The coaching industry is the second fastest industry of the world and you may be wondering - is there room for me in this billion dollar industry?

In this episode of Women in the Coaching Arena, Business mentor and Coach Jo Lott shares trends and predictions along with ideas of what you can do to stand out as the amazing person you are in this industry.

Key Points From This Episode

[00:00:45] Jo shares the latest research by PWC that coaching is the second largest industry in the world.

[00:02:00] Jo talks through how those qualifying as coaches has increased over the past two years.

[00:04:00] There are 12 coaches per 1 million population.

[00:05:00] What this means for you in terms of solving specific problems and standing out as an expert in your field.

[00:06:00] How you can start to find or refine your niche.

[00:07:00] Why entrepreneurship is so different to employment

[00:08:00] Jo shares some trends arising over the past few years.

[00:10:30] How you can innovate to create new solutions.

[00:13:00] Lean into the unknown - there is no rule book.

[00:14:30] Jo summarises 5 key points:

1. The industry is the second fastest industry in the world and worth billions of dollars.
2. There is an increase in the number of people becoming qualified coaches but there's also an increase in the awareness of coaching and demand.
3. You have a huge opportunity to bring your whole unique self into your business to serve deeply in your own specific way.
4. Three core areas people are happy to invest in are health, wealth, and relationships.
5. People are crying out for connection. How can you be the one who provides that deep connection and who goes beyond surface level tips, giving results in advance of working with you?

Useful Links

Learn more/sign up to Offer to Market in 30 Days starting 24 April

Connect with Jo on LinkedIn

Joanna Lott's website

Download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]m

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Mentioned in this episode:

✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.

If you're wondering how to price your coaching to maximise your revenue, you are not alone. It’s something that most of us struggle with at some point or other during our businesses. The good news is that however this nervousness around pricing shows up for you, there are things you can do to help.

In this episode of Women in the Coaching Arena, Business mentor and Coach Jo Lott shares the main ways feelings or nervousness around pricing can show up and what to do about them.

• [01:00] Jo explains that having a good pricing strategy is not just beneficial for you, but it's actually beneficial to your clients too, because we have all been taught throughout life to associate price with value.
• [00:03:00] Jo talks through the capacity calculation so you maximise your revenue
• [00:04:00] Jo talks through her Ingantible to Tangible process so you build a high value offer that builds you a sustainable coaching business.
• [00:08:00] step three is to choose your price.
• [00:10:00] is all about all the fears that arise on the way
• [00:16:00] always deliver more than expected.
• [00:17:00] if you are not in the arena getting your ass kicked on occasion. I am not interested or open to your feedback
• [00:21:00] Jo summarises the podcast

Useful Links

• Learn more/sign up to Offer to Market in 30 Days starting 24 April
• Connect with Jo on LinkedIn
• Joanna Lott's website
• Download the 12 ways to get clients now

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.

Whether you're wondering whether to start your coaching business, or whether to take bigger action in your current coaching business in this episode I'll be sharing the 5 reasons why NOW is a great time to go for it.

Key Points From This Episode

[00:01:00] Jo explains that last week’s episode focused on why whatever you want is possible for you and why NOW is a great time to go for it.

[00:03:45] The first reason - The Spring Equinox is now.

[00:05:00] The second reason - The Law of Diminishing Intent

[00:08:00] The third reason - Setting big goals and believing in your highest potential will always get you further than not daring to believe at all.

[00:16:00] The fourth reason - Your big goal is just a bunch of small steps.

[00:18:00] The fifth reason - If your mind has created this dream, it's been put there for a reason.

Useful Links

Connect with Jo on LinkedIn

Follow Jo on Instagram

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can reach her at [email protected].

Enjoyed this episode? Don't miss the next one!

Follow the show on your chosen app and our next episode will be with you within a week! Do get in touch via email or social media if you have any questions you'd love me to cover.

Mentioned in this episode:

✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.

Welcome to the trailer of the Women in the Coaching Arena podcast; a weekly show full of tips and ideas to help you to build a successful and fulfilling coaching business (without burning out). Join ICF accredited business mentor and coach, Joanna Lott, as she explains what to expect from the podcast.

Connect with me on LinkedIn. Send me a DM. I'd love to talk. (20) Joanna Lott ACC | LinkedIn

Mentioned in this episode:

✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.