Weight Loss Forensics: FBI Tactics to Investigate Cravings, Overeating, and Why Diets Suck

When it comes to improving your health, weight, energy, or sleep, have you ever said… just tell me what to do and I’ll do it? You are looking for the thing to do to get the result.

Or the other one that I hear is that you will tell me that you know exactly what you’re supposed to do.

Let’s break this down. If you know what you are supposed to do, why aren’t you doing it? And if you are doing the thing the expert tells you to do, why isn’t it working? And when you start, why is it such a struggle to stay committed to the plan?

In this episode, we will answer the question… why is it that goal-setting methods work for high achievers with their careers and families and most other areas of their lives, but these same methods don’t work when it comes to getting healthier?


Together, we will unpack:

• The right and wrong time to set goals to achieve better health.
• Why goal-setting methods work for high achievers, but these same methods don’t work when it comes to getting healthier.
• Why you might be stuck in the perfectionist trap and how to break out of it.
• Three ways to create your future self, without goal setting.

Mentioned Resources:

▶️ Episode 110: Your Comeback Experience Part 1 (R = Rear View Mirror)

▶️ Episode 111: Your Comeback Experience Part 2 (O = Own Your Ship)

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

When it comes to improving your health and wellness, well actually… pretty much anything in life… there’s one very specific thing that is going to catapult your success. This is the one thing that separates the woman who see results from the woman who doesn’t. It is also the one thing that most people either roll their eyes at, or dismiss, or run away from. It is designed to create the most resistance, because it’s the one thing that will guarantee progress and results.

In this episode, we will answer the question… what is the number one thing that separates those who see results with their health, from those who don't?

In today’s episode, you will walk away with understanding the power of personal responsibility as it relates to the challenges in our society to make healthy choices a part of your lifestyle.


Together, we will unpack:

• What separates those who see results with their health, from those who don’t?
• What is radical responsibility and how can it shift your perspective to make healthy choices a part of your lifestyle?
• The most important takeaway from George Wilson’s study and how you can apply it to your life.
• How our weight and the absence of disease does not necessarily mean we are healthy.

Mentioned Resources:

Episode 110: Your Comeback Experience Part 1 (R = Rear View Mirror)

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

If you are in your 40's or 50's give or take, I’m guessing you have tried it ALL when it comes to improving your health. As women with demanding schedules, we go a million miles an hour and we don't stop. Between our career and spouse and kids and even grandkids and aging parents and volunteer stuff and community stuff… we do not have any time for ourselves.

And then when it comes to things like... I want more energy or I want to get back into my old jeans or I just want to feel better about myself...

We look to the expert and we say, "Just tell me what I need to do to fix this." We are women who take action in all areas of our lives so we look for the magic bullet that is going to produce the result.

We are used to taking action. We are used to being successful. We’ve typically got a great career and or great family, and we have everything under control.

But why can’t we figure it out when it comes to our health?

Welcome to the brand new look and feel as the Gratitude Builds Fortitude Podcast is now called Your Comeback Story. Yes, the podcast had a little makeover, and I’m excited to begin your new journey with a 5 part series called Your Comeback Experience.


Together, we will unpack:

• Introduce the ROCKY-inspired framework. 
• The common struggles of busy women and how to balance demanding lives and schedules while trying to improve their health.
• Why traditional approaches to health often fail, despite determination and willpower.
• Why diet culture has set you up for failure and how it perpetuates the cycle of
  disappointment and self-blame.
• Why is short-lived motivation followed by discouragement and a return to old habits?
• How to identify and heal limiting beliefs and triggers, to promote inner peace and
  emotional control.

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Have you ever felt like you don’t really belong in your religion, faith, or spiritual practice? Not that you are necessarily questioning your beliefs, but more so, how does your life fit in with what is expected of you?

If you loved my interview with Jeff McKoy last week, where we talked about how to unravel the intersection of faith, spirituality, and your purpose in life, then keep listening because this bonus episode is for you.

Today I am going to answer the question, what are the 4 steps that you can take to feel a greater sense of belonging in your religion, faith, or spiritual practice?


