Join Hala Taha for a Live Young and Profiting Podcast Episode with Stanford University Behavior Scientist BJ Fogg. They will discuss innovative habit forming changes to help influence new behavior for good! BJ is an expert in behavior science and is the bestselling author of Tiny Habits: The Small Changes That Change Everything.

***Meet the Moderators***

BJ Fogg - An American social scientist, author, and research associate at Stanford University. 

BJ Is the founder and director of the Stanford Persuasive Technology Lab, later renamed as Behavior Design Lab.

Founded the Behavior Design Lab at Stanford University where he directs research and innovation. In addition, he teaches industry innovators how to use his models and methods in Behavior Design. The purpose of his research and teaching is to help millions of people improve their lives.

Developed the Fogg Behavior Model - a model that shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing.

BJ is the Author of Tiny Habits: The Small Changes That Change Everything 

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Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com