"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy

In this episode, Sasha Orloff sits down with Camille Ricketts, former Co-Head of Marketing at Notion, Editor of First Round Review and Elon’s comms manager at Tesla, to talk about the ROI of content as a growth driver. Camille, currently a partner at XYZ Venture Capital, played a key role in persuading Sasha years ago to invest in content as a revenue channel. In this episode she shares her invaluable insights from her roles at Notion, Tesla, and First Round Review. Tune in to hear Camille’s compelling arguments for CEOs and VPs about the strategic value of content marketing. This is a must-listen for founders, finance leaders, and anyone eager to leverage content for growth.

🔥Apply to join over 400 Founders and Execs in the Turpentine Network: https://www.turpentinenetwork.co/

--

RECOMMENDED PODCAST:

🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel.

Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937

Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz

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SPONSORS:

NETSUITE: More than 37,000 businesses have already upgraded to NetSuite by Oracle, the #1 cloud financial system bringing accounting, financial management, inventory, HR, into ONE proven platform. If you're looking for an ERP platform, get a one-of-a-kind flexible financing program on NetSuite: https://netsuite.com/102

METAVIEW is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics

BRAVE: Get first-party targeting with Brave’s private ad platform: cookieless and future proof ad formats for all your business needs. Performance meets privacy. Head to https://brave.com/brave-ads/ and mention “Turpentine” when signing up for a 25% discount on your first campaign.

Omneky is an omnichannel creative generation platform that lets you launch hundreds of thousands of ad iterations that actually work customized across all platforms, with a click of a button. Omneky combines generative AI and real-time advertising data. Mention "Cog Rev" for 10% off https://www.omneky.com/

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LINKS:

https://www.linkedin.com/in/camillericketts/

XYZ: https://www.xyz.vc/

--

X/SOCIAL:

@sashaorloff

@camillericketts

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TIMESTAMPS:

(00:00) Episode Preview

(00:58) Conversation with Camille Ricketts

(02:11) Camille's journey at Notion

(04:34) Content as a measurable growth strategy

(12:00) Effective use of testimonials and case studies

(15:45) Case studies and emotional engagement

(17:54) Sponsors: Netsuite | Metaview

(19:41) Measuring content success

(24:25) Tactical tips for effective call to action

(26:08) Figma and Stripe

(27:37) Founding story of First Round Review

(30:30) Sponsors: Brave | Omneky

(31:52) Iterating content formats and overcoming fear

(37:04) Role of AI in content creation

(42:57) Insights from Tesla and preparing for the unexpected

(47:24) Wrap

When Y Combinator's Paul Graham released his viral essay "Founder Mode," it sparked a firestorm in the tech world. Based on a private talk by Airbnb's Brian Chesky and endorsed by the likes of Elon Musk and Patrick Collison, the piece garnered over 20 million views. Enter Jim Cook, legendary Silicon Valley CFO (Netflix, Intuit, Mozilla) who just wrote a counterargument to set the record straight. Cook challenges the simplistic notion of founder supremacy — where only 10% succeed — and offers a different Leadership Mode framework for building high-performance, generational companies.

🔥Apply to join over 400 Founders and Execs in the Turpentine Network: https://www.turpentinenetwork.co/

--

RECOMMENDED PODCAST:

🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics.

Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937

Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz

YouTube: https://www.youtube.com/@ThisWontLastpodcast

--

SPONSORS:

NETSUITE: More than 37,000 businesses have already upgraded to NetSuite by Oracle, the #1 cloud financial system bringing accounting, financial management, inventory, HR, into ONE proven platform. If you're looking for an ERP platform, get a one-of-a-kind flexible financing program on NetSuite: https://netsuite.com/102

METAVIEW is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics

BRAVE: Get first-party targeting with Brave’s private ad platform: cookieless and future proof ad formats for all your business needs. Performance meets privacy. Head to https://brave.com/brave-ads/ and mention “Turpentine” when signing up for a 25% discount on your first campaign.