Together, we will unpack:

• Discover 3 steps to feel more at home in your religion or spiritual practice.
• Why does it seem like no one these days can embrace different faith backgrounds, and why are we more divided than ever?
• What happens to your faith practice if you don't fit in with a specific religious organization?
• The one thing you can do today to lead with love in this divided world, regardless of what the religious labels look like.
• How you can walk more confidently in your faith, even during a time of uncertainty.

Mentioned Resources:
▶️ Episode 108: Unraveling the Intersection of Faith, Spirituality, and Your Purpose with Jeff McKoy

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

If you’ve ever questioned the difference between your faith and spirituality… especially when it comes to figuring out what your calling and purpose is in life, in alignment with that walk, and how you can live to your fullest potential, then this episode is for you.

This is exactly what my guest is going to share in today’s episode.

My guest today is Jeff McKoy.


Together, we will unpack:

• Exploring the essence of faith vs. spirituality vs. religion - How do they differ?
• Embracing love as the unifying force in spirituality.
• Leveraging your Higher Power to overcome limitations.
• How our spiritual connectedness affects the world around us.
• Finding guidance and clarity amid silence.

Jeff helps coaches who are spiritually conscious or faith aware to launch and grow a thriving online business ...without burnout, overwhelm, confusion or fear.

Jeff is an Amazon #1 Bestselling Author, and the leading authority in the persuasive influence of ethical communicative expression. He is an official coach to a community of nearly 9,000 Digital CEOs and a chief marketing consultant to a network of 58 colleges.


Connect with Jeff McKoy:
▶️ On the Web

▶️ Instagram

▶️ Discover Your Coaching Business Blindspots

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

If you have ever noticed that you doubt yourself or your ability to get healthier, whether that’s eating healthier or losing weight or exercising more, and especially if you feel like you are all alone in this struggle… then I invite you listen up because this episode is for you.

When you’re thinking to yourself that I can’t do this, or I don’t belong… I’m here to tell you that you do belong and you can do it. We all come to this with the same abilities, but there is something specific that separates those who achieve success versus those who continue to struggle, and that is what we are going to talk about today.

Today, I’m going to answer the question… what are the 5 most important shifts that you can make to achieve your biggest breakthrough with your health goals?


Together, we will unpack:

• Discover how like-minded friends can transform your health journey.
• Is the secret to your health success hidden in your social circle?
• Thriving against the odds and building a supportive community.
• The power of community and a coach in your journey for better health.
• What are the 5 pivotal shifts to achieve breakthroughs?
• New studies show monitoring health progress is your ticket to success.
• Why knowing your numbers is a game changer for your health goals.
• Unraveling the food-emotion connection with vital insights for sustainable health transformation.
• The crucial role of belief and the surprising power of data analysis.

Mentioned Resources:
Episode 81 – It Matters Who You Surround Yourself With.  Here's Why.

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Do you get whiplash from all of the conflicting health and wellness information that’s out there? Eat this. Don’t eat that. This is good for you. No, it’s actually bad for you. Do you grab the bucket of popcorn watching the vegan and carnivore communities attack each other? Wait… popcorn… are we allowed to eat that these days?

What if… and play with me here… what if… we can shift that conversation from blame and shame to knowledge and empowerment?

If you want to get healthier, but you end up doing nothing because the information out there is so confusing… or you feel like it’s being governed by the morality police… then keep listening because this episode is for you.

Today, I’m going to answer the question… how can we move past the blame and shame and look at wellness from an individualized approach so that you can understand what is actually good for YOU?

The answer is powerful… it involves the most overlooked item at Pizza Hut… and I think it’s going to surprise you.


Together, we will unpack:

• How can we move past the blame and shame and look at wellness individually to understand what is actually good for us?
• Are certain foods inherently good or bad? How are we supposed to know what to eat?
• When health is so polarized, how can we view it more on a spectrum?
• What's the biggest shift to achieve sustainable results in our health and wellness journey?
• How can we respect differing viewpoints and make informed decisions about our health without judging others for their choices?

