast partner) call first thing Monday morning, I definitely won't be answering that. I personally found it funny but then I have issues, so listener discretion is advised. If you're easily offended, see you next time. Apart from handjobs and Patrick’s rough hands (you were warned), we spoke about tech illiteracy (me), sending dead you (well, your ashes) to the moon, why sharing a bed with your pooch can increase your lifespan, the USB stick that self-destructs when you need it to (actual spy stuff), the impact of short videos on kids, having your brain hijacked and whether working from home is good or bad for your health. Enjoy. Or avoid.

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For forty-two years live been riding motorbikes on the road. And for forty-two years, my mum has pretended that I don't. We don't talk about it. Ever. I think she's still hoping it's a phase. Bless her maternal little socks. Motorbikes give her anxiety and me, joy. Stimulus, response. Mary, Craig. Other than the potential psychological consequences of motorbikes, in this episode of TYP, Dr. Jodi and I talk about the healing power of medical professionals who make us feel safe, calm and optimistic, why kids these days are avoiding public displays of affection, the pressure of professional athletes to be role models (when all they actually want to be is athletes), anxiety in the workplace and lots more.

P.S. Don't tell Mary. Shh.

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Jacqui Louder and I have been friends for twenty years, did radio together for ten of those and have both been working in similar spaces (sport, high-performance, psychology, health) for all of our adult lives. It was great to catch up and talk about life after a successful outcome (she’s the Psychologist for Collingwood FC and Melbourne Storm), hitting the reset button, competence vs. confidence, cognitive entrenchment (it’s a thing), things they don’t teach you at Uni, positional power and personal power and lots more. Enjoy.

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