If you make content online or use social media frequently for work, it may feel like what you post and how often you post it is dictated by the elusive “algorithm.” You can spend your time chasing trends and trying to keep up with the internet’s ever-changing demands, but at what point does that mean sacrificing the quality of your work? Mark Rober is one of the most successful creators on YouTube, with almost 75 million followers and over 16 billion views. For 15 years, he has only posted one carefully crafted video per month. In this episode, Molly sits down with Mark at the TED Conference to uncover how Mark built his channel to be sustainable over time by prioritizing quality over quantity and staying true to his principles. Mark also reveals his secret to making a viral video, and shares tips for avoiding burnout in a fast-paced industry.

Featured guest

• Follow Mark Rober on Instagram, LinkedIn, TikTok, YouTube, and at CrunchLabs

Connect with the team

• Follow Molly on Instagram, LinkedIn, and at glueclub.com/
• Subscribe to Molly’s Substack Lesson
• Watch WorkLife videos on YouTube at TEDAudioCollective
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For the full text transcript, visit https://www.ted.com/podcasts/worklife-transcripts

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