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

If you’ve ever felt like you’re in the middle of a big transition in life, whether that’s with your health or your business… and you feel like it’s bigger than you are, then this episode is for you.

One of the best skills that you can have is the agility to pivot and that’s exactly what my guest is going to share in today’s episode.

My guest today is Ryan Lee. Ryan knows a thing or two about how to be agile while going through a massive health and business transformation.


Together, we will unpack:

• How did Ryan turn his health around and crush his weight loss goals?
• Pivoting like a pro - how do you know when it's the right moment to shake up your business plan?
• What if you stumbled on your health journey? Ryan's tips on bouncing back with grace.
• The number one reason why it's so important to be yourself.
• Quitting isn't failing, and why it's cool to call it quits sometimes.
• Ditching the fear of flopping in public with this mindset hack.

Ryan healed himself from an autoimmune disease, lost 40 pounds, and built and sold several multi-million dollar companies. Ryan is a successful entrepreneur in the health and wellness space, which helped him rise to success as an entrepreneur in the marketing space.

He has been featured on the front page of The Wall Street Journal, on dozens of TV shows, has spoken on stages, and has been called “the world’s #1 lifestyle entrepreneur” by Entrepreneur.

Ryan is currently running Bone + Brew, which is a bone broth coffee alternative, and he’s the founder of Freedym, a free community that is basically the Netflix of marketing and entrepreneurship.

Ryan is married his college sweetheart and has four great kids, and has one of the biggest hearts of service in the entrepreneurial space.

Connect with Ryan Lee:
bone + BREW - The Decadent Coffee Alternative

Ryan Lee on the Web

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Does having conversations about money make you squirm? Is it seriously awkward to talk about money? What if… and play with me here… what if… we can shift that conversation from awkward to abundance?

If you loved my interview with Ken Honda last week, or even if you are looking for ways to incorporate money practices that will result in financial abundance beyond your wildest dreams, then keep listening because this episode is for you.

Today I am going to answer the question, how can you change your money conversations from being awkward, to being more abundant, by incorporating more happy money into your life.  

The answer is powerful, it involves… creating $100,000 out of thin air…  and I think it’s going to surprise you.


Together, we will unpack:

• How can you change your money conversations from awkward to more abundant by incorporating more happy money into your life?
• What is the concept of Ken Honda's happy money, and how can it help you shift from scarcity to manifest financial abundance?
• What is the difference between money and wealth, and how does wealth relate to inner peace and completeness?
• How can you be more agile when going through a transformation in your life?

Mentioned Resources:

Episode 103: Create Financial Abundance and Happy Money with Ken Honda
Purchase the book: Happy Money:  https://amzn.to/4bBFy1m

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Is your money smiling? Yes, really. Is it? What if I told you that this was the secret to why some people seem to create money out of thin air, while others struggle to not just make money, but to keep what they make?

Today, my guest, Ken Honda, is going to answer the question, how can you make your money happy to create financial abundance? The answer is powerful, it involves opera singing, and I think it’s going to surprise you.


Together, we will unpack:

• What exactly is Happy Money and how does it impact our finances?
• Can emotional intelligence transform your wealth?
• The surprising results of creating joy with your finances. 
• How generational money stories shape our finances. 
• The number one way to create personal success.
• How to create prosperous service without self-sacrifice.

My guest today is money and happiness expert, Ken Honda. Ken Honda is a bestselling self-development author in Japan, with book sales over eight million copies. His latest book is called “Happy Money: The Japanese Art of Making Peace With Your Money.

I could not wait to share my gratitude with him for the impact that Happy Money had on my life, and I was also excited to ask all of the questions that came up while I read the book for the second time.

What you will notice right away, and what I admire most about Ken is his humbleness, his graciousness, and his authenticity, which speaks to his Happy Money attitude.

Connect with Ken Honda:

Purchase the book: Happy Money:  https://amzn.to/4bBFy1m
Follow Ken on Facebook: https://www.facebook.com/kenhondahappymoney/
Follow Ken on Instagram: https://www.instagram.com/happykenhonda/

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.