Omneky is an omnichannel creative generation platform that lets you launch hundreds of thousands of ad iterations that actually work customized across all platforms, with a click of a button. Omneky combines generative AI and real-time advertising data. Mention "Cog Rev" for 10% off https://www.omneky.com/

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LINKS:

Cook’s Playbooks https://jcookflix.substack.com/

Founder Mode PG https://paulgraham.com/foundermode.html

Lenny’s Podcast episode with Brian Chesky https://www.youtube.com/watch?v=4ef0juAMqoE

Product-CEO Paradox by Ben Horowitz https://a16z.com/why-founders-fail-the-product-ceo-paradox/

Hard Thing About Hard Things by Ben Horowitz https://a16z.com/books/the-hard-thing-about-hard-things/

Scaling People with Claire Hughes Johnson https://www.goodreads.com/book/show/63063173-scaling-people

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X/SOCIAL:

@sashaorloff

@cookflix

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TIMESTAMPS:

(00:00) Episode preview

(00:26) Intro

(00:51) Founder Mode essay

(04:13) Challenges of polarized arguments

(07:44) Importance of leadership mode

(10:59) Balancing founder and scaling modes

(15:01) Sponsors: Netsuite | Metaview

(16:49) Trust and transparency in leadership

(20:41) Importance of creating a culture

(24:57) Leading with values and behaviors

(29:48) Sponsors: Brave | Omneky

(31:13) Importance of documentation

(36:45) Balancing founder and manager roles

(39:06) Structuring ownership and accountability

(43:06) Founders as Coaches and Captains

(48:12) Specialized operators in finance

(50:41) Scaling company to public

(53:50) Wrap

In this episode, Sasha Orloff is joined by Chris Sands, Head of Jobs at The F Suite, to discuss the landscape of finance leadership and career advancement in 2024. Sands unpacks the changing role of CFOs and how to navigate compensation from the vantage point of CFOs (and the CEOs hiring for the role). This episode offers invaluable insights on how to stay relevant, adaptable, and ahead of the curve in your finance career.

🔥Apply to join over 400 Founders and Execs in the Turpentine Network: https://www.turpentinenetwork.co/

--

RECOMMENDED PODCAST:

🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics.

Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937

Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz

YouTube: https://www.youtube.com/@ThisWontLastpodcast

--

SPONSORS:

NETSUITE: More than 37,000 businesses have already upgraded to NetSuite by Oracle, the #1 cloud financial system bringing accounting, financial management, inventory, HR, into ONE proven platform. If you're looking for an ERP platform, get a one-of-a-kind flexible financing program on NetSuite: https://netsuite.com/102

METAVIEW is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics

BRAVE: Get first-party targeting with Brave’s private ad platform: cookieless and future proof ad formats for all your business needs. Performance meets privacy. Head to https://brave.com/brave-ads/ and mention “Turpentine” when signing up for a 25% discount on your first campaign.

Omneky is an omnichannel creative generation platform that lets you launch hundreds of thousands of ad iterations that actually work customized across all platforms, with a click of a button. Omneky combines generative AI and real-time advertising data. Mention "Cog Rev" for 10% off https://www.omneky.com/

--

LINKS:

http://fsuite.co

https://www.fsuite.co/compensation-survey

http://lsuite.co

http://www.thesuite.com

--

X/SOCIAL:

@sashaorloff

@chris_sands_

--

TIMESTAMPS:

