Do you feel like you wear a mask as you go through life?

 In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on…

And help take them off.

 She does this in a process she calls - appropriately enough - unmasking.

 If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won’t want to miss!

In this episode:

• [0:00] Latest News & Announcements

• [4:00] Introducing Paula

• [5:00] How Tracy & Paula met & Unblocking compliments

• [7:50] Tracy’s Masks

• [12:42] When Paula discovered her gift

• [21:14] Spiritual Shorthand

• [23:18] Childhood & Self-Forgiveness

• [27:05] Tracy’s Real-time Unmasking

• [31:21] How Unmaking Changes Photography

• [34:43] Unmask Yourself 

Here are the resources mentioned in the show: 

Follow Paula on Instagram!

Book a Session with Paula

5-step Jewelry Sales Playbook

Buy my book: The Desired Brand Effect

Desired Brand Effect Mastermind Retreat

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

1. Select “Ratings and Reviews” and “Write a Review” 

1. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

It’s easy to get lost in the daily business grind.

But isn’t there more to business than that?

In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work.

This episode’s rundown:

• [0:00] Announcements and Introducing Jessica

• [5:25] Tracy & Jessica vibe together

• [7:28] How Jessica built and sold her business

• [14:06] Why Jessica wrote her new book

• [18:54] Spiritual Principles for Leadership

• [23:45] Your Invitation to unlock your Light

• [25:45] Feminine Leadership

• [32:34] Your most important takeaway

Here are the resources mentioned in the show:

Pre-order the Light Work Book

Follow Jessica Zweig on Instagram

Free Masterclass: The Five-step Jewelry Sales Playbook

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

1. Select “Ratings and Reviews” and “Write a Review”

1. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

Follow us on Tik Tok:

 Follow @Flourish_Thrive Tik Tok 

Follow @TracyMatthewsNY on Tik Tok

Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads.

In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust.

And the best part is - once you’ve set up your IG bio - it works for you 24/7!

In this episode, I cover:

• [0:00]  F&TA: Latest News and Upcoming Events

• [2:54]  Your IG Bio - an often wasted space

• [5:14]  The 3 pinned posts your IG Bio needs

• [5:55]   Pinned post #1: Introducing yourself

• [10:19] Pinned post #2: Providing value and getting leads

• [12:22] Pinned post #3: Building Trust

Here are the resources mentioned in the show: 

Free Masterclass: The Five-step Jewelry Sales Playbook

The Jewelry Marketing Collective (Open for enrollment)

Desired Brand Mastermind Retreat

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

1. Select “Ratings and Reviews” and “Write a Review”

1. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

If you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy.

Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars. 

And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products:

• [0:56] Monica’s story: from 9-5 to successful business owner and later coach

• [3:41] Why Etsy is an excellent source of supplementary income

• [5:38] Getting started and standing out

• [8:22] Avoiding common mistakes

• [11:53] Getting found: Product naming

• [15:13] Building Trust: Reviews

• [17:25] Developing a Profitable Ad Strategy

• [24:00] Converting Etsy Shoppers into Loyal Customers

Here are the resources mentioned in the show:

Monica Little's Website

Follow Monica Little on Instagram!

Follow Monica Little On Facebook!

Free Masterclass: The Five-step Jewelry Sales Playbook

The Jewelry Marketing Collective (Open for enrollment)

Desired Brand Mastermind Retreat

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

1. Select “Ratings and Reviews” and “Write a Review”

1. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Foll

Are rising metal costs driving your profits into the ground?  Are you tired of losing sales to customers shocked at your new prices? 

 In 2008, I had to close my business because expenses were rising faster than I could adapt.  So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again.

In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market. 

In this episode, we go over:

• [3:41] How 2008 prepared me for today

• [5:30] The economic reasons why precious metals price spike

• [11:40] Ways to adjust your prices to account for the rising cost of materials

• [13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers

• [15:47] Diversifying your product line to reduce material costs while keeping value

• [17:34] Optimizing your supply chain to secure better deals

• [18:31] Elevating your value proposition so customers recognize other sources of value

• [19:32] Reducing or removing non-essential business and personal expenses 

Here are the resources mentioned in the show:

Free Masterclass: The Five-step Jewelry Sales Playbook

The Jewelry Marketing Collective (Early Bird Sale)

Laying the Foundation

Buy My Book: The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations
   
   

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

“Fear was running the show - not me”

That was the realization I had last week as I went on a journey of self-discovery.

I had been thinking about “expansion” and what the word meant for me and my business.

