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Welcome to the show!
I've got a great episode for you today on working smarter not harder with my former student Maeve Ferguson.
Maeve Ferguson
Your business should amplify your brilliance, not demand your constant presence.
If you're an expert, author, or thought leader ready to scale without sacrificing integrity, Maeve Ferguson helps multi-six, 7, and 8-figure entrepreneurs turn their intellectual property into lead-generating, authority-building infrastructure.
Using her proprietary Thought Leader’s Pathway™ and Diagnostic Assessment Ecosystems, Maeve helps you evolve from being just another expert…
This isn’t bro-marketing. This is strategic IP activation.
Conversation Summary: This conversation covers the speaker's journey from a corporate background to becoming an entrepreneur focused on building quiz funnels and assessment-based lead generation for thought leaders and expert entrepreneurs. The discussion touches on the importance of nurturing leads, the shift in the online marketing landscape, the value of quizzes and assessments, and the need for personalized, high-touch experiences.
Interviewee Background: The interviewee, Maeve Ferguson, is an architect of the industry's most elegant client-converting assessments. She has a background in private equity, managing global teams and leading transformation projects across continents. Maeve now works with seven and eight-figure thought leaders, bestselling authors, and expert entrepreneurs to codify their frameworks and create diagnostic assessments that attract, qualify, and convert ideal clients.
4.9
4949 ratings
Welcome to the show!
I've got a great episode for you today on working smarter not harder with my former student Maeve Ferguson.
Maeve Ferguson
Your business should amplify your brilliance, not demand your constant presence.
If you're an expert, author, or thought leader ready to scale without sacrificing integrity, Maeve Ferguson helps multi-six, 7, and 8-figure entrepreneurs turn their intellectual property into lead-generating, authority-building infrastructure.
Using her proprietary Thought Leader’s Pathway™ and Diagnostic Assessment Ecosystems, Maeve helps you evolve from being just another expert…
This isn’t bro-marketing. This is strategic IP activation.
Conversation Summary: This conversation covers the speaker's journey from a corporate background to becoming an entrepreneur focused on building quiz funnels and assessment-based lead generation for thought leaders and expert entrepreneurs. The discussion touches on the importance of nurturing leads, the shift in the online marketing landscape, the value of quizzes and assessments, and the need for personalized, high-touch experiences.
Interviewee Background: The interviewee, Maeve Ferguson, is an architect of the industry's most elegant client-converting assessments. She has a background in private equity, managing global teams and leading transformation projects across continents. Maeve now works with seven and eight-figure thought leaders, bestselling authors, and expert entrepreneurs to codify their frameworks and create diagnostic assessments that attract, qualify, and convert ideal clients.
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