(00:00) Episode preview

(01:16) Intro

(01:40) Meet Chris Sands: Head of Jobs at The F Suite

(03:06) Evolving role of the CFO

(09:11) Strategies for aspiring CFOs

(12:29) Candidate-first approach in recruitment

(13:56) Then vs Now: Hiring CFOs

(19:14) Preparing candidate for interviews

(22:53) Sponsors: Netsuite | Metaview

(24:40) Best practices in recruiting finance teams

(26:19) Role of CFO in the hiring process

(27:28) Advice for recruiting CFOs

(29:28) Sponsors: Brave | Omneky 

(30:56) Key traits of a great CFO

(32:52) Evolution of CFO roles

(34:10) Misconceptions on job search

(37:56) CFO compensation insights

(44:49) Negotiation strategies for CFOs

(48:04) Non-negotiable compensation offers

(48:59) F Suite: Building a community for CFOs

(52:39) Wrap

In this episode, Sasha Orloff is joined by Valerie Burman, CFO of Sugar Bowl Resort in Lake Tahoe and former VP at Workday and SAP, shares her unique journey from being an executive at Silicon Valley tech companies to becoming the CFO of a ski resort. Valerie talks about her philosophy on building the dream team, the importance of understanding business acumen in a CFO role, and strategies for achieving long-term liquidity. She also reflects on hard won lessons from multiple M&As and corpdev.

--

Apply to join over 400 Founders and Execs in the Turpentine Network: https://www.turpentinenetwork.co/

--

RECOMMENDED PODCAST:

🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics.

Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937

Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz

YouTube: https://www.youtube.com/@ThisWontLastpodcast

--

SPONSORS:

More than 37,000 businesses have already upgraded to NetSuite by Oracle, the #1 cloud financial system bringing accounting, financial management, inventory, HR, into ONE proven platform. If you're looking for an ERP platform, get a one-of-a-kind flexible financing program on NetSuite: https://netsuite.com/102

Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics

BRAVE: Get first-party targeting with Brave’s private ad platform: cookieless and future proof ad formats for all your business needs. Performance meets privacy. Head to https://brave.com/brave-ads/ and mention “Turpentine” when signing up for a 25% discount on your first campaign.

Omneky is an omnichannel creative generation platform that lets you launch hundreds of thousands of ad iterations that actually work customized across all platforms, with a click of a button. Omneky combines generative AI and real-time advertising data. Mention "Cog Rev" for 10% off https://www.omneky.com/

--

X/SOCIAL:

Sasha on X: @sashaorloff

Valerie's LinkedIn: https://www.linkedin.com/in/burmanval/

--

TIMESTAMPS:

(00:00) Introduction

(01:45) Valerie Berman: From tech to Tahoe

(03:00) Transitioning to Sugar Bowl

(05:21) Day one as CFO: Skiing and listening

(07:02) Unique aspects of Sugar Bowl

(08:13) Balancing fun and financials

(13:05) Sponsors: Netsuite | Metaview

(14:54) Measuring success and setting goals

(24:27) Navigating seasonal business challenges

(30:00) Building a dream team at Sugar Bowl

(32:24) Sponsors: Brave | Omneky

(33:46) Insights on M&A and corporate development

(36:24) Decision making in private companies

(42:02) Significant role of cultural alignment

(46:07) Advice for aspiring CFOs

(48:06) Closing remarks and outro

In this episode, Rishi Garg, former Head of Corporate Development at Twitter and Square, shares insider knowledge on tech acquisitions. He explains when companies should start considering M&A and the three key approaches: tops down, bottoms up, and strategy influence. Rishi reveals how he managed up to 15 deals in 12 months and why integration is crucial for M&A success. He debunks common M&A misconceptions and discusses the "sins of omission" - deals he regrets not making. The conversation shifts to his current role as a VC at Mayfield Fund, offering a unique perspective on both sides of acquisitions.

LINKS:

https://www.twitter.com/rishigarg

https://www.mayfield.com/

RECOMMENDED PODCAST:

🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics.

Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937

Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz

YouTube: https://www.youtube.com/@ThisWontLastpodcast

SPONSORS:

More than 37,000 businesses have already upgraded to NetSuite by Oracle, the #1 cloud financial system bringing accounting, financial management, inventory, HR, into ONE proven platform. If you're looking for an ERP platform, get a one-of-a-kind flexible financing program on NetSuite: https://netsuite.com/102

Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics

The Brave search API can be used to assemble a data set to train your AI models and help with retrieval augmentation at the time of inference. All while remaining affordable with developer first pricing, integrating the Brave search API into your workflow translates to more ethical data sourcing and more human representative data sets. Try the Brave search API for free for up to 2000 queries per month at https://brave.com/api

Omneky:

Omneky is an omnichannel creative generation platform that lets you launch hundreds of thousands of ad iterations that actually work customized across all platforms, with a click of a button. Omneky combines generative AI and real-time advertising data. Mention "Cog Rev" for 10% off https://www.omneky.com/

X/SOCIAL:

@sashaorloff

@rishigarg (Rishi)

TIMESTAMPS:

(00:00:00) Introduction

(00:02:53) How companies should think about M&A and corp dev

(00:06:58) Signs that a company is ready to consider M&A

(00:11:37) Different approaches to M&A: tops down, bottoms up, and strategy influencing

(00:16:52) How to start building an M&A team

(00:18:16) Sponsors: Netsuite | Metaview

(00:22:15) Misconceptions about M&A in Silicon Valley

(00:26:53) Valuation considerations in M&A deals

(00:34:31) Current state of M&A market and opportunities

(00:38:24) Sponsors: Omneky | Brave

(00:39:47) How M&A deals happen and relationship building

(00:45:55) Reasons why M&A deals don't work out

(00:51:50) Transition to Rishi's experience as a venture capitalist

(00:57:50) Advice for founders considering M&A

(01:02:09) Rishi's current interests in investing, particularly in AI and new platforms

In this episode of Turpentine Finance, Sasha sits down with Eric Ries, author of "The Lean Startup" and founder of the Long-Term Stock Exchange (LTSE). Ries shares the challenging journey of creating a new national securities exchange designed to promote long-term thinking in public companies. He discusses the obstacles faced in gaining SEC approval, the misconceptions about corporate governance, and why many companies struggle with balancing short-term pressures and long-term vision. Ries offers valuable insights for CEOs and CFOs considering going public or dual-listing, emphasizing the importance of aligning investors with a company's long-term mission. This conversation explores how rethinking capital allocation and corporate structure can lead to more sustainable, successful businesses.

LINKS:

The LTSE: https://ltse.com/

The Lean Startup: https://theleanstartup.com/

Listen here at: https://www.ericriesshow.com/

RECOMMENDED PODCAST

🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics.

Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937

Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz

YouTube: https://www.youtube.com/@ThisWontLastpodcast

SPONSORS:

RIPPLING SPEND:

Imagine total control over your company's spending with Rippling Spend, the all-in-one platform for expense reports, corporate cards, and bill pay. Control spend, set custom approval chains, and close your books 3x faster. Visit rippling.com/spend for a free demo and one month free trial.

NETSUITE

More than 37,000 businesses have already upgraded to NetSuite by Oracle, the #1 cloud financial system bringing accounting, financial management, inventory, HR, into ONE proven platform. If you're looking for an ERP platform, get a one-of-a-kind flexible financing program on NetSuite: https://netsuite.com/102

BRAVE:

The Brave search API can be used to assemble a data set to train your AI models and help with retrieval augmentation at the time of inference. All while remaining affordable with developer first pricing, integrating the Brave search API into your workflow translates to more ethical data sourcing and more human representative data sets. Try the Brave search API for free for up to 2000 queries per month at https://brave.com/api

X/SOCIAL:

@sashaorloff

@ericries (Eric)

TIMESTAMPS:

(00:00:00) - Introduction and opening quote from Eric Ries

(00:02:18) - Explanation of what the Long-Term Stock Exchange (LTSE) is

(00:07:11) - Eric's background and journey to founding LTSE

(00:14:29) - The challenge of convincing investors to fund LTSE

(00:16:03) - Sponsors: Netsuite | Rippling Spend

(00:21:47) - Eric's experience navigating the SEC approval process

(00:29:38) - Sponsor: Omneky

(00:31:30) - Discussion on how companies are notified of SEC approval

(00:42:36) - Challenges and questions companies ask behind the scenes

(00:50:36) - Brief mention of companies listed on LTSE

(00:58:36) - The importance of allocating shares to long-term investors

(01:01:21) - What's next for LTSE and Eric Ries

(01:02:49) - Closing remarks and outro

In this episode, Sasha sits down with Jody Padar, the Radical CPA, 3x author, to discuss the incentive misalignment in accounting firms, and how radical pricing can solve it. Jody shares her insights on the evolving landscape of accounting, discussing the need for firms to adapt to new technologies, embrace value-based pricing, and shift from traditional hourly billing models. She emphasizes the importance of redefining the accountant-client relationship in the digital age, advocating for a more advisory-focused approach. Jody also addresses the challenges facing the accounting profession, including talent shortages and the impact of automation, while offering her vision for the future of accounting firms.

