Have you ever said to yourself, “This habit feels unbreakable”?

Whether it’s procrastination, nighttime snacking, or pouring that end-of-day drink, it often feels like these behaviors are wired into our identity. But what if the real thing holding you back isn’t the habit itself—but the story you’re telling yourself about it?

In this Think Thursday episode, we’re exploring why some habits feel impossible to change—and why negative self-talk might be quietly reinforcing the loop. We’ll unpack the science behind the negativity bias, the way your brain treats repeated thoughts as evidence, and how to finally start rewriting the narrative using the 4-S New Belief System.

This is the real work—not just changing what you do, but changing what you believe is possible for you.

What You’ll Learn:

• Why your brain defaults to old habits even when they no longer serve you
• How the negativity bias evolved—and how it keeps you hyper-focused on mistakes
• What research tells us about the impact of self-critical thinking on behavior change
• Why the story you tell yourself becomes the blueprint for your identity
• A step-by-step breakdown of the 4-S New Belief System:
  • See the belief
  • Soothe the inner critic
  • Separate fact from fiction
  • Shift into a next-best thought

Mentioned in the Episode:

• Clinical Psychology Review (2010): Research on negative self-talk and health outcomes
• Journal of Behavioral Medicine: Study linking self-talk to follow-through and stress
• The Alcohol Minimalists Facebook Group – Join here
• Making Peace with Alcohol Group Coaching