And as I thought about it - all my deepest fears came welling up to the surface.

I reached out to some people I trusted most - and they came through for me.

They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you.

In this episode, you’ll discover: 

• [00:48] Why playing not to lose is keeping you from winning 

• [1:28] How mindset is crucial to my success - and the success of every famous person I know

• [2:19] How “expansion” brought up my deepest and darkest fears - and the advice I got from those closest to me

• [4:20] How feeling my greatest fears brought peace and acceptance

• [5:20] The 3 stages of fear

• [6:34] The 4 steps for overcoming fear - and the first is clarity

• [11:54] How undealt with fear is actually running the show - not you

If you’ve ever experienced fear so strong you didn’t know what to do or how to get through it - whether in business or in your personal life…

This is an episode you won’t want to miss!

So get to listening!

Here are the resources mentioned in the show:

My FREE masterclass How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. 

Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!

Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

1. Select “Ratings and Reviews” and “Write a Review”

1. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you li

I’m often asked - “what would YOU do if you had to start your jewelry business over again?”

In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch.

In this episode, I cover:

• Why I quit my retail job at Nordstrom to start a Jewelry company

• What I did to go from achieving nothing each day to generating $50k in sales in just 6 months.

• What to do when you’re sitting down to get work done - but don’t have a deadline to work towards.

• Who I’d reach out to first to make sales if I were just starting again

• Ways to sell items that aren’t even listed on your website

• A story about how I helped one woman who was scared to reach out close a sale in just 5 minutes!

• How often I think you should email your list and why frequent marketing actually brings in more sales.

• I reveal that not all revenue-generating time is created equal - and I share which activities are worth your time and which are not.

• I talk about the law of attraction and how energetics affect your success. 

• I recommend activities that I’ve found very helpful in cultivating a success mindset.

• I talk about how to set up a funnel to generate automatic sales.

• I share how one of my friend’s business took off while mine stagnated- and how doing what she did saved me from burnout, boosted my revenue, and led to me creating Flourish and Thrive Academy.

• I show you where much of the value of your business really comes from - and it might not be where you think it is!

Here are the resources mentioned in the show:

My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. 

Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!

Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.

The Instagram Live video link for my discussion with Chelsea

Shopify free trial

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses. 

In this episode you’ll discover:

• Susan’s journey from a professional musician to a social media brand strategy expert

• How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby

• Why Susan switched from Instagram to TikTok when developing her personal brand

• Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket”

• Why people are switching to TikTok from Google when searching for information

• Why Instagram and Facebook give you less reach for more money.

• How TikTok gives you more control over your own success than any other platform

• TikTok’s plan to serve as a better alternative to Amazon

• How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers.

• How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy

• How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms.

• How TikTok can automatically connect you with the right influencers who can make the most sales impact.

• Why influencers are incentivized to produce only positive product publicity.

• TikTok’s goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand.

• How TikTok is doing the hard work of reducing your competition for you.

This one's a good one!

Here are the resources mentioned in the show:

Susan's Instagram

Mediary Marketing website

Mediary Marketing Instagram

The Viral Collection

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

'The Desired Brand Effect' Book

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show o

Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:

• How to know in a snapshot if your brand is cohesive or not.

• Why being good at sales doesn’t mean good at branding

• How customers’ expectations change with where they are - and where you need to put your jewelry to sell.

• The importance of your Jewelry screaming “YOU”!

• Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it.

• The essential skill for any jewelry maker or designer - and how to develop it

Here are the resources mentioned in the show:

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

1. Select “Ratings and Reviews” and “Write a Review”

1. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales. 

Tune in to discover:

• Why it’s not enough to know basic facts about your ideal customers - and what else you need to know

• How to sell to men looking to buy jewelry for their wives

• The right “vibe” your Instagram needs to attract your dream customers

• What information to remove from your Instagram Bio that might be wasting space and unknowingly turning your customers away

• How to take photos that match your brand without needing expensive equipment or expertise.

• How to get your Instagram to show up in Google Search

• How to increase engagement and simultaneously boost your posts in the algorithm

• What’s more important to your social media strategy than how many times you post a week

• How to generate ideas for reels that align with your customers’ needs and your business’s brand

• The goldmine of content that you are probably sitting on without even realizing it!

• Which types of the up to 5 hashtags you should use for each post

• What automations are killing your relationship with your customers - and how to change them to make them effective and welcoming

xo Tracy

Here are the resources mentioned in the show:
www.flourishthriveacademy.com/timelessbrand

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook