Outspoken Beauty

Winnie Awa: Revolutionising the Hair Industry


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In this episode I get to know a vivacious entrepreneur with a wonderfully dirty laugh. It's the brilliant Winnie Awa who is on a mission to revolutionise the hair industry.
Winnie was struck by how many women with textured hair were struggling to find the right products and advice so she went about setting up Antidote Street which is an online destination where you can get advice and direction on how to do the best for your hair. They work with clever algorithms, do online consultations with hair experts and have the ability to direct women from all around the world to stockists of hair products that will work for their individual needs. (She is taking personalisation to a whole new level).
During the episode I get to know Winnie's personal story (I love hearing about her family), the reason why her company is going to change the hair industry and she makes me even more certain that with energy, ambition and hard graft, anything is possible.
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Outspoken BeautyBy Nicola Bonn

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