Hey there, and welcome back to Think Thursday from the Alcohol Minimalist Podcast!

Today's episode explores why March might actually be a better time to start new habits than January. If you've struggled with keeping those ambitious New Year’s resolutions, this might be exactly what you need to hear.

What You’ll Learn:

• Why 80% of January 1st resolutions fail—and why it’s not your fault
• The neuroscience behind habit formation and why timing matters
• The difference between a 31-day challenge (like Dry January) and real, lasting change
• How seasonal shifts in neurochemistry can actually help your motivation
• The Fresh Start Effect—and why March, Mondays, and birthdays are prime times for change

Science-Backed Insights:

• Dr. Nora Volkow (National Institute on Drug Abuse) explains how temporary alcohol breaks reset tolerance but don’t rewire drinking habits
• Dr. Katie Milkman (University of Pennsylvania) on the power of temporal landmarks in goal-setting
• Dr. Trevor Kashi on how sudden transitions (like post-holiday resolutions) can shock our brain’s reward system
• Dr. John Arden on how spring’s increasing daylight boosts serotonin levels, naturally improving motivation

🔥 Actionable Takeaways:

✅ Don’t wait for January! Use fresh start moments year-round 📆
✅ Start small—build habits that work with your brain, not against it 🏗️
✅ Use environmental cues to make habits stick 📍
✅ Be patient! Your brain needs time to rewire ⏳

If you’ve been feeling stuck with your resolutions, this episode will give you a fresh perspective and a science-backed approach to making lasting changes.  Want to learn more about working with me?  Check out www.mollywatts.com/workwithme.

 📢 Join the Conversation! Have you found success starting habits outside of January? Let’s chat in the Alcohol Minimalist community!

#ThinkThursday #AlcoholMinimalist #HabitChange #BrainScience