--

🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj

This show is a part of the Turpentine podcast network. Learn more: https://www.turpentine.co

Get Turpentine Finance directly in your inbox. Subscribe to our newsletter at https://turpentine-finance.beehiiv.com/ and receive key takeaways from each episode

RECOMMENDED PODCASTS:

🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics.

Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937

Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz

YouTube: https://www.youtube.com/@ThisWontLastpodcast

--

LINKS:

Radical Pricing by Jody Padar: https://cpatrendlines.com/shop/jp24pri-jody-padar-radical-pricing-how-to-optimize-profits-delight-clients-and-build-a-top-value-firm-jp24pri/

Connect with Jody on Linkedin: https://www.linkedin.com/in/jody-padar-18a9711

--

SPONSORS:

📈 NetSuite has 25 years of providing financial software for all your business needs. More than 36,000 businesses have already upgraded to NetSuite by Oracle, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you’re looking for an ERP platform head to NetSuite: http://netsuite.com/zen - NetSuite has extended a one-of-a-kind flexible financing program for a few more weeks.

🦾 Level up your ineffective website chatbot with CommandBar. CommandBar builds a new type of web assistant which delivers highly personalized responses, real time co-browsing, and can perform actions on behalf of the users. Learn how Hashicorp, Gusto, Freshworks and more use CommandBar at https://commandbar.com/moz

🌐 Ready to achieve your 2024 goals? Start learning a new language with Babbel in just three weeks. Enjoy app lessons, live classes, and podcasts designed for real-world conversations. Get up to 60% off at https://babbel.com/torenberg

--

TIMESTAMPS:

(00:00:00) Episode preview

(00:01:05) Introduction to Turpentine Finance Podcast

(00:01:31) Meet Jody: The Radical CPA

(00:03:06) The disconnect in accounting firms

(00:05:53) Jody's journey into accounting

(00:07:23) Innovating in a firm with technology and cloud solutions

(00:12:58) Challenges in changing the pricing model

(00:18:04) The role of automation in accounting

(00:24:32) Innovative constraints in small firms

(00:25:33) Realizing pricing as the core problem

(00:27:20) Transitioning to value-based pricing

(00:36:01) The role of AI and technology in accounting

(00:37:41) The future of bookkeeping firms

(00:39:56) Reimagining the accounting profession

(00:43:04) Strengthening accountant-client relationships

(00:47:39) Training the next generation of accountants

(00:49:40) Conclusion and final thoughts

In this episode, Sasha sits down with Seema Amble, Partner at Andreessen Horowitz. Seema shares her research on the transformation of the CFO’s office, and how generative AI is powering financial teams. She discusses how AI can empower CFOs and finance teams to focus on strategic rather manual tasks, increasing client communication through automation, the impact of AI on valuations in service businesses such as law and accounting, and the progression from “service as a software” vs “software as a service”. Seema also discusses investing cycles, and how AI adoption in enterprise might follow the trajectory of other technologies, beginning with consumer adoption first. 

--

🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj

This show is a part of the Turpentine podcast network. Learn more: https://www.turpentine.co

Get Turpentine Finance directly in your inbox. Subscribe to our newsletter at https://turpentine-finance.beehiiv.com/ and receive key takeaways from each episode

RECOMMENDED PODCASTS:

🎙️1 to 100 | Hypergrowth Companies Worth Joining

Every week we sit down with the founder of a hyper-growth company you should consider joining. Our goal is to give you the inside story behind breakout, early stage companies potentially worth betting your career on. This season, discover how the founders of Modal Labs, Clay, Mercor, and more built their products, cultures, and companies.

Spotify:https://open.spotify.com/show/70NOWtWDY995C8qDqojxGw

Apple: https://podcasts.apple.com/podcast/id1762756034

--

SPONSORS:

NETSUITE

📈 NetSuite has 25 years of providing financial software for all your business needs. More than 36,000 businesses have already upgraded to NetSuite by Oracle, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you’re looking for an ERP platform head to NetSuite: http://netsuite.com/zen - NetSuite has extended a one-of-a-kind flexible financing program for a few more weeks.

COMMANDBAR

🦾 Level up your ineffective website chatbot with CommandBar. CommandBar builds a new type of web assistant which delivers highly personalized responses, real time co-browsing, and can perform actions on behalf of the users. Learn how Hashicorp, Gusto, Freshworks and more use CommandBar at https://commandbar.com/moz

BABBEL

🌐 Ready to achieve your 2024 goals? Start learning a new language with Babbel in just three weeks. Enjoy app lessons, live classes, and podcasts designed for real-world conversations. Get up to 60% off at https://babbel.com/torenberg

--

LINKS:

The CFO in Crisis: https://a16z.com/the-cfo-in-crisis-mode-modern-times-call-for-new-tools/

Death, Taxes, and Accounting: https://a16z.com/generative-ai-in-accounting/

X/SOCIAL

@seema_amble (Seema)

@sashaorloff (Sasha)

TIMESTAMPS:

(00:00:00) Introduction to Turpentine Finance Podcast

(00:01:44) Discussing the CFO in Crisis Mode article

(00:02:10) Challenges faced by CFOs with legacy software

(00:06:35) The pyramid graph of finance team tasks and market insights

(00:15:10) Generative AI's impact on finance

(00:16:24) Emerging trends and changes in the market

(00:20:14) The rise of bundled solutions in finance

(00:22:49) Death, taxes, and AI: Transforming accounting

(00:24:33) The excitement of AI in accounting

(00:26:42) Challenges and opportunities in AI adoption

(00:29:29) Incentive alignment and talent development in service businesses

(00:32:36) The future of services as software

(00:34:14) AI's impact on business models and valuation

(00:38:17) Andreessen Horowitz's AI investment strategy

(00:40:07) Future trends and predictions in AI

(00:44:12) Engaging with Andreessen Horowitz

(00:45:18) Conclusion and call to action

In this episode of Turpentine Finance, Sasha sits down with Dan Fletcher, CFO of Planful. They discuss how CFOs can build trust with the CEO and the board, balancing growth and profitability across different company stages, the nuances of working with VC versus PE investors, and more. Dan also shares his perspective of working at Planful, building infrastructure for CFOs.

--

🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj

This show is a part of the Turpentine podcast network. Learn more: https://www.turpentine.co

Get Turpentine Finance directly in your inbox. Subscribe to our newsletter at https://turpentine-finance.beehiiv.com/ and receive key takeaways from each episode

--

RECOMMENDED PODCASTS:

🎙️1 to 100 | Hypergrowth Companies Worth Joining

Every week we sit down with the founder of a hyper-growth company you should consider joining. Our goal is to give you the inside story behind breakout, early stage companies potentially worth betting your career on. This season, discover how the founders of Modal Labs, Clay, Mercor, and more built their products, cultures, and companies.

Spotify:https://open.spotify.com/show/70NOWtWDY995C8qDqojxGw

Apple: https://podcasts.apple.com/podcast/id1762756034

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SPONSORS:

NETSUITE

📈 NetSuite has 25 years of providing financial software for all your business needs. More than 36,000 businesses have already upgraded to NetSuite by Oracle, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you’re looking for an ERP platform head to NetSuite: http://netsuite.com/zen - NetSuite has extended a one-of-a-kind flexible financing program for a few more weeks.

COMMANDBAR

🦾 Level up your ineffective website chatbot with CommandBar. CommandBar builds a new type of web assistant which delivers highly personalized responses, real time co-browsing, and can perform actions on behalf of the users. Learn how Hashicorp, Gusto, Freshworks and more use CommandBar at https://commandbar.com/moz

BABBEL

🌐 Ready to achieve your 2024 goals? Start learning a new language with Babbel in just three weeks. Enjoy app lessons, live classes, and podcasts designed for real-world conversations. Get up to 60% off at https://babbel.com/torenberg

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LINKS:

https://planful.com/

X/SOCIAL:

Dan Fletcher on Linkedin: https://www.linkedin.com/in/danfletchersf/

@sashaorloff (Sasha's X)

TIMESTAMPS:

(00:00) The best advice for growth and profitability

(02:13) Meet Dan Fletcher: Navigating CFO challenges

(02:57) Stakeholder management for CFOs

(04:22) Building trust with the CEO

(08:30) Growth vs. profitability: A balanced approach

(17:28) Navigating M&A discussions

(20:43) Preparing for board meetings

(25:08) Common questions CFOs face

(25:45) The importance of knowing your business

(26:24) The role of the CFO in board meetings

(27:22) Differences between venture-backed and private equity-backed boards

(29:00) Career path to CFO: CPA vs. corporate finance

(33:53) Essential skills for aspiring CFOs

(35:04) The role of the controller in strategic finance

(37:07) Planful's success and CFO insights

(43:02) Future of AI in financial planning

(45:28) Conclusion and final thoughts

In this episode, Sasha sits down with Michelle Valentine, Co-founder and CEO of Anrok, the tax compliance infrastructure for the internet economy. They discuss the complexities of sales tax in the digital age, the historical context, regulatory changes, and challenges faced by startups operating online. Michelle shares her journey from VC at Index Ventures to founding Anorak and provides valuable advice for finance leaders and founders on navigating sales tax issues effectively.

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RECOMMENDED PODCASTS:

🎙️1 to 100 | Hypergrowth Companies Worth Joining

Every week we sit down with the founder of a hyper-growth company you should consider joining. Our goal is to give you the inside story behind breakout, early stage companies potentially worth betting your career on. This season, discover how the founders of Modal Labs, Clay, Mercor, and more built their products, cultures, and companies.

Spotify:https://open.spotify.com/show/70NOWtWDY995C8qDqojxGw

Apple: https://podcasts.apple.com/podcast/id1762756034

--

SPONSORS:

NETSUITE

📈 NetSuite has 25 years of providing financial software for all your business needs. More than 36,000 businesses have already upgraded to NetSuite by Oracle, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you’re looking for an ERP platform head to NetSuite: http://netsuite.com/zen - NetSuite has extended a one-of-a-kind flexible financing program for a few more weeks.

COMMANDBAR

🦾 Level up your ineffective website chatbot with CommandBar. CommandBar builds a new type of web assistant which delivers highly personalized responses, real time co-browsing, and can perform actions on behalf of the users. Learn how Hashicorp, Gusto, Freshworks and more use CommandBar at https://commandbar.com/moz

BABBEL

🌐 Ready to achieve your 2024 goals? Start learning a new language with Babbel in just three weeks. Enjoy app lessons, live classes, and podcasts designed for real-world conversations. Get up to 60% off at https://babbel.com/torenberg

--

LINKS:

https://www.anrok.com/

X/SOCIAL:

@sashaorloff (Sasha)

@_vltn (Michelle)

TIMESTAMPS:

(00:00) Episode preview

(01:12) The complexity of sales tax in the digital age

(03:40) The evolution of sales tax laws

(05:41) The impact of remote work and Supreme Court rulings

(07:20) Local vs. state tax compliance

(10:47) How Anrok solves sales tax issues

(12:25) The importance of early sales tax compliance

(15:13) Anrok's approach to sales tax management

(18:30) Address data quality and sales tax

(24:06) Common misconceptions about tax responsibility

(26:45) From venture capitalist to founder

(28:01) Building a strong founding team

(32:57) The why now for Anrok

(35:41) Advice for founders and finance teams

(39:49) The role of accounting firms and fractional CFOs

(42:47) Anrok's vision and future