Welcome back to This Mother Means Business! In today's episode, we're diving deep into a topic that can make or break your business: sales calls. Over the past few episodes, we've explored the art of selling, how to embrace sales as a vital part of your business, and the importance of showing up daily to sell your offers. Today, it's all about what happens when you get someone on a call. Whether you’re making sales over Zoom, phone, or in person, I'm sharing the strategies and lessons I've learned from over a decade of entrepreneurship, millions in sales, and countless sales calls.

In this episode, I’ll take you through my step-by-step process for conducting effective sales calls. We'll cover everything from the crucial step of pre-qualifying your leads to setting the right tone during the call, asking the right questions, and mastering the art of talking less and listening more. If you want to increase your sales call conversion rate and make each call count, this episode is for you!

Episode Highlights

[00:00] - Kicking off our series on sales calls: why they matter and how to do them right.

[01:15] - The importance of pre-qualifying your leads: why this step can transform your sales process.

[02:26] - How to integrate pre-qualification into your booking process using tools like Calendly.

[04:51] - Building rapport and setting intentions: how to start your sales call on the right note.

[06:00] - Why you should let the prospect do the talking and how to ask the right open-ended questions.

[07:15] - The power of silence: sharing the price and then simply stopping to listen.

[09:30] - Handling objections: why this should be part of your marketing, not your sales calls.

[10:45] - My favorite closing line that has consistently helped me seal the deal.

Links & Resources

• Download the Sales Call Script Template
• Previous episodes on mastering the art of sales:
  • How I Learned to Love Sales
  • Showing Up and Selling Every Day

Thank you for tuning in! If you found this episode helpful, please subscribe, leave a review, and share it with your fellow entrepreneurs. Your support helps us continue to bring you valuable content every week. Until next time, keep those sales calls rocking!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this episode, I sit down with the amazing Amanda McKinney to dive deep into the essence of accountability and why it plays a crucial role in achieving our goals. Together, we explore the reasons behind the lack of follow-through that many of us experience, touching on the importance of being honest about our capacity and willingness to commit. We also discuss how different seasons of life can impact our goal-setting and the importance of managing our expectations accordingly. Amanda shares valuable insights on distinguishing between reasons and excuses, taking ownership of our actions, and the practical steps to make time for what truly matters. This conversation is packed with actionable advice on setting realistic goals and creating a structured plan to achieve them.

If you're ready to unlock your full potential and embrace accountability in a way that feels both manageable and empowering, this episode is for you. Tune in as we explore how understanding what helps and hinders our progress can pave the way to personal growth and success. Amanda and I share our tips on breaking tasks into smaller steps, which not only builds confidence but also ensures sustainable progress toward your dreams.

Episode Highlights:

[00:00] - Introduction and Building Connections
[03:38] - Meet Amanda McKinney: Passion for Accountability
[06:24] - Why Accountability Matters: Ensuring Follow-Through
[09:39] - Capacity and Willingness: Keys to Achieving Goals
[13:03] - Adapting Goals to Life's Changing Seasons
[16:05] - Reasons vs. Excuses: Owning Your Actions
[23:11] - How Accountability Drives Goal Achievement
[27:18] - Crafting Realistic Goals and Actionable Plans

Links & Resources:

• Follow Amanda McKinney on Instagram: @theamandamckinney
• Visit Amanda’s Website: amandamckinney.com
• Quiz  "What's Your Get-Unstuck Anthem?" 
• Capacity Calculator - Amanda's Capacity Calculator
• Join the This Mother Means Business Retreat (Oct. 2nd-4th): Retreat Details
• Sign Up for a Community Connection Call: Join Here

Closing Remarks

Thank you for tuning in! If you found this episode valuable, please take a moment to rate, follow, share, and leave a review. Your feedback helps us reach more listeners and continue bringing you insightful conversations. Stay accountable and keep striving toward your goals!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

Are you feeling hesitant about selling your offer frequently? In this episode, Laura dives into the importance of consistently talking about what you have to offer and why it's crucial for your business's success. Drawing from her own experience as a gym owner, Laura shares a relatable story about how, despite all efforts, some customers still claimed they didn't know about an ongoing promotion. This leads to a powerful discussion on why talking about your offer every single day is not just okay—it's necessary.

Laura highlights the audacious sales strategies of big brands like Old Navy and Gap, showing us that there's a lot to learn from their relentless communication tactics. She offers practical advice on various sales activities that can keep your offers top of mind for your customers. If you've ever worried about being too "salesy," this episode will empower you to embrace your inner salesperson and confidently promote your business.

Episode Highlights:

[00:00] - Introduction to the importance of frequency in selling and setting the stage for today's discussion.

[03:16] - Laura's story about apparel orders at her gym and the communication challenges faced.

[05:08] - Different sales activities you can use to keep your offer in front of your audience daily.

[07:31] - Lessons from big brands: why we should be bold like Old Navy and Gap in our sales efforts.

Closing Remarks:

Thank you for tuning in! Remember, talking about your offer consistently is key to ensuring your customers know what's available. If you enjoyed this episode, please rate, follow, and share the podcast. Your support helps us keep bringing you valuable content. Don't forget to leave a review and tell us what you think!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this episode, we're diving deep into what it truly means to find balance as a mother and entrepreneur. I open up about my own journey and share my personal definition of balance—being fully present and focused on the task at hand, without the nagging worry of other responsibilities. From time management tips to the art of delegation, we'll explore practical ways to achieve this elusive balance. We'll also discuss how building a strong support system, managing the inevitable guilt, and creating a legacy that aligns with your values can make a world of difference. Plus, I introduce you to my private podcast, 'Mastering the Balance,' where we explore these topics in greater depth. At the end of the episode, I challenge you to reflect on what balance means to you and take actionable steps towards making it a reality.

Episode Highlights:

[00:00] - Redefining Balance: Discover what it really means to focus on the task at hand.
[06:34] - Time Management: Learn strategies for maximizing productivity in both work and family life.
[08:59] - Delegation: Why letting go of the need to do everything yourself can transform your life.
[10:56] - Building a Support System: Tips on finding your community and asking for help.
[12:54] - Managing Guilt: How setting realistic expectations and practicing self-compassion can lighten your load.
[14:20] - Creating a Legacy: Aligning your business goals with your family values for a meaningful life.
[17:08] - Defining Balance: I challenge you to map out your perfect day and take the first steps towards achieving it.

Links & Resources:

• Join the This Mother Means Business Retreat (Oct. 2nd-4th): Retreat Details
• Sign Up for a Community Connection Call: Join Here
• Download Mastering the Balance private podcast 

https://www.thismothermeansbusiness.com/masteringthebalance

Closing Thoughts:

Thanks for tuning in! Remember, balance is a personal journey, and it’s all about finding what works best for you. If you found this episode helpful, please rate, follow, share, and leave a review. Your support helps us reach more listeners like you!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this episode, I dive into the often misunderstood world of sales, tackling the fears and misconceptions that hold so many of us back. I'll take you through my personal journey of transforming my own mindset—from dreading sales to absolutely loving it. Trust me, selling doesn’t have to feel sleazy or uncomfortable; it’s all about helping others and making a positive impact through your business. I’ll share the key insights that have guided my approach, focusing on building genuine relationships and offering real solutions that make people's lives easier, better, or more interesting.

Whether you’re an entrepreneur struggling with sales or just looking to refine your strategy, this episode is packed with practical advice. I’ll walk you through finding sales strategies that align with your values and feel authentic to you. Plus, I’ll highlight some common pitfalls in sales conversations that you should avoid. Tune in to learn how to take action and confidently sell your offer, knowing there are people out there waiting to hear about it!

Episode Highlights:

[00:00] Shifting Your Mindset: From Fear to Love of Selling
[02:25] Selling is Helping: The Importance of Offering Solutions
[03:49] Building Relationships: A Key Approach to Selling
[05:43] Finding Sales Strategies That Feel Good to You
[08:01] Avoiding Common Mistakes in Sales Conversations
[09:24] Take Action: Sell Your Offer and Reach Potential Customers

If you found value in this episode, don't forget to rate, follow, and share the podcast! Your feedback helps us grow and reach more listeners just like you.

Keywords: sales, fear, mindset, selling, business success, helping, relationships, solutions, strategies, mistakes, take action

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this episode, I sit down with the incredible Marsha Vanwynsberghe—speaker, podcaster, author, and NLP trainer—to dive into the transformative power of sharing our most difficult stories. We explore how embracing vulnerability can not only heal ourselves but also create profound connections with others. Marsha sheds light on the importance of ethical practices in coaching and healing, and we discuss the rollercoaster journey of motherhood and entrepreneurship. Together, we tackle the common challenges of comparison and self-doubt and the importance of finding a supportive community. Marsha also breaks down Neuro Linguistic Programming (NLP) and how it can be a game-changer in reframing beliefs and releasing old, limiting patterns. This conversation is a heartfelt reminder to honor our past selves and take bold steps to rewrite our stories for a brighter future.

Episode Highlights

[00:00] - The Power of Sharing Difficult Stories
Hear how Marsha’s personal experiences have shaped her belief in the healing power of storytelling.

[12:55] - Overcoming Comparison and Self-Doubt
We discuss practical strategies to stop comparison in its tracks and build self-confidence.

[19:35] - The Value of Asking for Help and Finding Community
Discover why reaching out and building a support network is essential for personal and professional growth.

[25:26] - Honoring Our Past Selves and Embracing Vulnerability
Marsha shares how vulnerability can be a strength, leading to deeper connections and personal transformation.

[35:07] - Understanding Neuro Linguistic Programming (NLP)
Learn how NLP techniques can help reframe negative beliefs and release limiting patterns.

[37:46] - Creating Ethical Practices in Coaching and Healing
We emphasize the importance of ethical guidelines to ensure a safe and supportive environment for growth.

Links & Resources

• Follow Marsha Vanwynsberghe on Instagram: @marshavanw
• Visit Marsha’s Website: The Stories We Tell Ourselves
• Join the “This Mother Means Business” Retreat (Oct. 2nd-4th): Retreat Details
• Sign Up for a Community Connection Call: Join Here

If you enjoyed this episode, please rate, follow, and review the podcast. Your support helps us bring you more inspiring conversations. Don’t forget to share this episode with someone who could use a reminder of the power of vulnerability and community!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

Ever wondered how to land more podcast guest spots and get your voice heard? In this episode, I’m breaking down my tried-and-true strategy for pitching yourself as a podcast guest. We’ll dive into why it’s crucial to be crystal clear on the topics you want to discuss and how to leverage smaller podcasts and personal connections as a starting point. I’ll also walk you through the exact structure I use to craft compelling pitches, emphasizing the importance of showing genuine interest in the podcast and offering real value to their audience. Plus, I’m sharing some of my own experiences, including the highs and lows of getting on podcasts, and why it’s important to embrace rejection as part of the process. Trust me, if you’re ready to elevate your visibility, this episode is a must-listen!

Timeline Summary

[00:00] Introduction: The Importance of Being Seen
[02:53] Identifying Your Topics of Expertise
[04:19] Asking for the Opportunity: Crafting a Pitch
[08:26] Getting Pitches Yourself: Building a Network
[09:47] Taking Initiative: Shooting Your Shot
[10:17] Conclusion: Keep Trying and Asking

Links & Resources

• www.listennotes.com 

Closing Remark

If this episode sparked some ideas for your own podcasting journey, don’t forget to rate, follow, and share the show! And remember, it’s all about putting yourself out there – so go ahead, shoot your shot, and keep pushing forward. Your voice deserves to be heard!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this inspiring episode, we sit down with Richelle Peña, co-founder of the American Pediatric Dental Group, as she shares her incredible journey of building a thriving business alongside her husband. Richelle opens up about the delicate balance of entrepreneurship, motherhood, and marriage, and how she's navigated the challenges of wearing so many hats. She dives deep into the significance of relationships and exceptional customer service in the dental industry, offering valuable insights for anyone looking to create a lasting impact in their field.

But that's not all—Richelle doesn't shy away from discussing the fears and limiting mindsets that often hold women entrepreneurs back. She passionately encourages women to believe in themselves, take bold action, and push past their doubts. Through her own story of struggle and success, Richelle empowers listeners to persevere and build strong personal brands that resonate with authenticity and purpose. This episode is a must-listen for anyone looking to elevate their entrepreneurial journey.

Episode Highlights:

• [00:00] - Meet Richelle Peña: Her story, her mission, and the driving force behind her success.
• [09:10] - From Pharmacist to Entrepreneur: Richelle's bold pivot and the lessons learned along the way.
• [14:25] - The Power of Relationships: How team culture and customer service fuel a successful business.
• [20:20] - Overcoming Fear: Richelle's strategies for developing a mindset that conquers obstacles.
• [25:04] - Empowering Women: Richelle’s passion for guiding women through the struggles of entrepreneurship.
• [29:23] - Final Thoughts: Richelle's call to action and how you can start building your dream today.

Links & Resources:

• Connect with Richelle on Instagram: @richellepena_
• Explore Richelle's Resources: Website
• Learn About RPW Consultants: Mindset Changes
• Pre-Order Richelle’s Book: Book Launch
• Join the This Mother Means Business Retreat (Oct. 2nd-4th): Retreat Details
• Sign Up for a Community Connection Call: Join Here

Closing Thoughts:

If Richelle's story has inspired you, don’t forget to rate, follow, share, and review this podcast! Every bit of support helps us bring you more empowering stories like this one. Tune in next time for more insights and inspiration on your entrepreneurial journey!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this bite-size episode, I share a story that perfectly illustrates why paying attention to the little things in business can make a huge difference in customer experience. Using a personal example from when I bought a struggling CrossFit gym, I dive into how neglecting small details led to its decline and how addressing those details turned things around. I can't stress enough how crucial it is to make your customers feel valued and cared for, and it often starts with the little things. Tune in to discover why your customer experience should always be the top priority in your business and how small adjustments can lead to big changes.

Whether you're running a gym, a café, or any other type of business, this episode will remind you of the power of details in building strong customer relationships. Don’t miss out on the practical insights that could help you enhance your business today!

Episode Highlights:

• [00:00] - Introduction and Announcement of Bite-Size Episodes
• [01:25] - The Importance of the Little Things in Relationships
• [02:53] - The Story of the CrossFit Gym and Neglecting Small Details
• [06:04] - The Impact of Paying Attention to Details
• [07:31] - The Perception of Caring in Business
• [09:25] - Conclusion and Call to Action

Thank you for listening! If you found this episode helpful, please consider rating, following, and sharing the podcast. Your feedback means the world to me and helps me continue to bring you valuable content. See you in the next episode!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this episode, Laura is joined by Gabrielle Hayes, Best-Selling author, International Facilitator and Host of the Highly Inquisitive Podcast. 

In this episode, we dive into how to build an intentional life through the concept of balance and how it is often unattainable for moms and entrepreneurs. Gabs helps us challenge the idea of balance and suggest that it is more about finding harmony and integration between different areas of life. She also shares the importance of giving yourself permission to rest and engage in activities that bring you joy, even if they may seem unproductive. Gabrielle shares her personal journey of finding balance and offers advice for those who feel out of alignment in their lives.

Keywords: balance, harmony, integration, rest, permission, alignment

Takeaways

• Balance is often unattainable for moms and entrepreneurs
• Instead of striving for balance, focus on finding harmony and integration between different areas of life
• Give yourself permission to rest and engage in activities that bring you joy
• Disappointing others is inevitable, but it's important to prioritize your own needs and values

Sound Bites

• "Balance is bullshit"
• "Decide to be a great mom or a great entrepreneur"
• "Give yourself permission to rest and engage in activities that bring you joy"

In this episode you will hear:

00:00 - Introduction and Background
02:11 - The Myth of Balance
06:04 - Finding Harmony and Integration
09:26 - Permission to Rest and Enjoy
35:59 - Conclusion and How to Connect with Gabrielle

Gabrielle's Links:

Instagram: https://www.instagram.com/highly.inquisitive/
Website: https://gabshayes.com/balance-is-bullsh-t
Book: https://www.amazon.com/dp/1738410722/ref=cm_sw_r_as_gl_api_gl_i_529G5C8AWZ6WREE5XFVB?linkCode=ml1&tag=sequence03-20

Learn more about the This Mother Means Business Retreat Oct. 2nd-4th - https://www.thismothermeansbusiness.com/retreat

Join us for a Community Connection Call: https://www.thismothermeansbusiness.com/community-connection

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok